The Secrets of Success For

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					Bernadette Schwerdt, Australia’s No. 1 Small Business Coach reveals:


 The Secrets of Success For
     Small Business
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                     Bernadette Schwerdt
                     Bernadette is an accomplished advertising           A dynamic
                     copywriter and enthralling public speaker
                     who thrives on helping small businesses
                                                                        speaker for
                     succeed. Her entertaining and action-packed      business groups
                     presentations are for business owners who        and associations.
                     want to maximise their marketing bang for
                     minimal bucks.
Making Small Businesses Bigger.
The Secrets To Successful                                                   •    Lecturer at The University of Melbourne, RMIT,
                                                                                 Swinburne University, Australian Direct Marketing
Small Business Advertising.                                                      Association (ADMA), Victoria University
                                                                            •    Regular guest on ABC Radio
Bernadette is a dynamic, entertaining and unique                            •    Columnist for “Working Women” magazine
speaker. Not only is she one of the country’s leading                       •    Senior Account Director with Wunderman Cato
authorities on small business marketing, she is also an                          Johnson, a divison of one of the world’s largest
accomplished actress appearing regularly on our screens                          advertising agencies, Young and Rubicam.
in some of Australia’s leading television shows like Blue                   •    Publicist with the Harry M. Miller Group
Heelers, Neighbours, Backberner, Halifax fp, The Games,
Round The Twist and more. As such, her presentations                        Her qualifications include:
are imbued with theatricality, humour and compelling                        • 2007 Winner Bendigo Bank Business Excellence
stories.                                                                       Award
                                                                            • Bachelor of Business (Majoring in Marketing)
Her specialty is guiding small businesses on how to                         • Gold Medal Winner for Strategic Marketing from the
create maximum marketing impact with minimal dollars.                          University of Adelaide.
                                                                            • Certified Meta-NLP Practitioner of Neuro Linguistic
She is passionate about helping business owners                                Programming (NLP)
understand how advertising works, why it works and                          • Accredited instructor of Myers Briggs Type Indicator
how to promote a small business without spending a                             (MBTI), DiSC and PADI
fortune.                                                                    •   Certificate IV in Workplace Training and Assessment
                                                                            •   Recipient of the Queen’s Silver Jubilee Trust for
If you need an entertaining speaker who can provide                            Young Australians
useful, practical and results-oriented content that is                      • Classically-trained actress (Victorian College of the
immediately applicable to small business, you need to                          Arts, 1995-1997)
speak to Bernadette.
                                                                            Bernadette is also a corporate trainer in high demand.
As the founder of the Australian School of Copywriting,                     She has trained literally thousands of senior executives
she has trained over 800 individuals, business owners                       in Australia, Singapore, New Zealand, Japan and India in
and advertising agency staff in the art of writing copy*                    Presentation Skills, Leadership, Negotiation, Customer
and is intimately familiar with the pressures, constraints                  Service, Team Building and more. Her clients have
and obstacles small businesses face everyday in getting                     included:
known, getting seen and getting sales.                                      AMP                                    Dept. of Treasury & Finance
                                                                            ANZ                                    Ernst and Young
She can speak on any of the topics listed overleaf or can                   AUSTRADE                               Ford Motor Company
tailor a presentation for your company’s specific needs.                    Booz Allen Hamilton                    GE
                                                                            BT Financial Group                     KPMG
                                                                            Canon                                  Macquarie Bank
She is well credentialed to speak on marketing and                          Coles Myer Group                       Merrill Lynch
advertising for small business:                                             Cadbury Schweppes                      Microsoft
• Specialist marketing reporter for Channel Nine’s The                      Deloitte Touche Tohmatsu               …and dozens of small
   Small Business Show                                                      Dept. of Foreign Affairs & Trade       businesses.

  Clients and Event Managers have said this about Bernadette:
  “Thank you for an entertaining, practical and highly
  informative presentation. The audience loved your
                                                                                      Special Offer:
  style, material and willingness to share. You are a                                1. Book a one-hour Keynote Presentation
  credit to the profession of professional speaking.”
                                                                                        and receive a FREE 3-hour workshop.
  Paul McCarthy, President, Victorian Chapter, National
  Speakers Association of Australia.                                                 2. Email us to receive your free copy of
  “Practical. Fun. Engaging. Inspiring.”
                                                                                        the “Words That Sell” newsletter.
  Kate Browne, Marketing Executive, Sydney Opera House
*Copy is the term given to any form of text for promotional material (brochures, websites, newsletters, advertisements, letters etc).

    For further information or to book Bernadette for a keynote presentation, seminar or workshop, contact:
    The Australian School of Copywriting          Phone (03) 9372 0800          Email: info@copyschool.com
    26 Myrnong Crescent                           Mobile 0419891932             Web: www.copyschool.com
    Ascot Vale VICTORIA 3032                      Fax (03) 9346 7483