Video gaming or “playing your PlayStation 2” is as much a part of the male lifestyle as music, sport, film, beer… even women. Over 30 million consoles worldwide, and over a 1.1 million installed base in Australia alone*, make the PlayStation 2 a dominant force in digital home entertainment. The videogame console is very much a key factor in this digital lifestyle set-up, with the reader of Official PlayStation 2 hooked on building his digital rig – from games and DVDs to the latest PC, PDA, projector and MP3 player. They’re the cool, elusive breed of youth who are otherwise very difficult to reach.
Readership:
● ● ● ●
Circ: 28,085** Readership: 201,000*** Frequency: Monthly Reader Demographic: 79% aged 14-34 (core 18-24) Crossover readership: 81% do not read any other men’s/computing magazine **ABC July-Dec 2003 ***Roy Morgan, Dec 2003 80% own a personal computer 36% own a surround sound system 43% own another audio/stereo system (e.g turntable, CD etc) 22% own a digital camera valued over $150
●
Facts (Roy Morgan, Dec 2003)
● ●
●
●
●
29% intend to purchase a PC in
the next 12 months 22% intend to purchase a mobile phone in the next 12 months
●
*Inform, April 2004
In the last 3 months:
●
61% have been to a department store 65% have seen a movie 61% have been to a music store 44% have bought a DVD 49% have been to a clothing store or boutique
● ● ● ●
Compared to the national average consumer, Official PlayStation 2 readers are also:
●
Nearly 3 times as likely to consume a sports/energy drink Over 4 times more likely to buy an MP3 player Over 3 times as likely to buy a digital video camera Nearly twice as likely to buy a PC or laptop
●
“The Official Australian PlayStation 2 Magazine is every PlayStation owners’ buying bible”
●
●
advertising@derwenthoward.com.au
Derwent Howard is committed to making the Official Playstation 2 magazine one of Australia’s leading men’s titles by supporting the product with: ● Massive POS nationally ● Outdoor poster campaigns ● Radio ● Online (via Official Sony PS2 site and own magazine site) ● In-store promos and marketing, such as lightwalls at travel points ● Cross magazine advertising in F1 Racing, RallyXS, Urban Hitz and T3 ● In-box retail promos with Sony ● Event sponsorship
Official PlayStation 2 Magazine Rates
Series 1st Half RHP LHP DPS 2nd Half RHP LHP DPS Last 5 pgs IFC (DPS) OBC IBC $4,703 $4,514 $9,029 $3,465 $11,880 $6,435 $5,940 $4,232 $4,063 $8,126 $3,119 $10,692 $5,792 $5,346 $3,997 $3,837 $7,674 $2,945 $10,098 $5,470 $5,049 $3,762 $3,612 $7,223 $2,772 $9,504 $5,148 $4,752 Casual $4,950 $4,752 $9,504 10% 3 Issues $4,455 $4,277 $8,554 15% 6 issues $4,208 $4,039 $8,078 20% 12 issues $3,960 $3,802 $7,603
To advertise in OPS2 Magazine, contact the advertising team on 02 9386 4666 or email advertising@derwenthoward.com.au