Classified Advertising Rate Card

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					                    Classified Advertising Rate Card
                                                      Effective November 17, 2008

                                                                                                                            A New York Times Company


                    30 East 1st Avenue, Lexington, NC 27292 • P.O. Box 908, Lexington, NC 27293
                                   Telephone: (336) 249-1637 • Fax: (336) 249-2944
                                           Web Address: www.the-dispatch.com
              ROP (Run of Paper/Display)                                                      CLASSIFIED BUSINESS
Open, per inch - daily . . . . . . . . . . . . . . . . . . . . 24.00
                                                                   $                            SERVICE RATES
Wednesday SMC per inch. . . . . . . . . . . . . . . . . $3.00*                   2 inch display                 $
                                                                                                                  159.90 Mo.        . . . . .($6.15 Daily)
                                                                                 3 inch display                 $
                                                                                                                  198.90 Mo.        . . . . .($7.65 Daily)
        ANNUAL BULK AGREEMENTS                                                   4 inch display                 $
                                                                                                                  234.00 Mo.        . . . . .($9.00 Daily)
    Inches            Rate per             Inches            Rate per            5 inch display                 $
                                                                                                                  269.10 Mo.        . . . .($10.35 Daily)
   per year         column inch           per year         column inch
                                                                                                   Minimum - 1 Month (26X)
       50              $
                         21.00              3000              $
                                                                11.25
      100              $
                         19.50              4000              $
                                                                11.00                            NATIONAL AD RATE
      250              $
                         18.50              5000              $
                                                                10.50          Open rate . . . . . . . . . . . . . . . . . . . $23.00 per column inch.
      500              $
                         17.25              6000              $
                                                                10.25                   Standard agency discount of 15% applies.
                                                                               Wednesday advertisers add . . . . . . . . . . $3.00 per inch premium.
     1000              $
                         14.00              8000                $
                                                                  9.50                       See SRDS for newsplan contract
     2000              $
                         12.50
                                                                                          POLITICAL ADVERTISING
                                                                                     Payment in advance of publication required.
                    REPEAT DISCOUNT                                                                    COLOR RATES
Ad may publish at 50% off ad space cost for up to five addi-                                                               OPEN             CONTRACT
                                                                                            1 + Black                       $
                                                                                                                              200              $
                                                                                                                                                 140
tional days within the same calendar week. No size or copy                                  2 + Black                       $
                                                                                                                              250              $
                                                                                                                                                 190
changes allowed. Lineage will count at 50% toward fulfillment                               3 + Black                       $
                                                                                                                              300              $
                                                                                                                                                 240
of agreements. Discount applies to open rate and annual bulk
agreements only. Color, SMC and Marketplace charges are sep-
                                                                                                 PREPRINT AD RATE
                                                                                            Rates are net and freight must be prepaid.
arate and not eligible for the discount.                                                       Distribution numbers provided by
                                                                                                 your newspaper representative.
      CLASSIFIED CONTRACT RATE                                                                      Minimum 5,000 quantity.
     SCHEDULE FOR LINE ADS ONLY                                                               All Preprints are counted Tab Size.
Classified Line Ad Contracts require a minimum of three                                    Zone Fee $2.00 Additional Per Thousand
lines per day for 13 weeks or more. An advertiser can                           •See your newspaper representative for customized Direct Mail Opportunities.
change copy or lineage at any time.                                                   Number                1       2-5    6-17      18-24 25-48 49+
                                                                                 of Inserts Per Year                    CONTRACT-Cost Per Thousand
                                                                               1-2 Page (8 1/2 x 11)
            LINES                     DAILY LINE AD                                (Front & Back)       $
                                                                                                          41        $
                                                                                                                      39    $
                                                                                                                              37      $
                                                                                                                                       36       $
                                                                                                                                                 34     $
                                                                                                                                                          29
                                     CONTRACT RATE                                   4-12 Pages         $
                                                                                                          57        $
                                                                                                                      55    $
                                                                                                                              54      $
                                                                                                                                       53       $
                                                                                                                                                 51     $
                                                                                                                                                          45
                3                              4.90                               Up To 16 Pages        $
                                                                                                          59        $
                                                                                                                      57    $
                                                                                                                              56      $
                                                                                                                                       55       $
                                                                                                                                                 52     $
                                                                                                                                                          47
                4                              5.90                               Up To 20 Pages        $
                                                                                                          60        $
                                                                                                                      58    $
                                                                                                                              57      $
                                                                                                                                       56       $
                                                                                                                                                 55     $
                                                                                                                                                          52
                5                              6.70                               Up To 24 Pages        $
                                                                                                          62        $
                                                                                                                      61    $
                                                                                                                              60      $
                                                                                                                                       60       $
                                                                                                                                                 58     $
                                                                                                                                                          56
                6                              7.80
                7                              8.35                                       Zone Fee $2.00 Additional Per Thousand
                8                              8.85                                      Closing Schedule and Deadlines
                                                                                       Publication Day . . . . . . . . . . . . . . . . . . .Deadline
                     SPECIALITY ADS                                                    Tuesday . . . . . . . . . . . . . . . . . . . . . . . .Friday, 4pm
Memorial, Card of Thanks 1 x 5 . . . . ... . . .$6.00 Inch                             Wednesday . . . . . . . . . . . . . . . . . . . .Monday, 4pm
Birthdays & Anniversaries . . . . . . . . . . . . . . . $18.30 Inch                    Thursday . . . . . . . . . . . . . . . . . . . . .Tuesday, 4pm
                                                                                       Friday . . . . . . . . . . . . . . . . . . . . .Wednesday, 4pm
           Wednesday-Add SMC @ 3.00 pci                                                Saturday . . . . . . . . . . . . . . . . . . . .Thursday, Noon
                                                                                       Real Estate . . . . . . . . . . . . . . . . . .Tuesday, Noon
                      CHARITY RATE                                             Above deadlines apply to any display type ad with heavy border.
                                                                               Deadline for any computer line type advertising (set solid) is 2:30 p.m.
Per column inch . . . . . . . . . . . . . . . . . . . . . . . . . .$8.95       the day before publication.
          Wednesday-Add SMC @ 3.00 pci
      Requires tax-exempt status. No Discounts Apply.                                          Mechanical Requirements
                                                                               Page size is 6 columns by 21.5 inches deep. Each column is 1.556 inch-
                        LEGAL RATES                                            es wide. Advertising over 19 inches deep will be charged to 21.5 inch-
Per inch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$14.65   es. Advertisers may request to view completed copy in our advertising
                                                                               department. For position request, a charge of 25% will be made when
                                                                               position guaranteed and granted.