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					Open Standards: Accelerating Solutions in Converged Communication Networks
Stephane Goubau
Vice President and General Manager, Intel Dialogic EMEA Operations

November 2 , 2000

Agenda
Entreprise Environment  Next Generation Network Environment  Beyond Standards: building an Ecosystem


2

Agenda
Entreprise Environment  Next Generation Network Environment  Beyond Standards: building an Ecosystem


3

Trends in Entreprise Communications Solutions Provisioning


End User Problem: – Today’s solutions are proprietary – Add-on services (like messaging, contact management & VPN) are delivered as fixed function boxes, requiring expensive custom integration Transitions in the marketplace – From stand alone telecom to converged voice/data/compute platforms – Telecom Equipment Manufacturers moving from proprietary to open, server-based solutions – Emergence of network hosted environments Solution: Open standards based hardware blades, server software and platforms for converged communications and enable ISV’s to deliver innovation, affordability and choice





4

Traditional Communications Infrastructure
Voice Mail

Communications
PSTN Telephony

PBX, Automatic Call Distribution
VoIP Gateway

Interactive Voice Response

Fax Server
Call Control Server

Data Center
Data Center Rack Back end Servers Storage

Firewall
Virtual Private Network (VPN)

WAN Internet

Router

  

5

Proprietary telecom solutions Mature market High barriers to entry

Emerging Communication Infrastructure
PBX

Communications
Computer Telephony (CT) Platform
•Dialogic Blades •CT Media Server SW •Std, high availability servers

VoIP Gateway Gatekeeper Interactive Voice Response Unified Messaging Automatic Speech Recognition Contact Center

PSTN Telephony

E-Business Data Center
Firewall
Virtual Private Network (VPN)
Data Center Back end Servers Storage Rack

WAN Internet

Router





6



Standard, server-based solution. New services easily added via SW. Rapid evolution to this model

Converged Communication
PBX Firewall VPN Router VoIP Gateway Service Mgmt (Billing, etc)

PSTN Telephony

Converged Communication Platform
Based on a standard, converged communications architecture.

Subscription Services Policy Server Gatekeeper Interactive Voice Response Unified Messaging Automatic Speech Recognition Contact Center

WAN Internet

E-Business Data Center
Data Center Back end Servers Storage Rack

  

Converged telecom/data/compute platform. Standards based API for ISVs. Enables faster innovation, vendor choice, & affordability.

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Open Standards based CC- Server

Voice Mail

Fax Server

Call Center

…

S . 1 0 0 Application Programmer ’s Interface

S E R V ER
S . 3 0 0 Resource Interface S.300 Device Driver S.300 Device Driver S.300 Device Driver S.300 Device Driver
IP TELEPHONY

Telephone Networks Telephones 8

VOICE/FAX

IP Network and IP Phones

STATIONS

SPEECH RECOGNITION

CC Server Architecture

– Based on open systems model – Based on Intel Architecture – Switch fabric neutral ( TDM, VoIP, ATM,
etc.. )

– Supports multiple applications from multiple vendors – Designed on hardware and software standards ( ECTF, ITU, IETF... ). – Designed to incorporate emerging technologies (VoIP, ADSL, ATM, etc.) – Designed to converge voice, media, packet with enterprise wide applications – IT centric administration ( SNMP, WBEM
…)

– Multiple vendor H.100 hardware support 9

Standards Break The Current Model

Limited Services More Expensive Limited Distribution

Wealth of Services Lower Cost Easier Maintenance Works on Different Networks

10

Agenda
Entreprise Environment  Next Generation Network Environment  Beyond Standards: building an Ecosystem


11

Trends in Network Based Solution Provisioning


Service provider transitions in the marketplace
– Moving from separate data and voice networks to converged packet transport. – Value shifting to enhanced applications and outsourced, network based services. – Moving from single function point solutions to open, serverbased multi-service solutions based on a common platform



Telco equipment manufacturer promise
– Creating innovate interoperable solutions that enable the service providers to differentiate offerings – Providing end-to-end quality of service guarantee – Implementing best TTM and cost by utilizing off-the-shelf standard high volume components and platforms.



Solution: Open standards based hardware blades, server software and platforms for converged communications and enable ISV’s to deliver innovation, affordability and choice

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From Monolithic to Modular
Circuit Switched Voice Network Converged IP Voice/data Network
In te l E x p r e ss 1 3 0 T S ta n d a lo n e H u b
P o w er T ra ffic % 100 3 12

Softswitch
50+ 3 12 50+ C o lliio n s S p eed 100 1 2 3 4 5 6 7 8 100 10 10 10
S o lid g re e n = L in k B lin k in g g re e n = A c tiv ity A m b e r = A u to d isa b le d

R

Switch

Intelligence
Media Services Switch Fabric CO or PBX Switch

IP/ATM Backbon e
Media GW

Media GW

PSTN Local

PSTN Local

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Shift from Operators to xSPs
Enhanced Services Layer

Content Providers Application Providers

Portals

Hosting Centers

Core Network Services Layer

Backbone Operators

Bandwidth

Access Layer
ISDN

CO Switch

ISDN

Access Providers
Retailers

Local Presence

GSM

Corporate

Home

Distribution

Users

Enterprise

Consumer SOMO

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Voice-Enabled Internet
PSTN & Wireless

Front-end Infrastructure
Backbone Network

Applications

Back-end

Internet Intranet Clients

Voice or Data Access Network

Client Terminals
     

Network Gateways
 

Network Services
 

Application Services
  

Database and Storage
Database servers Message stores  Prompt stores
 

Wireless devices PCs Laptops PDAs Handheld computers Pagers

Media gateways Data services gateways

Speech Enabled Media server Signaling gateway

Web servers SoftSwitches Application Servers
    

Contact center Voice Portal Unified messaging Conferencing “PBX” service

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Communications Disruption
Clayton Christensen – “The Innovator’s Dilemma”

Software and services Intel+ ISVs, VARs Intel + Systems Cisco, Lucent, Alliance Nortel, … Partners

Communications Market

Intel + IHVs
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Building Blocks

Converged Communication Building Blocks
Distribution and Support

Easier to deploy More Reliable

Customers

Applications

Standardized Channel Ready Higher Value
CT Server

Integration

Servers Platform Professional Services & Support CT MediaTM CT Server Software Dialogic I/O and DSP Building Blocks I/O Blades DSP Blades

Intel Products

Comm Firmware & Stacks

CT MediaTM
Ziatech

IA and IXA

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Softswitch Technology: the universal glue for distributed services in NGN
Network Services
Network Softswitch
H.323 SIP or SS7 IP
Pow er Traffic % 3 100 10 12 50+ 3 12 50+

Distributed Media Services
Media Applications Server
Intel E xpress 130T Standalone H ub
R

C olliions 100 10

Speed 100 10

1

2

3

4

5

6

7

8

So lid g reen = L in k

B lin k in g g reen = A ctiv ity

A m b er = A u to d isab led

In tel E xp ress 130T S tan d alon e H u b
R

P o w er

T ra ffic % 3 100

12

50+ 3 10 12 50+

C o lliio n s 100 10

S p eed 100 10

1

2

3

4

5

6

7

8

S o lid g re e n = L in k

B lin k in g g re e n = A c tiv ity

A m b e r = A u to d isa b le d

IP Network

IP RTP 100BT/1G

Media Server

H.323 SIP MGCP+ H.248+ Engineered IP Network

JAVA (S.410) VoiceXML+

Access Trunk Gateway Gateway

ISDN/CAS T1/E1 or DS3

Services Gateway SS7 IP
In te l E x p r e ss 1 3 0 T S ta n d a lo n e H u b
R

Intel E xpress 130T Standalone H ub
R

Pow er

Traffic % 3 100

12

50+ 3 10 12 50+

C olliions 100 10

Speed 100 10

1

2

3

4

5

6

7

8

So lid g reen = L in k

B lin k in g g reen = A ctiv ity

A m b er = A u to d isab led

PSTN
P o w er T ra ffic % 100 10 3 12 50+ 3 12 50+ C o lliio n s 100 10 S p eed 100 10
S o lid g re e n = L in k B lin k in g g re e n = A c tiv ity A m b e r = A u to d is a b le d

1

2

3

4

5

6

7

8

SS7 V.35

Signal GW

Media Services Softswitch

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NGN Voice Services Strategy


Enable services innovation with standards-based building blocks
– DSP, telecom, WAN Blades – Server Software – Application ready platforms

Media and Signaling Gateway platforms for transparent PSTN to IP connections  Speech enabled media server building blocks and platforms for automated voice services  Server software for rapid services deployment

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Agenda
Entreprise Environment  Next Generation Network Environment  Beyond Standards: building an Ecosystem


21

Ecosystem Partners/Competitors
Complete Solution Distribution

Lucent, Nortel, Cisco, NEC, Siemens, Alcatel, Ericsson

Rabbit OEMs, ISV, Disti, VAR, PC OEMs

Value Hierarchy

System Applications

ISV Ecosystem
Server Platform Providers

Edge Platform
Middleware Servers

Boards
Chips

DSPs • TI • Lucent • Motorola

IHV Ecosystem
Networking Si •Intel •Others CPUs •Intel •Motorola

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From Technology to Solutions to Market

Speech Server Media CONSULTING Media Server

Host-based speech

OEM SALES

IPT

Next-Gen Architecture

I P
Intel xSP Channel Intel Platf Partners
Speech TechDev Alliance Softswitch
Vendors

Voice Portal

UM

Voice over IP

ISP
IP-based Enhanced Services Plaftorms

SS7 cPCI

NEBS servers

OS: NT/Linux PCI & cPCI

SHV Servers

xSP
Next-gen carriers

IMAD
Alliance

Microsoft Alliance Intel IA Alliance

Intel TEM Partners Intel SI Partners

Building Alliances Board-based Components ServerComponents based Sales Components Channel Partner System Artchitecture Solutions Sales Channel Strategic Solution/Applictn Segment Main Adressable Markets

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Fueling Innovation
Ecosystem Development: CT Media Value Network, Intel Communications Fund
Phone Mfrs Computer OEMs 80+ CT Media Applications

Consultants Resellers, Distributors System Integrators

Intel is doing for communications what we did for computing

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Interoperability Certification

Independent evaluations by QualityLogic (Genoa Technology)
  

Multi-Application Co-Existence Group Sharing Data Sharing

www.QualityLogic.com

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CT Media Value Network

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CT Media Value Network

Webversant

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CT Media Value Network

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Converged Communications Summary
Lead Next Generation Voice Services for the Next Generation Networks  Scalable, modular building blocks for voice services hosted in the N  Platform standardization  Software driven innovation for new convergent services
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