Media evaluation Analysis of press coverage

Media evaluation: Analysis of press coverage The BA Festival of Science Press Centre is sponsored by: British Association for the Advancement of Science www.the-ba.net/festivalofscience 1 Contents Page. Section Number 1. 1.1 1.2 1.3 1.3.1 2. 2.1 2.2 2.2.1 2.2.2 2.2.3 2.2.4 2.2.5 2.3 2.3.1 2.3.2 2.3.3 2.3.4 2.3.5 2.4 Title Page 4 4 4 4 4 6 6 7 7 9 10 10 10 11 11 12 13 13 13 14 Background to BA Festival of Science The BA (British Association for the Advancement of Science) The BA Festival of Science The Festival in 2005 Press Centre Analysis of coverage Classification/definitions Quantitative evaluation Printed media Broadcast media Stories covered Reference to the BA Reference to hosts Evaluation of results Print coverage Broadcast coverage Trade and technical coverage Online coverage Top ten stories Conclusions Fig 1: BA Festival 2005 – Summary of all media coverage Fig 2: BA Festival 2005 – National Press Coverage Fig 3: BA Festival 2005 – Regional Press Coverage Fig 4: BA Festival 2005 – Trade and Tech. Publications Coverage Fig 5: General consumer publications for 2005 Fig 6: BA Festival 2005 – Broadcast Coverage Fig 7: Top 20 stories (excluding web coverage) Fig 8: Summary of past coverage – No. of articles/items 2 Executive summary § § § § § § Increase in national press coverage compared to 2004 Regional press coverage down significantly on past two years Combined trade & technical and general consumer coverage highest level to date National radio and TV coverage down on 2004 Significant coverage by Irish media (printed and broadcast), including Festival bulletins on RTE evening news (TV) and flagship news programme, Morning Ireland (radio) Top three stories: 1. A Window into the Brain 2. The BA Presidential Address 3. The problem of prejudice § § § § § Front page coverage in the Guardian, Daily Telegraph, Daily Mail, Daily Express and the Times 90% of stories contained reference to the BA 72% of stories contained reference to the Festival 83% of stories contained reference to Dublin 33% of stories contained reference to the Trinity College Dublin 3 Media evaluation - BA Festival of Science 2005 1 1.1 Background to BA Festival of Science The BA (British Association for the Advancement of Science) The BA is a nationwide organisation dedicated to connecting science with people, so that science and its applications become accessible to all. The BA aims to promote openness about science in society and to engage and inspire people directly with science and technology and their implications. Established in 1831, the BA organises major initiatives across the UK, including the annual BA Festival of Science, National Science Week, programmes of regional and local events, and an extensive programme for young people in schools and colleges. 1.2 The BA Festival of Science The BA Festival of Science is the UK’s longest-established science festival, attracting over 300 speakers and thousands of visitors. It has been taking place since 1831. Developments in many areas of science, engineering and technology, their possible applications and social implications are publicly presented and discussed. The Festival reaches an audience of millions through its high media visibility and the many people visiting the Festival itself. Anyone can come to the Festival, and amongst the many that do are journalists and other people with a strong interest in science, either professionally or personally, including school students. 1.3 The BA Festival of Science 2005 In 2005, the Festival theme was ‘Setting the agenda for science’ as chosen by the President of the BA, Professor Robert Winston. Trinity College Dublin hosted the main programme of the Festival. The Festival included over 300 top speakers from all fields of science, social science, engineering and technology, with talks, dialogue events, visits, exhibitions and hands on workshops. This was the first time since 1957 that the Festival took place in Dublin. This year’s Festival included a wide variety of events outside the university – the Science in the City programme. 1.3.1 Press Centre The BA operates a Press Centre, sponsored by AstraZeneca, at the Festival from which journalists can work on a day to day basis. Facilities include: § § § § § § § § § § § internet-enabled computers; telephones; network points; faxes; desk space; special facilities for broadcasters to establish outside broadcast facilities; interview rooms with ISDN connection for radio stations; press conferences (on average 8 per day, with 2-3 speakers at each); a team of staff able to contact relevant speakers on journalists’ behalf; monitoring and display of press coverage achieved; supply of papers from the majority of speakers specially prepared for the media’s needs (paper copies and internet database) 4 214 individuals registered to use the Press Centre during the week (170 ahead of the Festival, 44 during) compared to 223 in 2004 and 150 in 2003. However, actual attendance was around 150 as many of those registered did so to gain access to the press papers online. 5 2 Analysis of coverage Below follows an analysis of the coverage generated by the BA Festival of Science 2005. The first section explains the classifications used, the second looks at the figures recorded and compares these to previous years, and the third evaluates the results and examines why some results may have been obtained. 2.1 Classification/definitions The classification system used was as follows: Categories of coverage News/feature: Editorial/comment: Previews/reviews: Listings: Definitions Column inches A measurement of text, headlines and pictures to provide an overview of print space devoted to the Festival measured as length in inches of columns. Classified as a self contained item on a particular aspect of the Festival. For example a box with’ Festival In Brief’ would not count as one item but would be dependent on the number of items within the box. In effect, the number of different stories covered. A discrete broadcast relating to the Festival, e.g. within a news programme or a magazine programme. Magazine programmes featuring more than one Festival story in a broadcast would be separated into individual items (e.g. BBC World Service’s Science in Action). Factual pieces, including features Editorials, comment pieces, ‘soapbox’ pieces by speakers, letters to the editor General summations of the Festival or previews of the week ahead Diary item of Festival events Article Item Evaluation method Column Inches This is not an exact measurement, but the method has been kept consistent to give a relative measure of the space a story takes up on the page. Images and headlines were treated as if they were columns of regular text. For example, if an image is three columns wide and four inches tall, it was treated as 12 column inches total. The same applies to areas covered by headlines, no matter how large the text. However, it should be noted that this is imprecise as the media monitoring service often reduces oversize headlines to fit into an A4 document. Certain papers run identical stories in different geographical editions and in later editions of the same paper. Geographically Duplicate stories 6 different articles were counted as separate stories. Later editions were NOT considered separate stories and NOT counted more than once. However, if different stories ran in different editions, these were all recorded. Region In previous years, the regions have been divided into regional, national and international. This has led to some peculiarities; for example, the Evening Standard classed as national but Scottish newspapers as regional, whereas media from the Republic of Ireland are classed as national. To provide greater clarity and more effective comparison, this year, the regions have been separated into the following: National Regional UK nationwide media, excluding Irish Times and Irish Independent, including Metro Local and regional media from the UK, including Evening Standard and all Scottish media, but excluding Metro. (Metro has several geographical editions, generally featuring identical news content and hence was classed as one national publication.) International Non-UK media, excluding Irish Irish National, regional and local Irish media Figures from previous years have been adjusted accordingly. The exception is 1999, for which only limited information is available. 2.2 2.2.1 Quantitative evaluation Printed media National (see fig 2) Unique national newspapers No. of national articles Column inches (national) 2005 15 186 3241 2004 12 162 2929 2003 15 214 5156 2002 13 140 3423 2001 13 148 2855 2000 13 177 2700 1999* 14 185 1613 *Figures for 1999 unadjusted 7 Regional print media (see fig 3) Unique regional newspapers No. of regional articles Column inches (regional) 2005 55 213 3407 2004 74 446 6351 2003 81 377 5139 2002 42 154 2320 2001 74 262 3709 2000 34 72 752 1999* 68 354 1965 The greatest number of items was carried by the Express & Star (31, compared to 106 in 2004) followed by the Eastern Daily Press (30, compared to 41 in 2004) and the Yorkshire Post (29, compared to 26 in 2004). International As the Festival was in Dublin this year, we were able to monitor Irish coverage with some degree of accuracy. However, it should be noted that the international monitoring agency (Romeike) only picked up 2 cuttings – the remainder were from our own scanning of local papers and by using cuttings supplied by Trinity College Dublin. There is no real measure of the level of international print or broadcast coverage achieved as this was not monitored. Most stories listed come from direct contact, e.g. representation in the Press Centre or contact with the Press Office. Therefore, no attempt has been made to log international newspaper coverage other than Irish coverage. 2005 Unique Irish newspapers No. of Irish articles Column inches (Irish) 15 123 2009 2004 1 1 24 2003 2 28 446 2002 1 15 275 2001 2 22 442 2000 1 15 285 1999 Figures unavailable Figures unavailable Figures unavailable 8 Trade & Technical/Consumer publications (see figs. 4 and 5) No. of Trade & Technical articles Column inches (Trade & Technical ) No. of consumer articles Column inches (consumer) 2005 45 557 2004 48 889 2003† 22 207 2002† 47 1026 2001† 44 791 2000† 35 240 1999† 32 449 32 520 17 567 †1999-2003 – Trade & technical and general consumer figures combined 2.2.2 Broadcast media Radio and Television (see fig 5) Following problems with broadcast monitoring in previous years, this year we monitored TV and radio using a combination of the free, but limited, service offered by our cuttings agency Romeike and our own log of confirmed interview requests. This does, however, lead to inherent inaccuracy, though it is most likely that it leads to an underestimate as many may be missed. It also means that no quantitative analysis of amount of coverage in minutes can be obtained. 2005 Radio No. of national/ international items No. of regional items Television No. of national items No. of regional items No. of international items 107 (incl. 40 Irish) 22 2004 91 2003 38 2002 57 2001 48 2000 30 1999 Figures unavailable Figures unavailable Figures unavailable Figures unavailable Figures unavailable 49 27 24 93 17 5 1 17 (incl. 16 Irish) 22 7 0 6 9 0 20 1 0 22 13 0 8 1 0 9 Web-based media (see fig 5) Web coverage was monitored manually, using http://news.google.co.uk and by collating the data from various combinations of keywords. Once again, BBC Online provided the most stories, with 14 stories (up from 10 in 2004 and down from 23 the previous year). 2005 478 2004 308 2003 180 2002 208 2001 90 2000 44 1999* Figures unavailable Web items (news) 2.2.3 Stories covered The top ten session-based stories (excluding web coverage) were as follows: 1. A Window into the Brain 2. The BA Presidential Address 3. The problem of prejudice 4. Rewriting the history of life The BA Charles Lyell Award Lecture: Ireland's hidden depths 6. The genetics of brain wiring 7. The highs and lows of brain research 21st century transplantation 9. A carnival of the senses 10. The allergy epidemic: Will a worm a day keep asthma at bay? 2.2.4 Reference to the BA and Festival of Science We made a quantitative evaluation of reference to the BA and the Festival of Science, including variations on both, e.g. British Association, Science Festival, etc. Note that this has only been done for printed and web media. Reference The BA Festival of Science 2005 90% 72% 2004 95% 82% 2003 70% 64% 2.2.5 Reference to the hosts Once again, we also made a quantitative evaluation of reference to the host, this time differentiating between Dublin and Trinity College Dublin. Reference to the University was either through mention of the location of the Festival or as the research institute of a particular speaker. Reference to Dublin occurred either as the Festival location or in the context of Trinity College Dublin. Reference Host university (e.g. Trinity College Dublin) Host city (e.g. Dublin) 2005 33% 83% 2004 32% 77% 2003 Figure unavailable 48% 10 2.3 2.3.1 Evaluation of results Print coverage 2.3.1.1 National print coverage Following a fall in the amount of print coverage in 2004, the number of articles appearing in the national printed press increased once again. Whilst not returning to the record highs of 2003, they are still significantly higher than most years. The following are some observations and comments: Column inches For the third successive year, the average number of column inches has fallen. This may be due to the increase in compact editions of the papers (certainly, there was a large drop between 2003 and 2004, when both the Independent and Times changed formats). It may also be due in part to the fact that many newspapers now cluster their coverage over a page (or, in the case of the Times, a double page spread) rather than scattering the stories throughout the paper. Whilst this limits the column inches, it can be argued that the impact is larger, since it is more difficult to “miss” the stories, and also as the pages are often given banners pertaining to the Festival. Festival theme In last year’s media evaluation, it was argued that the theme (“The responsibility of being a scientist”) had led to more discursive events closely tied to the theme and potentially less news stories. This year’s theme, “Setting the agenda for science”, was significantly abstract so that less sessions appeared to follow it closely and there was potentially more news. In addition, Professor Winston’s Presidential Address itself featured significantly in the media; whilst one expects some level of coverage for the address, it is rare that it features so highly. Front page stories In general, Festival coverage appeared on the inside pages. However, often stories would break onto the front page. The Guardian featured the Presidential address on its front page on the opening day of the Festival, whilst the Daily Telegraph and Daily Mail had front page splashes devoted to the session 21st Century Transplantation. In addition, the Daily Express, Times and Daily Telegraph carried teasers on their front pages to stories from the Festival Banner headlines As mentioned previously, banner headlines for the Festival appeared in all the national broadsheets for most of the Festival, although they varied in size, prominence and accuracy ( this included a number just headed “British Association”). Competition with other stories As always, the Festival faces competition from other events in the news. This year, Hurricane Katrina had been dominating the news before the Festival, and although it had quietened down by the time of the Festival, the aftermath was still featuring heavily. There were also a number of other significant science stories throughout the week, including the embryo with two mothers (which, coincidentally, appeared the day before the parthenogenesis story from the Festival, the embryo with no father). Sunday newspapers Unlike in previous years, one story was explicitly embargoed such that it could appear in the Sunday newspapers. The story, part of the session “Celebrity diets, hormones and obesity”, dealt with the links between female hormones and obesity. However, the key 11 researcher then went virtually incommunicado, meaning that the story received far less coverage than it should have. Fortunately, the session was covered later in the week, when journalists picked up comments by one of the speakers that celebrity and fad diets were ineffective. In the run-up to the Festival, the BA Press Officer was in regular contact with Jonathan Leake of the Sunday Times. This resulted in two pieces ahead of the Festival discussing research to be presented. (One story, that dinosaurs may have been coated with feathers, became one of timesonline.co.uk’s top 10 stories of the week.) Leake is keen to work closely with the BA again next year. It is likely that articles have arisen since the Festival based on stories/contacts picked up by journalists during the Festival; many of these may not refer to the BA or Festival of Science and would not be picked up by our cuttings service. 2.3.1.2 Regional print coverage Regional coverage was very disappointing this year, less than half of 2004. The following are some possible explanations: Dublin media In 2004, the local press in the area surrounding Exeter gave a large amount of coverage to the Festival – the Western Morning News covered 49 stories, the Express & Echo 42. This year, the Festival received unprecedented coverage from the Irish media, in particul ar the Irish Times and Irish Independent, which, in a sense, could be classified as “regional media”. Key regional publications The majority of regional publications only cover one or two stories from each Festival, and whilst this year saw less individual publications carrying Festival stories (55 compared to 74 last year), the biggest impact was in some of the syndicated regionals. For example, in 2004, the Express & Star covered 106 stories – this was down to 31 this year. Likewise, the Eastern Daily Press was down from 41 to 30. 2.3.1.3 Irish media Coverage in the Irish media was exceptional. The Irish Times was the media partner for the Festival and so it was to be expected that they were likely to give significant coverage to the event, but they surpassed expectations by devoting at least one page each day to the Festival, sometimes double page spreads and occasionally featuring stories on the front page, in supplements and discussed in editorials. In addition, the Irish Independent also featured the Festival on its front page on a number of occasions. 2.3.2 Broadcast coverage Radio and television can be notoriously difficult to examine, given the unreliability of broadcast monitoring and therefore has inherent inaccuracies. In addition, many broadcast stories make no reference to the BA or the Festival, making it particularly difficult to track. This year’s radio coverage was down on the record highs of 2004, but still much higher than in previous years, in a large part due the amount of coverage on BBC Radio 5 Live. BBC Radio 4’s Today Programme featured significantly less coverage than in 2004, partly as its correspondent left early on the Thursday. The Naked Scientist syndicated coverage to local radio and also to BBC Radio 5 Live. 12 The number of national TV items was also down significantly on 2004, but this is partly to be expected given the relative difficulty of TV crews filming from Dublin. Certainly, an effort was made to encourage coverage from the BBC and ITN. However, the major success of this year’s Festival was RTE, the Irish public broadcaster. Its evening TV news bulletin featured a special Festival of Science slot each day (complete with introductory visuals), and its flagship morning radio programme, Morning Ireland, featured a round-up of the Festival each morning. 2.3.3 Trade and technical Overall coverage by trade & technical and consumer publications was the highest to date, although this may be due to inclusion of Irish publications. As with last year, subject-specific press releases were issued to relevant media to raise awareness of the Festival, but it can be argued that in fact this does very little. Most coverage is achieved by journalists from the relevant publications who attend the Festival. There seems a definite reluctance by magazines such as New Scientist and Nature to cover the Festival, as they argue that there is no new science. It was pleasing, therefore, to see New Scientist cover two stories from the Festival (worms & asthma and parthenogenesis), though in neither case did it mention the Festival or even the BA. However, both publications do cover the Festival in depth online. In order to develop a more positive relationship with Nature, the Press Office this year facilitated a press conference for the journal during the Festival. Whilst the subject of the press conference was not part of the Festival programme, it was still reported as having been announced there. Ruth Francis, Senior Press Officer at Nature, said she felt that the press conference was ‘beneficial’ and is keen to develop our relationship further. It is hoped that that their involvement can be more integrated into the programme. 2.3.4 Online coverage It is difficult to draw conclusions from the web monitoring and whether or not this year’s is genuinely the highest to date, although it is perhaps to be expected that coverage would increase year on year. Certainly, manually searching using Google News ensured that we picked up a wide amount of coverage. However, this only records websites whose news is picked up by Google, ignoring the thousands of other web references to the Festival. For example, searching for the terms “british association”, “festival” and “Dublin” identifies over 20,000 results. The high proportion of references to the BA and the Festival is to be expected as the vast majority of print stories are identified via our media monitoring service, and web coverage was found by searching for terms such as “British Association”. Any containing no reference to either would be missed. 2.3.5 Top stories From the list of the top stories from this year’s Festival, the following observations can be made: Launch stories This year’s launch was considered successful. This is apparent from the top ten, which features three of the four launch stories (the Presidential Address, Ireland’s Hidden 13 Depths and The Allergy Epidemic). The fourth, Life Swapping in Cyber Suburbia, was just outside the top ten. Presidential address Professor Winston proved a big draw to the media as President of the BA. His comments at the press launch (expanded upon in his Presidential Address), received a large amount of coverage, added to which many preview articles for the Festival related to his involvement. Variety of stories Whilst it is true that the biological and medical sciences feature heavily in the coverage, the range of stories in the top ten is varied, ranging from genetics to palaeontology, marine biology to the social sciences. The power of the press conference Each year, the BA Press Office selects what it considers to be the most newsworthy stories to highlight at press conferences. In total, 45 different sessions were covered in the media. Of these 36 were presented in a press conference or press release (or, in the case of the launch stories, both). 37 individual sessions were presented in press conferences/releases. Only one story received no coverage. However, it is likely that coverage of a further two stories was unrelated to their press conference. 2.4 Conclusions Given some of the uncertainties presented by this year’s Festival location, it can be judged to have been a success. Certainly, national press coverage was amongst the highest recorded, and web coverage continues to increase year on year. The fall in regional media coverage is disappointing and to some extent inexplicable; it is difficult to see how we can influence this directly in future years, although it may be worth contacting key local media ahead of the Festival. UK broadcast coverage was disappointing this year, particularly given that the Press Office met directly with both the BBC and ITN. Both were particularly interested in two of the launch stories (The Allergy Epidemic and Ireland’s Hidden Depths ), but neither made it onto the news bulletins. This was particularly frustrating given their frequent call for footage – Jason Hall-Spencer (Ireland’s Hidden Depths) had striking new footage of cold-water corals off the shore of Ireland. However, it should be noted that the devastation of New Orleans by Hurricane Katrina was still dominating the news at this time, and indeed, our contact at ITN had to leave for New Orleans just as the Festival was due to start. Feedback from the journalists in attendance was very positive. Many felt that there was a strong balance of stories and there were no complaints about superfluous or overabundant press conferences. All the main national news journalists were present; in fact, this year it was pleasing to see both the Scotsman and the Daily Express send correspondents to cover the event. Our foray into the Sunday papers met with mixed success, partly due to the absence of a key speaker. However, as discussed above, the Sunday Times’s science correspondent was very positive about the Festival and has stressed his enthusiasm to work more closely with the BA Festival in 2006. The level of uptake in the Irish media was the most pleasing, particularly in the Irish Times and Irish Independent, the two main quality newspapers, and RTE, the main Irish broadcaster. It can be argued, therefore, that the Festival must have made a strong 14 local impact, more so than in previous years. (Last year, the local papers in Exeter and Devon covered the Festival substantially, but TV did not get heavily involved.) However, it was disappointing that the Evening Herald, with whom we had discussions about collaborating to cover the Science in the City programme, paid little attention to the Festival. Indeed, as with Exeter, the Science in the City programme fairs poorly. This is partly due to the focus of the press operation being on the “hard science” content of the Festival, but also due to the lack of newsworthy stories in the City programme. Craig Brierley Press Officer, the BA 10 November 2005 15 Fig 1: BA Festival 2005 – Summary of all media coverage Column Inches/ Duration 3241.0 2009 Trinity College Dublin 36 88 Summary of all media coverage 2005 National Newspapers Irish newspapers Regional Newspapers Trade & Technical Publications General Consumer Web-based Media National Radio International radio Local Radio (UK) National TV International TV Regional TV TOTAL No of Items 186 123 News/ Feature 165 89 Comment /Editorial 13 1 Preview /Review 4 5 Listing 1 3 Other/ Not Specified 3 7 BA 144 100 Festival 108 114 Dublin 120 90 213 45 32 478 43 64 21 5 3406.75 499.75 519.75 201 41 26 469 2 0 1 2 10 4 2 9 0 0 2 0 0 0 1 0 183 40 29 478 139 42 29 340 170 41 27 447 73 32 19 111 1 1212 9734.00 991 19 34 6 11 974 772 895 359 16 Fig 2: BA Festival 2005 – National Press Coverage National press coverage 2005 Daily Express Daily Mail Daily Mirror Daily Star No of Items 17 11 9 1 Column Inches/ Duration 410 262.25 74.25 7.75 News/ Feature 16 11 8 1 Comment /Editorial 1 Preview /Review Listing Other/ Not Specified 1 Financial Times Guardian (incl. Guardian Weekly) Independent Mail on Sunday Metro Sunday Telegraph Sunday Times Daily Telegraph 10 197 8 1 1 29 17 1 9 2 2 31 625.5 378.25 6 91.75 16.5 32.75 537.75 27 14 1 9 1 2 30 1 3 1 1 1 The Morning Star The Sun Times TOTAL 1 4 42 186 4.5 48.25 548.5 3241 4 33 165 4 13 1 1 4 1 1 3 3 17 Fig 3: BA Festival 2005 – Regional Press Coverage Column Inches/ Duration Other/ Not Specified Regional press coverage 2005 Advertiser Norwich Alcester Standard Bath Chronicle Belfast Telegraph Birmingham Post Bracknell Midweek Cambridge Evening News Chester Evening Leader Courier Coventry Evening Telegraph Daily Record East Anglian Daily Times Eastern Daily Press Eastern Daily Times Evening Chronicle Evening Courier Evening Gazette Evening Herald Evening News Norwich Evening Standard Evening Telegraph (Peterborough) Express & Star Flintshire Evening Leader Herald Express Hertfordshire on Sunday Huntingdon & St Ives Evening News Kettering Evening Telegraph Lancashire Evening Post Liverpool Daily Post Media Chronicle and Echo North West Evening Mail No of Items News/ Feature Comment /Editorial Preview /Review Listing 1 1 1 1 3 1 1 1 3 1 1 3 30 2 1 2 2 2 3 9 1 31 1 1 1 1 1 2 1 1 2 9.5 22.5 34.25 46.5 68.5 31 29 15 21 3 4 49 322 16 4.25 19.5 22.5 10 30 154.75 3.75 269 15 18 15 30 7.5 51 37 7.75 10.25 1 1 1 1 3 1 1 1 3 1 1 3 29 2 1 1 2 2 3 9 1 24 1 1 1 1 1 2 1 1 2 1 1 7 18 Regional press coverage 2005 Nuneaton Evening Telegraph Redditch Standard Scottish Daily Express (Glasgow) Scottish Daily Mail Shropshire Star Strabane Weekly News Stratford-UponAvon Herald Sunday Herald The Courier and Advertiser The Herald The Irish News The Journal (City & Newcastle) The News The Northern Echo The Press & Journal (Aberdeen) The Scotsman The Sentinel The Sunday Herald The Weekly Telegraph The Western Mail Warwickshire Evening Telegraph Western Morning News Wrexham Evening Leader Ynys Mon Chronicle Yorkshire Post Total No of Items 1 1 6 1 9 1 2 2 1 5 5 2 2 1 11 10 1 1 1 2 1 3 2 1 29 213 Column Inches/ Duration 3.5 22.5 116 21 81 31.5 16 26 18.75 80.75 83.75 15 30 5 112.5 302 4 21 6 96 3.5 124 21 9 780.5 3406.75 News/ Feature 1 1 6 1 9 1 2 2 1 5 3 2 2 1 11 10 1 1 1 2 1 3 2 Comment /Editorial Preview /Review Listing Other/ Not Specified 1 1 29 201 2 10 19 Fig 4: BA Festival 2005 – Trade and Tech. Publications Coverage Column Inches/ News/ Feature Duration 60 (estimate) 7 32 2 7 25.5 0.75 4.25 26.5 9 21 37.5 40 5 18 27.75 1 2 1 1 3 1 1 2 1 1 1 1 Other/ Not Specified Trade and technical publications coverage 2005 Chemistry & Industry Chemistry World Engineers Journal EUJSA News Frontiers Independent Retail News Irish Medical News Irish Pharmacist Irish Skipper Knowledge Ireland Marine World Materials World Newsline (EPSRC) Oil & Gas Journal Planet Earth (NERC) Practice Nurse: Nutrition for Nurses Science in Parliament Skyport Heathrow Social Sciences The Ends Report The Environment Post The Irish Field The Psychologist The Science Reporter (ABSW) The THES TOTAL No of Items 7 2 1 2 1 1 3 1 1 2 1 1 1 1 Comment /Editorial Preview /Review Listing 1 9.5 1 1 1 1 1 1 1 1 9 1 2 45 3.25 3 7 5 13.25 4 37.5 120 40 28 556.75 1 1 1 1 1 1 1 9 1 1 0 4 0 0 1 41 20 Fig 5: General consumer publications for 2005 Column Inches/ Duration 13 36.25 44 25.5 9 36 95.5 5.5 8.5 5 21 20 60 101.75 Other/ Not Specified Consumer publications coverage 2005 Asian Age BBC Focus Business & Finance Flip Side La Scienza MCN Motor Cycle News Medicine Weekly New Electronics New Scientist News Letter Prime of Life Racing Post Science & Public Affairs Science Spin Swedish magazine (title unknown) Technology Ireland The Oldie The Tablet TOTAL No of Items 1 3 2 1 1 1 7 1 1 1 1 1 2 3 News/ Feature 1 2 1 Comment /Editorial Preview /Review 1 Listing 1 1 1 1 7 1 1 1 1 1 2 3 1 3 1 1 32 13 5.75 11 9 519.75 1 1 1 1 26 1 2 2 1 2 21 Fig 6: BA Festival 2005 – Broadcast Coverage Broadcast coverage 2005 National radio BBC Radio 2 BBC Radio 3 BBC Radio 5 Live BBC Radio 4 Talk Sport Saga Radio International radio ABC (Australia) Hungarian Radio BBC World Service Radio Slovenia Irish radio 103.8 Spin FM 2 FM Annalivier FM CBC Drivetime Clare FM CSWC Dublin South Independent Network News Newstalk 106 Patkenny Radio Q102 Red FM RTE 1 RTE 2 South East Radio Spin 1038 (Ireland) Today FM Local/Regional radio BBC Radio Devon BBC Radio Humberside BBC Radio GMR (Manchester) BBC Radio Kent BBC Radio Lancashire BBC Radio Scotland BBC Radio Shropshire BBC Radio Stoke BBC Radio Ulster BBC Radio Wales BBC Radio West Midlands BBC Radio Wiltshire BBC CWR Naked Scientist (various local) National TV BBC News 24 BBC 1 ITV Sky News International TV Discovery RTE 1 RTE 2 TV 3 Regional TV BBC London Total items No of Items 5 1 22 14 1 1 7 2 14 1 3 1 1 1 1 1 1 2 6 1 2 1 9 1 2 1 6 1 1 2 1 1 1 2 1 3 3 1 1 1 2 2 2 1 3 1 10 1 2 1 168 22 Fig 7: Top 20 stories (excluding web coverage) 23 Fig 8: Summary of past coverage – No. of articles/items 2005 Printed National newspapers Regional newspapers Irish newspapers Trade & technical Consumer Radio National/ international Regional Television National Regional International Web Web items (news) 186 213 123 45 32 162 446 1 48 17 214 377 28 22 140 154 15 47 148 262 22 44 177 72 15 35 185 354 Figures unavailable 32 2004 2003 2002 2001 2000 1999 (unadjusted) 107 (incl. 40 Irish) 22 91 38 57 48 30 Figures unavailable Figures unavailable 49 27 24 93 17 5 1 17 (incl. 16 Irish) 478 22 7 0 6 9 0 20 1 0 22 13 0 8 1 0 Figures unavailable Figures unavailable Figures unavailable 308 180 208 90 44 Figures unavailable 24