We are not here to give you answers. We are not going to have a monologue. This is not going to be the end. Yes, the SMM (Social Media Marketing) bootcamp by Digital Vidya is about enabling you to think, strategize and implement your Social Media Marketing initiatives, which will help you meet your business objectives. The bootcamp will be full of practical exercises, contests, quizzes, videos, case studies and a lot of fun. Be prepared to face arguments, fights and discussions. Interested? Join us to scale up your business ahead of your competition!
© Digital Vidya Social Media Marketing Bootcamp Session – Welcome to Digital Vidya SMM Workshop www.digitalvidya.com © Digital Vidya Introduction Leading online brand in Java and PMP Certification Communities on Facebook Online Marketing Services Company India’s 1st event promotion platform World’s 1st Online Marketing Careers Community www.digitalvidya.com © Digital Vidya What (not) to expect in next 2 days? www.digitalvidya.com © Digital Vidya Fights, Discussions, Arguments www.digitalvidya.com © Digital Vidya Less of Answers, more of Questions www.digitalvidya.com © Digital Vidya Lot of food for your brain… Group www.digitalvidya.com Solo © Digital Vidya It’s not the End... www.digitalvidya.com © Digital Vidya And of course… Case studies Tips and Guidelines Presentations www.digitalvidya.com © Digital Vidya Outcomes Clarity on “Who you are in Online Communities?” Insights into how other businesses are succeeding (and few failing) in Social Media Marketing Insights into developing and executing Social Media Marketing strategy for your business Why, What and How of leveraging various Social Media Marketing channels (Facebook, LinkedIn, Blogging, Twitter, Discussion Forums etc) How can you measure and ongoingly keep track on your success of Social Media Marketing campaigns? Social Media Marketing Toolbox to move rapidly and profitably against competition www.digitalvidya.com © Digital Vidya Digital Marketing in 3 words V isibility: Are you visible to your target audience? R elevancy: Are you relevant? (Platform, Message & Time) C redibility: Will your Target Audience trust you? www.digitalvidya.com © Digital Vidya Where are we? www.digitalvidya.com © Digital Vidya Visibility Personal LinkedIn Connections Below Average <100 Average 100-300 Good 300-500 Very Good 500+ Participations/Week 5 10 <20 20+ Facebook Fans Participations/Week Below Average <200 10 Average 200-300 20 Good 300-500 <30 Very Good 500+ 50+ Twitter Fans Tweets/Week Below Average <300 20 Average 100-300 30 Good 500-1000 <50 Very Good 1000+ 50+ www.digitalvidya.com © Digital Vidya Visibility Organizational (Facebook) Total Fans on: Brand Pages or Groups Brand Promoted Pages or Groups (LinkedIn) Total Members: Total People Search for your Organization Total Question/Answer Search for Your Organization Brand Groups Brand Promoted Groups www.digitalvidya.com © Digital Vidya Visibility Organizational and Personal Twitter Followers for Name/Brand or Brand Promoted Groups Blog Blog posts in a month Weekly Unique Visitors on the Blog www.digitalvidya.com © Digital Vidya Relevancy Number of Comments/Member Below Avg. <1% Average 5% Good 10% Very Good 15% Percentage of answers selected as Good or Best Answers Below Avg. <1% Average 5% Good 10% Very Good 15% RT, Rating, Downloads, Views on Videos, PPTs, Photos Number of Comments on Blog Post www.digitalvidya.com © Digital Vidya Credibility All the measures of “Relevancy” Tonality of Comments Number of Recommendations Below Avg. <1 per Profile Average 3 per profile Good 5 per profile Very Good 10+ per profile www.digitalvidya.com © Digital Vidya Measure Your Presence Visibility LinkedIn Facebook Twitter Blog YouTube SlideShare Profile Views, Connections, Participation Connections, Participation Followers, Tweets No of posts, Views No of videos, Views Number of slides, Views Relevancy Comments Credibility Recos, Tonality, Answer Ratings Likes, Tonality Follower/Following, RTs Ratings, RTs, Shares, Tonality Rating, Tonality Tonality Comments Clicks of Links Traffic, Comments Traffic, Comments Downloads, Favs, Comments Rank yourself: 1. Below Average 2. Average 3. Good 4. Very Good www.digitalvidya.com © Digital Vidya Let’s Get Connected Participants only Group http://www.linkedin.com/groups?home=&gid=2651229&trk=anet_ug_hm Get latest updates and behind the scenes information http://twitter.com/mydigitalvidya Information and knowledge sharing Page http://www.facebook.com/digitalvidya www.digitalvidya.com © Digital Vidya Thank You! Want to leverage SMM for your Business? Join us in our next Bootcamp www.digitalvidya.com twitter.com/mydigitalvidya | facebook.com/digitalvidya | firstname.lastname@example.org www.digitalvidya.com `
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