Docstoc

What Not To Expect in the SMM (Social Media Marketing) Bootcamp by Digital Vidya?

Document Sample
What Not To Expect in the SMM (Social Media Marketing) Bootcamp by Digital Vidya? Powered By Docstoc
					© Digital Vidya

Social Media Marketing

Bootcamp
Session – Welcome to Digital Vidya SMM Workshop
www.digitalvidya.com

© Digital Vidya

Introduction
Leading online brand in Java and PMP Certification

Communities on Facebook

Online Marketing Services Company

India’s 1st event promotion platform

World’s 1st Online Marketing Careers Community
www.digitalvidya.com

© Digital Vidya

What (not) to expect in next 2 days?

www.digitalvidya.com

© Digital Vidya

Fights, Discussions, Arguments

www.digitalvidya.com

© Digital Vidya

Less of Answers, more of Questions

www.digitalvidya.com

© Digital Vidya

Lot of food for your brain…

Group
www.digitalvidya.com

Solo

© Digital Vidya

It’s not the End...

www.digitalvidya.com

© Digital Vidya

And of course…

Case studies

Tips and Guidelines

Presentations
www.digitalvidya.com

© Digital Vidya

Outcomes
 

Clarity on “Who you are in Online Communities?” Insights into how other businesses are succeeding (and few failing) in Social Media Marketing Insights into developing and executing Social Media Marketing strategy for your business Why, What and How of leveraging various Social Media Marketing channels (Facebook, LinkedIn, Blogging, Twitter, Discussion Forums etc) How can you measure and ongoingly keep track on your success of Social Media Marketing campaigns? Social Media Marketing Toolbox to move rapidly and profitably against competition









www.digitalvidya.com

© Digital Vidya

Digital Marketing in 3 words

V isibility: Are you visible to your target audience?

R elevancy:

Are you relevant? (Platform, Message & Time)

C redibility: Will your Target Audience trust you?
www.digitalvidya.com

© Digital Vidya

Where are we?

www.digitalvidya.com

© Digital Vidya

Visibility
Personal
LinkedIn
Connections Below Average <100 Average 100-300 Good 300-500 Very Good 500+

Participations/Week

5

10

<20

20+

Facebook
Fans Participations/Week

Below Average <200 10

Average 200-300 20

Good 300-500 <30

Very Good 500+ 50+

Twitter
Fans Tweets/Week

Below Average <300 20

Average 100-300 30

Good 500-1000 <50

Very Good 1000+ 50+

www.digitalvidya.com

© Digital Vidya

Visibility
Organizational


(Facebook) Total Fans on:


Brand Pages or Groups



Brand Promoted Pages or Groups



(LinkedIn) Total Members:
   

Total People Search for your Organization Total Question/Answer Search for Your Organization Brand Groups Brand Promoted Groups

www.digitalvidya.com

© Digital Vidya

Visibility
Organizational and Personal


Twitter


Followers for Name/Brand or Brand Promoted Groups



Blog
 

Blog posts in a month Weekly Unique Visitors on the Blog

www.digitalvidya.com

© Digital Vidya

Relevancy


Number of Comments/Member
Below Avg. <1% Average 5% Good 10% Very Good 15%



Percentage of answers selected as Good or Best Answers
Below Avg. <1% Average 5% Good 10% Very Good 15%

 

RT, Rating, Downloads, Views on Videos, PPTs, Photos Number of Comments on Blog Post

www.digitalvidya.com

© Digital Vidya

Credibility
 

All the measures of “Relevancy” Tonality of Comments



Number of Recommendations

Below Avg. <1 per Profile

Average 3 per profile

Good 5 per profile

Very Good 10+ per profile

www.digitalvidya.com

© Digital Vidya

Measure Your Presence
Visibility LinkedIn Facebook Twitter Blog YouTube SlideShare
Profile Views, Connections, Participation Connections, Participation Followers, Tweets No of posts, Views No of videos, Views Number of slides, Views

Relevancy
Comments

Credibility
Recos, Tonality, Answer Ratings Likes, Tonality Follower/Following, RTs Ratings, RTs, Shares, Tonality Rating, Tonality Tonality

Comments Clicks of Links Traffic, Comments Traffic, Comments Downloads, Favs, Comments

Rank yourself: 1. Below Average

2. Average

3. Good

4. Very Good

www.digitalvidya.com

© Digital Vidya

Let’s Get Connected
Participants only Group http://www.linkedin.com/groups?home=&gid=2651229&trk=anet_ug_hm

Get latest updates and behind the scenes information http://twitter.com/mydigitalvidya

Information and knowledge sharing Page

http://www.facebook.com/digitalvidya

www.digitalvidya.com

© Digital Vidya

Thank You!

Want to leverage SMM for your Business? Join us in our next Bootcamp
www.digitalvidya.com

twitter.com/mydigitalvidya | facebook.com/digitalvidya | info@digitalvidya.com www.digitalvidya.com `


				
DOCUMENT INFO
Description: We are not here to give you answers. We are not going to have a monologue. This is not going to be the end. Yes, the SMM (Social Media Marketing) bootcamp by Digital Vidya is about enabling you to think, strategize and implement your Social Media Marketing initiatives, which will help you meet your business objectives. The bootcamp will be full of practical exercises, contests, quizzes, videos, case studies and a lot of fun. Be prepared to face arguments, fights and discussions. Interested? Join us to scale up your business ahead of your competition!