FOR IMMEDIATE RELEASE CONTACTS: Mark Baldwin Chick-fil-A, Inc. (404) 684-8598 Rob Kremer Cohn, Overstreet & Parrish (404) 961-2224
Chick-fil-A Celebrates Holidays with New Peppermint Chocolate Chip Milkshake
Atlanta, Ga. (Nov. 3, 2008) – Chick-fil-A® is welcoming the holiday season with a new Peppermint Chocolate Chip Hand-Spun Milkshake that will be offered as a limited-time flavor Nov. 3, 2008 – Jan. 3, 2009. As with the chain’s year-round milkshake flavors, the festive Peppermint Chocolate Chip Milkshake is hand-spun with Chick-fil-A’s popular “home-style” Icedream® and topped with light whipped cream and a maraschino cherry. The Peppermint Chocolate Chip Milkshakes will be offered in a 20 oz. cup and priced at $2.89 each (at most locations). Since Chick-fil-A first introduced its line of Hand-Spun Milkshakes in May 2006, the tasty desserts have proved to be one of the most cravable products on the menu. Building upon its increasing milkshake momentum, the chain has added limited-time flavors to its milkshake menu for the past two years. Chick-fil-A offered a Mint Cookies and Cream Milkshake in 2007, followed by a Coffee Caramel Milkshake earlier this year. Both flavors were offered in spring and summer months. This will be the first time Chick-fil-A has offered a special flavor during the holiday season. “We have built on the overall success of our Hand-Spun Milkshakes by creating limited-time flavors as a way to celebrate special times of the year,” said Woody Faulk, Chick-fil-A’s vice president of brand development. “Our previous limited-time flavors have helped maintain interest in our milkshake line among existing customers and also have helped us win new customers who were not aware of Chick-fil-A’s Milkshakes.”
About Chick-fil-A Inc. Atlanta-based Chick-fil-A, Inc. is the nation’s second-largest quick-service chicken restaurant chain (based on sales), with more than 1,400 restaurants in 38 states and Washington D.C. In 2007, Chick-fil-A produced record sales of $2.64 billion – a 16.09 percent overall increase and an 8.47 percent same-store sales gain that helped extend the chain’s streak of consecutive sales gains to 40 years. In 2008, Business Week magazine included the chain in its Top 30 list of Customer Service Champs and QSR magazine identified Chick-fil-A as the “Best DriveThru in America” as a result of its annual quick-service Drive-Thru Performance Study. Credited with inventing the boneless breast of chicken sandwich and first introducing the chicken nugget concept, Chick-fil-A serves nutritious and freshly prepared food products in mall locations, stand-alone restaurants, drive-thru-only restaurants, Chick-fil-A Dwarf House® and Truett’s Grill® full-service restaurants, and through licensed outlets in college campuses, hospitals, airports, businesses and industrial sites. More information about Chick-fil-A is available on the chain’s websites, located at www.chick-fil-a.com, www.chick-fila.com/pressroom or www.truettcathy.com.