Trump Secrets by lcp19892


Trump University Presents...

Trump Secrets
                   of a Rich Mindset
It’s Time to Start Thinking Differently
About Money
The way you relate to money is about to change.
We’re going to train your brain to think like a wealthy person!

Simply by changing the way you think can change your outlook on your financial situation, and while
this alone will not make you a millionaire, your mindset plays a big role in achieving massive wealth.
Once we get you to make financial decisions in a wealthier way, then you can move onto wealth-building
tactics. Trump University is equally dedicated to teaching personal finance as we are to molding future
entrepreneurs and real estate moguls. To that end, we have recently created a wealth-building action
plan ( unlike anything on the personal finance market today.
Led by top experts in their field, this program is designed to:

   •   Help you build the foundation of success

   •   Introduce you to four specific pathways to wealth: launching a business,
       buying a business, investing in the stock market, and investing in real estate.

   •   Give you the essential information on how to protect your wealth from the
       very beginning

   •   And much more!

Designed to change your financial life, the tools and information provided in this program will empower
you to dramatically increase your personal wealth.

But before you begin that journey, let’s get you started on revitalizing the way you think about money!

                           877.508.7867   Trump Secrets of a Rich Mindset   1
Adopt a Trump Mindset for Wealth
1.       Follow your passion. You are much more likely to become rich by doing something you love.
2.       Set immense goals. Why decide that you want to make $1 million when you can decide to make
         $100 million instead? Big dreams make your potential vast.
3.       Learn something new every day. Small parcels of knowledge – about a new kind of mortgage or a
         new building material, for example – boost your success potential in immense ways.
4.       Cultivate patience. For example, you will sometimes need to own a property for a very long time
         before the time is right to develop it. You need the maturity to wait.
5.       Never settle for second best. Build the best buildings, hire the best people and make the wisest
         decisions. Excellence costs no more than mediocrity and it will make you richer, faster.
6.       Live big. Within your budget, of course. But remember that the point of becoming successful is to
         live well, not walk around with holes in your shoes so you can have an extra $20 in the bank.
7.       Work only with honest and moral people. Crooked people will cripple your success. Steer clear of them.
8.       Be direct with people. It saves time – and time really is money.
9.       Reward worthy people. It doesn’t matter if they cut your grass or who manage your money. Be fair
         and generous and the good you do will come back to you many times over.
10.      Learn to negotiate. (See Page 10 of this book.. Most everything in life hinges on effective
         negotiation, so learn to do it well. And remember, not every negotiation is of the win/win kind.
         You sometimes have to be willing to come out ahead.

Get Organized to Get Rich
11.      Remember that computers crash. Back up all your critical information in at least two different
         locations, such as in your filing system and in your lawyer’s files.
12.      Keep financial records indefinitely. You never know when some check stub or receipt is going to
         save you from an audit or another cataclysmic problem.
13.      Don’t let anyone sign your checks until he or she has worked for you for a minimum of five years –
         preferably 10. The moment you let someone do it for you, they can turn from honest to dishonest
         in a heartbeat.
14.      Shred all your financial statements, bills and credit cards before you dispose of them. Not all identity
         theft occurs online.
15.      Keep a paper notebook next to your office phone and quickly summarize phone conversations you
         have. It’s a pain, but when someone calls someday and says, “We never discussed that!” you will
         have them dead to rights.
16.      Return phone calls within a day. If you can’t manage that, return them the next day. And if you
         can’t manage that, hire somebody to do it for you. To get rich, you need to be responsive.

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Let a Success Image Carry You to the Top
17.   Follow the ancient advice and dress for the job you want, not the one you have. It’s a cliché for
      a reason.
18.   Sweat the small stuff. A stain on your tie or scuffs on your shoes will tarnish your professional
      image a lot faster than you imagine.
19.   Stand up and shake hands when people enter your office. When they leave, stand up and escort
      them to the door. Those little customs single you out for success.

Teach Your Children the Value of Money and Work
20.   Let your kids work. The only way to learn to appreciate money is to earn it.
21.   Show respect for people who are less privileged than you are. Be cordial to waiters, parking lot
      attendants, electricians – and everyone else whose services you require. If you don’t, you are
      teaching your children to disrespect people and the value of the work they do.
22.   Talk to your kids about the financial decisions you are making – the stocks you own, the properties
      you are considering, the amount of taxes you pay. The more you anchor economic knowledge to
      the realities of your life, the more vivid it will become for your children.
23.   Discuss economic priorities and decisions with your spouse or partner so you can present a united
      front to your children. The last thing you want is to teach one financial philosophy to your children
      while they are getting a different message from your husband or wife.
24.   Give your kids an allowance, so they will learn to tie the spending of a given sum to a finite period
      of time. It’s called budgeting.
25.   Don’t use your credit card to mop up after your kids. Show them the money as it leaves your
      hands, or as it leaves theirs.
26.   When it is time to buy clothes for the school year, give your children a finite amount of money and
      let them do their own shopping. You will be surprised at how quickly they find their way to the
      sale racks.
27.   Don’t give your teenage kids credit cards. Instead, give them debit cards that are tied to your own
      accounts, so you can transfer funds to them as needed. This allows you to monitor spending via
      online banking and step in - instead of waiting for a jumbo credit card bill to surprise you at
      month’s end.
28.   When discussing educational opportunities with your children, approach different schools with a
      consumer mindset. Which college offers the best courses per dollar spent? Which offers
      internships and other fast-start employment options? Being a good educational consumer shows
      kids that an education is not something they are entitled to, but something that demands hard
      thinking and hard work.

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Cultivate Healthy Financial Habits
29.      Pay your bills on time – especially your credit card bills. For recurring bills, schedule automatic
         payments through your bank’s online services so you will never miss a payment.
30.      Save enough cash to see you through three to six months of lean times. If you lose your job, you
         won’t then have to use credit cards to pay for daily expenditures.
31.      Don’t buy the latest new gadgets today. Wait a few months for prices to come down.
32.      Buy airline tickets as far in advance as possible. The cheapest tickets are often the ones you buy
         two months in advance.
33.      Pay off your credit card balances as soon as you receive your bills. Don’t just believe in doing so –
         do it. Remember: Earning 5% in your savings account doesn’t mean much if you are paying 23%
         interest on unpaid card balances.
34.      For one month, keep a log of everything you purchase. At the end of the experiment, you will get
         some surprises about where your money goes. Make adjustments.
35.      Automate your saving process. One way is to have your paychecks deposited automatically into a
         checking account and then have your bank automatically transfer a set amount each month into
         your savings account.

Invest Wisely for Income
36.      Set your investment objective. Do you want to: 1. preserve your capital; 2. generate income; or
         3. grow the value of your holdings? In general, those are the three objectives that you can reach
         through investing.
37.      Avoid picking stocks to invest in, unless you are an expert. Rely on advice from a tried and tested
         investment advisor instead. Use the time you save to work hard and make more money to invest.
38.      Also avoid stocks if you are looking to make money quickly. Over the long term, they out perform
         other investments. But if you need short-term profits, look elsewhere.
39.      If you do decide to invest in stocks, stick to an industry that you know a lot about. If you are a
         physician, for instance, buy stock in a pharmaceutical company that produces products you
40.      To get a quick education about investing, ask your broker to explain these terms to you: 1. stocks;
         2. mutual funds; 3. municipal bonds; 4. corporate bonds; and 5. government bonds.
41.      Don’t invest heavily until you have a cash reserve that can prevent you from having to liquidate
         your investments if you suffer a financial setback.
42.      Do not invest in collectibles. A plate or coin is worth only what a buyer will pay on the day you
         decide to sell it.

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43.   Learn about the best mutual funds and their managers. Top-rated mutual funds are the greatest
      risk-minimized, high-income investments ever invented by the human mind – and they’re the best
      place to start investing.
44.   Invest only in the no-load mutual funds. A “load” is a fee you pay the salesperson or company
      behind the fun.
45.   Remember that just because a stock has been up for the last six months does not mean it will
      continue to go up tomorrow.
46.   Never invest more than 10% of your stock portfolio in any one company, even if everyone says it
      is a “sure thing.”
47.   If you don't understand how an investment works, don't buy it.
48.   To select the best investment advisor, get referrals from at least five friends. Meet with the five
      advisors they recommend. To keep your selection simple, go with the advisor who takes the most
      time with you, who shows interest in your objectives and situation – and who shows no frustration
      about answering your investment questions.

Invest Wisely for Long-Term Growth and Retirement
49.   Start saving for your retirement today, not tomorrow. Thanks to the magic of compounding, even
      late starts can make a difference of tens of thousands of dollars – maybe hundreds of thousands –
      and a better-funded retirement.
50.   Buy your retirement residence as early as you can – even if you only buy a piece of land where you
      will later build a home. Get in early, because property prices will only go up over time.
51.   Optimize your 401(k) If your employer matches your contributions, set your 401(k) contribution at
      the highest level possible.
52.   Don’t forget to increase your 401(k) contribution when you get a raise.
53.   Monitor your Social Security account so you always know how much income you are entitled to
      when you retire.
54.   If you are setting up a new IRA, make it a Roth IRA. It is rarely advantageous, however, to roll a
      traditional IRA into a Roth IRA. As soon as you do, all your earnings and tax-deductible
      contributions may become taxable. Be sure to talk to your CPA.

Build Your Get-Rich Support Team                                      (CPA, LAWYER, BROKER)
55.   Ask “What would you do if you were in my position?” to get a glimpse of a potential advisor’s
      ability to plan flexibly.
56.   Ask a potential advisor to describe what he or she did to help another client who was once like you.
      Does it sound like that process will work for you?
57.   Don’t hire someone who will not answer all your questions clearly, patiently and positively.

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58.      Trust your gut. If you have a negative initial reaction to someone, why would you consider putting
         him or her on your team?
59.      If you hear, “Here’s what I do for all my clients . . .” you are getting a spiel, not individualized
60.      Ask for a timeline about what the advisor will do in the first meeting, in the first six months of
         your work together – and out into the future. You want to hear a structured plan.
61.      Call your potential advisor on the phone before you agree to work together. If he or she is tough
         to contact, go with someone else.
62.      Look around the waiting room while you are waiting to interview your potential advisor. Are the
         people who work in the office the kind of professionals you want to get to know?
63.      In the early days of starting a business, don’t get stuck paying monthly retainers. Start out with
         scheduled meetings and retain professionals only when doing so makes financial sense for you.
64.      Ask for a detailed fee schedule. If he or she can print one off and hand it to you, that’s a very
         positive sign.

Don’t Lose Your Shirt to the IRS
65.      To automate record-keeping, pay for all your business and/or deductible expenses using one card,
         such as American Express, that will generate a year-end summary of your expenditures.
66.      Practice tax strategies, not tax evasion. If your CPA has risky ideas that scare you, work with
         someone else.
67.      Learn to bunch income and deductions into different calendar years. If you want to reduce your
         income tax this year, for example, ask your best client to pay you in January, not December.
68.      Recheck your withholding every year. If you get married, have kids, or become the head of a
         household, add these allowances on your W-4 and have fewer taxes withheld.
69.      Consider buying a new hybrid vehicle. They will save gas and possibly entitle you to a tax credit of
         up to $3,400.
70.      Alimony payments can often be deducted from your adjusted gross income. Talk to your tax-
71.      If you are paying for the care of elderly parents, ask your tax preparer whether you can structure
         your expenses to make them deductible.
72.      Maintain well-organized records of all your expenses and income. An IRS audit will not scare you if
         you have your paperwork organized.

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Make Your Home Earn Money for You
73.   Make your home more energy efficient. Then take all the applicable tax deductions you can for it.
74.   Refinance your mortgage, but only if you can cut at least one point from your interest rate.
75.   Put at least 20% down on a home. A lower down payment usually results in a private mortgage
      insurance (PMI) fee of 0.5% annually, which would cost you about $1,500/year on a $300,000
      mortgage principal.
76.   Consider making your first-home a multi-family — it could enable you to live virtually for free.
      Then upgrade to a private home when the time is right.
77.   An in-law apartment can help trim the costs of home ownership if you invite the in-law tenant to
      pay rent or help you buy the home.
78.   If you own a home in an urban area, you can generate extra income from it by renting out office
      space, parking spots or a storage room.

Invest in Real Estate Like a Pro
79.   Buy properties that excite you. Passion counts in real estate, too.
80.   Accompany home inspectors when they examine properties you have under consideration. Ask
      tons of questions. The knowledge you gain will be one of your most important real estate assets in
      the years to come.
81.   Know the important trends in municipalities where you might buy investment property. A new
      commuter line, a new hospital or a new school can dramatically increase property values.
82.   Visit Trump University ( and the Donald Trump Blog
      ( often to stay informed about the current fore
      closure boom and other real estate opportunities.
83.   When developing a property, make it the Most Valued Property compared to other properties on
      the market. You could make it the most smartly renovated, or the one with the most attractive
      financing package. To sell a property, it has to stand out in at least one obvious way.
84.   In the current real estate market, “fix and flip” doesn’t work because prices are soft. “Buy and
      hold” (buy today at low prices and sell later when prices rise) is the best strategy for today.
85.   Don’t let false optimism convince you that you will beat the odds and sell a house for lots more
      than comparable properties in the area.
86.   If you find the worst property on a block and see a cost-effective way to turn it into the best, that
      property is a probably good investment. But work the numbers to be sure.
87.   Remember, you can improve not only a property, but its neighborhood. If you can add a new bus
      stop, improve the lighting or turn a street into a cul-de-sac instead of a through-street, you could
      turn an investment from good to great.

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88.      Always get to know different real estate agents in the areas where you might invest. They provide
         a great, no-cost source of tips and information.
89.      Remember, Internet listings aren’t the only place to run ads for properties you are selling. Sometimes
         a flyer in a daycare center or church lobby can offer a more effective way to get your property sold.
90.      When you have a property to sell, start by talking to people in the neighborhood. Many of them
         will have friends or relatives who would love to move into the area.
91.      To buy a property with little money down, ask for owner financing or for a lease with an option to
         buy. If the property has been on the market for six months or more, you will get a very cordial
         hearing – and probably a deal.
92.      Don’t fail to consider investing in multi-families, apartment buildings, retail locations, office
         buildings and even raw land. Single-family houses are only one option for investors.
93.      Resist the temptation to borrow money from friends and relatives to make your first real estate
         purchase. Wait a little longer and borrow more intelligently. You will have greater control over
         your future in real estate.
94.      Do the math. When buying a house to renovate and sell, deduct the cost of your renovations from
         its fair market value. That’s how much you should pay, not one cent more.
95.      Timing is everything. If you are about to send a child to college or retire, it might not be the wisest
         time to tie up large amounts of money in real estate, not matter how positive the potential profits

Apply Trump Negotiation Skills to Real Estate Investing
96.      Aim for win/win outcomes, like all the books on negotiating say. But remember that sometimes
         you actually get to win more than the other guy or gal.
97.      Add one or two new pieces of knowledge every day. You never know when a piece of information
         will transfer into a powerful advantage when you are negotiating.
98.      Be willing to walk out. It will often move you towards your goals more quickly than agreeing to
         the wrong terms.
99.      Put a dollar value on your objective – the most you will pay, or the least you will accept. Your
         opponent will sense when negotiations are nearing that line and will back off.
100. Understand what the other side wants. (If you don’t know that is, ask.) If you can’t offer it,
     negotiations are going to be harder – but not necessarily impossible. At least you will know what
     you are up against.
101. Identify bargaining chips that you will be willing to give away in negotiations. Example: You
     might be willing put a new roof on a property that you are trying to sell. But guard your chips
     closely and don’t offer them unless you have to.
102. Know the most important thing you want to gain from negotiations, but don’t reveal it too early.
     Once all the other issues are on the table, you will have a better chance of getting it.

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103. Remember, you can’t overpower the other side by talking loud or fast. Every negotiation requires a
     different approach. If you are in doubt, listen well and show respect.
104. When negotiations stall, ask “What would it take for us to come to an agreement about this today?”
     If you cannot offer what the other side asks for, call off negotiations temporarily to give the other
     side time to rethink its position.
105. Don’t hold grudges or badmouth the other side if you are unable to come to agreement. Today’s
     opponents can be tomorrow’s allies.

Educate Your Kids Splendidly without Breaking the Bank
106. Start saving early for college. College costs are rising at the rate of about 5% annually, so start
     today to keep pace.
107. Apply for financial aid at colleges – even if the chances of getting it are slim. More colleges than
     you expect are willing to offer scholarships based on merit, not need. Just be sure to ask whether
     applying for aid will impact negatively on your child’s chances of acceptance.
108. Ask colleges to point you toward specialized scholarships for people from your state, people of
     your ethnic or religious heritage – or that offer other kinds of targeted funds.
109. Consider sending your child to a low-cost community or state college for two years before
     transferring to a more expensive school. But don’t jeopardize your kids’ educations by pushing for
     this tactic too hard.
110. Don’t do it on the cheap. A quality education will repay your children richly over the entire course
     of their lives. What could be a better investment?
111. Get involved in fundraising and other activities for your kids’ colleges. There is no better way to
     network your way to people who will be in a position to help you or your child if problems arise.
112. If your children are not sure what they want to do after graduation, encourage them to take time
     off to work while they think about it. It’s cheaper to be indecisive while they’re working.
113. If you must borrow for tuition costs, make a bank your last destination. Start by asking the
     financial aid office at your child’s college for information on any low-interest loans they can
     suggest – especially those offered by your state.
114. If you haven’t gotten the financial aid you need from a college, visit the financial aid office and ask
     for it. A “face-to-face” approach works better than a financial aid form.
115. If your kid will live on a campus, don’t send him or her with a car. Temporarily take the vehicle off
     your insurance policy and leave it in your driveway to save insurance costs.
116. Encourage your kids to take part in internships while they are in school – especially if they can
     work for companies where they will later apply for jobs.
117. Urge your children to use their colleges to network with successful alumni who might hire them
     after graduation.

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118. In emergencies, consider raiding your IRA to pay for tuition costs. If you are 59½ or older, the money
     you take from your IRA to pay for tuition is no longer subject to a 10% penalty. Speak with your
     CPA first.
119. If your child will live off campus, consider buying a condominium for him or her to live in. You will
     enjoy the tax benefits of property ownership and save on rent at the same time. Even better: Buy a
     multi-family home and let your son or daughter live in it.
120. Encourage your kid to start a company while still in college. The business faculty and successful
     alumni will offer high-ticket advice at no charge – and your young entrepreneur will graduate with
     a business underway.

Master Your Credit
121. Convert consumer interest into tax-deductible interest by paying off credit cards with home equity
     loans or by refinancing your home. But use this strategy sparingly so you don’t bleed all the equity
     from your home.
122. Transfer credit card balances to cards with special zero or low-interest introductory offers – and
     pay off the balances while those low rates are in force.
123. Pay your credit card balances in full every month. It’s the best way to have a good credit report
     and make sure that credit is available when you need it.
124. Never borrow more than one-third of your available credit. It will only make your credit report look bad.
125. Call up your credit card companies and ask them to lower your interest rates. In most cases, they will.
126. Don't use credit cards for cash advances. The interest rates are outrageous.
127. Regularly check your credit reports from Equifax, Experian and TransUnion. It’s the best
     way to avoid identity theft and catch reporting errors as soon as they occur.
128. Be cautious about home equity loans. Read the fine print. If you fall behind on payments, you
     could lose your house.
129. Don’t drain the value out of your home by refinancing too often. Rule of thumb: If you bought your
     current home within the last 10 years and the amount you owe on your home is 1.5 times greater
     than the amount you paid for the home, it may be time to put on the brakes before filling out an

Drive a Terrific Car without Overspending
130. Ask your mechanic to recommend good used cars to consider. Then take cars you are considering
     to him or her for a pre-sale inspection.
131. Obtain a CarFax report on any car you are considering to be sure the vehicle has not been involved
     in an accident or theft.

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132. Check Consumer Reports for information on the reliability of different cars you are considering.
133. Consider buying a used Mercedes-Benz. Donald J. Trump maintains that they are among the most
     solid and utilitarian vehicles he has ever owned. If you cannot afford a new or used Mercedes,
     consider a Honda product. They are less like bank vaults than Mercedes’ products – but have even
     better reliability.
134. If you want a GPS navigation device, save money by buying a portable one that you can move
     from vehicle to vehicle – and even to rental cars.
135. Don’t buy a used hybrid vehicle. Hybrid technology is too new to count on if you intend to run
     your car up to high mileage. And if a hybrid’s battery pack fails, it can cost as much as ½ of what
     the car is worth.
136. Consider putting run-flat tires on cars operated by your children. (If the tires get punctured, they
     do not go flat. They cost more, but minimize the odds of getting stranded by the roadside.
137. Check the crash ratings of all cars you are considering. In the last few years, many cars made by
     Japanese companies (especially Honda, Toyota and Subaru) have achieved crash-test ratings as
     high as Mercedes, Saab and Volvo – the traditional leaders in safety.
138. Sign up for roadside assistance from AAA or AARP. Most roadside assistance plans – even those
     from luxury carmakers – simply tie into a computerized network of local tow truck owners.
139. Think twice before investing extra money in OnStar or another expensive emergency assistance
     program. Your cell phone will summon help for you at a far lower cost.

Be a Winner at the Insurance Game
140. Don’t buy life insurance if you are single with no dependents. The purpose of life insurance is to
     protect your dependents from losses that might follow your death.
141. Skip life insurance for your children. Insurance is intended to cover income-producing members of
     your family.
142. Don’t overbuy life insurance. Carrying enough insurance to make your family rich when you die
     can make you poor while you are living.
143. Avoid “Whole Life,” “Universal Life” and other policies that position insurance into an investment.
     Take term policies instead and wisely invest the money you save.
144. If you have an older whole life or similar policy that you were paying into for many years, ask your
     tax advisor about liquidating it. Even though you may pay a tax penalty, you will be able to invest
     the funds while you are still alive.
145. Never name your estate as the beneficiary of your life insurance policy. Name specific people instead
     to avoid paying estate tax.
146. Talk to your estate planner about insurance trusts. If you die, they direct some of your life insurance’s payoff
     toward paying off your debts or for other purposes you specify. The benefit? Lower inheritance taxes.

147. Don’t buy life insurance or disability policies that are bundled with credit cards. They are not good values.

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148. As you get older, reduce your term life insurance and let your heirs plan to get their inheritance
     from your investments and other sources. Term life insurance gets more expensive as you age.
149. Make sure you are taking full advantage of the healthcare insurance that your employer provides.
     If you are in your younger and healthier years, cut costs by opting for a higher deductible and
     co-payment terms to lower your premiums.
150. Be sure to ask whether the organizations you belong to offer group insurance policies at reduced
     rates. Sometimes it is worth joining AARP or a professional organization to snag a low-cost policy.
151. Buy disability insurance that will cover you up until age 65. But to keep your payments reasonable,
     buy policies that will replace only up to 60% of your income. For the same reason, avoid costly
     policies that pay more than $100/day.
152. Do not conceal pre-existing conditions when applying for any policy. If you become ill, insurance
     companies will comb through your medical history and will refuse to pay benefits for conditions
     that you did not disclose.
153. If your heirs are looking forward to getting large insurance payments after you die, invite them to
     help you pay for your policies while you are still alive. Tell them it is a good investment.
154. Ask your tax preparer to tell you whether some of your insurance premiums might be tax-deductible.
     Surprise: If you are self-employed or own a company, your long-term care and certain healthcare
     policies can probably be written off.
155. Carry enough liability on your car to cover the equivalent of twice your net assets. It’s a litigious
     world out there.
156. If you are a safe driver, raise your deductibles on collision and comprehensive to $500 or $1,000 to
     reduce your premium costs.
157. Don’t let anyone else drive your car until you ask your insurance company who is, and who is not,
     covered when driving your vehicle.
158. Choose only insurance companies rated “A” or higher by A. M. Best.
159. Have enough life insurance to replace at least five years of your salary – or 10 years if you have
     younger kids or significant debts.
160. Think about insurance before you buy a car. The more expensive a car (or the more popular it is
     with thieves), the more your insurance will cost.
161. Buy homeowner and auto coverage as a package from the same insurer. You'll get a better deal
     than you would if you bought the two separately.

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Own a Business and Own a Life
162. Stop working for other people. All the world’s billionaires have one thing in common. At some
     point, they stopped working for other people and started working for themselves.
163. Consider buying a business instead of starting one from scratch. You can look at the books of a
     business that is for sale, identify improvements you can make – and have an operating business at
     a far lower cost.
164. Be wary of franchises. They offer an established brand name and advertising. But buying an
     existing business offers the same benefits and gives you greater bang for the buck.
165. Beware of foreign competition, new technologies and other surprises. Read industry-related
     publications before starting or buying a business. You don’t want to be broadsided.
166. Start a business that lets you do what you love. You will always do better in the business that is
     right for you, even though other enterprises might look more profitable.
167. Talk over the demands of owning a business with your family before you make the move. Explain
     the extra time you will need to invest and make it a group decision.
168. Talk with people who own businesses similar to the one you are considering. They will almost
     always be happy to share their advice, warnings and knowledge.
169. Take a job working for a business like the one you are considering. It’s the best way to be sure it is
     right for you.
170. Remember, a lack of start-up funding can sometimes be compensated for by the simple “sweat
     equity” (also known as hard work) you invest during the start-up phase.
171. Take a marketing course before you start your business, to learn how to kick start profits without
     hiring a costly sales force.
172. Beware of false optimism. Just because you believe in your product or service doesn’t mean the
     world will beat a path to your door.
173. Target your competitors’ weaknesses. If their premises are dirty, be spotless. If they don’t deliver to
     customers’ homes, deliver. If they are closed on Sunday, stay open. It’s the simplest way to gain a
     competitive edge.

Pass Your Wealth to Your Heirs
(Note that the strategies below are not meant to replace the advice of a qualified attorney.)
174. Plan your estate with an attorney who specializes in estate planning. It is one area where you need
     a bona fide specialist because the laws and strategies are so complex.
175. Don’t wait to start estate planning. The earlier you plan, the more opportunities you have to
     structure your estate wisely.

                           877.508.7867   Trump Secrets of a Rich Mindset   13
176. Set aside at least two days to fill out a net worth statement. If you wait until just before you meet
     with your attorney, you will probably fail to itemize certain holdings.
177. Do not “gift” your residence to your children. (“Gifting” means giving it to them before you die
     so they will avoid paying estate taxes on it.) If you do the math with your attorney, you will probably
     find that selling it to them while you are alive will avoid capital gains and put more money in their
     pockets when they decide to sell the home someday.
178. Name your children, not your spouse, as beneficiaries of a Roth IRA. Unlike your spouse, they are
     probably entitled to take income from it, tax-free, over the course of their lifetimes.
179. Review your will every two years with your attorney. Changing circumstances in your life, as well
     as new laws, may require unexpected revisions.
180. Give valuable assets away before you die. Your coin collection can go to your alma mater, your
     paintings to a local museum. But consult your tax advisor to be sure your gift will result in a tax
     deduction. Not all donations do.
181. Transfer assets to your heirs before you pass away. Speak with your attorney and make gifts to
     avoid inheritance tax later on.
182. Establish trusts – especially Revocable Living Trusts – to avoid probate. But be careful about whom
     you select to act as the trust’s administrator. Do you really want your children to spend their entire
     lives asking one law office for disbursements from your trust?
183. Use extra caution planning your estate if you, your spouse or your heirs are not U.S. citizens. Special
     restrictions may exist on their ability to receive property from your estate.
184. Write a will! Some people believe that, if they don’t have one, they will live forever. Sadly, it doesn’t
     work that way.

Retire Like a Queen or a King and Enjoy Your Riches
185. Get married, if you are not already. Tax laws allow living spouses to pass unlimited assets back and
     forth. And under current tax laws, there are very high limits on what the surviving spouse can inherit
186. Meet with your investment advisor when you retire to review your investments – property, stocks,
     mutual funds and everything else. Adjust your positions in all these investments (it’s called Asset
     Allocation) to meet your changing priorities and needs.
187. Don’t retire and commute. Save gas and time by selecting a retirement location that is close to the
     activities you love the most, such as golf, boating or hiking.
188. Remember, you don’t have to move when you retire. Weigh the financial and emotional advantages
     of simply staying put.
189. Start a home business during your retirement years and enjoy the extra tax benefits.
190. Don’t invest in timeshares as retirement escapes. There is a reason why so many people today are
     trying to get rid of them.

14   Trump Secrets of a Rich Mindset   877.508.7867
191. Pick your retirement location by talking to retired friends about where they have retired – and how
     things are working out.
192. Consider taxes when you pick a retirement location. Moving to a state without sales tax can make
     a significant difference in your finances if you are planning to buy a car or furnish a new home.
193. If you will move away from your financial advisor or broker when you retire, set up regular times
     to have a phone consultation every week.
194. Install good exterior lighting around your retirement home. It is the most effective and inexpensive
     theft deterrent available.
195. Check regional crime statistics carefully before retiring to any area. Remember that a guard sitting
     in a booth of a gated community is only a deterrent, not prevention.
196. Move your bank accounts to a national bank that has branches near all your retirement residences.
197. Select a retirement complex where landscaping and exterior maintenance are covered by common
     fees. It costs less – and you won’t have to worry about exterior maintenance while you are traveling.
198. Before investing in a retirement home, visit at night to check how well-lit and secure the area feels
     after dark. Also drive to stores, gas stations, hospitals, ATMs and other often-used destinations to
     be sure you feel secure making those junkets.
199. Use landscapers and other service providers who have been recommended strongly by people who
     have used their services. You don’t want dishonest service providers who victimize retirees.
200. Plan to communicate with your distant family members and friends via email or Internet phones,
     not costly standard phone companies.
201. Don’t buy a retirement house that is too big because you are expecting visits from your kids or
     grandchildren. Buying a huge house for rare visits is a common mistake made by recent retirees.
     Sofa beds are cheaper than additional rooms.

      It’s Time to Get Tactical
      Now that you’re in the millionaire mindset, it’s time to get tactical. There are a myriad of
      ways to grow your revenue. In fact, the more income revenues you have the wealthier you
      will become. So let’s get you started down your road to riches. The Wealth Builder’s Action
      Plan will lead the way!

      To purchase or learn more about The Wealth Builder’s Action Plan, go to, or call TrumpU Admissions at 1-888-668-7867

                           877.508.7867    Trump Secrets of a Rich Mindset   15

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