FORUM WASCHEN und Bundesweiter Aktionstag Nachhaltiges _Ab-_Waschen by lonyoo

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									How Industry and Consumers Are Working together to Make Consumer Patterns More Sustainable

Bernd Glassl, IKW A.I.S.E. Information Day Brussels, 2 December 2009

*incl. manufacturing of the ingredients, packaging, formulating, transport to the retailers, and disposal

Energy consumption in the washing process
Laundry Fabric Washing Detergent* Softener* Drying Ironing

Total energy consumption per washload in %

How expensive is energy for one washload?

Mean washload: 4 kg laundry Mean energy price: 0,20 €/kWh (Germany)

FORUM WASCHEN: What‘s that?
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„FORUM WASHING“ The dialogue platform in Germany on washing, dishwashing and cleaning in private households Start in 2001, as a result of a sustainability initiative of the German Cosmetics and Detergents Industry Association (IKW)

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Members in FORUM WASCHEN
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German public authorities (e.g. Federal Environment Agency - UBA) Consumer Associations Environmental NGOs Association of allergy and asthma sufferers Science (German Chemists‘ Society/Section Detergents; University of Bonn) Churches Labour Unions Industry Associations
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Household appliances Detergents and maintenance products

FORUM WASCHEN: Starting points
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„How can consumers and industry do more for sustainability? “  Environment  Economy  Social

Sustainability

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To explain the rather abstract term of „sustainability“ with concrete examples of daily life To bring ideas to consumers www.forum-waschen.de

FORUM WASCHEN: Organisation
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One Stakeholder Workshop per year being the „steering committee“  Representatives of all stakeholders  Describing the agenda for the coming 12 months  Realisation in Project Teams and Groups

FORUM WASCHEN: Project teams and groups
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Consumer communication/Action day
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Cleanliness in the household Drying / Ironing / Fabric Softeners Fragrance Dosage

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Schools Sustainability Report (German detergents and maintenance products industry ) Dishwashing

FORUM WASCHEN Golden Rules for Drying and Ironing
1. Spin-dry laundry at the highest possible rotation speed, because the less water the laundry contains the less energy and time are needed for drying. 2. For many easy-to-clean laundry items it is sufficient to spin-dry them and to then put them on a hanger for further drying. 3. Whenever possible, dry laundry outdoors in fresh air. 4. Otherwise, dry laundry in an unheated room or in a tumble dryer, because in heated rooms more energy is consumed for drying than in driers. 5. Dry laundry only to the desired residual humidity; do not "overdry". 6. If possible, use a humidity-controlled tumble drier of energy efficiency class A or better

Action Day Sustainable (Dish-)Washing
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Since 2004: May, 10th Chairpersons:  2004: Jürgen Trittin, Federal Minister for the Environment  2005: Renate Künast, Federal Minister for Consumer Protection  2006: Prof. Andreas Troge, President of the Federal Environment Agency (UBA)  2007: Dr. Christian Grugel, President of the Federal Agency for Consumer Protection and Food Safety (BVL)  2008: Gerd Billen, Director General of the Federal Consumer Association  2009: Maria Böhmer, Minister in the Chancellery More than 100 actions per year in Germany

Action Day on Sustainable Cleaning
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Activities in town market places, shopping centres, companies, schools, universities, ...

www.aktionstag-nachhaltiges-waschen.de

Action Day on Sustainable Cleaning: Some examples for actions
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Home economics students:  „Day to Wash Cuddly Toys“ in kindergardens Housewives' association:  „The Chemistry of Washing“ at secondary schools  Crash course in ironing for students – in a shopping centre  Actions in urban districts with many immigrants from abroad: Improving their knowledge of the German language on the example of ironing and with information about sustainability

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Rural Womens' Association:  „Washing like 100 years ago“ / as compared with washing today  Dish Washing competition in kindergardens

What has FORUM WASCHEN achieved so far?
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An open and trusting dialogue about controversial issues Avoiding of unproductive public disputes Constructive atmosphere for the exchange between experts Pursuit of common positions

A model for sustainability initiatives of other industries!

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Thank you for your attention!

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Any questions?
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