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Bernadette is an accomplished advertising A dynamic
copywriter and enthralling public speaker
who thrives on helping small businesses
succeed. Her entertaining and action-packed business groups
presentations are for business owners who and associations.
want to maximise their marketing bang for
Making Small Businesses Bigger.
The Secrets To Successful • Lecturer at The University of Melbourne, RMIT,
Swinburne University, Australian Direct Marketing
Small Business Advertising. Association (ADMA), Victoria University
• Regular guest on ABC Radio
Bernadette is a dynamic, entertaining and unique • Columnist for “Working Women” magazine
speaker. Not only is she one of the country’s leading • Senior Account Director with Wunderman Cato
authorities on small business marketing, she is also an Johnson, a divison of one of the world’s largest
accomplished actress appearing regularly on our screens advertising agencies, Young and Rubicam.
in some of Australia’s leading television shows like Blue • Publicist with the Harry M. Miller Group
Heelers, Neighbours, Backberner, Halifax fp, The Games,
Round The Twist and more. As such, her presentations Her qualifications include:
are imbued with theatricality, humour and compelling • 2007 Winner Bendigo Bank Business Excellence
• Bachelor of Business (Majoring in Marketing)
Her specialty is guiding small businesses on how to • Gold Medal Winner for Strategic Marketing from the
create maximum marketing impact with minimal dollars. University of Adelaide.
• Certified Meta-NLP Practitioner of Neuro Linguistic
She is passionate about helping business owners Programming (NLP)
understand how advertising works, why it works and • Accredited instructor of Myers Briggs Type Indicator
how to promote a small business without spending a (MBTI), DiSC and PADI
fortune. • Certificate IV in Workplace Training and Assessment
• Recipient of the Queen’s Silver Jubilee Trust for
If you need an entertaining speaker who can provide Young Australians
useful, practical and results-oriented content that is • Classically-trained actress (Victorian College of the
immediately applicable to small business, you need to Arts, 1995-1997)
speak to Bernadette.
Bernadette is also a corporate trainer in high demand.
As the founder of the Australian School of Copywriting, She has trained literally thousands of senior executives
she has trained over 800 individuals, business owners in Australia, Singapore, New Zealand, Japan and India in
and advertising agency staff in the art of writing copy* Presentation Skills, Leadership, Negotiation, Customer
and is intimately familiar with the pressures, constraints Service, Team Building and more. Her clients have
and obstacles small businesses face everyday in getting included:
known, getting seen and getting sales. AMP Dept. of Treasury & Finance
ANZ Ernst and Young
She can speak on any of the topics listed overleaf or can AUSTRADE Ford Motor Company
tailor a presentation for your company’s specific needs. Booz Allen Hamilton GE
BT Financial Group KPMG
Canon Macquarie Bank
She is well credentialed to speak on marketing and Coles Myer Group Merrill Lynch
advertising for small business: Cadbury Schweppes Microsoft
• Specialist marketing reporter for Channel Nine’s The Deloitte Touche Tohmatsu …and dozens of small
Small Business Show Dept. of Foreign Affairs & Trade businesses.
Clients and Event Managers have said this about Bernadette:
“Thank you for an entertaining, practical and highly
informative presentation. The audience loved your
style, material and willingness to share. You are a 1. Book a one-hour Keynote Presentation
credit to the profession of professional speaking.”
and receive a FREE 3-hour workshop.
Paul McCarthy, President, Victorian Chapter, National
Speakers Association of Australia. 2. Email us to receive your free copy of
“Practical. Fun. Engaging. Inspiring.”
the “Words That Sell” newsletter.
Kate Browne, Marketing Executive, Sydney Opera House
*Copy is the term given to any form of text for promotional material (brochures, websites, newsletters, advertisements, letters etc).
For further information or to book Bernadette for a keynote presentation, seminar or workshop, contact:
The Australian School of Copywriting Phone (03) 9372 0800 Email: firstname.lastname@example.org
26 Myrnong Crescent Mobile 0419891932 Web: www.copyschool.com
Ascot Vale VICTORIA 3032 Fax (03) 9346 7483