Pascal Major - Retail by hcw25539

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									                                   Pascal Major
                      Trade M arketing & Mutlimedia Man ager

                         0432 223 694 – pascal.major@gmail.com
                                   Nationality : French
                                  Working Holiday Visa

                                      OBJECTIVES

              To work in retail chain and independent sector.
              Improve knowledges in retail promotions & activities.
              Develop merchandising & customer service skills.

                                   SKILLS SUMMARY

 Marketing & Communication
  Brand Development
  Promotion activities
  Retail & Media Advertising
  SalesForces support
  Roadshows & Events Management
  Print & Design production

 E-Marketing & Multimedia
  Buzz Marketing Campaigns & Online advertising
  E-Commerce & Customer Relationship Management
  Project Manager: on-line and off-line applications
  WebDesign & Content System Management
  Video Authoring & Photo Database management.
  Digital Signage & Dynamic Showcases

Languages:

  French: mother language
  Intermediate level in English with a special working knowledge of IT, Wine & Marketing
 vocabulary
  German: Intermediate level

Computer Skills:

  Graphic Design: Photoshop, Illustrator, QuarkExpres, Keynotes
  WebDesign: Dreamweaver, Flash
  Video Authoring: Final Cut Express
  Microsoft Office Suite: Word, Excel, Power Point, Photoshop, Publisher
                                   WORK EXPERIENCE

Since 2003, Baron Philippe de Rothschild SA., Wine Company & Wine Merchant, Pauillac.

The Company :
Since 1933, Baron Philippe de Rothschild SA, located at Pauillac in the Médoc, has been
motivated by a constant ambition: to make the world's finest wines, each in its own category,
whether the châteaux wines for which it is responsible – the renowned Château Mouton
Rothschild, a First Growth, and its distinguished lieutenants, Château Clerc Milon and Château
d'Armailhac – or branded wines, like the famous Mouton Cadet.

Baron Philippe de Rothschild SA has also exported its know-how beyond Bordeaux: to the Pays
d'Oc, with a range of varietal wines and, more recently, Domaine de Baron'arques; to California,
with Opus One; and to Chile, with Almaviva.

I joined Baron Philippe de Rothschild SA as an Intern work in 2003 experience to manage and
promote the Corporate website, www.bpdr.com, and «Agora» the private portal of the company
aimed at our Agents and Sales Forces. After a second Intern work in 2004, I was employed full-
time in September 2004 as Webmaster. My knowledges and experiences in sales marketing and
multimedia bring me in 2007 at the postion of Trade Marketing Manager.


Responsibilities

  Trade Marketing Manager:
     - Construction of annual Book Marketing for Bordeaux, Pays d'Oc and Chilean Brands.
     - Promotion plans (On premise / Off premise) for priority markets (UK, EMEA, Asia).
     - Local adaptations (Wine by the glass kit, in-pack offers, in-store promotions).
     - Showcases management in Duty Free & luxurious outlets.
     - Sales Roadshow organisations abroad.
     - Domaine de Baron'arques Brand Manager (POS & promotion tools).

  Multimedia & Communication Project Manager:
     - Specific Sales Marketing tools.
     - Corporate presentation applications & Video clips.
     - International Roadshows Management (Trade events).

  Webmaster:
     - Managing and promoting www.moutoncadet.com & www.bpdr.com.
     - Promoting on-line Sales Forces tool, «Agora».
                                    JOBS & TRAININGS


2004 October
Baron Philippe de Rothschild SA (Wine Compay) – Pauillac, France.
      o Trade Marketing Manager.
      o Communication & Multimedia Project Manager.
      o Webmaster.

2003 - 2004 September
Baron Philippe de Rothschild SA (Wine Compay) – Pauillac, France.
        o Webmaster Assistant.

2002-2003
“Coupé-court” association – Bordeaux, France.
       o In charge of multimedia promotion a short films festival: website, e-mailings.

2002 July - September
BASF (Chemical Industry) – Mannheim, Germany.
      o Development of a E-commerce portal, «Agro-Portal».

2001 April - October
France Telecom (Internet provider) – Bordeaux, France.
       o PR events to promote Wireless Broadband offers.
       o POS development .

2000 June-August
Onet (Professional Cleaning Company) – Bordeaux, France.
       o Baggage handler (Airplanes supplier).


                                        EDUCATION


2002-2004 Bachelor’s degree in Multimedia Communication (4 years). University of Bordeaux.
2000-2002 Advanced diploma in Markting & Comunication (2 years). University of Bordeaux.
1998-2000 Advanced preparation in Modern & Contemporary History – University of Bordeaux.
1997-1998 “Baccalauréat” - High School Diploma – Royan.


                                         INTERESTS


      Environment & Ecology : member of Greenpeace.
      American Literature : special interest in contemporary authors.
      Art Design & Photography.
      Travels: all countries of Europe, USA and Asia.
      Sports: bodyboarding, Via-Ferrate, hiking, Skydiving, canyoning.
REFEREES

								
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