CLASSIFIED FC BC 09
Document Sample


Regular Account Customers
2009
What’s one inch
tall and can move
a car, a dresser, a
Enhancements to your ad piano, a
refrigerator, and
find a job?
a classified ad
will do it!
Yorktown PennySaver - The Powerful Weekly Shopper
The Yorktown PennySaver, with an audited circulation of 355,949 is the dominant print publication in Westchester, Putnam, Dutchess counties
(NY) and northwestern Fairfield County (CT). For more information please call 914.962.3871 or visit us at www.nypennysaver.net
ShopSmart Central - Greet Customers in Beautiful Color
The ShopSmart Central is a 4-color, glossy publication, inserted into the Yorktown PennySaver, and reaches a specific targeted audience of
158,668 readers. For more information please call 914.962.3871 or visit www.shopsmartcentralny.com
North County News - The Newsweekly of New York’s Northern Suburbs
When a strong local focus is needed, the North County News is the place to advertise. This award-winning weekly publication delivers a hard to
reach loyal audience in a tabloid-sized weekly newspaper in the northern Westchester and Putnam suburbs, with a circulation of 9,000. For more
information please call 914.962.4748 or visit us at www.ncnlocal.com
Yorktown e-Publishing - Internet Hosting and Web Development
Yorktown e-Publishing division provides internet solutions, from creation of a website through hosting, customized to meet specific marketing
needs. Call us at 914.962.1990 or visit our website at www.yepublishing.com
Advertising Rates
Yorktown Insert Corporation - Inserts Targeted by Zip Code visit our website: www.nypennysaver.com
Yorktown Insert Corporation delivers promotional insert advertising with the weekly PennySaver. Inserts and Detached Cards can be targeted by
zip codes or geographic zones. For more information please call 914.962.3871 ext. 213 or visit us at www.yorktowninsert.com
email: ads@pennysaver.net
Direct 2 Market Direct Mail - Print It ... Stuff It ... Mail It ... Direct 2 Market
The Direct 2 Market direct mail division offers a one-stop shopping source for all with direct mail needs. We are a full service printing house. For Certified Audit by
more information please call 914.962.3871 ext. 353 or visit us at www.direct2marketmail.com
Show and Sell
Showcase Real Estate and Automobile classifieds with the power of a video or picture. For more information please call 914.962.3871 or visit our
websites at www.s&sauto.com or www.s&shomes.com
Chase Press - Commercial Printing
1520 Front Street • Yorktown Heights, NY 10598 • (914) 962-3871 • fax: (914) 962-4820
Web Offset and Sheetfed printing specialists for business and personal needs. For more information please call 914.962.3871 ext. 364 or visit our
website at www.chasepress.com 1574 Route 9, Imperial Plaza • Wappingers Falls, NY 12590 • (845) 298-8178 • fax: (845) 298-8066
Office Hours
Advertiser Category
T PP COMMERCIAL ADS
Mon. 8:30 - 5:00 9:00 - 5:00 CLASSIFIED Classified or non-classified reader ads offering
goods or services for intended profit on a regular or
Rhinebeck Tues. 8:30 - 5:00 9:00 - 5:00 READER ADS seasonal basis, i.e. plumbing, electrical work,
Wed. 8:00 - 5:00 8:00 - 5:00 (EXCHANGE) trucking, tutoring, flea markets, antiques, firewood,
7 Thurs.
Fri.
8:00 - 7:30
8:00 - 4:00
8:00 - 7:30
8:00 - 4:00 Private party ads of a non-commercial nature, BUSINESS
horse stall rentals, kennels, breeders, collectors of
particular items, housecleaning, etc. Also, business
ads offering auxiliary products or services in
Mailed & i.e. household goods for sale, etc. Ads appear
in run-of-paper and positioning is not
EXCHANGE ADS exchanges, i.e. auto repair company offering auto
parts in Automobile Exchange. Customers may
available. Customers may choose local, Ads appearing in exchanges from enterprises choose local, Dutchess, Westchester/Putnam/
Hyde Park Audited Email us your ad at: Dutchess, Westchester/Putnam/Fairfield whose profit is derived from this type of Fairfield or all zones.
exchange ad, i.e. auto ad from automobile dealer,
Circulatio
n ads@pennysaver.net or all zones.
appearing in Automotive Exchange, real estate A NAME MUST APPEAR IN AD.
Town Poughkeepsie 355,949 Areas ads from real estate brokers, individuals selling
three or more of the same type of item within 6
City
8 CVC Audit Data 2008
months, (i.e. cars), and those who continually deal
$
14.00 $
22.00
Poughkeepsie in the same type of product, (i.e. renting
6 Each apartments they own) will be charged this rate.
A NAME MUST APPEAR IN AD.
Wappingers Falls
Pawling
NY CT Does your household regularly
receive Yorktown PennySaver? Local For 15 Words
Each Additional Word 50¢
This rate also applies to those listing short-term
rental of vacation property. Customers may
choose Dutchess, Westchester/Putnam
For 15 Words
Each Additional Word 50¢
Hopewell DUTCHESS YES - 99.0% Zone Reader Ads Only
LINE RATE $7.00 PER LINE. 3 Line Min.
Fairfield or all zones. LINE RATE $11.00 PER LINE.
3 Line Minimum.
Fishkill
Beacon
Mahopac
Kent
Carmel
WESTCHESTER Do you or someone in your
PUTNAM household regularly read or look
Westchester/
Putnam/
Fairfield
$
42.00
For 15 Words
$
55.00
For 15 Words
$
62.00
For 15 Words
through Yorktown PennySaver? Each Additional Word 50¢ Each Additional Word 50¢
Brewster FAIRFIELD Zones 1-5 Each Additional Word 50¢
Putnam
YES - 80.2% 12 Editions LINE RATE $14.00 PER LINE. LINE RATE $16.00 PER LINE. LINE RATE $21.00 PER LINE.
3 Line Minimum. 3 Line Minimum. 3 Line Minimum.
2
Valley
4
Peekskill
1
Yorktown Heights Katonah
Ridgefield
Do you frequently purchase
products or services from ads
seen in Yorktown PennySaver?
All
Dutchess
$
41.00
For 15 Words
$
52.00
For 15 Words
$
52.00
For 15 Words
Zones 6,7,8 Each Additional Word 50¢ Each Additional Word 50¢ Each Additional Word 50¢
YES - 79.99% LINE RATE $14.00 PER LINE. LINE RATE $16.00 PER LINE. LINE RATE $21.00 PER LINE.
16 Editions
Mount Kisco
5 Source: Circulation Verification Council,
3 Line Minimum. 3 Line Minimum. 3 Line Minimum.
Croton (CVC) 2008 Circulation and Readership
Study Data All 8
Zones
$
58.00
For 15 Words
$
79.00
For 15 Words
$
88.00
For 15 Words
Each Additional Word 50¢ Each Additional Word 50¢ Each Additional Word 50¢
ZONE 1.................... 26,028 28 Editions
28 Editions
Pleasantville LINE RATE $20.00 PER LINE. LINE RATE $24.00 PER LINE. LINE RATE $32.00 PER LINE.
3 Line Minimum. 3 Line Minimum. 3 Line Minimum.
ZONE 2.................... 69,490
3 $
5.00 Pick-up Rate $
8.00 Pick-up Rate
North White Plains ZONE 3.................... 76,565 North $6.00 NCN Only $8.00 NCN Only
ZONE 4.................... 31,470
County For 15 Words
Each Additional Word 50¢
For 15 Words
Each Additional Word 50¢
Tarrytown ZONE 5.....................15,133
News LINE RATE $5.00 PER LINE PICK-UP
$6.00 PER LINE NCN ONLY
LINE RATE $5.00 PER LINE PICK-UP
$6.00 PER LINE NCN ONLY
ZONE 6.................... 64,279
1-7 bold words 8-11 bold words 12 or more bold words
ZONE 7.................... 27,112
ZONE 8.................... 45,872
TOTAL SOUTH EDITIONS BOLDFACE TYPE FREE
NORTH COUNTY NEWS $10.00
$
10.00
NORTH COUNTY NEWS $10.00
$
15.00
TOTAL SOUTH EDITIONS 218,686 Each Additional Word 50¢ NORTH COUNTY NEWS $10.00
................................... 218,686 Each Additional Word 50¢
TOTAL NORTH EDITIONS 137,263 TOTAL NORTH EDITIONS
Running Copy Classified
Example Ads
TOTAL ALL EDITIONS 355,949 AUTO SALES CAREER TRAINING PROGRAMS $45,000 in first year
....................................137,263 with up to $500 guaranteed weekly during training program. 5 day
week. No Sundays. 401K, medical, dental. Openings for sales oriented
TOTAL ALL EDITIONS (15 WORDS) 12 line maximum men or women. AUTO SALES. Call Mr. Ambler, 914-000-0000.
....................................355,949
Line Copy Classified ACCOUNTING / BANKING / EXECUTIVES
REAL ESTATE APPRAISER: MAI designations, bank opening......to 33K
(PER LINE, 3 line minimum) CONTROLLER: Small manufacturing co., specialist......................to 33K
Open 24/7 Buy your ad online at www.nypennysaver.com 12 line maximum
NEW BUSINESS: Commercial loans, W. Massachusetts..............to 33K
ACME PERSONNEL 914-999-999
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