Orad Hi-Tec Systems Limited (“Orad” or the “Company”)
Orad Hi-Tec Systems Limited (Symbol: OHT) has today announced a second
agreement with China’s national broadcaster, China Central Television (“CCTV”),
worth several hundred thousand US dollars.
This agreement will allow CCTV’s International news channels to implement Orad’s
Maestro On Air Graphics solution.
The systems will be installed in CCTV’s main broadcasting centre in Beijing and will
be fully integrated with the Sobey newsroom and automation system. Multiple
3Designer Advance authoring software will be used for generating real time 3D
graphics templates and animations. Using the Maestro Controller the graphic
templates will become available to CCTV’s journalists allowing them the ability to
work collaboratively thereby sharing their stories across several studios. All of Orad’s
systems are powered by the world’s most powerful Dual Rendered Video Graphics
platform, the DVG. By implementing this system, CCTV International will be the first
user of Orad's new streaming technology.
CCTV International comprises 3 channels. CCTV-9 (the 24-hour English language
channel); CCTV-E&F (overseas channel targeted at Spanish speaking and French
speaking audiences); and CCTV-4 (overseas Chinese Language channel). CCTV
International reaches more than 80 percent of the total population of China, with
regular viewership of over 500 million, which is the largest in the world. Avi Sharir,
President and CEO of Orad, commented: “It is an honor to be associated with CCTV.
China is the fastest growing economy in the world and CCTV is the main information
source of this region. This agreement coupled with Orad’s earlier agreement for the
Shanghai Media Group News Centre and more than 15 other Regional News
Broadcasters solidifies Orad’s solution as the preferred News Graphics solution in the
Chinese market” concluded Mr. Sharir.
Founded in 1993, Orad is a world leader in TV production technology and rapidly
increasing its position in the Virtual Reality industry. Orad’s lines of products include
virtual sets, on-air graphics systems, virtual advertising, sports production solutions
and hardware for the Virtual Reality industry. Orad has received extensive worldwide
recognition for its systems at a wide-range of events including the 1999/2000 Emmy
Award for the ‘Implementation of Real Time Virtual Imaging for Live Events on
Television’. Orad is a publicly traded company in the Prime Standard on Frankfurt’s
Wertpapierbörse Prime Standard and Alternative Investment Market of the London
Stock Exchange (symbol: OHT).
For further information contact:
ORAD Hi-Tec Systems Ltd 972 9 7676 862
Ehud Ben –Yair, C.F.O firstname.lastname@example.org
Graham Shore, London, UK 44 20 7408 4090
Haubrok Investor Relations
Michael Kempkes, Frankfurt, Germany 49 211 30126102