MELCO EMBROI SYSTEMS CASE S STUDY by lonyoo

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MELCO EMBROIDERY SYSTEMS CASE STUDY
INSPIRESMART SOLUTIO SOLUTIONS, INC. 2008 Authored by: InspireSmart Solutions www.InspireSmart.com

Melco Embroidery Systems Case Study
Web Solution and Search Engine Optimization

Company Overview:
Since 1972, Melco Embroidery Systems has been the industry leader of complete embroidery solutions for the home-based entrepreneurial and commercial markets. In addition to the modular AMAYA embroidery machine, Melco offers DesignShop digitizing software, embroidery components and supplies, technical support; training and leasing for embroidery businesses of every size. Melco is the only company that engineers and manufactures embroidery equipment and software in the United States. Melco is a wholly owned subsidiary of Saurer Limited, the world's largest textile machine manufacturer with 150 years of expertise based in Switzerland.

Project Scope:
Melco Embroidery Systems hired InspireSmart to develop a professional quality website to meet the company’s growth and enhance the search ability. InspireSmart created one of the most professional looking websites for Melco Embroidery Systems in the industry that helped them solve their business challenge of managing vast amounts of content across several product lines and departments. With the new CMS, Melco Embroidery Systems content owners and non-technical marketing staff have the ability to successfully administer, update and maintain the website. InspireSmart created custom features that greatly improve Melco Embroidery System’s website navigation and user experience. The new capabilities include enhanced site search functionality, dynamic language selection, a global calendar, and text based navigation which is easily indexed by popular search engines, such as Google. The results have enabled Melco Embroidery Systems to effectively manage, produce, publish and update their multilingual Web site content quickly and efficiently. InspireSmart Solutions completed the project on-time and within budget.

Results:
InspireSmart Solutions | 9/5/2008

Melco Embroidery System’s online traffic has increased by 44% in the months following making their new website live. Sales have increased by 20% through their online marketing and search engine optimization efforts. Bob Livingston, Controller at Melco Embroidery Systems says, "Melco has been working with InspireSmart since 2005 helping with Melcomart.com, an ecommerce website that has a Navision backend connection. InspireSmart has played a vital role at Melco by developing several websites that are critical to our day-to-day operations. I appreciate their high level of customer service, technical saviness, and follow-through. Thanks InspireSmart for your continued support of Melcomart.com, for quickly answering my many questions and for continually coming up with new ideas to improve our website. InspireSmart is part of the Melco Family. I highly recommend InspireSmart to any business with web technology needs."

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