Structures For Strategy:The Branding Plan

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Description: "...branding decisions have long term consequences both positive and negative and must be deployed with diligence." The Structures for Strategy Branding Plan is a strategy-crafting tool ideal for brand management planning. This formula is of specific interest to professional career brand managers to use as a comprehensive checklist in addressing branding issues. BRANDING is corporate identity--it is about trust, reliance and reputation for the brand user and a greater public aware of its existence. It is also about future earnings for the brand owner. As a result, branding decisions have long term consequence, both positive and negative and must be deployed with diligence. This BRANDING PLAN will assist marketing managers responsible for product and brand management where no dedicated branding function is currently in place, and a meaningful guide for promotions managers looking to align their communications exposure within a branding philosophy. Useful for the: *SBU/General/Corporate Manager *Small Business Owner *Entrepreneur ...seeking to ensure that the brand they manage is deployed with the best results. The unique design of the framework templates and methodology, utilized throughout the planning format, provides a pathway towards public posturing for a brand intended for longevity.
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PARTNER MorganJames Publishing
Morgan James Publishing provides entrepreneurs with the vital information, inspiration and guidance they need to be successful. A division of Morgan James, LLC, Morgan James Publishing, The Entrepreneurial Publisher™, is recognized by NASDAQ as one of the world’s most prestigious businesses and is reported as being the future of publishing. Since its inception in 2003, Morgan James Publishing has grown from publishing six books per year to publish 163 front list titles each year in 2008. With a backlist of over 400 titles, Morgan James Publishing can support and advise entrepreneurs through any challenge their businesses face. Morgan James Publishing was ranked number 3 on the Publisher’s Weekly fast growing small press list for 2008. “Morgan James makes an extraordinary effort to help its authors to grow their own business.” PW’s Lynn Andriani and Jim Milliot says. Morgan James was even selected for Fast Company Magazine’s, Readers Choice, Fast 50 for 2006 for their leading creative thinking, significant accomplishments and standing to have a significant impact on publishing industry over the next 10 years. Morgan James Publishing has revolutionized book publishing – from the author’s standpoint. Their Entrepreneurial Publishing™ model enriches authors as well as the company. Actively working with their authors to help them not only maximize revenue from their book royalties, but also build new business and increase their revenue substantially through follow-on sales to their readers. Morgan James Publishing offerings span every topic that affects entrepreneurs, from startup and business planning to advertising and marketing advice to expanding into a global marketplace. Owners of franchises, independent businesses, non-profits, home based businesses and other enterprises can find information and advice tailored just for them. Limited titles in the inspirational and health genres round out Morgan James Publishing’s line.