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                                                                                                                    New York, and Paris, is designed, owned
                                                  Wake Up Refreshed
                                                  How to Sleep Around and




                                                                                                                    and operated by women in San Francisco.
                                                                                                                    They use only high quality craftsmanship
                                                                                                                    in manufacturing hypo-allergenic white
                                                                                                                    goose down comforters, pillows, feath-
                                                                                                                    erbeds, and protectors to provide cus-


                                                                            illow Talk                              tomers with a great night’s sleep wherev-
                                                                                                                    er you are. They also offer a variety of
                                                                                                                    synthetic/polyplush™ options as alterna-
                                                                                                                    tives to down and feather products.
                                                                                                                        With all of the luxury bedding prod-
                                                                                                                    ucts now available, why has Down Etc.
                    FOR     A GREAT NIGHT ’ S SLEEP,      it’s not whom you sleep with, but what you sleep on.      captured market share?
                                                                       Down Etc. is redefining “Top Of The              It’s the “art of the bed” — the culture
                                                                       Bed” with its luxury line of white goose     of the company, their attention to myriad
                                                                       down comforters and pillows. Numerous        details of what makes a good night’s
                                                                       five-star hotels worldwide now feature       sleep, and a genuine passion for helping
                                                                       Down Etc. products because they have         people create a sanctuary for relaxation.
                                                                       consistently proven to be the dreamiest      As Virginie Berron, General Manager of
                                                                       available. Down Etc. also sells to leading   Hotel Parisi in La Jolla says, “We receive
                                                                       international interior designers and high-   top marks from our guests for helping
                                                                       end residential homes around the world.      them have a restful night of sleep during
                                                                           Down Etc., with headquarters in San      their stay. Down Etc’s pillows and com-
                                                                       Francisco and offices also in Shanghai,      forters are key to their sweet dreams.”
38   C A V I A R A F F A I R I AUTUMN 2006
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                                             In addition                                                  and design in the bedroom.
                                                  to the                                                      Another unique plus of Down Etc.
                                         finest down                                                      is that the company approaches bed-
                                             products,
                                                                                                          ding from a sense of form and func-
                                             Down Etc.
                                                                                                          tion, helping you to create an experi-
                                             also offers
                                                                                                          ence of design excellence and
                                             everything
                                                                                                          cleanliness. Hygiene of the bed is a
                                             for “Top of
                                              the Bed”                                                    critical component of Down Etc.’s
                                        and beyond.                                                       philosophy, so they also help you
                                                                                                          understand the importance of cleanli-
                                                                                                          ness to reduce allergens from dust
                                                               Their appeal begins with the compa-      mites and other sources. They educate
                                                           ny itself, comprised of people who love      consumers about mattress pads and
                                                           selling these products and care about        even pillow protectors because, though
                                                           each customer. There is no voice mail;       most of us would hate to admit it, we
                                                           the pillow power customer service team       drool when we sleep.
                                                           answers the phone. Down Etc. is a                As Rick Riess, Chief Operating Offi-
                                                           socially responsible company. They get       cer of Auberge Resorts in Mill Valley
                                                           involved in and are committed to com-        says, “We buy all our down products
                                                           munity service. They are ECO friendly,       from Down Etc., as they have the most
                                                           green-driven, and minority owned and         attentive customer service and the
                                                           operated. As Pam Richardson, General         largest variety of pillows. I get all my
                                                           Manager of Hotel Solamar in San              down from Down Etc. and our hotel
                                                           Diego says, “For a great night’s sleep       guests have a wonderful night’s sleep.”
                                                           for our guests we always call on Down            Down Etc.’s philosophy of geometry
                                                           Etc. Their team provides outstanding         is similar to the concepts of feng shui,
                                                           customer service and excellent quality       the yin and yang of the room, the dif-
                                                           products.”                                   ference between the meridians and
                                                               Down Etc.’s team understands that        zones of how you sleep. It’s a type of
                                                           sleep is one of the most intimate things     preference, and you can only find that
                                                           we all do; they also know that most of       by taking time, breathing, relaxing, and
                                                           us don’t get enough of it. They truly lis-   looking at what you are sleeping on to
                                                           ten to what your sleep issues are. Like      find the perfect pillow and comforter.
                                                                       sleep coaches, they discuss          Down Etc.’s slogan is, “Our lux-
                                                                       each customer’s lifestyle        urious down comforters and pillows
                                                                       habits and needs to ensure       transport you to the world of tranquil
                                                                       that you will purchase the       dreams and serene restfulness.” Part
                                                                       best pillows and comforters      of this art is the belief that there should
                                                                       for you. They ask if you sleep   be nothing in the room but the bed.
                                                                       hot or cold, nude or in flan-    No television or computer or toys —
                                                                       nel or cotton. They discuss      no need to have any superfluous vibra-
                                                                       how bedding appeals to the       tional energies in the room. You should
                                                                       five senses, seasonal changes,   feel like you’re going to bed in your
                                                                       body posture and weight,         sanctuary, surrounded by pure white-
                                                                       your aches and pains, and        ness, and wake in the morning to beau-
                                                           your preferences as to soft or firm.         tiful surroundings. As they say, have
                                                           They question the oxygen level in your       you hugged your pillow today?
                                                           bedroom, whether you use air condi-          Down Etc 228 Townsend Street,
                                                           tioning or heating, windows open, what       San Francisco, CA 94107
                                                           your sheeting is, and the surroundings       866.369.6382; www.downetc.com ●
40   C A V I A R A F F A I R I AUTUMN 2006

				
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