Creating a Successful SMM (Social Media Marketing) Action Plan

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Social Media Marketing

Bootcamp
Session - How to create a Successful Social Media Marketing Action Plan?
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Action Plan
Endless Communications! Multiple Channels!

Limited Time :-(

How can I create a workable plan?
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Keep Big Picture Alive!
Business Objectives Target Audience Channels, Positioning & Message

•Results are going to take time. •Having the big picture ensures that you stay focused and keep the momentum going!

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It’s Addictive!
Selling drugs require high level of integrity!

Do not avoid it. Discipline yourself.

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Keep track of %age of time you are spending on Social Media for Business

It’s OK to Drift - Bring yourself back
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Information Overload - Do not aim for 100%!

Stay focused on “Relevancy” and “Credibility”

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Prefer “Moderating” over “Leading”
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Use tools for “Listening” and “Engaging”

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Options to Create Game Plan
Few

Resources, Immediate but Limited Results

More

Resources, Higher Gains but Long Term

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Few Resources, Immediate but Limited Results
Purpose: Use SMM to Monitor existing conversations and create short term visibility
 

Listen, listen and listen Respond appropriately at appropriate channels
 

Post on Discussion forums

Comment on Blogs, groups, pages and articles

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Few Resources, Immediate but Limited Results
Purpose: Use SMM to Monitor existing conversations and create short term visibility


Efforts Required:
   

Online Marketing Strategy Creation: 5% Content Writing and Population: 30% Listening and Responding : 70% Monitoring and Measuring: 5%

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More Resources, Higher Gains but Long Term
Purpose: Use SMM to build Sustainable long term Marketing channels
  

Create new Pages, Groups, Blog, Twitter accounts. Creating Viral Messages Participant Extensively on Discussion Forums, LinkedIn Answers and User groups. Explore new Platforms like Tagged, Plaxo Article and whitepaper Marketing and Submissions. Experiment, experiment and experiment.

  

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More Resources, Higher Gains but Long Term
Purpose: Use SMM to build Sustainable long term Marketing channels



Efforts Required:
 

Online Marketing Strategy Creation: 10% Content/Viral Creation and Population: 50%


 

Listening and Responding : 20%
Promotion: 10% Monitoring and Measuring: 10%

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Thank You!

Want to leverage SMM for your Business? Join us in our next Bootcamp
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DOCUMENT INFO
Description: You are serious about SMM (Social Media Marketing) and have a fair understanding about your Social Media Marketing strategy. But clueless about how to make a winning plan which takes care of your both short term and long term Social Media Marketing objectives. Also, you want to be clear about the resources you will require to be successful in winning the Social Media Marketing war. Check out this presentation to understand how you can be successful in creating a reliable and winning Social Media Marketing action plan.