DONNA M - DOC - DOC by lonyoo


31-20 Avenue, #2  Astoria, New York 11102 +1-917-579-0858  28th

Brand, Marketing, Business Development In an exceeding competitive marketplace, an Executive Account Director with global experience and global rolodex filled with hundreds of C-Level executives at top media, new media and consumer products marketing and brand management can make the difference between a good agency and the top agency. I am a seasoned account executive excelling in branding, marketing and business development for consumer, media and new media products on the client side. Excels at driving consensus leadership, management, outstanding product development, creativity and 360 degree vision for brands and products. Significant P&L, operations and business development across the globe- in developed and emerging markets.

PROFESSIONAL EXPERIENCE POKEN, AG, Lausanne, CH  Aug. 2009- Present Strategic Planning, Branding, Marketing, PR and Communications for new media/ consumer products start-up. CONSULTING VP, BRAND, MARKETING &, COMMUNICATIONS: Developing strategic marketing, branding and business development plans, as well as designing and executing multi-channel retail and marketing campaigns. Web 2.0 site design and functionality development, marketing and execution of cross-functional mandates including partnerships with Telcos, music conglomerates, global retailers, web communities and media giants (TV; film, content), etc.  Accomplished launch of new website, with significant expansion, leading design, content development and developing copy and storytelling in 6 weeks, after project languished for months.  Develop and design creative partnerships with content and brand owners to enrich user experience, direct retail and brand overhaul to evoke value proposition of product and provide much needed veteran guidance to processes, budgets, cross-functional operations and real-time delivery.

CONSULTANT, New York, Global Assignments  Sep. 2008- Present Strategic Planning, Branding, Marketing and Business Development for global companies. International, Global Strategy and Business Development: Executive (C-Level) consulting services include developing strategic marketing and business development plans, new brand development and complete overhauls for existing brands, as well as design and execute on of needle moving marketing campaigns. Client base includes global, regional and local entities in a variety of industries and sectors including a cutting-edge social media start-up, an 8 billion dollar blue chip Consumer Packaged Goods Company, non-profit sector clients, etc.  Identify opportunities, negotiate win-win strategic and creative partnerships, evaluate and mentor personnel and drive campaigns from ideation to execution (B2B, B2C, online and retail).  Use branding and marketing expertise to find new trends, channels (traditional, online and innovative pathways) and product platforms; craft partnerships for incremental gain or major expansion of business models, use diverse media and branding techniques to reinforce and localize branding, gain market share and drive revenue.

NEW LINE CINEMA, New York, New York  Oct. 2007- Sep. 2008 Major American movie studio known for producing such projects as Lord of the Rings and Austin Powers. Director, International Licensing & Merchandising: Directed global merchandising efforts for the film division of a multi-media studio, including products and alternative media for genres encompassing fantasy, romance, and horror as well as the studio’s first animated feature. Managed relationships with agents, manufacturers, and promotional partners worldwide.  Assessed movies and franchises for international appeal, researched potential markets according to content and local competitive releases.  Responsible for brand extension of Lord of the Rings brand, ensured stand-alone power prior to release of related film property The Hobbit, allowing this classic property to stand alongside the new on shelf via revising and solidifying unique logo, packaging and product assortment.




AMERICAN GREETINGS PROPERTIES, New York, New York  Nov. 2006- Oct. 2007 Global social expressions leader with $2B in annual sales. Head, International Division: Helmed an international division of consumer products, broadcast, online and telecom products with direct P&L responsibility over $1 billion US. Decision maker for product strategy, design and roll out across the globe for mature and start-up brands.  Headed global sales, marketing and business development for brand portfolios, localizing plans and driving sales. Raised turnover by 30%, despite the absence of key driver category revenue (toys).  Launched Care Bears in Japan for the first time using cell phone content and applications, traveling art and history exhibit and strategic products to become #12 trend (based on NHK survey of all categories- food, brands, people, songs, shows, movies, fads, etc.) in country within one year.

ADDITIONAL POSITIONS (Full details upon request)
NICKELODEON & VIACOM CP, New York, New York  Sep. 2005- Nov. 2006 Manager, Toys and Activities: Drove deals with 50+ partners for the U.S. and Canadian hard goods (toys, seasonal, novelty, and cards) department of the #2 intellectual property licensor in the world, with budgetary responsibility in the hundreds of millions of dollars (US).  Created new style and branding standards, directing packaging design and layout, product assortment, design and marketing of billion dollar boys’ brand, achieving collectability and influential customer base for launch.  Expanded position parameters from one category with 15 clients to five categories with 59 clients in less than one year, increasing revenue and efficiency in Hard Goods group.

SESAME WORKSHOP, New York, New York  Jan. 2004- July 2005 Emerging Markets International Licensing Manager: Built emerging market businesses from the ground up ($0 to $2.5M in less than 18 months), performing comprehensive management of branded product, educational materials and marketing programs in Southern Africa, Eastern Europe, Russia and the CIS, India, Palestine, Jordan, Israel, Egypt, the Middle East, China and Hong Kong.  Drove strategy, content and layout of educational materials and licensed consumer goods to maximize brand exposure and extend reach from television and radio to online experiences and tangible goods.  Trained remote organizations on the power of licensing, how to maximize brand equity through design, marketing, and consumer products, driving revenue and awareness for non-for profit educational institution.

THE JIM HENSON COMPANY, New York, New York  Jan. 2001- Jan. 2004 Director, International Licensing: Contracted with agents and manufacturers for numerous properties, including for The Muppets, Kermit, Fraggle Rock, the Muppet Babies, and Bear in the Big Blue House. Advanced from a temporary assistant with no business experience to being appointed department head within 6 months under minimal supervision from the global Executive Vice-President.  Escalated department revenues by 30%, despite a staff reduction of more than 60%.  Aided in brand overhaul of Muppet Babies and Fraggle Rock for relaunch of the former in Mexico and the latter in UKI, giving US consumer products a base from which to generate their programs, strategically and aesthetically.

Biology: Rutgers College, New Brunswick, New Jersey

LIMA, Women In Toys, The Marketing Institute of Ireland

Spanish Proficiency, Beginning French & Arabic, Excel, PowerPoint, Photoshop, Acrobat; CMS, Copy, Packaging and Web Design Direction, Online media metrics

Travel, Writing, Rugby, Football, Non-Fiction, Sports, Cinema, English Bulldogs


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