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The Licensing Letter Sports Licensing Report
Description: Sports licensing is the fastest growing sector of the licensing business.
At $13.2 billion in 2005 in the U.S. and Canada, retail sales of licensed merchandise based on
sports properties is poised to reach an all-time peak. Not since the mid-1990s has sports licensing
demonstrated such exuberant growth.
To capitalize on this explosive market, you need a deep understanding of the leagues and
organizations that comprise the sector. The Licensing Letter Sports Licensing Report answers such
questions as:
Which merchandise categories are the best sellers for which leagues - you'll have all-new Licensing
Letter breakdowns for the major U.S. leagues, so you can align the right products with the right
sports. Who the 500 key manufacturers are, and which sports they license - so you can enhance
your offerings and distribution.
When exclusivity is worth a premium - so you get the best return on your investment.
The Sports Licensing Report, by Licensing Letter Executive Editor Martin Brochstein, provides quick-
reference rundowns of the teams in each league; licensees lists, including contact information;
attendance data; media profiles; marketing strategy; and retail sales data. You'll have all the hard
numbers and contacts you need whether you are a long-time player, or a rookie first breaking into
the big leagues.
Use The Licensing Letter Sports Licensing Report to move your sports licensing program into the
winner's circle.
Contents: INTRODUCTION
PART I: DOMESTIC & GLOBAL SPORTS LICENSING TRENDS
Domestic Sports Licensing Trends
Exhibit 1.1: Retail Sales of Sport-Licensed Merchandise, U.S. & Canada, 1996-2005
Exhibit 1.2: Retail Sales of Sports-Licensed and Entertainment/Character-Licensed Merchandise,
U.S. & Canada, 2001-2005
Exhibit 1.3: Retail Sales of Licensed Products, By Property Type, U.S. & Canada, 2005
Exhibit 1.4: Retail Sales of Sports-Licensed Merchandise, By Distribution Channel, U.S. & Canada,
2005
Exhibit 1.5: Retail Sales of Sports-Licensed Merchandise, By Product Category, U.S. & Canada,
2005
Exhibit 1.6: Sports Fans (Age 12 And Older) Owning League-Licensed Apparel
Global Sports Licensing Trends
Exhibit 1.7: Retail Sales of Licensed Sports-Based Merchandise, Worldwide, By Territory, 2004
Exhibit 1.8: Worldwide Retail Sales of FIFA World Cup Licensed Merchandise, 1994-2002
Exhibit 1.9: Worldwide Retail Sales of Olympics Licensed Merchandise, 1988-2004
PART II: SPORTS LEAGUES & ORGANIZATIONS
National Football League
Exhibit 2.1: Retail Sales of NFL-Licensed Merchandise, U.S. & Canada, 1996-2005
Exhibit 2.2: Retail Sales of NFL-Licensed Merchandise, 2005, By Product Category
NFL Merchandise Manufacturers
Major League Baseball Properties
Exhibit 2.3: Retail Sales Of MLB-Licensed Merchandise, U.S. & Canada, 1996-2005
Exhibit 2.4: Retail Sales Of MLB-Licensed Merchandise, 2005, By Product Category
MLB Merchandise Manufacturers
National Basketball Association
Exhibit 2.5: Retail Sales Of NBA-Licensed Merchandise, U.S. & Canada, 1996-2005
Exhibit 2.6: Retail Sales Of NBA-Licensed Merchandise, 2005, By Product Category
NBA Merchandise Manufacturers
National Hockey League
Exhibit 2.7: Retail Sales Of NHL-Licensed Merchandise, U.S. & Canada, 1996-2004
Exhibit 2.8: Retail Sales Of NHL-Licensed Merchandise, 2005, By Product Category
NHL Merchandise Manufacturers
NASCAR
Exhibit 2.9: Retail Sales Of NASCAR-Licensed Merchandise, 2005, By Product Category
Exhibit 2.10: Top Sellers Of Licensed Merchandise On NASCAR.com
NASCAR Merchandise Manufacturers
Colleges
Exhibit 2.11: Retail Sales Of Collegiate-Licensed Merchandise, U.S. & Canada, 1996 - 2005
Exhibit 2.12: Retail Sales Of Collegiate-Licensed Merchandise, 2005, By Product Category
Major League Soccer
MLS Merchandise Manufacturers
Arena Football League
PART III: KEY SPORTS MERCHANDISE CATEGORIES
Apparel
Exhibit 3.1: Retail Sales Of Sports-Licensed Apparel/Accessories/Footwear, U.S. and Canada, 1996-
2005
Exhibit 3.2: Retail Sales, Apparel/Headwear, 2005, By League/Organization
Sports Videogames
Exhibit 3.3: Retail Sales of Sports-Licensed Videogames, U.S. & Canada, 1996-2005
Exhibit 3.4: Videogame Portion of Retail Sales Of Sports-Based Licensed Merchandise By
Sport/League 2005
Exhibit 3.5: Top Ten Video Game Titles, By Units Sold, 2005
Trading Cards
Exhibit 3.6: Wholesale Sales of Sports Trading Cards, U.S., 1991-2005
Exhibit 3.7: Sports Trading Card Market, By Sport, 2005
Exhibit 3.8: Trading Card Licensees Of Major Sports Leagues, 2006
PART IV: APPENDIX: COMPARATIVE SPORTS-BASED LICENSEE LIST
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