pennsylvania career link

PA CareerLink Name & Logo Usage Guidelines Introduction As you know, "Pennsylvania CareerLink" is used as the brand name to ensure recognition of the certified Workforce Investment Act one-stop sites in Pennsylvania. The commonwealth has drafted the following guidelines for name and logo usage. If you have any questions about the use of the logo or need the logo in a different format, please contact the L&I Press Office via e-mail at dlipress@state.pa.us or by phone at 717-787-7530. Thank you. Official Name In order to firmly establish PA CareerLink as a statewide, integrated system, we’ve developed the following naming guidelines, recognizing that each local PA CareerLink has a unique identity and some areas may even have multiple PA CareerLinks. Each PA CareerLink site and access point will use PA CareerLink as an element of the official title. • PA CareerLink sites may carry a unique local geographic designation to distinguish them from other PA CareerLinks in the Workforce Investment Area (WIA). The local designation should follow the PA CareerLink name. (Example: PA CareerLink Adams County) In Workforce Investment Areas where there is more than one PA CareerLink site per county, then the local designation should include the county name and the specific locale. (Example: PA CareerLink Luzerne County at Wilkes-Barre) Access points may carry the local designation of the county in which they are located. (Example: PA CareerLink Access Point Adams County) Unique local designations will be established with the concurrence of the local Workforce Investment Board (WIB) and notification provided to the Bureau of Workforce Development Partnership via the consistent use of the name in the Combined Business Plan Agreement or similar documents. Acceptable derivation of the official name for informal use can be PA CareerLink followed by the unique local designation. • • • PA CareerLink Name & Logo Usage Guidelines Logo Specifications General • Colors for both logos (PA CareerLink sites and access points) are: PMS-289 Navy and PMS-185 Red. The logos always appear in these two colors, with the exception of the two incidences noted below. o When color restrictions apply, it is acceptable to reproduce the logos in equal shades of gray/black on a light background. o For applications where the logos are applied on a dark background, reverse the entire logo to white. For example: PA CareerLink Sites o Graphically, logos with local designation should be consistent with the examples below, following these guidelines: − Top of local designation name must be exactly 1/8 inch from the bottom of the red line under "CareerLink" − Local designation must be in all CAPS − Logo font: Times New Roman (plain or Roman; no bold, italic, underline, etc.) − Local designation must be proportionate to example below, approximately the height of the bottom leg of the “k” in “CareerLink” − Local designation name must be in same blue as "CareerLink" (PMS 289) PA CareerLink Name & Logo Usage Guidelines o Examples of graphical use with local designation: • • The logo must remain proportionate to the original logo. The height of the letter “C” is equal to the amount of white space to surround the logo. • 1 unit must be provided around logo o 1 unit from top of "P" in "Pennsylvania" o 1 unit from bottom of local designations or 1 unit from red line when using the logo without local designation o 1 unit from LEFT of "C" in "Career Link" o 1 unit from RIGHT of "k" in Career Link" PA CareerLink Name & Logo Usage Guidelines Typeface: AGaramond Semibold Italic Typeface: AGaramond Bold Italic Access Points • • • • Colors are: PMS-289 Navy and PMS-185 Red. The logo always appears in these two colors. No other substitution is permitted, unless it is to appear in black and white. The logo must remain proportionate to the original logo. There should always be white space surrounding the circle equivalent to the height of the letter “C”. The county names should remain in the same location, directly underneath red line and right justified to align with the “k” in “CareerLink”. “Access”Typeface: Conduit ITC Bold “Point” Typeface: Trade Gothic Bold PA CareerLink Name & Logo Usage Guidelines Pennsylvania CareerLink Logo vs. Sponsors’ Logos When an employer sponsors a specific service rendered by one or more PA CareerLinks, their logo may be used in promoting that specific service in appreciation of their financial sponsorship. However, if the employer is already a PA CareerLink partner and it is a PA CareerLink event, their individual logo may not be used (i.e. temporary employment agency). The same partner may use his or her own logo if it is not a PA CareerLink event. Logo Usage Brochures: • Use only the Pennsylvania CareerLink logo, not partner logos. • The Pennsylvania CareerLink logo should be the predominant logo in size and position for all printed material describing services offered. • Pictures of the Governor and/or Secretaries of Labor & Industry, Community & Economic Development, Aging, Public Welfare, and/or Education are not to be used without the approval of the respective press offices. Business Cards: • Cards should be issued only to persons working exclusively for PA CareerLink. Newsletters: • Newsletters published by PA CareerLink should contain information about all partners’ services. • The newsletter should promote PA CareerLink as one entity. In other words, focus on services, not partners. • Use only the Pennsylvania CareerLink logo, not individual partner logos. Letterhead: • The purpose of PA CareerLink letterhead is to create a consistent image for all PA CareerLink sites. • All PA CareerLink stationery should include: • mailing address • phone number • fax number • Logo specifications must be followed. • Proofread all correspondence. When deciding whether to use PA CareerLink letterhead or partner agency letterhead, determine the target audience. • Are you fundraising or addressing legislative issues for your partnership only? -- Use partner letterhead. • Are you promoting your services as a partner of PA CareerLink? PA CareerLink Name & Logo Usage Guidelines -- Use PA CareerLink letterhead. The advantage of using an integrated letterhead with either all partners or no partners listed is the cost savings. Printing can be expensive, and this is one way to cut expenses and redirect the savings. Citing the PA CareerLink Web site On all PA CareerLink correspondence and signage, it is of the utmost importance that the PA CareerLink URL be consistent and recognizable. Therefore, it is highly recommended that all references to the Web site be phrased in the following manner: To visit PA CareerLink online, go to www.pacareerlink.state.pa.us Telephone Book Listings For local telephone books (White Pages, Blue Pages, and Yellow Pages), listings should be alphabetized under “C” for CareerLink, followed optionally by a local designation, since most customers recall “CareerLink” more than a local designation or PA. By standardizing the listings, when a person uses Internet based directories, all PA CareerLink listings will be consistent, enhancing the brand name across the state and outside of the commonwealth. Signage The sign below reflects the basic recommended format for an interior wall-mounted sign and an exterior main entrance sign. Please note that there are various ways that these could be fabricated, such as silk-screening, vinyl die-cut letter application, or even 3dimentional fabricated letters. PA CareerLink Name & Logo Usage Guidelines