Franchise Development by rlh15131

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									The International Franchise Association presents




Franchise Development
                                                                SEMINAR SERIES




                                                   An Examination of Today’s
                                                        successful
                                                   FRANCHISE DEVELOPMENT
                                                                              Program




APRIL 18
Philadelphia, PA                                                         For more information,
                                                                 visit www.franchise.org or call
                                                                  the Conferences Department
JUNE 6                                                                      at 202-628-8000.
Minneapolis, MN



OCTOBER 3
Atlanta, GA
                                                                     www.franchise.org
                             What are the components of today’s successful
                         FRANCHISE DEVELOPMENT program?
                                                    Learn the latest strategies for expanding your brand at
                                                      IFA’s 2008 Franchise Development Seminar Series.




                                Ongoing training is paramount in keeping your
                                brand’s expansion plans up-to-date and a step ahead
                                of your competition.
                                Join us for our 2008 Franchise Development Seminar Series, a program designed to provide an all-
We thank the following IFA      access pass to proven methods for building your brand. Everyone knows an effective and multi-faceted
members for sponsoring the
2008 Franchise Development      franchise development program is the linchpin of a successful franchise system. And because this is
Seminar Series:                 one of the hottest topics in franchising, we will bring our seminar series to three major cities across the
                                country. Then we wrap-up at the end of the year in Los Angeles by devoting two days to the in-depth
                                examination of all aspects of franchise expansion at our Super Session. Whether you are new to fran-
                                chising or a veteran looking to reinvigorate your sales and development program, the information shared
                                during our Franchise Development Seminar Series will help you build your franchise system using a
                                variety of tools.


                                • What resources should you use to generate the most qualified leads? Should you put all your eggs
                         SM
                                   in one basket or should you diversify?


                                • What are the legal issues you must consider when developing a franchise development program that
                                   is in compliance with federal and state regulations?


                                • How do you build an effective in-house sales team and are there advantages to partnering with an
                                   outside firm to expand your franchise?


                                • What technology is available or on the horizon that could be utilized to enhance your franchise devel-
                                   opment program? Should you integrate Web advertising into your plans?


                                • What can you do to ensure your new franchisees are successful?


                                • What are other franchisors doing to generate leads, qualify prospects and successfully close the sale?


                                Participate in our Franchise Development Seminar Series and hear a variety of compelling success
 Fox Rothschild LLP
      ATTORNEYS AT LAW          stories from the leading franchise development professionals in the business. What challenges have they
                                faced? What lessons have they learned? What are their best practices? Gain a wealth of knowledge
                                and network with key contacts so you can implement a franchise development program that is right for
                                your system’s growth. Hands down, the best way to learn is by talking with other franchise develop-
                                ment specialists who are facing the same challenges and seeking fresh new ideas just like you….and
                                that’s what you’ll get at our Franchise Development Seminars.


                                                                                                                               www.franchise.org
 SCHEDULE OF EVENTS
 8:00 am – 8:30 am               Registration & Continental Breakfast              11:30 am – 12:20 pm               Effective Use of Technology in the Sales
                                                                                                                     Process
 8:30 am – 8:35 am               Welcoming Remarks                                  • Getting the most out of your Web site – tips for maximizing leads and
                                                                                      generating traffic to your Web site once it’s in place.
 8:35 am – 9:25 am               Lead Generation                                    • Lead Management Systems – Making technology work for you.
 • Generating leads via the Internet – choosing a winning system that
   works for you.                                                                  12:30 pm – 2:00 pm                Luncheon – Franchisor Case Study
 • Web advertising – how to determine if this vehicle of promotion is right
   for you.                                                                        2:10 pm – 3:00 pm                 Franchise Sales Compliance
 • Effective PR and Advertising strategies to generate interest.                    •   Franchise Registration Law overview.
 • Innovative methods to maximize leads including franchisee referrals and          •   Online disclosure and earnings claims.
   franchise consultants.                                                           •   How to properly use and disclose lead referral sources.
                                                                                    •   How to avoid legal landmines in franchise sales. What do you and your
 9:25 am – 10:20 am              Building an Effective Sales Team                       sales team need to know to be in compliance?
 •   Identifying the qualities of an exceptional sales professional.
 •   Assessment techniques to assemble a great sales team.                         3:00 pm – 3:50 pm                 Closing the Sale
 •   Structuring the right compensation package for your sales professionals.       •   What is the timeframe for successfully closing the sale?
 •   When to, and if you should, use an outside broker.                             •   How to build a relationship with your best candidates.
                                                                                    •   Conducting an effective Discovery Day.
 10:20 am – 10:40 am             Refreshment Break                                  •   Establishing a closing date and bringing the deal to fruition.

 10:40 am – 11:30 am             Profiling and Qualifying Candidates               3:50 pm – 4:00 pm                 Final Remarks
 • Steps to take to define your ideal franchisee.
 • Strategies for qualifying candidates that save you time and money –             4:00 pm                           Session Adjourns
   implementing a method to effectively sort through your leads.
 • Identifying a top-notch candidate and keeping their interest.
   Determining their goals, objectives and dreams – and addressing their
   fears, uncertainties and doubts.




FORMAT                                                                              and Managers. If you are constantly looking for new and innovative ways
Throughout our one-day seminar, you will hear the latest strategies and             to attract and recruit quality franchise candidates, you cannot afford to
tips from top experts in the franchise development field on how to                  miss this program.
expand your brand. This course is an open forum – your interaction with
the speakers and other audience members is key in producing a mean-                 HOTEL RESERVATIONS
ingful discussion. We encourage you to bring thought-provoking                      Please contact the hotel directly at least 21 days in advance of the
questions to the table as well as creative solutions to complex problems            program to make your room reservation. Indicate you are attending the
you have tackled in the past. Please refer to the separate page for more            International Franchise Association (IFA) seminar to receive our negoti-
information about the format of our two-day Super Session in Los Ange-              ated group rate. Please refer to the chart below for a full listing of
les just days prior to the West Coast Franchise Expo.                               session dates, locations and hotel information.

WHO SHOULD ATTEND                                                                                ICFE CREDITS
This program is specifically designed for franchise development execu-                           You may earn 150 elective credits towards the completion
tives looking to give their sales and marketing programs a boost. This is                        of the Certified Franchise Executive (CFE) accreditation by
a “must attend” event for anyone involved in the sales and marketing of                          attending a Franchise Development Seminar.
franchise systems including Presidents, CEOs, Vice Presidents, Directors



SESSION DATES, LOCATIONS & HOTEL INFORMATION
The 2008 Franchise Development Seminar Series will be held on the dates listed below. City locations and corresponding meeting venues are also indicated.
IFA has reserved a block of rooms for your convenience at each meeting venue. The IFA negotiated room rate is listed along with the hotel telephone
number so you may contact the hotel directly to make your reservation.

  April 18                                              June 6                                                   October 3
  Philadelphia, PA                                      Minneapolis, MN                                          Atlanta, GA
  The Union League of Philadelphia                      Marriott Minneapolis City Center                         Marriott Atlanta Downtown
  140 South Broad Street                                30 South 7th Street                                      160 Spring Street
  Philadelphia, PA 19102                                Minneapolis, MN 55402                                    Atlanta, GA 30303
  Reservations: 215/587-5570                            Reservations: 800/228-9290 or                            Reservations: 866/316-5959
  www.unionleague.org                                   612/349-4000                                             www.marriott.com/atldm
  Room rate: $209                                       www.marriott.com
                                                                                                                 Room rate: $169
  Cut-Off Date: March 20                                Room rate: $139
  (or when IFA room block is filled)                    Cut-Off Date: May 15                                     Cut-Off Date: September 11
                                                                                                                 (or when IFA room block is filled)
                                                        (or when IFA room block is filled)
                                                                                                                                                      www.franchise.org
2008 FRANCHISE DEVELOPMENT
SEMINAR SERIES

  REGISTRATION FORM
  Fee includes course instruction and materials, continental breakfast, lunch and refreshment breaks. Please complete one form per person.
  Onsite registration is subject to an additional $50 fee.

  Please register me for the following Franchise Development Seminar:

  J April 18….Philadelphia               J June 6…..Minneapolis              J October 3….Atlanta

  Full Name ___________________________________________________                       Nickname for Badge _________________________________
  Title _____________________________________________________________________________________________________________
  Company ________________________________________________________________________________________________________
  Address __________________________________________________________________________________________________________
  City ________________________________________________________                       State__________ Zip _________________________________
  Telephone ___________________________________________________                       Fax________________________________________________
  E-mail ___________________________________________________________________________________________________________

  I         Check here if you do not wish to receive emails and faxes on IFA events and issues of interest.
  I         Check here to subscribe to the IFA SmartBrief – our free online franchising news service.
  I         Check here if you require special assistance to participate.    Please specify: ____________________________________________



  Registration Fees
  Please mark the appropriate boxes to indicate your participation and fees (registration fees are per person):

  J IFA Franchisor or Supplier Forum Member                                  $395         $______________

  J Additional attendees (IFA or Supplier Forum Member)                      $345         $______________
    for same program/city

  J Non Member                                                               $775         $ ______________


                                                                      GRAND TOTAL:         $_______________



  Payment Method
  I         Check Enclosed Payable to “IFA” (Federal Tax ID #36-6108621)

  I         Credit Card:     J American Express           J Discover Card          J MasterCard           J VISA
             Account Number ________________________________________________                Expiration_______________
             Card Member Name _____________________________________________                 Signature ____________________________________________
             Billing Address _________________________________________________________________________________________________________


  Cancellation Policy:
  Full refunds (minus a $50 administration fee) will be granted for registrations cancelled at least 14 days in advance of the seminar you are attending. At
  50% refund (minus a $50 administration fee) will be provided for registrations cancelled 7-14 days in advance. No refunds will be permitted for cancel-
  lations less than 7 days in advance or for “no shows.” All requests for refunds must be made in writing. Substitutions are permitted at any time.

                                    Complete and return with payments to:
                                    IFA’s 2008 Franchise Development Seminar Series
                                    1501 K Street, NW, Suite 350, Washington, DC 20005
                                    Telephone 202/628-8000 • Fax 202/628-0812
                                    www.franchise.org
The International Franchise Association presents


Franchise Development Super Session
NOVEMBER 5-6, 2008 • SHERATON LOS ANGELES DOWNTOWN HOTEL • LOS ANGELES, CA

 An In-Depth Examination of                          What makes our Super Session a                      provoking questions having to do with how their
 Today’s Successful Franchise                        unique “must attend” event?                         franchise system attracts qualified candidates
                                                                                                         and then gets them to sign on the dotted line.
 Development Program                                 During our general session programs, you’ll         After this program, you will go home armed
 Mark your calendars now for the culmination of      hear insights from CEOs and Presidents of lead-     with new strategies and innovative techniques
 a year-long exchange of the hottest strategies      ing franchise companies about how they built        to operate and maintain a profitable business in
 and tools for strengthening your franchise devel-   their brand and what they have planned for the      the years ahead. All the events during our
 opment program – the IFA Franchise                  future growth of their system. Our concurrent       Super Session format are designed to foster the
 Development Super Session. Our aim is to offer      sessions will feature seasoned franchise devel-     sharing of ideas among all participants. An
 you the “best of the best” from the 2008 Fran-      opment specialists who will share what’s            additional benefit is the variety of new contacts
 chise Development Seminar Series. We all            worked and what hasn’t worked in their own          you’ll meet who specialize in your field of
 know franchise development programs are vital       development practices.                              expertise. So, reserve your space today at the
 to the health and success of a franchise system.          We also are excited to introduce a new        year’s most comprehensive franchise develop-
 And so, we are devoting two days to take a          concept at this year’s Super Session to maxi-       ment event.
 closer look at the specific methods for building    mize your “take home” value – something we
 your brand. Because we have two days, we’ll         call the “Unconference” where we are putting        SCHEDULE OF EVENTS
 get down to the nitty-gritty. More time is allot-   you, the attendee, in charge of determining         WEDNESDAY, NOVEMBER 5
 ted for in-depth conversations, more franchise      what hot franchise development topics you           7:00 am – 8:00 am // Registration & Continental Breakfast
 development experts will be on hand, and more       want to tackle during interactive and in-depth
                                                                                                         8:00 am – 9:15 am // Opening General Session
 comprehensive sessions focusing on some of          discussions on Thursday morning. But what is        Franchisor Case Study
 the most complex aspects of franchise develop-      an “Unconference?” An “Unconference” is a           9:30 am – 10:45 am // Concurrent Educational Sessions
 ment will be included.                              program where the content of the session is         Select One:
                                                                                                            1. Lead Generation
      Join peers from the franchise development      created and managed by the participants rather         2. Building an Effective Sales Team
 field and participate in frank discussions about    than the organizers of the event. The idea is to    10:45 am – 11:00 am // Refreshment Break
 how to address and overcome the challenges you      fully explore a topic from all angles. The          11:00 am – 12:15 pm // Concurrent Educational Sessions
 face in implementing a successful franchise         “Unconference” format is based on the premise       Select One:
                                                                                                            3. Profiling & Qualifying Candidates
 development program. As today’s business            that in any professional gathering, the people in      4. Effective Use of Technology in the Sales Process
 world evolves and gets more complicated, your       the audience – not just those selected to speak     12:30 pm – 2:00 pm // Luncheon & General Session
 franchise development program must be up-to-        on stage – have interesting thoughts, insights      Franchisor Case Study
 date from start to finish – from the lead all the   and expertise to share. Come prepared to            2:15 pm – 3:30 pm // Concurrent Educational Sessions
                                                                                                         Select One:
 way to close and everywhere in between, all the     actively participate in this “marketplace of           5. Real Estate Support
 while abiding by stringent compliance restric-      ideas.” We’ll host a “brainstorming session” on        6. Multi-Unit/Multi-Concept Franchising

 tions.    Equip yourself with insights from         Thursday morning where will ask participants        3:45 pm – 5:00 pm // Concurrent Educational Sessions
                                                                                                         Select One:
 knowledgeable franchise development execu-          to share ideas for the interactive breakout            7. Sales Compliance
                                                                                                            8. Closing the Sale
 tives on attracting quality prospects to buy into   sessions to follow. The group will then decide
 your business and not your competition’s. Topics    which four topics they want to delve into further   5:00 pm – 6:30 pm // Networking Reception
 slated for discussion include those featured        – whatever is decided by the group is what will
 during our one-day seminars plus the following:     be featured. The power of program develop-          THURSDAY, NOVEMBER 6
                                                     ment for Thursday morning is completely in          8:00 am – 9:00 am // Continental Breakfast & General
                                                                                                         Session
 1. Real Estate Support                              your hands! Each topic will then be assigned to     “Unconference” Brainstorming Session:
 • What are the essentials of creating a             a room and a session leader will be chosen.            Attendees will share ideas for topics to be discussed
                                                                                                            later in the morning during interactive breakout
     franchise real estate organization from         This person will take charge of his/her session        sessions – there are no scripts and no presentations;
     scratch?                                                                                               just an open forum of ideas!
                                                     by providing their own personal insight about
 • How should you incorporate real estate in                                                             9:15 am – 10:30 am // 4 Concurrent “Unconference”
                                                     the topic and then opening the session to           Sessions – Topics as determined onsite by program
     to your growth objectives?
                                                     dialogue among all attendees in the room.           attendees
 • Understand the real estate support
     services today’s franchisees are expect-        Participants will get to attend two “Unconfer-      10:30 am – 10:45 am // Refreshment Break
     ing/needing.                                    ence” breakout sessions – all ideas are welcome     10:45 am – 12:00 noon // The “Unconference” Sessions
                                                     so be prepared to suggest your ideas for what       Continue

 2. Multi-Unit/Multi-Concept Franchising             you think would make for an interesting and         12:15 pm – 1:45 pm // Luncheon & General Session
                                                                                                         Franchisor Case Study
 • What can you do to attract multi-unit             timely discussion.
    franchisees to your system?                            And to close out our Super Session, we’ll     2:00 pm – 3:30 pm // Panel of Experts
 • Should you consider additional concepts           feature a Panel of Experts comprised of top         3:30 pm // Program Adjourns
    under your brand?                                franchise executives who will address thought-
                                                                                                                                            www.franchise.org
WEST COAST FRANCHISE EXPO                                                       HOTEL RESERVATIONS
The Super Session is scheduled in Los Angeles just                              Make your hotel reservations directly with the official travel agency of the
prior to the West Coast Franchise Expo (WCFE). The                              West Coast Franchise Expo, EXPO TRAVEL, INC (ETI). The official travel
2008 Expo is slated for November 7-9 at the Los                                 agency of the West Coast Franchise Expo is pleased to offer our Super
Angeles Convention Center and attracts savvy entrepreneurs from the fertile     Session attendees substantial hotel and travel savings. Special arrange-
West Coast region who want to tap into the franchise market. Take best          ments have been made with a few of the finest hotels in downtown Los
practices learned during our Super Session and apply them immediately           Angeles at prices well below regular rates. For more information, please
with prospects you meet at the Expo. For more information about the             contact ETI directly, Monday-Friday, 9:00 am – 5:00 pm ET.
WCFE, visit www.WCFExpo.com.
                                                                                EXPO TRAVEL, INC (ETI)
HOTEL INFORMATION                                                               210 Route 4 East, Suite 307, Paramus, NJ 07652 USA
The Sheraton Los Angeles Downtown Hotel is located at 711 South Hope            Tel: 201/655-7221, Fax: 201/226-1975, www.expotravel.com
Street, Los Angeles, CA. Phone: 213/488-3500. Guest Fax: 213/488-
4110. The hotel is in close proximity to the Convention Center and Los                    ICFE CREDITS
Angeles sports venue, The STAPLES Center. The Sheraton Los Angeles                        You may earn 300 Elective credits towards the completion of the
Downtown Hotel is just 20 minutes from LAX Airport. For more informa-                     Institute of Certified Franchise Executives (ICFE) accreditation by
tion, visit www.sheraton.com/LAdowntown.                                                  attending our Super Session.




      2008 Franchise Development Super Session
      REGISTRATION FORM
      Fee includes course instruction and materials, two continental breakfasts, two luncheons, a cocktail reception and refreshment breaks. Onsite
      registration is subject to an additional $50 fee. Please complete one form per person.

      Full Name ___________________________________________________                  Nickname for Badge _________________________________
      Title _____________________________________________________________________________________________________________
      Company ________________________________________________________________________________________________________
      Address __________________________________________________________________________________________________________
      City ________________________________________________________                  State__________ Zip _________________________________
      Telephone ___________________________________________________                  Fax________________________________________________
      E-mail ___________________________________________________________________________________________________________
      I   Check here if you do not wish to receive emails and faxes on IFA events and issues of interest.
      I   Check here to subscribe to the IFA SmartBrief – our free online franchising news service.
      I   Check here if you require special assistance to participate.    Please specify:____________________________________________

                                                                                                                           Cancellation Policy:
      Registration Fees                                                                                                    Full refunds (minus a $50 adminis-
                                                                                                                           tration fee) will be granted for
      Please mark the appropriate boxes to indicate your participation and fees (registration fees are per person):        registrations cancelled at least 14
                                                                                                                           days in advance of the Super
      J IFA Franchisor or Supplier Forum Member                               $575      $______________                    Session. At 50% refund (minus a
      J Additional attendees (IFA or Supplier Forum Member)                   $525      $______________                    $50 administration fee) will be
        for same program/city                                                                                              provided for registrations cancelled
                                                                                                                           7-14 days in advance. No refunds
      J Non Member                                                            $975      $ ______________
                                                                                                                           will be permitted for cancellations
                                                                                                                           less than 7 days in advance or for
                                                                    GRAND TOTAL:         $_______________                  “no shows.” All requests for refunds
                                                                                                                           must be made in writing. Substitu-
                                                                                                                           tions are permitted at any time.
      Payment Method
      I        Check Enclosed Payable to “IFA” (Federal Tax ID #36-6108621)
      I        Credit Card: J American Express        J Discover Card    J MasterCard                  J VISA
                Account Number ________________________________________________           Expiration_______________
                Card Member Name _____________________________________________            Signature ____________________________________________
                Billing Address _________________________________________________________________________________________________________


                                       Complete and return with payments to:
                                       IFA’s 2008 Franchise Development Super Session
                                       1501 K Street, NW, Suite 350 Washington, DC 20005
                                       Telephone 202/628-8000 • Fax 202/628-0812 • www.franchise.org

								
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