The Warm Market Secret: Ask Seven People For Help Basically, Network Marketing is finding people to buy our products and to sponsor others, and teaching those we sponsor to do the same. The Warm Market Secret is to Ask Seven People (that you already know) For Help, and everybody knows at least Seven people! Several years ago, when I was just starting my computer consulting business, I called some friends and asked them for a referral to someone who might benefit from my computer consulting services. The person I was calling first was not necessarily my target customer… I was just asking them to refer me to someone who was my target customer, … in other words, I was expanding my warm market. Well, it turned out to be a hot market and my business grew very quickly. Recently, I read an article by Michael S. Clouse called "THE WARM MARKET SECRET: ASK PEOPLE FOR HELP" In the article Michael reminded me of the SAME technique that had worked so well for my business and I knew that I just had to share it with you. The interesting part is, that every one of those Seven people knows people that you have never met. In turn, they know more people and on it goes...until you have connected with a very large group. Try this right now! Go grab a sheet of paper, a pen, Write down Seven names... That's right just Seven! These people can be anyone you know, and this is important, they must be contacts that you have NOT spoken to about your business. While you are writing down your 7 names let me fill you in on some interesting side notes. There is a theory, a play, a movie, and even a game based on this topic it is called Six Degrees of Separation … The theory of Six Degrees of Separation contends that, because we are all linked by chains of acquaintance, you are just Six introductions away from any other person that you want to meet on the planet. This news will come as no surprise to film buffs that for years have been playing the parlor game Six Degrees of Kevin Bacon, in which they link other actors to Kevin Bacon in Six films or fewer.
What is interesting is that in 2006 researchers at Microsoft announced the theory was almost right. By studying millions of electronic messages, they worked out that any two strangers are, on average, distanced by precisely 6.6 degrees of separation. The researchers wrote: 'Via the lens provided on the world by Microsoft Messenger (that’s Microsoft’s Instant Messaging system), we find that there are about "seven degrees of separation" among people.' In other words, putting fractions to one side, you are linked by a string of seven or fewer acquaintances to anyone that you want to meet. Here's the sample phone script that I use: You: Dialing the first number. Ring...ring...ring... Hello. Is Dave available? Dave: This is Dave... You: Dave, my name is _____. I don't know if you remember me, we met last summer at the Chamber of Commerce picnic Dave: Sure, I remember. You: Dave, have I caught you at a time when you can talk for a few minutes? Dave: Yes, I have a few minutes... What's up? You: Good. Let me tell you why I'm calling... Dave, I've recently hooked up with a health and nutrition company. Now, Dave, this is probably not for you, but you might know the type of people we're looking for, and I was hoping you could help me out? Dave: Well tell me a little about it… You: It's a health and nutrition company that has a very effective liquid nutritional product called GBG 10inOne. Dave, this is probably not for you, but you might know the types of people we're looking for, and I was hoping you could help me out? Dave: If I can... You: Again, this is probably not for you, but I'd like you to take a look at some information on our company so that you're familiar with what it is we do. And based upon that, I'd like to see if you might know the type of person we're looking for...
You: Dave, before you put your reputation on the line and recommend anyone, again I would like you to get a better feel for what it is we do. I can get some information to you in a number of ways... So based on what Dave says; send him to your website, send him a DVD, or whatever is appropriate. This approach works well because it practically eliminates the possibility of personal rejection. Anybody can do Seven calls, Seven requests for help, and get Seven new exposures to your business. Now the POWER of this technique is in actually FOLLOWING THROUGH and getting them involved, or having them give you Seven more names to contact... those they believe might be interested. Either way you win! Another Seven calls, another Seven requests for help, another Seven exposures to your business. And on and on it goes... Your Seven contacts that agree to talk to you will fall into one of 3 categories. First, they'll take a good look, like what they see, and decide to get involved with you in the business. Second, they may become your customers, Third, they may agree to give you referrals. Now you must follow-up on those referrals. Most importantly, this Warm Market technique IS DUPLICATABLE! Make sure you follow-up with your existing downline and teach them this simple method and follow-up with them! By the way, Michael Clouse is the former Editor-in Chief of "Upline" Magazine. He is the author of several books including: "Future Choice", “The Secret to Network Marketing Greatness “and "Building Your Empire". If you are going to model someone, model someone who is already successful. And if you need convincing remember (Matthew7:8) "Ask and you shall receive". Remember you don’t have to get it right – just get it going. *********
Steve Domitrecz a.k.a. SteveDom, became interested in alternative health when he turned 50, some eight years ago. Since then he has researched and experienced dozens of health modalities. When he is not writing or lecturing, he is building his nutritional supplement and water purification work at home business. Questions or comments: stevedom@verizon.net or (610) 866-0684
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