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									EUREKA! – From Design Brief to Shop Window

Design-Nation, in partnership with the Design Council, Business Link for London, Furniture Link and
Connect UK, announces the launch of Eureka! - an exciting new design-to-retail pilot project. The Eureka!
Collection of products will launch at this year’s London Design Festival (20 to 30 September 2004) and will
be available from October in retail outlets throughout the UK.

Bridging the gap between designer, manufacturer and retailer, the Eureka! project aims to facilitate this
dialogue, creating a platform for innovative and commercially viable consumer products. Promoting
excellence in the commercial product design process, the wide range of products in the Eureka! Collection
have been created by nine Design Nation members, based on briefs from invited UK retailers.

Four prestigious High Street retailers, Crabtree & Evelyn, Heal’s, Fired Earth Interiors and The Conran
Shop, have joined the Eureka! Project. Each has picked Design-Nation members to fulfil briefs for a range
of products which include a plastic wine rack, a wall mounted soap/lotion dispenser, a full length mirror,
rugs, outdoor and indoor lighting, a computer work station, ceramic and glass interior accessories, and table
mats and coasters.

Acknowledging the added value that these designers bring to the end-product, the Eureka! project also
seeks to challenge the designer – manufacturer – retailer supply chain, in order to keep British product
design both cost-effective and quality-driven. The original briefs were given to the designers in April 2004,
allowing just six months for the final products to be in-store. Dovetailing the entire project with UK
manufacturers, the Design Council (as part of its on-going Design Campaign - Manufacturing), Furniture
Link, Business Link London and Connect UK have all contributed in pooling British manufacturing talent,
making this project succeed from drawing board to shop window.

Designers involved in the Eureka! project include Andrew Tanner Design, BDM Design, Helen Yardley,
Jasper Startup, Jona Hoad, Julie Haslam, Katy Holford, Krassa Studio, Massimo Fenati (see notes to
editors). Highlighting the international reputation of British contemporary design, this prestigious list includes
of some of the most exciting and innovative product designers currently working in the UK.

The Eureka! Collection will be on show from 21 to 30 September 2004 at Furniture Works, 41 Commercial
Road, London E1, as part of the second London Design Festival (www.londondesignfestival.com) and at
subsequent in-store displays at all four retail outlets. Eureka! products will go on sale to the public from late
October onwards.

The Press and Private Preview of the Eureka Collection will be on Wednesday 22 September from
3pm onwards with internationally renowned guests from British design attending. Forums for
retailers, buyers and designers will run throughout the event.

Antonia Methuen or Robin Davies at magnificent on
T 020 7727 3999 F 020 7727 6565 E info@magnificentpr.co.uk

Retail partners:

Supported                                                                                           by:

• The Design Trust www.thedesigntrust.co.uk operates under the banner of Design-Nation to promote
the excellence of British design both nationally and internationally, and provides business support to
designers wishing to set up in business. Established in 1994 by Peta Levi MBE, the charity has twin
aims of promoting the excellence of British design and encouraging sound business practice. It has
been a pioneer in British design having launched and developed the New Designers annual graduation
show from 1985 to 1991.

• Design-Nation www.designnation.co.uk is a group of 129 of the most talented designers working in
this country, selected by independent panels of judges which have included Tomoko Azumi, Cressida
Granger, Jasper Morrison, Dorothy Hogg, Robin Levien, Jeremy Myerson, Jane Priestman, Frances
Sorrell, Professor Norma Starszakowna and Professor David Watkins. The intention is to develop the
leading online resource for anyone wishing to buy, source or commission good design.

• The Design Council www.designcouncil.org.uk aims to inspire and enable the best use of design by
the UK, in the world context, to improve prosperity and well-being. It helps people and organisations in
business, education, public services and government understand design and use it effectively as part of
their strategy.

• The nine Design Nation members involved in the Eureka! Project are:-

Andrew Tanner Design - Working to a brief set by Crabtree & Evelyn, Andrew Tanner is designing
four ceramic items for the company’s bathroom accessories range. A British design studio, Andrew
Tanner Design, produces innovative designs in tiles and tableware for homes, interior specifiers,
manufacturers and architects. Stockists include Barneys (Japan) Harrods, twentytwentyone,

BDM Design – Working to briefs set by Heal’s, Beatriz Matud’s company BDM Design is designing
outdoor lighting and a computer work station. Working for private and contract clients as well as
providing design consultancy for manufacturers, BDM designs and manufactures furniture and
accessories within the UK. Clients include Alba Imballaggi (Italy), Banco del Comercio (Madrid),
Contemporary Applied Arts. www.bdmdesign.com

Helen Yardley – Established in 1983, the Helen Yardley studio designs and produces exclusive rugs,
carpets and wall hangings for clients and stockists that include Diageo (London) the House of
Commons, British Embassy (Moscow), Royal Bank of Scotland (London) and Purves & Purves. The
studio is working to a Heal’s design brief for three rugs. www.helenyardley.com

Jasper Startup – Approached by Heal’s to design a plastic wine rack, Jasper Startup designs and
produces furniture, lighting and products for the home. Working for manufacturers, architects, private
and corporate clients and retail outlets, the designer’s work often combines natural materials with
environmentally sound processes. www.startupdesign.co.uk

Jona Hoad – Responding to a lighting brief for Fired Earth Interiors, Jona Hoad Design & Production
specialises in the design and manufacture of high-quality contemporary furniture and lighting for both
the corporate and domestic markets. Clients include Matthew Williamson, The Ritz and Virgin Atlantic.

Julie Haslam – Renowned for her innovative application of digital photography, laser application and
fabric printing on home interior products, The Conran Shop approached the designer to create a range
of digitally printed kitchen tablemats and coasters. Stockists of the designer include Liberty (London),
Barneys (NY) and Warner Bros. www.juliehaslam.co.uk
Katy Holford – Working to a design brief from Crabtree & Evelyn, Katy Holford is creating four
glass/crystal items for their dressing table range. The designer, whose crystal and glass products
include lighting, screens, tableware and vases, works closely with manufacturers to develop consistent
and innovative design processes. Clients include Wedgwood, Vista Alegre and Malmaison.

Massimo Fenati – Creating a wall-mounted lotion and hand-wash dispenser for the Hotel business, to
fit the design brief set by Crabtree & Evelyn, was the challenge for this designer. Massimo Fenati
works for private clients and industrial manufacturers for both domestic and public spaces. His range
extends from furniture and lighting to packaging design. www.massimofenati.com

Studio Krassa – Producing one off or batch produced furniture, lighting and tableware for the contract
and domestic markets, Afroditi Krassa’s studio is working to a design brief set by Fired Earth Interiors
for a full length mirror. Studio Krassa’s clients include DKNY, Vogt & Weizeneger (Germany) Interim
(Italy) and B+B Italia (UK). www.afroditi.com

• Product pictures will be available from mid July.

• For further retailer information please contact:-

Heal’s Press Office - Sophia Oakenfold / Hettie Paul at Parker Hobart Associates
Tel: 020 7584 1744
sophia@parkerhobart.com hettie@parkerhobart.com

Crabtree & Evelyn Press Office – Jessica de Bene
Tel: 020 7361 0499

Fired Earth Interiors Press Office – Penny Lipscombe / Helen Bond
Tel: 01295 814350
penny.lipscombe@firedearth.com helen.bond@firedearth.com

The Conran Shop Press Office – Joy Mackintosh / Sam Jones at Camron PR
Tel: 020 7420 1700
joy@camron.co.uk sam@camron.co.uk

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