BEAUTY SECRETS 2008

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					   BEAUTY SECRETS
   2008
   THE SCIENCE OF THE MOMENT, ESSENTIAL SENSUALITY

   Doctor Philippe Allouche presents his «Beauty Secrets» dedicated to sensitive and fragile skins, based on the following
   observation: a new, extremely sensitive «Skin Moment» has now come into existance due to medical-cosmetic treatments
   that leave skin very fragile during the long healing phase, weather conditions combined with environmental pollution and
   bad diet. While formulating these new products, Doctor Philippe Allouche has especially taken into consideration the
   Spring season, when the onset of allergies can lead to weakened, more sensitive skin.




               The P50W Lotion                        The Biosensible line                     Yall~O2 serum
    The P50W is part of the illustrious P50     Mask and Gel Emulsion dedicated      An «Elixir de Fraîcheur», (Elixir
    range of lotions. A unique formula in        to sensitive «Skin Moments».        of Youth) whose name is a code
    its category for the protection of a                                             for Hyaluronic Acid. The tilde
    youthful complexion. It is a gentle                                              (~) between the two elements of
    exfoliant, purifying the skin as well as                                         the name signifies the energy link
    revitalizing and regulating PH levels                                            between hyaluronic acid and the
               for sensitive skins.                                                            oxygen carrier.




                                               Ambassade de la Beauté ®
32, avenue des Champs Elysées - 75008 Paris Open Monday - Saturday from 10 am to 7 pm - Phone number: +33 1 42 25 02 92
    BIOLOGIQUE RECHERCHE
    30 YEARS OF REWRITING THE ESSENTIALS OF BEAUTY AND SKINCARE

     STIMULATING DERMO-EPIDERMAL EXCHANGES FOR A GLOWING COMPLEXION




    ESSENCE
                                                       The method of Biologique Recherche is based on over 30 years of experience
                                                       with a completely revolutionary and visionary conception of products and
                                                       treatments in the field of Beauty and skincare.

    Technically sophisticated products that are deliberately kept «pure and raw», intimately linked with an original set of
    gestures where bioenergetic and proprioceptive massages, osteopathic manipulation and the influence of sophrology
    combine and merge, creating a solid base for the Brand’s methodology.

    Biologique Recherche treatments are a unique combination of a highly clinical approach to beauty and skincare programs
    mixed with French glamour: traditional luxury serving holistic beauty! These treatments are applied to the skin with total
    respect for all its natural functions. Only natural or biotechnological ingredients, with no artificial fragrance go into the
    composition of these formulas, which are highly concentrated with active Elements. Treatments are based on a personalized
    «dermocosmetic» diagnosis following an analysis of each customer’s «Skin Moment».




                       Formulas + Gestures = Biologique Recherche’s Secret!



    A PASSION FOR SUBSTANCE: COSMETICS DESIGNER DR. PHILIPPE ALLOUCHE
    From the beginning of the new millennium, Philippe Allouche has



                                                                             CREATION
    gradually taken over the creative torch of Biologique Recherche
    handed down to him by his father. Philippe Allouche is a clinical
    doctor who previously practiced as a hospital intern specializing
    in internal medicine and intensive care. He is also a scientific
    academic who is passionately interested in all the latest discoveries.
    He has made his mark on Biologique Recherche by enriching it’s already «holistically clinical» aspect, laid out by his parents,
    with a new, more «physiological» approach. The different parts of the concept have become the building blocks of a new, clear
    and precise physiological system, which are now the cradle of product creation. Always ones step ahead, and with a total respect
    for the founding principles of the brand, he has been a fundamental factor in the positive evolution of Biologique Recherche
    towards the future, with a new, more scientific impulse, coupled with a sensational creative spark.

    His holistic approach to skin as an organ directly linked to all other vital bodily functions, has given a new vision and meaning to
    all the specific techniques developed by the brand. His charismatic personality, blending incessant creativity with scientific rigor,
    is a genuine driving force for Biologique Recherche. He will be developing skincare products manufactured to medical standards,
    thanks to a more clinical approach to the skin.




                                  For more information, please contact
Amy Wein: amy@cmmpr.com, or Hannah DeGiovanni: hannah@cmmpr.com Creative Media Marketing: 212.979.8884
                                                     LOTION P50W
                                                                             Corrective skin care




                               The most gentle exfoliation




                                         Ambassade de la Beauté ®
32, avenue des Champs Elysées - 75008 Paris Open Monday - Saturday from 10 am to 7 pm - Phone number: +33 1 42 25 02 92
    LOTION P50W
    Corrective skin care
    The P50 lotions speed up the epidermis’s natural exfoliating process and the reconstruction of the epidermal shield. A
    fortified epidermis can then completely fulfill its protective functions and enhance the skin’s potential to regenerate itself.
    P50, our most famous and coveted product, is the cornerstone of Biologique Recherche skin care treatment. All Biologique
    Recherche skin care treatments, whether administered at home or in a Beauty institute, start with the «P50 ritual».



                                                       THE EVOLUTION OF THE P50 LOTIONS
                                                       In 1970, Yvan Allouche, Philippe Allouche’s father, created the first range
                                                       of exfoliating P50 lotions for daily skin care. The P50 range has become
                                                       the cornerstone of the Biologique Recherche treatment program. These
                                                       unique products are the fruit of 30 years of experience & reflection on
                                                       how to safeguard young skin and are formulated with 50 ingredients. The
                                                       P50 formula restores the skin’s original qualities. As well as cleansing
                                                       and purifying the epidermis, it revives the skin’s ability to regenerate
                                                       itself naturally. On the basis of Doctor Philippe Allouche’s research,
                                                       Biologique Recherche is now launching a new, innovative generation of
                                                       P50 lotions, notably the P50W. This new, gentle exfoliator, rich in plants,
                                                       is specifically formulated for fine and/or reactive «Skin Moments» for use
                                                       on a daily basis. It is multifunctional, providing the combined benefits
                                                       of a skin purifier, progressive exfoliator, balancer, moisturizer and tonic.
                                                       P50W exfoliates very gently and is enriched with anti-inflammatory active
                                                       ingredients.


                                                       AN EXCLUSIVE COMBINATION OF ACTIVE INGREDIENTS

                                                       Guarantees a gentle, progressive and effective exfoliation
                                                       Exclusive Biologique Recherche Poly-α-β-Hydroxy-Acids complex.
                                                       Balancing and astringent agents
                   150 ml - $55                        Horseradish, Burdock, Panama Wood, Red Pepper.
                   250 ml - €87                        Moisturizing and soothing agents
                   Retail price.                       Arnica, Onion (Vitamins A, B1, B2, B5, C, E and PP).


                      Apply                            Also available
              Morning and/or night.
                                                       The P50V Lotion
                                                       The P50 Lotion

             ACTIONS                                                                      EFFECTS
    •   Eliminates dead cells and impurities                                        •   Smoothing, firming & balancing.
        on a daily basis.                                                           •   Matifies the complexion & refines the
    •   Helps regulate the secretion of sebum.                                          skin’s texture.
    •   Enhances epidermal renewal.                                                 •   Restores the complexion’s natural
    •   Increases epidermal resistance and                                              radiance.
        quality.                                                                    •   Accelerates the skin’s natural
    •   Balances the skin’s surface PH.                                                 exfoliating process.
    •   Moisturizes the upper epidermal                                             •   Skin is clean, healthy and ready for
        layers.                                                                         the next treatment.
    •   Enhances the effects of the products
        used after it.

                                  For more information, please contact
Amy Wein: amy@cmmpr.com, or Hannah DeGiovanni: hannah@cmmpr.com Creative Media Marketing: 212.979.8884
             EMULSION GEL BIOSENSIBLE
                                                                 Multiple emulsion
                                                     A nanotechnological innovation




                                      Nurturing tenderness




                                         Ambassade de la Beauté ®
32, avenue des Champs Elysées - 75008 Paris Open Monday - Saturday from 10 am to 7 pm - Phone number: +33 1 42 25 02 92
                   BIOSENSIBLE RANGE
    Gentle skincare products designed specifically for sensitive and delicate skin

    Biologique Recherche is launching the Biosensible product range to cater to the specific problems of sensitive skin. The range
    consists of a Mask and an Emulsion Gel rich in moisturizing, calming and protecting actives and formulated with principal
    substances renowned for their high tolerance level. The products contain virtually no preservatives and no artificial fragrance.
    They are a treasure-trove of tenderness specifically devised for the well being of your skin.



    EMULSION GEL BIOSENSIBLE
    Emulsion Gel Biosensible is a soft, velvety gel specially formulated for skins that are
    naturally sensitive or that have become irritated due to various external aggressions.
    Its particularly fluid texture encapsulates a rich treasure-trove of moisturizing
    actives like Hylaluronic Acid, as well as epidermis anti-stress substances derived
    from the latest biotechnology, essential unsaturated fatty acids like Grape Seed Oil,
    and Sacha Inchi Oil, antioxidants like Pomegranate, and specific inflammation
    inhibitors like Kudzu Extract and Cytokine milk (Lactokines). As a result, skin is
    moisturized, balanced and protected; fine wrinkles are attenuated. For a serene,
    radiant complexion, full of vitality, this innovative treatment will restore the naturally
    relaxed beauty of healthy skin.


    A three-fold formula
     Lipids                                           Biotechnology
     Rich in poly-unsaturated fatty acids             Hydrating and protecting agents
     including essential fatty acids.                 Hydrating and protecting agents.
     Relipiding agents                                Hyaluronic Acid, reconstituted
     Grape Seed Oil, Sacha Inchi Oil.                 NMF (Natural Moisturizing
     Phospholipids                                    factors), boosting and harmonizing
                                                      agents.
                                                      Oxygen carrier
                                                      Cutting edge nanotechnology is
                                                      used to optimize the combined
    Botanical extracts                                release of phospholipids and
    Regenerating and soothing agents                  specific oxygen carriers into
    Hamamelis, Honey, Royal Jelly,                    the     epidermal       intercellular
    Silk Proteins, Carvone Essence.                   medium (harmonizes and boosts                          50 ml - $150
    Calming and protecting agents                     the protective functions of the                        Retail price.
    Cucumber and Kudzu extracts.                      epidermal cells).
    Antioxidants                                      Calming and protecting agents
    Pomegranate extracts.                             Lactokines.


             ACTIONS                                                                                  EFFECTS
    •    Restores the deficient hydrolipidic                                              •      Immediately calms and alleviates
         film.                                                                                   discomfort.
    •    Fortifies the skin’s natural barrier                                             •      Makes your skin smooth, radiant and
         function against daily aggressions.                                                     comfortable.
    •    Reduces red blemishes and calms                                                  •      Preserves your skin from the effects of
         stressed skins.                                                                         aging.
                                                                                          •      Provides genuine relief for skins in
    •    Restructures the skin’s micro relief.
                                                                                                 crisis (tightness, red blemishes, etc.).


                                  For more information, please contact
Amy Wein: amy@cmmpr.com, or Hannah DeGiovanni: hannah@cmmpr.com Creative Media Marketing: 212.979.8884
                                   MASQUE BIOSENSIBLE
                                                                   Specially formulated
                                                          To restore your skin’s balance




                                           Soothing luxury




                                         Ambassade de la Beauté ®
32, avenue des Champs Elysées - 75008 Paris Open Monday - Saturday from 10 am to 7 pm - Phone number: +33 1 42 25 02 92
                  BIOSENSIBLE RANGE
    Gentle skincare products designed specifically for sensitive and delicate skin

    Biologique Recherche is launching the Biosensible product range to cater to the specific problems of sensitive skin. The range
    consists of a Mask and an Emulsion Gel rich in moisturizing, calming and protecting actives and formulated with principal
    substances renowned for their high tolerance level. The products contain virtually no preservatives and no artificial fragrance.
    They are a treasure-trove of tenderness specifically devised for the well being of your skin.


                                                   MASQUE BIOSENSIBLE
                                                  Masque Biosensible is a cream mask that treats your skin to an intense, comforting
                                                  break. Its fresh, luxurious texture soothes and softens sensitive and reactive skins.
                                                  Enriched with essential fatty acids and Exclusive Biologique Recherche Oxygenating
                                                  Complexes, it is formulated to provide instant well being and harmony.

                                                  COCOONING MASK                                     APPLICATION METHOD:
                                                  A fresh and luxurious texture,
                                                  specially formulated to restore your               Afterusingtherecommended
                                                  skin’s balance                                     make-up remover and
                                                                                                     Lotion P50, apply Masque
                                                  A three-fold formula                               Biosensible once or twice
                                                  Lipids                                             a week in a thin layer
                                                  High concentration of unsaturated fatty            over the whole face, neck
                                                  acids and essential fatty acids rich in
                                                                                                     and décolleté or on the
                                                  Omega 3, 6 and 9.
                                                  Relipiding agents: Grape See Oil and               affected areas. Leave for
                                                  Sacha Inchi Oil.                                   15 to 20 minutes and
                                                                                                     then rinse off with warm
                                                  Botanical extracts                                 water.
                                                  Antioxidant agents: Pomegranate Extracts.
                                                  Healing agent: Cucumber Extracts.
                                                  Purifying & lightening agent: White Clay.          FOR HIM, cool, soothing
                                                  Antiradical agents rich in flavonoids: Onions,     relief from razor burn.
                                                  Myrtle & Myrrh.
                                                                                                     Mix two parts shaving
                                                  Biotechnology                                      foam with one part
                                                  Oxygenating and revitalizing agents.
                  50 ml - $150                    Oxygenating agent: Exclusive Biologique            Masque Biosensible for a
                  Retail price.                   Recherche     Oxygenating      Complex.            beautifully sleek, smooth
                                                  Hydrating   agents:    Marine    Elastin,          shave.
                                                  Hyaluronic Acid.
                                                  Anti-inflammatory agent: Lactokines.


            ACTIONS                                                                                EFFECTS
    •   Detoxifies.                                                                     •   Immediately alleviates discomfort and
    •   Soothes the skin and tones down red                                                 tightness.
        blemishes.                                                                      •   Purifies and lightens the complexion.
    •   Regulates water loss.                                                           •   Makes skin feel smooth, comfortable
    •   Replenishes the epidermis with                                                      and look radiant.
        structural lipids.                                                              •   Preserves skin from the assault of time.
    •   Restores the deficient hydrolipidic
        film.


                                  For more information, please contact
Amy Wein: amy@cmmpr.com, or Hannah DeGiovanni: hannah@cmmpr.com Creative Media Marketing: 212.979.8884
                                                              Sérum Yall~O2
                                                      Our latest breakthrough
                                      in the Phytobio Complex skincare range




                                             Elixir of Youth




                                         Ambassade de la Beauté ®
32, avenue des Champs Elysées - 75008 Paris Open Monday - Saturday from 10 am to 7 pm - Phone number: +33 1 42 25 02 92
    Sérum Yall~O2
    Elixir de Fraîcheur
    Skin consists of several layers supported by a network of collagen and elastin fibers. This network makes up the conjunctive
    tissue, which contains spaces filled with water, protein complexes and Hyaluronic Acid. This gelatinous tissue is vital for
    the transport of nutriments from the blood to the skin’s cells via the network of capillary vessels.
    Hyaluronic Acid is a natural component of the dermis, contributing significantly to the skin’s hydration, elasticity and tonus.
    It repulps the skin, which then looks healthy and fresh. In short, it restores a youthful appearance. The human body contains
    15 grams of Hyaluronic Acid, half of which is in the skin. With the passage of time, exposure to free radicals (the sun and
    pollution) destroys our Hyaluronic Acid. It is estimated that by the time we reach the age of fifty, the quantity of Hyaluronic
    Acid in our bodies is half what it was when we were children. As Hyaluronic Acid is destroyed and deteriorates with the
    passage of time, the skin dehydrates and wrinkles.



    BIOLOGIQUE RECHERCHE’S APPROACH
    These products are highly concentrated and are in their
    purest form. Effectiveness is guaranteed through the use of
    extracts in the highest possible concentration and through
    manufacturing techniques that strive to respect the original
    structure of the active ingredients. The Phytobio Complexes
    are the quintessence of Biologique Recherche’s products.
    These skin care products are the most complex as far as
    biochemistry is concerned, and also contain the highest
    concentration of active ingredients from different sources.
    The serums are applied as the finishing touch to the
    Biologique Recherche skin care program. They uplift, treat
    and protect, revealing a healthy, glowing complexion.



    BIOLOGIQUE RECHERCHE’S SOLUTION                                     APPLICATION METHOD
    Sérum Yall~O 2 is the latest product in the Phytobio Complex        Apply to the face, neck and décolleté.
    range. It is an «Elixir de Fraîcheur» (Elixir of Youth), which      Apply a few drops of Sérum Yall~O2 to the area around
    efficiently combats dehydration and the effects of aging. It is     the eyes, to the whole face, neck, décolleté and to the lips,
    a shock treatment serum, ultra rich in Hyaluronic Acid and          in the morning and/or evening. This product is applied as
    plant extracts, which moisturizes, restructures and protects        the finishing touch to your Biologique Recherche skin
    the superficial layers of your epidermis. Its innovative            care program and can be applied in a beauty institute
    formulation, which uses nanotechnology to create cell               using the Face Remodeling machine.
    oxygenation vectors, ensures highly effective, targeted             Sérum Yall~O2 is perfect as part of a preparatory program
    action.                                                             before medical intervention or plastic surgery. It may
    The beauty benefits of this intensive treatment are instantly       also be used as a powerful auxiliary treatment to aid
    visible and prolonged with regular application.                     recovery.




             ACTIONS                                                                       EFFECTS
    •   Forms a protective film over the skin                                      •    Significantly reduces the Effects of
        and promotes optimal skin hydration                                             aging.
        levels.                                                                    •    Leaves skin noticeably refreshed and
    •   Repulping effect on the fullness of the                                         smoother.
        face and lips.                                                             •    Perfect for all types of dehydrated
    •   Revitalizes and reinforces the skin’s                                           skins.
        elasticity.                                                                •    An alternative to microinjections.




                                  For more information, please contact
Amy Wein: amy@cmmpr.com, or Hannah DeGiovanni: hannah@cmmpr.com Creative Media Marketing: 212.979.8884
    Sérum Yall~O2
    Elixir de Fraîcheur



    A COLD, THREE-FOLD FORMULATION

    Biotechnology
    Nanotechnology
    Enables restructuring phospholipids to be absorbed by the skin
    Their effect is combined with the Exclusive Biologique
    Recherche Oxygenating Complex.
    This highly innovative concept is primarily aimed at helping
    restore the skin’s noble functions.


    Hydrating agents
    Highly moisturizing agents
    Hyaluronic Acid, Marine Collagen, reconstituted NMF (Natural
    Moisturizing Factors).

                                                                                                  8 ml - $100
    Botanical extracts                                                                            30 ml - $350
    Regenerating, protective, healing and antioxidizing agents
                                                                                                  Retail price.
    Walnut, Lily, Hibiscus and Pomegranate Extracts.




    AN EXCLUSIVE COMBINATION OF ACTIVE INGREDIENTS

    An unparalleled concentration of Hyaluronic Acid, 3.7% of the formula
    Our serum is formulated with active ingredients in their purest form


    Hyaluronic Acid is an essential element of the skin’s basic component. It attracts water and therefore contributes to hydration.
    Hyaluronic Acid has a particular affinity with water molecules since it can absorb up to 1000 times its weight in water.
    When used in cosmetics, it forms a film over the skin, which is unbroken, elastic and permeable to cutaneous exchanges.
    It enables the stratum corneum to retain more water molecules.
    Hyaluronic Acid is a biotechnological active ingredient with outstanding water retention properties. It is an exceptional
    moisturizer!
    Hyaluronic Acid’s elastic properties enable it to resist pressure so that the skin protects the underlying structures. Its capacity
    for water retention gives it viscoelastic properties and is due to its three-dimensional molecular structure. Its molecule is
    very large for its molecular weight. The many small particles present in the spaces inside the Hyaluronic Acid molecule
    attract water into the molecule. As these spaces fill with water molecules, the Hyaluronic Acid molecule spreads and
    becomes completely resistant to compression. It inflates the tissues and restores the skin’s smooth, natural appearance.




                                  For more information, please contact
Amy Wein: amy@cmmpr.com, or Hannah DeGiovanni: hannah@cmmpr.com Creative Media Marketing: 212.979.8884