UNIGLOBE NOZULU TRAVEL

							           UNIGLOBE NOZULU TRAVEL




                  PRESENTER
              DR. MANKOLO MFUSI
                   MANAGING
                   DIRECTOR

2/1/2010                            1
               TO BE OR NOT TO BE – THAT IS
                      THE QUESTION

              On my first day at University, we
               took a tour of the library and the
               law section was the biggest – I
               chose education because it had
               fewer shelves.
              I was also inspired to be a teacher
               by one of my neighbors who bought
               a new van and build a house in one
               year.


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               TO BE OR NOT TO BE – THAT IS
                      THE QUESTION

              My parents have studied up to
               grade 10 and they loved education
               – they inspired and pushed us daily
               – but they had no career guidance.
              At home we had a small farm
               whereby we sold vegetables and
               chickens to supplement my father’s
               income.


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               TO BE OR NOT TO BE – THAT IS
                      THE QUESTION

              I finished my BA degree and taught
               at as a high school teacher for 2
               years, then left to further my
               studies.
              In 5 years, I did my Honours,
               Masters and Phd – and landed a job
               at the University of Pretoria as a
               lecturer.


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                     CHANGE OF PLAN
              The seeds of owning a business had
               been planted from my upbringing.
              I married a man who had sold
               sweets at primary school, perfumes
               at University and worked at Jet,
               Edgars –you name it.
              I left the teaching profession after 6
               years of being a lecturer and
               opened my own business full time.

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                   CHANGE OF PLAN – MY
                       DEPARTURE

              Teaching profession does not pay
               much.
              University of Pretoria is a previously
               white institution – traces of
               apartheid – constantly have to
               make your voice heard.
              Grew up in a business-inspired
               family and married a self-made
               entrepreneur

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           PERSONAL CHALLENGES OF THE
                NEW PROFESSION

              I left teaching and went to the
               travel and tourism field – I had
               traveled the world as a lecturer, but
               could not figure out how to run a
               travel agency myself.
              I studied hard once again – read all
               manuals, attended all types of
               training – franchises give a lot of
               training to assist new start-ups.


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           PROFESSIONAL CHALLENGES
              It is difficult to get into a working mood
               when you do not have a boss – one can
               waste a lot of time.
              As person you need to be fully-
               disciplined and review what you have
               done every day.
              I work as a sales representative – I do
               presentations which requires a lot of
               preparation and extensive product
               knowledge.

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           PROFESSIONAL CHALLENGES
              Selling a service vs selling a product
               – people have to believe in you –
               image and product knowledge are
               key determinants for your success
              Travel is a white-dominated
               industry – whites still dominate
               decisions in most companies
              Travel is an expensive industry I
               IATA license costs R150 000.00

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           OWN BUSINESS OR FRANCHISE

              The first business was a learning
               curve – opening an unknown brand
               with no training and experience is
               as good as it lasts.
              A franchise is a well-developed
               business with training, standards,
               advertising and constant
               supervision from franchisor


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           A FRANCHISE -ADVANTAGES

              It is a well-known brand, with an
               established name, numerous
               branches and targeted marketing
              Has set standards of trading
              Established training programme for
               new start-ups
              Continuous monitoring, assistance
               and advice

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           FRANCHISE - DISADVANTAGES

              Expensive to buy
              Payment of royalties
              Structured methods of advertising
               e.g. a corporate magazine vs a
               billboard
              Set standards for location, type of
               business e.g. open in a mall vs in
               an office park

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                     WORD OF ADVICE
              Make promises which you can keep
              Stick to your guns – do not change
               prices because a client wants you to
               – you will run a loss
              Be available 24/7/365 for your
               clients
              Know all your clients personally
               because people tend to like working
               with owners not employees

2/1/2010                                          13
                 CONCLUDING REMARKS

              Change your strategy if the you do
               not succeed with the one you are
               using – a wise man changes
              Be determined and prepared to
               work extra hours
              Have a weekly/monthly plan and
               follow it to the book



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                 CONCLUDING REMARKS
              Say no to external influences e.g.
               friends and family
              Avoid the temptation of splashing
               out money – business has its ups
               and downs
              Work hard and persevere –
                       HARD WORK PAYS
               CHANGE STRATEGIES THAT DO
                           NOT WORK

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