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Fashion Savvy
San Clemente entrepreneur Tina Johnson takes maternity, baby and dog clothing to a new level of fun fashion with Punk Rock Lullaby
By Amy dempsey San Clemente Times

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S a n C le m e n te

SC FLASHBACK
Title: Casa Pacifica Courtyard Stairway Photo year: Circa 1930 This photo features the stairway in the courtyard of Henry Hamilton Cotton’s home, which was built in 1926–’27 and today is referred to as La Casa Pacifica. The first president of the United States to visit the estate was Franklin Delano Roosevelt, a close friend of Cotton’s who had been the chief financial officer of the state’s Democratic Party. FDR would arrive on a private Santa Fe Railway car and be carried from the train track up the back steps to the mansion in his wheelchair to play poker with his friend who had been the host of many Democratic fundraising events there over the years. Ironically, the second president to visit the estate was Republican Richard M. Nixon, who purchased it from Cotton’s widow in 1969. The courtyard again welcomed not only presidents, but many other dignitaries and heads of state, both foreign and domestic. The Nixons enjoyed it as the Western White House during his presidency, and as their home until 1980 when it was sold to Nixon’s friend, Gavin Herbert, the current owner.
“SC Flashback” is produced in conjunction with the San Clemente Historical Society. This photo, along with many others, is available at The Frame House (110 Avenida Del Mar) or at www.sanclementehistoricalsociety.org.

Community Calendar
Public happenings, school meetings and senior events

Friday, August 22
BirTHdAy CeleBrATion 12 p.m. Seniors can celebrate August birthdays with entertainment and lunch at the San Clemente Seaside Senior Center. $3.50 suggested donation. 242 Avenida Del Mar, 949.498.3322 VirTuAl PuBliC SCHool oPen HouSe 3 p.m. Capistrano Connections Academy hosts a free social event at their office for those wanting to learn about their program. 1211 Puerta del Sol, Suite 220, San Clemente, 800.382.6010, www.connectionsacademy.com

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eave it to Brad Pitt and Angelina Jolie to help get a San Clemente–based maternity and baby clothing line noticed worldwide. After OK! Magazine featured the “1st Twin” and “2nd Twin” onesies that Brangelina ordered for their newborns, the demand for Tina Johnson’s Punk Rock Lullaby clothes has reached new levels, making Johnson a very busy woman. Featuring tops with rhinestones and quirky sayings such as “He Twinkled My Star” for Mom and “Lucky Baby,” Punk Rock Lullaby is the brainchild of Johnson, who created the line to offer fun clothing for moms, babies and even dogs—one of the pooch tops says “Scratch Me.” After a career in the music industry in Hollywood, Johnson moved to Orange County and became a mom. When she saw the lack of attractive maternity clothing available to women, she was inspired to design. “I wanted to create clothing that had more than just words on shirts,” she said. “I want my line to give messages through designs.” What was started as a hobby three years ago has turned into a full-blown business. Johnson launched Punk Rock Lullaby at music festivals and art shows, including the San Clemente Village Art Fair on the first Sunday of every month. Her product always sold out, and Johnson was continuously asked to reproduce her designs. She saw the potential of Punk Rock Lullaby and sought out marketing company Jewels and Pinstripes, a company that organizes gift baskets for celebrities’ children. The baskets have gone to celebrity moms including Jennifer Lopez and have been featured as gifts on The Tyra Banks Show and Extra. San Clemente’s Villa Cucina on Avenida Del Mar offers Punk Rock Lullaby, and with the Johnson’s ability to create stylish and fun clothing, owner Christina Morgan says she can’t keep it in stock. Morgan has two baby lines in her store and has carried the line for one year. “Punk Rock Lullaby has been good
www.sanclementetimes.com

Saturday, August 23
ForeCloSure PreVenTion WorkSHoP 12:30 p.m.–4:30 p.m. Southland Diamante hosts the workshop to help educate the community about foreclosures at the SC Community Center. Free, reservations required, call 714.508.4500, 714.317.1764. 100 N. Calle Seville SCArWF Summer BBQ 4:30 p.m.–7:30 p.m. SC Area Republican Women Federated hold a Hawaiian-themed barbecue for family and friends at the Ivie residence. Tickets $30. More info: 949.361.8972, 949.295.1805 (Sue), 949.498.4602 (Joyce). 726 Avenida Azor, San Clemente
Three years ago, Tina Johnson started making maternity clothing as a hobby; today it’s Punk rock lullaby, and it’s reached the Hollywood crowd. Photos by Amy Dempsey

monday, August 25
SPAniSH ConVerSATion 11 a.m. Meet at Café Calypso for coffee and conversation. 114 Avenida Del Mar, 949.492.9803 GermAn SPeAkinG GrouP 2 p.m.–4 p.m. The group meets every Monday at Café Calypso for German conversation. 114 Avenida Del Mar, 949.361.8436

for my business because it is unique,” said Morgan. “San Clemente locals also like it because it was created and designed by another San Clemente resident.” But Johnson will always keep her priorities straight: No. 1 is her family. She manages her business around her kids’ schedule—while her 3- and 5-year-old sons nap, she’ll take time to create her music-inspired designs. She is a full-time mom and a part-time business owner. “My biggest challenge is to balance being a mom and an entrepreneur,” said Johnson, “but I love having control of everything that happens with the line and being able to let it grow at my own pace, one step at a time.” She’s focused and says the best part of being a business owner is having an understanding
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of how each step of the business process works—not to mention flexible hours. Johnson recently opened a showroom called the Glitterbox Showroom in Los Angeles. Punk Rock Lullaby is also sold in boutiques including Hush Baby in Danville and Simply Spoiled in Lancaster. She also sells clothes on her Web site, and her goal is to expand beyond the West Coast and open more Glitterbox Showrooms in big cities such as Atlanta, New York City and Dallas. Every Punk Rock Lullaby wholesaler is in the United States and each item is handmade and embellished in the United States. Although most Punk Rock Lullaby items are organic, Johnson wants the entire line to be organic in the future. She also intends to create lines for toddlers, dads and post-pregnant moms. Punk Rock Lullaby items range from $19 to $32. With its popularity rise, it would appear that San Clemente tipped off Brangelina to an up-and-coming baby line. 949.295.0443, www.punkrocklullaby.com
AUGUST 21–27, 2008

Tuesday, August 26
mArkeT your SmAll BuSineSS 12 p.m.–1:30 p.m. The Poseidon chapter of Business Network International meets at Sarducci’s Restaurant every Tuesday, visitors welcome. 26701 Verdugo St., San Juan Capistrano, kristycarbone@jobs-staff.com

Wednesday, August 27
FrenCH CluB 2 p.m.–4 p.m. The French Conversation Club meets every Wednesday at Café Calypso. 114 Avenida Del Mar, 949.493.5228 BinGo 1 p.m.–4 p.m. Everyone 18 years and older is invited to the weekly bingo game at the Seaside Senior Center. 242 Avenida Del Mar, 949.498.3322
Have an event? Send it to editorial@sanclementetimes.com

SAN CLEMENTE TIMES


								
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