GLOBE INVESTOR (PDF) by derong123



                  WE’VE UPPED THE ANTE
                  ON ONE OF CANADA’S TOP
                  INVESTING WEBSITES.
                  As part of our commitment to continually
                  improving opportunities for advertisers, we’ve
                  reinvested in Globe Investor to make it faster,
                  more engaging and even easier to navigate.
  The redesigned Globe Investor introduces our new, state-of-the-art web platform, one that lets us present
  timelier information in greater depth. Supported by a robust, flexible engine, this new platform also allows
  us to offer marketers unique new advertising and sponsorship opportunities—and more of them.
  Even better, we’ve broadened the appeal of our content. While it’s still your No. 1 way to connect with
  Canada’s most affluent, influential investors, Globe Investor now includes a wealth of new content for
  novice and intermediate investors. “Sticky” features like our Community tools, helpful sections like our
  Investor Education area and contextual in-line help messaging are all designed to serve investors better,
  regardless of their level of knowledge or portfolio size.
  This gives you a chance to showcase your brand to a broader audience, one that’s eager for advice
  about investment instruments like stocks, bonds, funds and ETFs. This same audience includes a host of
  individuals who are actively seeking financial planners, discount and full-service brokerages, and other
  investment service providers. And, investors by definition are also those valuable high income households
  who are consumers for many products beyond financial services.

      Segmentation Strategy*                                                                       Total Canadian
                                                                                                 Online Investment
           Wealthy                                                                              Information Seekers
     Investible assets > 500K                                                                     6,506,881 (100%)
            (27%)                                      Globe Investor
                                              (1,120,000 unique visitors/month)

      Mass Affluent
     Investible assets > 100K
                                                                          Growth in
                                                                       Mass Affluent and
        Mainstream                                                       Mainstream
     Investible assets < 100K                                             Validators


                                 Soloists (29%)                      Validators (47%)             Delegators (23%)
                                   Invest on their own                 Work with advisors         Let advisors handle portfolio
                                                                    Research investment ideas

  Globe Investor’s current content is highly valued by investors in the Wealthy and Mass Affluent Soloist and Validator segments.
  The new website continues to serve these audiences, while broadening its appeal to investors in the Mass Affluent
  Soloist/Validator and Mainstream Validator segments.
  * Source: Ipsos Reid Segmentation Research, February 2008.
                                DISPL AY ADS
                                          The Globe Investor home page illustrates just a few of the new display opportunities available to advertisers. In
                                          fact, the new website offers more display spots than ever before, as well as many more ways to package them or
                                          combine them with other opportunities. Display isn’t limited to Globe Investor pages either—your brand might
                                          benefit from a presence in one of our e-newsletters, our Trade by Numbers e-zine or in the online version of Globe
                                          Investor magazine. Talk to your sales representative about how you can dominate the home page or other areas of
                                          the site, or mix a display buy with area sponsorships or advertorial.

                                                                                                                            LEADERBOARD (728 X 90)

                                                                                                                            ABOVE-THE-FOLD EARLUG
                                                                                                                                  (310 X 56)

                                                                                                                            ABOVE-THE-FOLD BIG BOX
                                                                                                                                 (300 X 250)


              Can accommodate IAB standard
              sizes for half banners (234 X 60)
              and buttons (120 X 60) as well
              as non-IAB standard banners
              (up to 360 X 60).

                                                                                                                            BELOW-THE-FOLD BIG BOX
                                                                                                                                 (300 X 250)


Sponsors of Globe Investor’s Trade Bar,
which appears on all landing pages and
on every page of My Watchlist, enjoy
additional exposure on the website’s
home page. Ads drive users directly to
the sponsor’s trading site.
  Advertisers who want to reach active investors may want to consider sponsoring My Watchlist. In this section,
  users monitor specific stocks, funds and other investment instruments that are either part of their portfolios or
  simply of interest to them. My Watchlist is fully customizable, and users can sort information by a variety of
  criteria, according to their preferences and levels of experience.
  The Markets Snapshot tool, located on the Globe Investor home page, lets users track both a selection of the stocks
  and funds they've assigned to their Watchlists as well as the performance of the major markets.
  Markets Snapshot is just one of many Globe Investor tools available for sponsorship. Others include the Quote Pal,
  Streaming Ticker, Mortgage Calculator and Retirement Calculator. Ask your sales representative which one can
  best serve your brand, and how you can combine tool sponsorship with other opportunities.

                                        S&P/TSX           Dow          S&P 500            Nasdaq           Oil                MY WATCHLIST
                                        59.21             259.18       -30.85              -63.75          -3.75              click to view

                                   Dow Jones Industrials
                                   As of: Dec 03, 2008 16:03:32 EST
                                   Last:           83635.42
                                   Change:         259.18 (3.09%)
                                   Volume:         346,372,715        9,400
                                                                                   Mon              Tues         Wed         Thurs            Today
                                   Sponsored by:
                                                                                Display: Chart                           Range: 1 Day Chart 1 Year

                                                                                                                       MARKETS SNAPSHOT

                                                                                                            The Markets Snapshot tool, located
                                                                                                            on the home page, includes a high-
                                                                                                            visibility sponsor button that users
                                                                                                            see every time they check it for an
                                                   TRADE BAR SPONSORSHIP

                                                                      The Trade Bar appears on all land-
                                                                      ing pages and on every page in the
                                                                      My Watchlist section. Sponsors of
                                                                      the Trade Bar also enjoy exposure
                                                                      on the home page’s Trade Bar tile.
                                                                      Ads drive users directly to the
                                                                      sponsor’s trading site.
                                   CONTENT ALIGNMENT
                                   AND SPONSORSHIPS
                                       The new Globe Investor gives advertisers a wide variety of ways to align their messages with general-interest or
                                       highly targeted content. Options range from simple display ads on article pages to sponsorship of any of Globe
                                       Investor’s sections to advertorial content.
                                       ETF marketers, for example, might be interested in space in our Funds section, while a discount brokerage might want
                                       to consider sponsorship of the Markets section, which covers stocks, bonds, options, currencies, trusts and more.
                                       Globe Investor also features a section for Investment Ideas, which includes information about personal finance, stock
                                       and fund picks and investment strategies—a wide range of content that appeals to every level of investment
                                       knowledge. With tips on saving for retirement or a dependant’s education, advice about tax planning and the answers
                                                                                                              to more than 500 frequently asked questions,
                                                                                                              Investment Ideas has everything visitors need
                                                                                                              to sharpen their investing skills.

 Globe Investor offers more con-
 tent on more topics than ever
 before providing richer, more
 relevant context for your ads.
                                                                                                                              SPONSORSHIP UNIT

                                                                                                                         Vertical advertorial sponsorship
                                                                                                                         units (300 X 900) are available on
                                                                                                                         all article pages. These same units
                                                                                                                         can appear on the landing pages of
                                                                                                                         Globe Investor sections, presented
                                                                                                                         horizontally (900 X 300) areas.

                                                                                                                           COMMUNITY INVOLVEMENT
Many Globe Investor articles include
related videos, all of which include
space for advertiser pre-rolls.                                                                                          All articles include an area for com-
                                                                                                                         ments by Globe Investor users
                                                                                                                         who’ve registered to become part of
                                                                                                                         our evolving social-networking
                                                                                                                         community. This is an additional
                                                                                                                         “sticky” feature, one that can result
                                                                                                                         in repeat exposure for advertisers.
  Powered by a new, state-of-the-art engine, the completely redesigned Globe Investor website gives you
  more unique and compelling ways to showcase your product or service than ever before.
  What’s more, Globe Investor content is designed to connect advertisers to a broader audience, one that
  includes both our existing core of sophisticated investors as well as those who are less experienced but
  eager to improve their skills. This audience is sure to be even more engaged with Globe Investor content,
  thanks to Web 2.0 community features that encourage viral sharing and repeat visits, which can translate
  into a broader reach and additional exposure for ad messages. And, investors by definition are also those
  valuable high income households who are consumers for many products beyond financial services.
  Globe Investor represents yet another step in The Globe and Mail’s continuing investment in our products,
  people and technology. To learn more about how the new website can help you connect with the country’s
  most engaged and enthusiastic investors, visit
  And to get our brand—and all of its platforms—working for your brand, contact your Globe and Mail sales
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       • E:

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        • F: (514) 982-3074 • E:
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        • E:

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        • E:

        For a complete list of international representatives, visit


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