Charles E. (Ted) Kennedy

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Charles E. (Ted) Kennedy Powered By Docstoc
					                                       DR. ELIE DAHER
                                    Canadian / Lebanese National
                                           +971-50-1891930
                                      Email: elie@DrElieDaher.com                www.DrElieDaher.com



                                 SENIOR LEVEL EXECUTIVE
  MULTI-NATIONAL MANAGEMENT EXECUTIVE / CHIEF MARKETING OFFICER/ CHIEF KNOWLEDGE AND
                                INFORMATION OFFICER


Uniquely qualified, multi-lingual management executive with 24-year career across Asia, the Middle East
and North America, spanning operations, consulting, sales and marketing management positions at
Schlumberger, one of the world’s largest and most diversified technology solutions and professional
technology and services company.
Top performing industry professional providing leadership, vision, and strategic business and marketing
skills to drive revenue and profit growth in technology and innovation driven international enterprises and
markets with special focus on emerging markets. Successful in merging technology and business acumen
to achieve significant revenue growth and profits through the introduction of innovative technologies and
services. Skilled in relationship building, negotiations to closure with key internal and external decision
makers in both private and public sectors. Highly effective in organizational change management, Skilled in
brand management, technology marketing for large products portfolios, Expert in building and increasing
shareholder value with an extensive network of high level industry international executives. Demonstrates
broad-based strengths and accomplishments in:

Business Unit and P&L Management        Strategic and product Marketing        Thought Leadership
Matrix Organizations                    Demand Generation                      Information Management
Organization Restructuring              Digital Marketing                      Knowledge Management
Change Management                       Sales Management                       Information Technology
Capability development                  Multi-Cultural Selling                 Business & Technical Consulting




                              — PROFESSIONAL EXPERIENCE —

FUTUREKIDS LEBANON • 1997 - Present
ICT education outsourcing concept in Schools

Non Executive Director

A member of the board of directors of FUTUREKIDS Lebanon with the following responsibilities:
    o   Strategy: Constructively challenge and contribute to the development of strategy.
    o   Performance: Scrutinize the performance of management in meeting agreed goals and objectives
        and monitoring, and where necessary removing, senior management and in succession planning.
    o   Risk: Ensure that financial information is accurate and that financial controls and systems of risk
        management are robust and defensible.
    o   People: Responsible for determining appropriate levels of remuneration of executive directors and
        have a prime role in appointing, and where necessary removing, senior management and in
        succession planning.
                        DR. ELIE DAHER • elie@DrElieDaher.com • PAGE TWO




FUTUREKIDS LEBANON • 1994 - 1997
ICT education outsourcing concept in Schools

Founder and CEO

    o   Started a new business in Lebanon providing computer literacy instruction to children in schools
        across the country. The mission was to bridge the gap between entertainment and education and
        to focus on subject matter that could make a profound difference to the lives of children.
        Children would have skills to not only be more successful but to build a better world.

    o   Adopted an educational philosophy that goes beyond making learning fun. Two hallmarks are
        collaborative learning and spectacular projects. Spectacular projects give children the opportunity
        to focus on ambitious theme-based projects.

    o   Since it opened in June 1995 in Jounieh, North of Lebanon, Futurekids has expanded its network
        to Maten, Beirut and Saida, teaching both adults and children in the centers as well as
        contracting out staff to teach children at schools.

    o   Launched national awareness campaigns on the environment in schools. The idea is to use the
        technology to express a problem, solution of opinion on the environment. This was featured on
        National TV with 14 live interviews and reported on in many local and regional newspapers.




SCHLUMBERGER INFORMATION SOLUTIONS, MIDDLE EAST AND ASIA • 2008-Present
Technology Solutions and Services Firm

Director, Technical Consulting and Strategic Marketing

Established a new technical consulting service with a key objective of assisting the Oil and Gas Customers in
both private and public sector in achieving better results through improvements of efficiency and accuracy
while mitigating or reducing the risk while securing a favorable trusted advisor position with the customers.
Developed engagements around workflow optimization, process improvement, technology adoption,
technology rationalization & technology refresh risk and impact, benefits realization, KPI and success
measures, collaboration and knowledge management, capability assessment and development program,
operation efficiency, asset optimization and more for Oil and Gas companies and Ministries in the Middle East
and Asia.
Acted as the voice of customer capturing customer challenges and needs to impact product development
and the R&D cycle of key products.

Selected Achievements:
•   Formed a team that enjoys a recognized E&P knowledge with an extensive upstream expertise and
    world class consulting skills.
•   Delivered revenue growth beyond expectations in both consulting revenue and pull through in sales
    software and additional services
•   Transformed the Technical Consulting initiative as part of the main stream business and is now adopted as
    the key enabler to complex business opportunities.
                      DR. ELIE DAHER • elie@DrElieDaher.com • PAGE THREE




SCHLUMBERGER INFORMATION SOLUTIONS • 2006-2008
Technology Solutions and Services Firm

Global Director of Product Marketing

Led product marketing group for a large products portfolio that generated over $500 Million Dollars of
yearly revenue and orchestrated both product launches and the product commercialization process,
ranging from regional localization to the development of go-to-market channels, campaigns and
processes.
This includes market entry strategies, demand generation programs, branding campaigns, thought
leadership initiatives, online customer engagement, marketing supply chain management, trade shows
and industry conferences, customer education events and market roll out plans. Fully verse in market and
customer analytics as well as feedback and user experience programs.

Selected Achievements:
•   Created a cultural mindset shift from being product-centric to market-minded.
•    Revamped the complete marketing process and used it to develop effectively the need analysis,
    competition assessment, and technology watch. This was used to feedback to R&D and has affected
    positively the development cycle and business plans for the technologies in development.
•   Localized elements of the marketing communication plan and products rollout by optimizing the
    channel selection based on customers preference, different cultures and media penetration.
    Campaigns were targeted using the right mix of media channels therefore improving dramatically
    the return on investment in Marketing and Communication spend.


SCHLUMBERGER INFORMATION SOLUTIONS, MIDDLE EAST AND ASIA • 2001-2006
Technology Solutions and Services Firm

Director, Sales and Marketing

Managed 79 sales and marketing professionals in complex geographical markets extending from Japan to
Australia to Libya with yearly sales revenue exceeding 250 Million Dollars from software, hardware
products and information management solutions

Drafted and implemented the three-year strategic sales and marketing plan to include key elements like
restructuring to a matrix sales organization, developing leadership skills in new sales managers, the
Launch of the “SIS Sales University” – an accelerated training path for new sales professionals, the
standardization of the compensation plans and the revamping of the sales process to include new
forecasting tools, systematic opportunity reviews as well as key proposal / tender methodology and
review process.

Selected Achievements:
•   Delivered an average of 22% growth year on year with an improved discount levels
•   Increased contract win rate from 40% to 67% in 2 years
•   Accelerated the “time to sell” for a new sales professionals from 1.5 year to six months
•   Improved quarterly forecasting surprises by designing and implementing an opportunity database
    and analysis tool and a standardized way of forecasting and review.
•   Transformed a good sales team to a great team by refocusing, energizing and constant coaching.
                      DR. ELIE DAHER • elie@DrElieDaher.com • PAGE FOUR




SCHLUMBERGER INFORMATION SOLUTIONS, MIDDLE EAST AND ASIA • 2000 - 2001
Technology Solutions and Services Firm

General Manager – Levant

Full P&L responsibility for the Levant region covering Egypt, Syria, Jordan, Sudan and Lebanon with a
great team of over 100 professionals and a revenue of over 40MM$.
Successful delivery of financial objectives as well as the outstanding delivery of quality service.
Developed high level contacts and relationship with senior level managers in his customer organizations
and in governmental bodies.

GEOQUEST, EAST ASIA • 1998-2000
Technology Solutions and Services Firm rebranded as Schlumberger Information Solutions

Marketing and sales Director

Developed & Managed a team of 20 Sales and Marketing professionals for Software, hardware, IT
solutions and database solutions covering the region of Thailand, Myanmar, Laos, Bangladesh, Cambodia,
Vietnam, Taiwan, Philippines, Brunei and Malaysia, Japan, Korea and Sakhalin with revenues of over $27
Million Dollars in yearly sales.


SCHLUMBERGER – WIRELINE AND TESTING DIVISION 1985 – 1997
Technology Solutions and Services Firm

Fast-track promotion through early field operations and engineering assignments delivering downhole
services, surface testing and processes to Oil and Gas customers throughout Middle East and Asia.
With positions like Strategic Account Manager, Regional Training Center Director, and Field Service
Manager with Full P&L responsibility, Technical Manager and various other field engineering positions.

                                    — EDUCATION & AFFILIATIONS —

Southern Cross University - Australia
Doctorate, Business Administration, 2003 - 2007
Southern Cross University - Australia
Masters in Business Administration (MBA), 1998 - 2000
ESIB - Ecole Supérieure d'Ingénieurie de Beyrouth
B-Eng, Electrical Engineer, 1980 – 1985

 Advisory Board Member in :
• CMO (Chief Marketing Officer Council),
• CLOSE (Coalition Leverage and Optimize Sales Effectiveness),
• BPM (Business Performance Management)
• AMERICAN UNIVERSITY IN DUBAI Engineering and MBA programs

Committee Member in
• IPTC (International Petroleum Technology Conference),
• ADIPEC (Abu Dhabi International Petroleum Conference),
• SPE P&O Symposium (Production and Operations Symposium).
Guest speaker at several events and conferences with a recent keynote at the Collaborate to Innovate
event in Dubai and a key panelist at the CMO Summit for the Middle East.