The professional handyman service by the mature workforce
Franchise Facts
50plus Handyman offers self operated franchises, suitable for areas ranging from counties to small towns, lesser-populated rural areas and defined suburban areas where you will, at least initially, be the handyman or woman. A selfoperated franchise should target a turnover of £35K per annum. Some of our self operated franchises turn over £50K per annum. A number of 50plus Handyman areas also employ personnel. In these a team of handymen or women undertake the jobs and there is a role managing and marketing. This is a management franchise. We would be pleased to discuss this with you. All figures are approximate and will depend on your level of skill, commitment and to a degree, geographic area. There is a good deal of franchise information on our web site and you can apply on-line. Alternatively a form is included with this brochure.
50plus Handyman was established in January 2003. Founder Roger Runswick saw a demand for reliable personnel to undertake maintenance tasks and married it to the concept of utilising the mature workforce. Since its creation the company has grown consistently and by early 2007 had operations in over 22 areas of the UK with more in the pipeline. The aim is to develop a nation-wide service.
This is an opportunity to run your own profitable and rewarding business in your locality with the benefit of: • • a developing national brand centralised telephone answering via a nationwide local rate number qualified technical support marketing assistance training.
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Your customers will be householders and businesses, requiring basic electrical, plumbing and general maintenance works such as fitting tap washers, changing lights, putting up shelves and painting and decorating. Customers find 50plus Handyman convenient as one handyman can undertake a range of tasks. The focus from the first enquiry contact is on customer service so a high volume of repeat business is built up.
Financial investment The financial investment is detailed overleaf together with a table of franchise information. Fees for a management franchise are on a case by case basis.
Initial marketing material and documentation. 1,000 double sided glossy advertising cards, soft copy of letterhead, estimate, invoice and other documents PR launch. Use our PR people for a local PR launch to assist in establishing your business. We arrange press and sometimes radio coverage Telephone answering. Our fully computerised process includes answering all customer calls, notifying you of jobs and optionally running your diary and availability. Qualified technical support and advice. Our central staff and web site provide technical support, information on regulations and an electrical certification service. Web site with on-line booking, email, technical information, news and more. The 50plus web site is one of our most important marketing tools. It is featured on Google, has individual pages for each operational area, a wealth of detail about what we do and enables customers to request work to be undertaken on-line. The web site is also linked from other sites such as LaterLife which provides additional visibility of our service.
What does 50plus provide? The most important element that 50plus Handyman brings to its franchisees is the brand. 50plus Handyman stands for trust, reliability and a high quality service experience. This begins with the initial contact and continues through the customer experience. It enables 50plus to differentiate the brand and to compete effectively. In addition 50plus also provides a broad range of initial and ongoing support. Operations and Estimation Manual. Everything we have learnt including estimation guidelines, the tools required and how and where to market enabling you to build a profitable business rapidly. Training. Time split between one to one induction, administration, customer service and in the field experience.
Franchise & Associate features and financial investment • Franchise: provides the 50plus Handyman service in an exclusive area enabling a substantial business to be built up with the potential to grow through employment of other staff and develop a valuable asset, which can be sold at a later date.
Table 1 – Franchise Summary Typical size Exclusive area Can be sold on Services offered Variable - agreed with Franchisee Yes (owned) Yes • Tiny tasks • Decorating • Gardening (optional or separate) • Basic works • Plumbing & electrical Self employed on 50plus business 50plus web site page(s), free advertising copy and initial 1000 cards Yes Yes Yes Yes Yes (full) Yes • Initial £5,000 one off fee plus 10% of labour revenue (monthly) • PR launch - allow £500 • Tools £500 - you may have these already • A vehicle - up to £700 deposit and sign writing plus £200 per month • Public liability insurance around £130 • Plus living costs until you have revenue coming in.
Employment Adverting & marketing support Unique web page Central telephone answering Central diary Electrical Cert. Technical support Vehicle branding Costs (ex VAT)
Next Steps If you feel that providing the 50plus Handyman service is for you then please complete the short form below, add your CV and return both by post or fax. OR apply on-line at our web site. Our contact details are E-mail: roger.runswick@the50plus.co.uk; write to: 50plus Handyman, 110A, High Street, Chesham, Bucks HP5 1EB; tel: 0845 22 50 495; fax on request If you have any questions in the meantime please do feel free to contact us. Name: Address (include postcode): Current position: Previous positions:
Telephone (day): Telephone (evening): Telephone (mobile): E-mail address:
Type of 50plus Handyman franchise interested in:
Summary of skills and attributes relevant to running a Handyman franchise:
Do you own you own home? Martial status: Age (optional): Number of dependants: Other information you wish to add:
Approximately when would you be available to take up a franchise? Particular geographic area of interest?
Thank you. We will contact you to set up an informal meeting. This carries no obligations and
allows you to find out more about the services we offer, how we operate, the support the central organisation provides, and how you could contribute to a successful business.