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Snack Foods
Who Buys Profiling adults 18+ whose household consumes any type of salty snack (chips, meat snack, popcorn, dips, etc.): Source Simmons, 2002

Sex: Male Female Age: 18-24 25-34 35-44 45-54 55-64 65+ Race: White Black Other Hispanic 83.70% 12.00% 4.30% 10.60% 13.10% 18.70% 22.30% 18.20% 11.60% 16.10% 47.80% 52.20%

Income: $75,000+ $50-74,999 $40-49,999 $30-39,999 $20-29,999 Under $20K Region: Northeast Midwest South West Marital: Single Married Sep/Wid/Div 23.80% 57.50% 18.70% 19.70% 23.10% 36.00% 21.20% 34.30% 19.80% 9.70% 10.40% 10.50% 15.30%

Of those adults 18+ whose household regularly consumes salty snacks, 52.2% Simmons, 2002 are women and 47.8% are men. Adults 18+ who regularly eat salty snacks, by age group: 18-24, 13.1%; 2534, 18.7%; 35-44, 22.3%; 45-54, 18.2%; 55-64, 11.6%; 65+, 16.1%. Adults 18+ who regularly consume salty snacks, by household income bracket: $75,000+, 34.3%; $50-74,999, 19.8%; $40-49,999, 9.7%; $3039,999, 10.4%; $20-29,999, 10.5%; under $20,000, 15.3%. Adults 18+ who regularly eat salty snacks, by race: White, 83.7%; Black, 12.0%; Other, 4.3%; Hispanic origin, 10.6%. Simmons, 2002 Simmons, 2002

Simmons, 2002

Adults 18+ who regularly consume salty snacks, by region: Northeast, 19.7%; Simmons, 2002 Midwest, 23.1%; South, 36.0%; West, 21.2%. Adults 18+ who regularly eat salty snacks, by marital status: Single, 23.8%; married, 57.5%; separated/widowed/divorced, 18.7%. Simmons, 2002

A 2002 study by Mintel Consumer Intelligence concluded that consumers in The Gourmet the 25-34 age bracket are most likely to eat chocolate as an occasional snack, Retailer, 2002 with 45% of this group buying chocolate on impulse. The study showed that men are more likely than women to purchase chocolate on impulse, while women are more likely to include chocolate with their regular purchases. According to a Harris Interactive survey, college students typically spend $630 Research Alert, million annually on chip snacks, along with $423 million on packaged baked 2002 goods (cookies, cupcakes, brownies), $329 million on granola/nutrition bars and $328 million on candy bars. According to a survey by Mintel Consumer Intelligence, 90% of U.S. consumers reported eating salty snacks within the past two weeks; a quarter Snack Food Association,

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of the respondents said they ate salty snacks on a daily basis. According to a study by the University of North Carolina, 90% of children age 2-18 snack daily, up from 80% in the 1970s. A study by The NPD Group determined that males 18-34 eat potato chips at home slightly more often than females in the same age group (an average of 31.7 times annually for men to 30.4 times for women). Kids ages 6-12 eat chips at home an average of 39.3 times annually. 2001

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Youth Markets Alert, 2001 Snack Food Association, 2001

When They Buy A 2002 online survey, conducted by Impulse Research for KFC, found that 70% of the respondents said that winter was their peak "comfort" food season. Monthly sales of candy, nut and confectionery stores (3-year average, 19982000): January, 5.0%; February, 9.5%; March, 7.0%; April, 8.9%; May, 6.3%; June, 5.9%; July, 5.9%; August, 6.0%; September, 5.5%; October, 6.7%; November, 8.0%; December, 25.3%.

Source Nation's Restaurant News, 2002 U.S. Department of Commerce, 2001

How They Buy A 2001 study by Mintel Consumer Intelligence calculated that the average American spends $64 per year on salty snacks.

Source Mintel Consumer Intelligence, 2001 Source

What They Buy

Percentage of U.S. households buying the following categories of Progressive crackers/cookies in the past year: Cookies, 94.7%; ice cream cones & cups, Grocer, 2002 20.6%; flavored snack crackers, 64.9%; flaked soda crackers, 58.8%; cheese crackers, 54.0%; graham crackers, 37.0%; wafers/toast & bread sticks, 13.7%. Percentage of U.S. households purchasing the following types of gum in the Progressive past year: Chewing gum, 38.2%; sugarfee chewing gum, 36.5%; bubble gum, Grocer, 2002 23.0%; sugarfee bubble gum, 9.9%. Percentage of U.S. households that bought the following categories of nuts in the past year: Bagged nuts, 80.7%; cans, 53.2%; jars, 25.3%; unshelled, N/A. Progressive Grocer, 2002

Percentage of U.S. households buying the following categories of snacks in the Progressive past year: Potato chips, 89.9%; tortilla chips, 75.2%; unpopped popcorn, Grocer, 2002 N/A; pretzels, 56.7%; puffed cheese snacks, 55.4%; sandwich & snack pack crackers, 54.9%; corn chips, 42.5%; caramel corn, 27.1%; canned dip, 25.8%; popped popcorn, 21.4%; health bars & sticks, 18.3%; rice cakes, 16.8%; variety packs, 15.3%; trail mixes, 12.8%; pork rinds, N/A; dip mixes, 11.2%; potato sticks, 8.4%; trail mixes, 7.3%. Percentage of U.S. households that purchased the following types of candy in Progressive the previous year: Chocolate, 89.4% non-chocolate, 87.4%; chocolate Grocer, 2002 miniatures, 70.4%; marshmallows, 38.7%; lollipops, 34.0%; breath sweeteners, 33.4%; non-chocolate miniatures, 26.0%; dietetic non-chocolate, 8.1%. A survey by The Consumer Network found that Americans' two favorite foods Research Alert,

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at the end of 2001 were 1) sweets other than chocolate and ice cream and 2) chocolate (dark chocolate or specific chocolates). Finishing 3-5 in the survey were meat (mostly steak), pizza and fish/seafood. For the 52-week period ending November 4, 2001, the leading brands of chocolate bags/boxes, based on dollar sales: 1. M&M Chocolate Candies; 2. Hershey's Chocolate Bars; 3. Hershey's Kisses; 4. Hershey's Nuggets; 5. Reese's Peanut Butter Cups; 6. Snickers; 7. York Peppermint Patty; 8. Nestle Treasures; 9. Terry's; 10. Ferrero Rocher. For the 52-week period ending November 4, 2001, the top-selling brands of chocolate bars (less than 3.5 oz.), based on dollar sales: 1. M&M's Chocolate Candies; 2. Hershey's Chocolate; 3. Snickers Bar; 4. Reese's Peanut Butter Cups; 5. Kit Kat; 6. Twix; 7. York Peppermint Patty; 8. Almond Joy; 9. Butterfinger; 10. Three Musketeers. 2002

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Information Resources, Inc., 2002

Information Resources, Inc., 2002

For the 52-week period ending November 4, 2001, the most popular brands of Information regular gum, based on dollar sales: 1. Wrigley's Winterfresh; 2. Wrigley's Resources, Doublemint; 3. Wrigley's Big Red; 4. Wrigley's Juicy Fruit; 5. Freedent; 6. Inc., 2002 Wrigley's Spearmint; 7. Bubble Tape; 8. Bubblicious; 9. Bubble Yum; 10. Everest. The leading growth categories in the candy industry during 2001 were sugarless gum, novelty candy, diet candy and chocolates packaged in bags. Declining in sales were regular gum, breath fresheners, plain mints and hard candy. Nestle and Mars account for approximately 36% of worldwide chocolate confectionery sales. A 2002 study by the Snack Food Association found that potato chips are the favorite savory snack of 32% of male and 27% of female college students. Tortilla chips (19%) are the second favorite snack of male college students, while popcorn (16%) is the second favorite snack of women college students. For the 52-week period ending November 4, 2001, the leading brands of sugarless gum, based on dollar sales: 1. Wrigley's Extra; 2. Trident; 3. Dentyne Ice; 4. Wrigley's Eclipse; 5. Breathsavers Ice Breakers; 6. Carefree; 7. Carefree Koolerz; 8. Trident for Kids; 9. Bubble Yum; 10. Orbit. For the 52-week period ending November 4, 2001, the best-selling brands of non-chocolate hard candy, according to dollar sales: 1. Lifesavers Creamsavers; 2. Jolly Rancher; 3. Lifesavers; 4. Werthers; 5. Tootsie Roll Pops; 6. Charms Blow Pops; 7. Private label; 8. Pearson Nips; 9. Starburst; 10. Spangler Dum Dum Pops. For the 52-week period ending November 4, 2001, the top-selling brands of non-chocolate chewy candy, based on dollar sales: 1. Starburst; 2. Private label; 3. Skittles; 4. Tootsie Roll; 5. Farley's 6. Jelly Belly; 7. Lifesavers Gummisavers; 8. Mentos; 9. Brach's; 10. Air Heads. Frito-Lay Company is the largest snack food maker in the world, controlling approximately 60% of the American salty-snack market (and 40% of worldwide sales). Its brands include such top-selling products as Lay's, Doritos, Ruffles, Tostitos, Fritos, Cheetos, Santitas, SunChips, Rold Gold, Grandma's Cookies, Funyuns, Cracker Jack and Smartfood popcorn. Frito-Lay revenues totaled $14.504 billion in 2001, up 12.6% from 2000. Information Resources, Inc., 2002 Candy Industry, 2002 Snack Food Association, 2002 Information Resources, Inc., 2002 Information Resources, Inc., 2002

Information Resources, Inc., 2002 Hoover's, 2002

Nabisco Holdings Corp. is the No. 1 cookie and cracker producer in America, Hoover's, 2002 with brands like Oreo, Chips Ahoy!, SnackWells, Newtons, Honey Maid, Triscuit and Ritz, in addition to LifeSavers candies. Keebler Foods is the No. 2 cookie and cracker maker in the U.S. Its popular products include Sandies, Droxies and Fudge Shoppe cookies, and Sunshine Hoover's, 2002

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brands such as Cheeze-It and Hi-Ho crackers. Keebler also produces Famous Amos cookies, and is the No. 1 supplier of Girl Scout cookies. Hershey Foods is the market leader in the U.S. candy business, with brands like Hershey's Kisses, Reese's Peanut Butter Cups, Twizzlers licorice, Kit Kat, Jolly Rancher, Mounds, Almond Joy and Super Bubble gum.

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Hoover's, 2002

Mars is the No. 2 candy maker in the U.S., with a line of products that includes Hoover's, 2002 M&Ms, Snickers, 3 Musketeers, Milky Way, Skittles, Dove, Twix and Starburst sweets, along with Combos and Kudos snacks. A survey by Mintel Consumer Intelligence found that 20% of consumers look for low-fat or fat-free versions of snack foods. Snack Food Association, 2001

For the 52-week period ending January 28, 2001, the top selling-brands of Information potato chips (totals in millions), with percentage change from the prior year in Resources, parentheses: 1. Lay's, $928.2 (+10.6%); 2. Ruffles, $368.4 (- 6.3%); 3. Inc., 2001 Wavy Lay's, $197.5 (+18.2%); 4. Private label, $155.5 (- 3.9%); 5. Ruffles Flavor Rush, $78.9 (+735.0%); 6. Utz, $65.5 (+16.2%); 7. Wise, $64.7 (+12.5%); 8. Ruffles WOW!, $61.2 ( - 23.6%); 9. Lays WOW!, $53.4 (36.4%); 10. Herr's, $44.7 (+0.4%). For the 52-week period ending January 7, 2001, the best-selling cookie brands Information (sales totals in millions): 1. Nabisco Oreo, $556.5; 2. Private label, $432.3; 3. Resources, Nabisco Chips Ahoy!, $400.2; 4. Keebler Chips Deluxe, $178.9; 5. Nabisco Inc., 2001 Newtons, $160.8; 6. Keebler Fudge Shoppe, $127.8; 7. SnackWell's, $126.9; 8. Pepperidge Farm Distinctive, $108.9; 9. Nabisco Teddy Grahams, $108.3; 10. Little Debbie Oatmeal Creme Pies, $91.5. For the 52-week period ending December 31, 2000, the top-selling corn snacks sold through food, drug and mass merchandise stores (totals in millions): 1. Fritos, $234.9; 2. Fritos Scoops, $139.4; 3. Doritos 3Ds, $67.4; 4. Bugles, $40.7; 5. Fritos Chili and Scoops, $17.4. Information Resources, Inc., 2001

For the 52-week period ending January 7, 2001, the top-selling brands of Information snack cakes sold through supermarkets (sales totals in millions): 1. Hostess Resources, Snack Cake, $211.8; 2. Little Debbie Snack Cake, $209.5; 3. TastyKake Snack Inc., 2001 Cake, $63.3; 4. Drake Snack Cake, $44.2; 5. Private label, $44.0; 6. Dolly Madison Snack Cake, $16.4; 7. Entenmanns Snack Cake, $13.8; 8. Break Cake Snack Cake, $7.3. For the 52-week period ending January 7, 2001, the best-selling brands of Information crackers (sales totals in millions): 1. Nabisco Ritz, $350.5; 2. Sunshine Cheez Resources, It, $276.0; 3. Private label, $269.7; 4. Pepperidge Farm Goldfish, $254.9; 5. Inc., 2001 Nabisco Premium, $233.0; 6. Nabisco Wheat Thins, $209.9; 7. Nabisco Triscuit, $174.7; 8. Nabisco Honey Maid, $158.8; 9. Keebler Townhouse, $113.9; 10. Nabisco Ritz Bits, $108.0. For the 52-week period ending December 31, 2000, the top-selling brands of Information snack bars sold through food, drug and mass merchandise stores (sales totals Resources, in millions): 1. Quaker Chewy, $149.6; 2. Kellogg's Nutri Grain, $128.6; 3. Inc., 2001 Kellogg's Rice Krispies Treats, $119.1; 4. Slim Fast, $75.4; 5. Private label, $75.3; 6. Nature Valley, $70.6; 7. Sunbelt Snack Bars, $67.8; 8. Quaker Fruit & Oatmeal, $59.5; 9. Kellogg's Nutri-Grain Twists, $45.2; 10. PowerBar, $42.1. For the 52-week period ending December 31, 2000, the best-selling brands of Information cheese snacks sold through food, drug and mass merchandise stores (sales Resources, totals in millions): 1. Chee-tos, $348.2; 2. Private label, $47.50; 3. Planters Inc., 2001 Cheez Mania, $30.4; 4. Cheez Doodles, $30.2; 5. Golden Flake, $11.1. For the 52-week period ending December 31, 2000, the top-selling tortilla chips sold through food, drug and mass merchandise stores (totals in Information Resources,

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millions): 1. Doritos, $784.6; 2. Tostitos, $690.9; 3. Private label, $79.0; 4. Inc., 2001 Santitas, $69.4; 5. Baked Tostitos, $57.5; 6. Mission, $53.7; 7. Tostitos WoW, $29.9; 8. Doritos WoW, $25.2; 9. Padrinos, $18.6; 10. Old Dutch, $15.2. For the 52-week period ending December 31, 2000, the top-selling brands of pretzels sold through food, drug and mass merchandise stores (totals in millions): 1. Rold Gold, $166.6; 2. Snyders of Hanover, $118.2; 3. Private label, $65.9; 4. Snyders of Hanover Olde Thyme, $22.2; 5. Combos, $17.6. For the 52-week period ending February 25, 2001, the best-selling brands of frozen appetizers, snack rolls and breaded vegetables sold through supermarkets (totals in millions): 1. Bagel Bites, $100.4; 2. Totino's Pizza Rolls, $78.3; 3. Totino's (non pizza), $67.7; 4. TGI Friday's, $52.7; 5. Poppers, $40.4. A study by the Snack Food Association identified the most popular salty traditionally consumed during Super Bowl Sunday: 1. Potato chips; 2. Tortilla chips; 3. Popcorn; 4. (tie) Pretzels and snack nuts. Information Resources, Inc., 2001 Information Resources, Inc., 2001

Snack Food Association, 2001

Of the total dollar sales of gum sold through food, drug and mass merchandise Information stores during the 52-week period ending April 22, 2001, 53.9% was of the Resources, sugarless variety, while 46.1% was regular gum. Inc., 2001 Leading brands of breath fresheners, based on dollar sales in food, drug and Information mass merchandise stores for the 52-week period ending April 22, 2001 (totals Resources, in millions): Altoids, $124.9; Tic Tac, $83.4; Breathsavers, $53.3; Certs Cool Inc., 2001 Mint Drops, $28.3; Certs Powerful Mints, $26.9. Where They Buy Source

Share of potato chip sales in 2001 (by volume), according to retail outlet: Snack Food Supermarket, 43.2%; convenience store, 15.6%; grocery store, 10.0%; mass Association, merchandiser, 8.1%; vending machine, 5.0%; food service, 4.7%; drug store, 2002 2.6%; warehouse club, 2.5%; other, 8.3%. Where tortilla chips were bought in 2001 (by volume), according to retail outlet: Supermarket, 40.1%; convenience store, 13.5%; grocery store, 12.8%; mass merchandiser, 7.5%; vending machine, 5.8%; food service, 4.7%; warehouse club, 3.9%; drug store, 1.9%; other, 9.8%. Snack Food Association, 2002

Where corn snacks were bought in 2001 (by volume), according to retail Snack Food venue: Supermarket, 47.9%; convenience store, 12.4%; mass merchandiser, Association, 11.2%; grocery store, 10.6%; food service, 5.4%; vending machine, 4.3%; 2002 warehouse club, 2.6%; drug store, 2.5%; other, 3.7%. Where pretzels were purchasd in 2001 (by volume), according to retail sales channel: Supermarket, 39.9%; grocery store, 16.9%; convenience store, 14.4%; warehouse club, 6.7%; mass merchandiser, 6.4%; vending machine, 5.0%; drug store, 3.8%; food service, 2.6%; other, 4.3%. Snack Food Association, 2002

Where snack nuts were bought in 2001 (by volume), according to retail sales Snack Food venue: Supermarket, 40.8%; mass merchandiser, 15.7%; convenience store, Association, 15.6%; grocery store, 9.9%; drug store, 6.2%; warehouse club, 6.1%; 2002 vending machine, 1.8%; food service, 1.6%; other, 2.3%. Where cheese snacks were bought in 2001 (by volume), according to retail sales channel: Supermarket, 41.2%; convenience store, 15.0%; grocery store, 14.5%; mass merchandiser, 7.8%; warehouse club, 6.4%; vending machine, 5.1%; drug store, 2.3%; food service, 1.6%; other, 6.1%. Snack Food Association, 2002

Where meat snacks were bought in 2001 (by volume), according to retail sales Snack Food venue: Convenience store, 45.0%; mass merchandiser, 10.6%; grocery store, Association, 10.5%; supermarket, 9.0%; warehouse club, 6.0%; drug store, 5.9%; food 2002 service, 1.5%; vending, 1.3%; other, 10.2%.

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Where RTE popcorn was purchased in 2001 (by volume), according to retail Snack Food sales channel: Supermarket, 30.9%; mass merchandiser, 20.7%; convenience Association, store, 18.8%; grocery store, 11.5%; drug store, 5.6%; vending machine, 2002 3.0%; warehouse club, 1.2%; other, 6.2%. Eighty-five percent of fruit snack buyers shop at mass merchandisers. Research Alert, 2002 Source

Business Trends

Sales figures of the different segments of the savory snack industry in 2001 Snack Food (totals in millions), with percentage change from 2000 in parentheses: Potato Association, chips, $6,039 (+7.0%); tortilla/tostada chips, $4,148 (+5.0%); meat snacks, 2002 $2,011 (+15.6%); snack nuts, $1,840 (+1.5%); microwave popcorn, $1,273 (+2.2%); pretzels, $1,204 (+0.9%); cheese snacks, $1,027 (+3.7%); corn snacks, $934 (+2.1%); pork rinds, $499 (-2.6%); RTE popcorn, $467 (4.8%); variety packs, $346 (-0.5%); pumpkin/sunflower seeds, $138 (+5.5%); other, $1,794 (+3.5%); unpopped popcorn, $78 (-2.8%). Sales of savory snacks increased 5.1% in 2001 to $21.80 billion, up from $20.69 billion in 2000 and $19.38 billion in 1999. When sales of cookies, crackers and snack bars are added to the 2001 total, overall snack sales climbed to more than $34 billion. Total retail sales of candy grew to an estimated $24.5 billion in 2001. Chocolate candy was responsible for 56% of sales, while non-chocolate candy generated 32% of revenue and gum accounted for the remaining 12%. Based on research by The NPD Group, the typical American will eat snack foods 435 times in 2002, down from 471 times in 1999. Candy accounted for 3.4% of in-store sales at convenience stores in 2001, down from 3.9% in 2000. Salty snacks made up 2.3% of in-store sales in 2001, compared to 3.4% in 2000. A study by Mintel Consumer Intelligence, Americans are now eating an average of four meals a day -- with the traditional three meals being supplemented by an afternoon snack. Snack Food Association, 2002 National Confectioners Association, 2002 Research Alert, 2002 National Association of Convenience Stores, 2002 Snack Food Association, 2001

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