SEG Projects Spring, 2009
Alumni Recipe Database and Web Application Suresh Chalasani – MIS425 – 5 students Since academic centers, such as UW-Parkside, are vital resources for alumni and communities, it is important to be able to network and communicate effectively. UWParkside‘s Alumni Association would like to have a social networking recipe sharing site developed. This would allow community members and alumni to connect and communicate with one another by sharing recipes. Spanish To English Chatroom Technology Suresh Chalasani – MIS425 – 5 students UW-Parkside is a university that wishes to connect with the community and recruit new students to Parkside using this website. It will allow students of the elementary and high school levels to connect with UW Parkside using their current website, which will portal to the Spanish-English site. UW-Parkside seeks to network with the community and reach out to the current and future generation students, who will be making their college choices in the next few years. This website will also help the community with a free service for teaching Spanish. Job Descriptions for Racine Youth Sports, Inc. Karen Crooker – HR441 – 5 students Racine Youth Sports is a volunteer organization providing baseball, football, basketball, volleyball and judo to the children of Racine County. Approximately 4,000 players participate annually in RYS sports programs. Job descriptions will be created for the newly created positions of Assistant Sports Director and Administrative Assistant. We will also be creating a job description for the currently held position of Sports Director to be used when the position become vacant at a later date. HOPES Center Workforce Plan Karen Crooker – HR441 – 4 students The HOPES Center is a non-profit faith-based organization which focuses on the dignity and worth of all people by valuing a spirituality rooted in justice. The mission of the HOPES Center is to build awareness of the causes and consequences of poverty and to employ collaborative multi-dimensional approaches towards their alleviation. This project will identify the current workforce distribution, assess need for additions/removal of positions or tasks, create job descriptions for current and new positions, assess budgeting needs and create a proposal. Paramedic Staffing for the Kenosha Fire Department and EMS Unit 1
Karen Crooker – HR441 – 3 students The organization requesting the project is the Kenosha Fire Department and EMS unit. Each employee is trained as both a fire fighter and as an EMT. There are also members of the organization that have been trained further as paramedics. Over 90% of the rescue calls actually have more to do with the paramedic side than the fire prevention side. Due to these numbers, the department is looking to increase the number of paramedics that are on board. There are a number of paramedics that may be retiring and/or stepping back down to EMT status, in the midst of the department attempting to increase the number of paramedics on staff from 58 to 72 by 2011. The department needs to know the number of paramedics they will need to obtain overall, and the number of possible candidates within the organization that exist already. Paramedic Recruitment Plan for the Kenosha Fire Department and EMS Unit Karen Crooker – HR441 – 4 students Develop a short, mid, and long term recruiting plan including recruitment sources and methods to help find more paramedics for the Kenosha Fire Department. The plan will include: Ideas to become more successful in recruiting The components of a good website Involvement in the community National and regional recruitment Southeast Wisconsin Performing Arts (SEWPA) Seasonal Hire Staffing Plan Karen Crooker – HR441 – 4 students Opera ala Carte- SEWPA is a fast growing, non-profit organization that provides arts education and performance opportunities to young people. SEWPA is in need of assistance with hiring seasonal hires in various positions within the organization. They are in need of 4 teachers for the Fine Arts Camp, assistant music director, stage director, assistant music director, musicians. We will assist in refining current and new job descriptions and employment contracts to ensure they are up to date. Also, we will help in conducting interviews for the various positions and conduct background checks according to the needs and wants of the director. Southeast Wisconsin Performing Arts (SEWPA) Job Descriptions Karen Crooker – HR441 – 4 students Opera ala Carte- SEWPA is a fast growing, non-profit organization that provides arts education and performance opportunities to young people. Do volunteer job descriptions, work study job descriptions, organizing volunteer hours, and do background checks.
CATI Marketing Plan Cathleen Folker – ENTR350 – 4 students (2 separate projects – 3 students in one and one student in another) CATI is a not for profit organization that provides services to start up and small business entrepreneurs. CATI gathers technology patents that companies will not use because the patent does not fit with what their company already does or the patent is in such a niche market that the larger corporations do not wish to invest in it. CATI then seeks out and assists entrepreneurs to take these patents and create or expand small businesses with them. The goal of the marketing plan is two-fold: to attract companies with patents they will license to CATI and to attract entrepreneurs to use the patents to create new businesses or further current businesses. Create a marketing plan that would target/find/encourage potential entrepreneurs to start a business using one of CATI‘s technologies. Hopes Center Educational Event for UW-Parkside Students Cathleen Folker – ENTR350 – 1 student The Hopes Center provides help for people struggling to obtain services through counseling and healing ministry. It is an ecological ministry that blends advocacy with practical solutions for living sustainable lives in an urban environment. The Hopes Center also has a store that sells products that are made using social fair trade principles, economic fair trade principles and environmental fair trade principles. In this project, we will plan an event to create awareness of fair trade and the Hopes Center amongst the Parkside community. We will have the Hopes Center's exceptional staff and volunteers talk to us about how we can help the community and the environment by going GREEN through fair trade. Hopes Center – Event – for Downtown Racine – Coffee Bean Art Event Cathleen Folker – ENTR350 – 2 students Plan a day event to create awareness of the Hopes Center Fair Trade Coffee Shop. Students also wrote and submitted a press release. The Racine Journal Times wrote a nice article (interviewed the students) which was published the day after the event. WWBIC – Wisconsin Women’s Business Initiative Corp Cathleen Folker – ENTR 350 – 9 students
WWBIC is a nonprofit, statewide economic development corporation that‘s main mission is to assist individuals that want to open their own business or that are currently in business and need assistance. WWBIC services include direct loans, quality business education and financial awareness. The projects that the students worked on are as follows:
Project 1 – How do we further reach low to moderate income individuals with entrepreneurial opportunities? (One student)
Project 2 – How do we further expand our partnerships and visibility in Racine County? (2 students) Project 3 – Event planning for our advisory team luncheon. (2 students) Project 4 – Review WWBIC Classes covering business education and give input. (One student) Project 5 – How can we further promote WWBIC to small businesses within the communities that we cover? (One student) Project 6 – How to bring business education to the Arts and Humanities? (2 students) Countryside Humane Society Strategic Planning Facilitation Cathleen Folker – MBA796 – 4 students Countryside Humane Society is a non-profit organization that provides animal control, adoption and other community services for Racine County residents, and cares for approximately 4,400 animals each year. They serve all eighteen municipalities in Racine County. Strategic planning determines where an organization is going over the next year or more, how it's going to get there and how it'll know if it got there or not. The facilitation session featured a brainstorming process to assist the organization in finding their strengths, weaknesses, opportunities, and threats (SWOT analysis); goals and objectives; and set milestones. Family Service of Racine Strategic Planning Facilitation Cathleen Folker – MBA796 – 5 students The Family Service of Racine (FSR), located in Racine, WI, has been established since 1910. FSR is a not-for-profit organization that serves the needs of families and individuals in Racine County. On an annual basis, the organization has assisted over 6,000 individuals, families and couples. Family Service of Racine, like most not-for-profit organizations, struggles to balance available resources with mission. It is not surprising to find the staff and supporters of the agency passionately committed to the organization‘s mission and service to the community. It is this passion that drives Family Service of Racine to seek improvements and to strategically plan for the future. Staff members and supporters of Family Service of Racine participated in a strategic planning exercise facilitated by MBA students at the University of Wisconsin Parkside to define and shape the future of the organization. The process required participants to think about the strengths and weaknesses of the agency, as well as the potential opportunities and threats affecting the success of Family Service of Racine. Goals and objectives were then formulated to move the agency into the next 100 years of service. Strengthening Humanity Network Strategic Planning Facilitation Cathleen Folker – MBA796 – 4 students Through a cohesive and committed network of community-based partner organizations, Strengthening Humanity Network (SHN) has made important first-steps in their journey 4
of advocating for those living in poverty and/or experiencing homelessness. Through strategic partnerships and local, state, and federal support, the Network facilitates nightshelters through its INNS Program, meals and 24-hour warming shelters as part of the FIRST STEP Program, as well as a shower facility. Their network of partners is a group of grassroots organizations, congregations, community members and consumers of services, and a number of community organizations. In order to determine the core competencies of Strengthening Humanity Network, the S.W.O.T. Analysis was introduced as part of our Strategic Facilitation. The process allowed us to identify the strategic factors that SHN needs to deploy in order to become a viable and successful social service network in the Kenosha County community along with goals, objectives and milestones.
Wisconsin Wildcats Sports Organization Strategic Planning Facilitation Cathleen Folker – MBA796 – 4 students The Wisconsin Wildcats Sports Organization is a non-profit organization that provides exceptional basketball and life skills training for youths ages 8 – 18. The Wisconsin Wildcats participate in basketball tournaments in the spring and summer months throughout the Midwest. The program teaches the game of basketball and team sportsmanship. A strategy is needed for economic growth due to the rapidly growing organization and the turbulent economic times. Currently, the organization is taking in more children than it can efficiently provide for and are stretching their resources thin, whether it is monetary or human. A brainstorming session was held with Wisconsin Wildcats Sports Organization to analyze internal strengths and weaknesses, as well as external opportunities and threats to the organization. In addition, mission goals and objectives were established. Racine Hispanic Festival and Hispanic Business Professionals of Racine- Marketing Plan Peter Knight - MKT490 - 3 students The mission of HBPR is to create a dynamic environment for Hispanic professionals to thrive by fostering leadership, mentoring, education, networking, and new initiatives that support Hispanics and Hispanic businesses. The 3 students successfully: • • • • Analyzed current efforts Created a marketing plan supported by market research Consulted on improving website design and usability and email communications Marketing plan for annual event: Racine Fiesta
University of Wisconsin Parkside- Integrated Marketing Team-- Marketing Plan 5
Peter Knight - MKT490 - 4 students The student team was tasked with determining how a greater percentage of freshman applicants to UWP could be attracted to choose Parkside, particularly students of color. 1800 students who were admitted to UWP (50% of whom ultimately chose UWP) were surveyed and 192 responded to an extensive 80 item web survey. Key findings included: Faith-Based colleges provided greater competition than previously thought Parents and Siblings were stronger influences on the college choice of students of color than ―white‖ students High School Guidance Counselors had relatively little impact on student choice Tuition costs were very important for all
Benelact- Marketing Plan Peter Knight - MKT490 - 4 students Benelact is an organization that is dedicated to developing a healthier life style in the dairy industry through new technological innovations. We have been asked to develop a promotions plan that will better target specifically Hispanic customers and create awareness of a new technology that helps remove fat and cholesterol from dairy products. This is a new process that is currently exclusive. Benelact has asked for help in promoting this technology. This group conducted an analysis of the Hispanic Market for MKT 490 to support the promotional plan completed for MKT 358
A Photo Illusion- Marketing Plan Peter Knight - MKT490 - 3 students Comprehensive, culturally sensitive marketing plan was developed for a Racine photography studio to build loyal clientele within the local Hispanic community. Particular focus on word of mouth and community-based marketing techniques. Ad Money Mobile- Marketing Plan Peter Knight - MKT490 - 3 students Study of demand potential for a mobile service geared to an African American and Hispanic target market. This service is an advertising based model which will offer cell phone services for a low yearly fee. Relevant theory and practice was utilized to tailor this service to the desired target market.
University of Wisconsin Parkside- Integrated Marketing Team-- Marketing Research Study Peter Knight - MKT354 - 4 students As per MKT 490 project above. Students were graded on quality of research and analysis for this course and application of multi cultural marketing theory and practice for MKT 490 DS Premier Products-- Marketing Research Study Peter Knight - MKT354 - 4 students This group conducted extensive primary research (380 surveys) for a local start up who has designed a concept to allow seniors and others to easily refill prescriptions. Although the details of the product are confidential, student analysis was an integral part of the DS Premier‘s proposal for nation-wide adoption of the concept recently made to Walgreens.
Kenosha Theatre Restoration Project -- Marketing Research Study Peter Knight - MKT354 - 4 students The Kenosha Theatre required marketing research in order to procure funding and move ahead in their restoration project. The building is an architectural treasure and successful development could provide a focal point for an economic rejuvenation of Downtown Kenosha. Currently, they have a study that was completed in 1989; however, this study is out of date. An extensive pilot survey (80 respondents) was conducted to determine the demand for the theatre as well as for genres of entertainment, ticket price willingness and theatre features. The survey and its findings are to be used to guide a more specific and statistically significant independent study to be conducted by a senior undergraduate student and a graduate student in Fall 2009. . E-pals Mentoring Program Frank Elementary- Marketing Research Study Peter Knight - MKT354 - 4 students This group worked on the E-pals Mentoring Project with Heather Connolly, who is the Principal at Frank Elementary in Kenosha. E-pal mentoring is a program that started at Frank Elementary that uses the website e-pals.com. On this website, the fifth graders and four 4th graders have each been gender-paired with a single mentor, who range from doctors, to retired principals, to the Kenosha County sheriff. The mentor and student email each other once a week and they discuss things relating to school, specific day-today activities, and the students life in general. This group set out to do was to find out how successful the E-pal Mentoring Program was from the student‘s perspective, student‘s parent's perspective, and the E-pal mentor‘s perspective. The key was to 7
provide information about how to bring E-pal mentoring into middle schools so that the program can continue after the fifth grade and follow the students all through their education.
Birchwood Foods- Marketing Research Study Peter Knight - MKT354 - 4 students Student group conducted a controlled taste test study at the client‘s premises and also designed and administered 80 supermarket intercept questionnaires to support the launch of a new retail line of frozen hamburgers. The questionnaires explored awareness, preferences, purchase influences, price sensitivity and usage issues as related to the frozen hamburger category. The subsequent analysis was valuable to the client and they have asked for additional student groups to work on other projects on an ongoing basis. Animal Shelter Database Susan Lincke – CS476 – 4 students The animal shelter database application is designed as an all-in-one solution for the management of a set of records that most animal shelters require for operation. The objectives of this semester‘s project are to make the following improvements: • Enhanced search functionality. • Standardized user interface look-and-feel. • Simplified code while improving efficiency. • Improved reliability and stability of Animal, Client, and Donations forms. • Improved usefulness and readability of User‘s Manual. Information Database on UWP Computer Science Graduates Susan Lincke – CS476 – 3 students The Assessment Database is an information bank that maintains important contact information of graduates of Computer Science from the University of Wisconsin Parkside. The data will be accessible and editable by faculty and administrators within the Computer Science Department at the University of Wisconsin Parkside as well as by the individual owner of the data entry. There will also be a solicitation for employer information that may be used by administrators to create metrics to track the relative success of alumni from both undergraduate and graduate programs of the University of Wisconsin Parkside. “We Re-USE. Teachers Choose” Web Site Susan Lincke – CS476 – 3 students The ―We Re-Use, Teachers Choose‖ project is being created to bring local K-12 schools together with local corporations and citizens in order to meet the needs of the schools. Through the website, local companies will be able to: 8
Provide vouchers for educators to use towards classroom supplies List items they can donate and the teachers can select Give cash donations Through the website, community members will be able to: Search school and project needs Donate to specific projects Donate re-usable materials Post items they would like to donate Through the website, local schools will be able to: Post needs for projects Post contact information for donors Accept donations Markov Chain Graphic Tool enhancements Susan Lincke – CS476 – 3 students A program has been developed for calculating the probabilities of different combinations of network sessions using Markov chains. The aim of this semester‘s iteration of the Markov Chain Modeler is to create documentation, improve existing documentation, incorporate additional functionality, and solidify the existing code base in preparation for public release. Feature requests have been divided into high and medium priority requests. Kenosha YMCA Fitness Fallout Marketing and Promotions Plan Mike Manion – MKT358 – 5 students The Kenosha YMCA is a fitness facility in the city of Kenosha offering two campuses to residents to exercise and train with or without personal trainers and partakes in other aerobic activities for a low monthly cost. It offers family deals and lifetime memberships. Our goal for this project is to increase overall membership levels, maintain participation, and increase involvement within programs. We would like to incorporate a new tracking method to tally the number of times individuals use the facility. We would also like to increase the number of child memberships and better promote children‘s activities offered at the Kenosha YMCA. In order to maintain frequency, we would like to offer an incentive program. The Incentive Program would offer rewards to frequent visitors. We would like to work with the Y‘s sponsors in order to create tighter B2B sales‘ bonds. The Y could do advertising for their sponsors in exchange for prizes for the Incentive Program. We will create in-center advertisements to be placed next to machines, do intercom advertisements, and a ―Spotlight of the Month‖ for the businesses that support the YMCA. We will create attractive ads to submit into the YMCA Programmer to promote our Incentive Program. 9
UW-Parkside School of Business and Technology Promotional Plan for Students Transferring from the College of Lake County Mike Manion – MKT358 – 3 students The University of Wisconsin-Parkside School of Business and Technology would like to target a specific market--students who have received their Associates degree in Arts from the College of Lake County and maintained a respectable GPA--and appeal to them with the various programs the University of Wisconsin-Parkside SBT has to offer, along with revealing to them the financial assistance that is available to them if they pursue their Degree at the University of Wisconsin-Parkside. The University of Wisconsin-Parkside SBT is trying to take advantage of the fact that the University of Wisconsin-Parkside can award ―X‖ amount of dollars in tuition remission scholarships to students from Illinois. The objective is to determine the most efficient and effective ways to promote the UW-P SBT and the financial assistance programs available to students like themselves. Dynamic Health Alliance Advertising and Promotions Plan Mike Manion – MKT358 – 5 students Dynamic Health Alliance is a for-profit organization that specializes in assisting clients in reconnecting with their bodies and becoming active participants in their own lives. The team will be working with Dynamic Health Alliance by creating an Integrated Marketing Communication Plan. Within the IMC Plan, the team will detail advertising and promotion opportunities for Dynamic Health Alliance. The team‘s business objective is to effectively use the Integrated Marketing Communication Plan to better Dynamic Health Alliance‘s business. By using the IMC Plan, we hope to increase membership numbers through advertising and promotion. Tierney Signs Incorporated: Promotion Plan Mike Manion – MKT358 – 3 students This project is being completed for Tierney Signs of Lake Villa, IL. Tierney Signs services local companies, as well as individuals. The company offers designs, air brushing, pin-striping, paint and vinyl lettering, digital prints, banners, magnetic signs, and sandblasted signs. Tierney Signs also offers custom motorcycle paint jobs to customers through a basic website. This project will increase consumer awareness of the products and services that the company provides. Promotion Plan for Midwest Contract Operations Mike Manion – MKT358 – 4 students Midwest Contract Operations was formed in 1987 to meet the economic and technological challenges facing municipal utilities and industries. MCO is a professional contract operations firm that specializes in management, full operation, and maintenance of water systems. They also specialize in wastewater systems management and public works departments.
MCO would like to improve their marketing tactics to increase their business. The purpose of this project is to design a better marketing plan for Midwest Contract Operations. Benelact Dairy Product Promotions Plan Mike Manion – MKT358 – 5 students Benelact is an organization that is dedicated to developing a healthier life style in the dairy industry through new technological innovations. We have been asked to develop a promotions plan that will better target specifically Hispanic customers and create awareness of a new technology that helps remove fat and cholesterol from dairy products. This is a new process that is currently exclusive. Benelact has asked for help in promoting this technology. Network Proposal for The Root River Environmental Education Community Center Tom Witt - MIS327 – 3 students The Root River Environmental Education Community Center (REC) is located on the Root River in downtown Racine, Wisconsin. It was formed as a partnership between UW Parkside and the city of Racine. The REC aims to foster environmental stewardship by combining education with recreation, demonstrating applicable conservation techniques, and expanding research opportunities that anyone can participate in. Part of this mission includes renting canoes, kayaks, and bicycles. A proposal will be developed for implementing a secure computer network for the existing five computers, provide basic IT business hardware and software recommendations, and obtain a quote for Internet connectivity for the REC. A secondary consideration is to provide Internet connectivity for on-site customers that bring their own laptop. Web Sites for Various Organizations Mike Zurad – MIS220 – 22 students The class developed web sites for the following organizations: Another Time Creations Wisconsin Wildcats Sports Organization Racine Professional Firefighters Union Local 321 Handyman Greg of Kenosha Shureset
US Bank Training Workshop on Workplace Gossip Karen Crooker – HRM442 – 3 students Our objectives of this project are to teach techniques to the employees of U.S. Bank on how to deal with workplace gossip and ways to eliminate gossip as well. US Bank Training Workshop on Non Verbal Communication Karen Crooker – HRM442 – 3 students We are developing a training workshop to train bank staff in the proper use of nonverbal communication. US Bank Training Workshop on Problem Solving Karen Crooker – HRM442 – 3 students Train employees on taking ownership of their work, to know the scope of their job position. US Bank Training Workshop on Customer Rapport Karen Crooker – HRM442 – 2 students Create a training program and workshop to present to bankers and tellers to enhance rapport with customers. US Bank Training Workshop on Stress Management Karen Crooker – HRM442 – 3 students Workshop to help employees manage stress through different techniques US Bank Training Workshop on Time Management Karen Crooker – HRM442 – 3 students After completing this workshop, the personal bankers will be able to apply newly learned tips and techniques in time management to their daily schedules in order to achieve daily personal goals. Graduate Business Student and Alumni Association (GBSAA) Mike Manion – MBA794 -- Independent Study – 2 students This project assists our MBA program by establishing a Graduate Business Student Alumni Association. The GBSAA facilitates recruiting and placement by providing networking opportunities for MBA students and alumni. Revenue Database for Radiant Path Wei-Jun Zheng – MIS328 – 3 students A fully functional database that will show the income from paying customers, volunteers and donors for Radiant Path – a non-profit organization that provides a variety of services dedicated to supporting people mentally, physically and emotionally. Client Tracking Database for Radiant Path Wei-Jun Zheng – MIS328 – 3 students 12
Create a fully functional client tracking database which will allow the user to add/edit and delete information as well as providing the means to view reports. Also, convert the existing NeoOffice client tracking spreadsheet into a database. Client Tracking Database for Racine Vocational Ministry Wei-Jun Zheng – MIS328 – 3 students Racine Vocational Ministry (RVM) is a not for profit organization that takes in people (homeless, ex-offenders, etc.) and provides them with the basic skills they need to get a job in the work force. They provide job training, job placement, life training, and other such services. RVM would like a database to store and retrieve statistics about each person they are helping. YWCA Tracking Database Wei-Jun Zheng – MIS328 – 4 students The project‘s description is to provide a comprehensive, integrated database software solution for the YWCA to track: donors for contributions, volunteers and employees for the hours worked and members for the date their membership expires. Non Profit Strategic Planning Facilitation Cathleen Folker – MBA796 – 14 students Facilitate strategic planning sessions for UWP‘s Center for Community Partnerships (CCP), Living Light School of Worship, Evangelical Lutheran Church in America (ELCA) Urban Outreach and Friends of Dynamic Health Alliance. JMBA Water Safety Awareness Night Marketing Plan Mike Manion – MKT456 – 1 student This project was done for the Raymond Farley Aquatic Center, which is located at the Johnson Mutual Benefit Association, also known as the JMBA, in Racine. This facility is used by SC Johnson employees, families, retirees and affiliates. Marketing materials were prepared including the registration form, informal brochure and an evaluation form. The Safety Awareness Night was executed successfully in January. International Club Marketing Plan Mike Manion – MKT456 – 1 student Develop a plan to help the Parkside International Club attain a higher level of student participation and membership through increased advertising, increased meeting efficiency and increased overall member satisfaction through new, interesting events. Kenosha Public Museum Marketing Plan Mike Manion – MKT456 – 3 students The goal of this project was to market the Kenosha Public Museum reception spaces to two primary segments, bridal parties and special events. The resulting recommendations are intended to increase the funds available to the not-for-profit organization. The Kenosha Public Museum will use increased funds to add artifacts or art pieces to its 13
collection, and to increase the door count numbers. Bill’s Quality Auto Body Marketing Plan Mike Manion – MKT456 – 1 student Develop a marketing plan to increase awareness of Bill‘s Auto Body Shop with insurance companies so they will recommend shop in Ives Grove. Website design and promotion ideas were delivered. New Restaurant Marketing Plan Mike Manion – MKT456 – 2 students Examined the feasibility of opening a new restaurant in the Racine area. Explored the impact that marketing and advertising would have on the new business. Primary and secondary research was done to establish the building blocks of the new restaurant. Took into account the competition in deciding on location, menu, and restaurant layout. The deliverables for this project included: presentations, website draft, menu layout, promotional card, floor plan, and a financial outline. Operations Improvement project for M Lane Images Abey Kuruvilla – QM319 – 4 students M Lane Images was put together without efficient processes in mind. The group analyzed several key aspects of the company in an attempt to increase the efficiency of the organization and came up with several key recommendations for improved operations. M lane will now see a vast improvement in day to day operations as well as a more sound strategic operating plan for the future. Process Improvement for Dagam Neurosurgery office Abey Kuruvilla – QM319 – 4 students The aim of this project was to analyze the operations functions of a neurosurgical office and offer recommendations for improvement. Specific Operations needing improvement were the development of a business mission statement, identifying improvements that could take place in the supply chain, scheduling practices, establishing refill policies, creating medical form policies and reducing clinic prep time. The group analyzed the above and made recommendations for change. Improving Throughput time at Applebee’s Abey Kuruvilla – QM319 – 4 students This project looked at several ways that Applebee‘s restaurant could increase the overall efficiency of their operations to decrease customer turn-around time. The group looked at current restaurant operations, compared with other organizations and made recommendations for improvement. Specifically the group identified bottlenecks in the ordering process and recommended changes.
Operations Improvement for the Student Health and Counseling Center at UW Parkside Abey Kuruvilla – QM319 – 4 students The objective of this project was to improve the quality of services offered at the Parkside Student Health center, using OM tools. The group benchmarked another university‘s health center in order to recommend improved operations. Cost reduction at Mayfair Rent a Car Abey Kuruvilla – QM319 – 4 students This group addressed various ways that May Fair Rent a car in Oak Creek could reduce costs in the operations of the company. Through interviews with the management and an analysis of costs/benefits, the group suggested methods that could reduce the overall cost of operations and therefore make the company more profitable. Gap Outlet’s shipment efficiency Abey Kuruvilla – QM319 – 5 students This group looked at the current shipment procedures for the Gap Outlet kid‘s and baby store. They compared it with other stores and recommended changes including changing shipment hours, organizing a shipment team with a specific schedule and changing set-up of back stockroom. Improving Customer service in Retail Branch banking Abey Kuruvilla – QM319 – 4 students This group of students focused on a bank that received low satisfaction scores and was on a ‗probation‘ list‘ to make significant improvements. The group studied a survey that was administered by the bank to customers. The group studied the survey and the bank to make several recommendations for improved customer service. Business Improvement for Matsen Home Improvement LLC Abey Kuruvilla – QM319 – 3 students This group did a project for a local small business of home improvement. They uncovered several areas for improvement and specifically recommended methods to do forecasting, Employee management, Service and quality management based on quantitative analysis in each of those areas. Operations Management for Love Inc Abey Kuruvilla – QM319 – 5 students Love Inc, a growing non-profit organization is located in Burlington, WI with an annual budget of $1 million generated from sale of recycled goods and donations. They approached the school to look at methods to improve operations in their facility. The team of students conducted several field visits, interviewed staff and observed processes. They then made specific recommendations to streamline inventory processes while 15
minimizing physical exertion and applied several OM principles to effectively improve services. Operations Analysis of Physical Therapy dept at Wheaton Franciscan – 5 students Abey Kuruvilla – QM319 – 5 students This group analyzed the issue of outpatient scheduling at Wheaton Franciscan healthcare. They provided solutions both short and long term to the scheduling problems being faced at the facility. Improving Inventory issues at Walgreens Abey Kuruvilla – QM319 – 5 students A local Walgreens store in Racine was facing several issues with their inventory. The group studied the current software used by the store and made suggestions to reduce the number of ―outs‖ (an item that the store has zero inventory on) by 10%. Process Improvement for Harborside Common Grounds Abey Kuruvilla – QM319 – 5 students This group studied the efficiency levels at Common Grounds Café in Kenosha. They revealed to the owners that the shop was not operating at maximum efficiency. The group identified several different issues involving scheduling, inventory, location utilization and product display, which if corrected could lead to decreasing the cost of operating the business and generating more revenue. A study of the Wal-Mart Returns Process Abey Kuruvilla – QM319 – 5 students The goal for this project was to study the returns process at Wal-Mart and recommend changes for improvement. They studied the returns center at a local Wal-Mart and suggested changes in three areas – return of items stolen, return of items that did not originate at Wal-Mart and customers receiving wrong content in packages purchased at Wal-Mart. They made recommendations to address all these areas. Analysis for process improvement at Skylink Communications LLC Abey Kuruvilla – QM319 – 5 students Skylink, a small business, specializes in installing equipment in buildings to strengthen wireless communications. The group observed the process followed for actual installation operations by their technicians. They discovered several areas for improvement and devised methods to reduce those delays. Starbucks Operations Analysis Abey Kuruvilla – QM319 – 5 students
This group of students studied Starbucks in Racine on Hwy 20 for Operations Effectiveness. They made specific recommendations to improve the process in the areas of training, the labeling methods and facility layout and the drive-through.
SEG Projects Spring, 2008
Community Economic Development Website Steve Hawk – MIS220 - 2 students Design a website for the organization CED Inc. (Community Economic Development Corporation, Inc.) Racine United Arts Fund (RUAF) Website Steve Hawk – MIS220 - 3 students Design a website for the organization Racine United Arts Fund (RUAF) so that more people can find information about the Arts Fund and increase donations to the fund. JG Marketing Website Suresh Chalasani – MIS425 - 7 students JG Marketing is a sales and marketing based company which represents Owens Corning, a basement finishing company. Owens Corning sells and installs the materials to completely finish a bare basement. JG Marketing represents Owens Corning in the upper Midwest. The primary business driver for this project is to design and implement an Internet website for JG Marketing so it becomes an efficient vehicle to inform the general public about JG Marketing and Owens Corning, and to allow interested parties to communicate with JG Marketing. Hansen Meats Marketing Plan Deneine Powell – ENTR450 Develop a Marketing Plan to help raise revenues during their slow season. UWP Grant Proposal Database Will Zheng – MIS428 - 4 students The University of Wisconsin Parkside‘s (UWP) Research Administration office is seeking an information systems solution to an archaic paper-based process of storing, retrieving, and reporting grant proposals submitted to their offices. The existing method of monitoring proposals and their associated budgets, accounts, and project personnel is time consuming and error prone. This project seeks to deliver a solution that enhances the speed in which the grant proposal data is stored, retrieved, and presented. The client‘s requirements also involve a number of developments allowing for enhanced searching, maintenance, and interfacing with data that is well aligned with their existing program and faculty database. Telstar Racing Website Suresh Chalasani – MIS425 – 6 students 17
Telstar Racing of Racine, Wisconsin designs, builds, and races dragsters. Aside from funding from the livelihoods of its members, Telstar Racing is only funded by sponsorships from outside organizations and appearances at promotional events. However, their exposure is limited due to limited technical expertise in website design. The primary business driver for this project is to design a website to achieve a higher level of visibility to attract organizations with a commitment to a long-term sponsorship. Mental Illness Housing Website Suresh Chalasani – MIS425 – 7 students There is a lack of adequate housing alternatives for individuals with mental illness in Southeastern Wisconsin. As a result, the number of such individuals in emergency rooms, jails, and homeless shelters is increasing. This issue can prevent individuals from receiving adequate treatment, further complicating their ability to maintain necessities such as employment, shelter and food. Without more appropriate housing alternatives, more hospital, jail and homeless shelter capacity will become necessary, as will increased police efforts. Develop a website containing statistical and financial information reflecting the housing needs of individuals with mental illness in Southeastern Wisconsin. The design and content of this website must raise awareness of the housing shortage and advocate reform of current public policy. Kenosha Art Association database Will Zheng – MIS328 – 4 students In this project we will be creating a database for the Kenosha Art Association. We are creating a compilation of the people who work, attend, or participate in the activities. The activities include schooling, art fairs, and other activities. The database will also encompass the history of these events. Visiting Nurses Association (Kenosha) database Will Zheng – MIS328 – 3 students Kenosha Visiting Nurses Association (KVNA) is a non-profit organization based in downtown Kenosha. They are ―dedicated to providing individual, dependable home health care and community health services for people of all ages with emphasis on compassion and respect for those we serve and employ.‖ KVNA uses a patient information database written in the 2000 version of Lotus Approach. The size and complexity of the database is growing beyond what KVNA feels is appropriate for that software and are requesting a prototype port of the database be created with Microsoft Access. With the provided prototype, Kenosha Visiting Nurses Association will have the ability to modify, appropriately test, and then migrate to the Microsoft Access system. Automated Design System for Modine Manufacturing Company Suresh Chalasani – CIS721 (Enterprise Computing) – 2 students The goal of the project this semester is to improve the web based system for automating the process of designing heat performance products. The system will be using regressed equations to find the best performing and most cost effective product. Career Connection 2008 Tom Witt – 5 students 18
More than a job fair, Career Connection is an educational opportunity for UW-Parkside students. The event gives the student an opportunity to learn about:
Local organizations and what they do, The skills these organizations are looking for in their employees, and The career and internship possibilities that exist at these organizations.
All UW-Parkside students are invited: all majors and all years—freshmen to seniors. Beginning in the fall, a project team of five students and two faculty advisors planned the event. Career Connection 2008 was held on February 26 and was a great success. Over 300 students attended along with 23 organizations. African American Business & Professional Association of Racine and Kenosha Strategic Plan Cathleen Folker – MBA796 (Advanced Strategic Management) – 3 students The result of this project will be to develop a strategic mission to help the African American Business & Professional Association of Racine and Kenosha achieve their goal of becoming a pro-active and effective organization that helps stimulate an entrepreneurial climate within the African American community. Additional work may be done to help spread the word of the AABPA‘s activities and knowledge base to those in the community who may not know of its existence. The key stakeholders of the AABPA will be presented with an oral and a written report concerning our recommendation on how to develop their organization into a long lasting, sustainable non-profit organization. MargaretAnn’s Place Strategic Plan Cathleen Folker – MBA796 (Advanced Strategic Management) – 3 students MargaretAnn‘s Place is facing programming challenges, due to limited resources and only 300 centers in the U.S. MargaretAnn‘s Place has several programs in place in the Kenosha area; however it wants to expand the programs offered both in Kenosha and Racine. The main objective of this project is to formulate a high-level strategic plan that will assist MargaretAnn‘s Place to fulfill its vision of supporting children and their families who are grieving the death of a loved one. West Yorkshire Multiple Sclerosis Therapy Center Strategic Plan Cathleen Folker – MBA796 (Advanced Strategic Management) – 1 student The end result of this project will be a documented strategic framework for the MS Therapy Center. This strategic framework will allow the organization to remain a viable and sustainable public resource for those individuals suffering from the effects of multiple sclerosis. The stakeholders will be provided an opportunity to participate in crafting the strategic framework for their organization, specifically by input into a SWOT analysis and by development of goals and objectives. A written recommendation and report, along with an oral presentation will be provided to the stakeholders at a subsequent visit to the UK.
Additionally, The MS Therapy Center Board of Directors and therapy center operating staff will be given the opportunity and platform to collaborate on framing the future of the organization. University of Wisconsin-Parkside Library Strategic Plan Cathleen Folker – MBA796 (Advanced Strategic Management) – 3 students The main objective of this project is to formulate a high-level strategic plan that will assist UW-Parkside Library in raising additional funding and educating students that the library is an extension of the classroom. The stakeholders will be provided with a written report and an oral presentation that will include recommendations for the transformation of the UW-Parkside Library. Southeast Wisconsin Performing Arts Strategic Plan Cathleen Folker – MBA796 (Advanced Strategic Management) – 3 students The main objective of this project is to formulate the best long term strategic plan that will assist the South East Wisconsin Performing Arts in aligning its vision of being a nonprofit organization that helps young singers in high school and college. They will focus on kids or adults that want to join the program. This effort will result in the documentation of a long term strategy for South East Wisconsin Performing Arts that will aid in the organization of their long term goals. The document will include SWOT analysis; as well as clearly defined goals and objectives for the organization. Soccer Statistics Database Application Susan Lincke -- CSCI476 -- 3 students Create, configure, test and deliver a database application used to record soccer statistics. Countryside Animal Shelter and Kindred Kitties Susan Lincke – CSCI476 -- 5 students Install a combined animal and membership database into two sites: Countryside Animal Shelter and Kindred Kitties. Graphic Markov Chain Modeler Susan Lincke – CSCI4765 -- 3 students A program has been developed for calculating the probabilities of different combinations of network sessions using Markov chains. This semester the goal is to improve the usability of the program, clean up the code and develop documentation. Interpolation node capability was added. Kenall Lighting Promotions Plan Mike Manion – MKT358 – 4 students Kenall Lighting provides high abuse lighting fixtures nationwide and is looking for fresh ideas on how to reach new clients and recognize bottle necks in current marketing efforts. A promotion plan will be delivered that includes budgeting information, use of new media and a plan for better managing marketing personnel. Landry’s BP Service Promotions Plan 20
Mike Manion – MKT358– 4 students Landry‘s BP is looking for a new marketing strategy to help grow the business, particularly the garage and towing part. A new marketing campaign will be developed to help Landry‘s expand their business, including advertising, promotion brochures and all within a budget set by the client. Promoting the UWP Business Major to the Local Hispanic Community Mike Manion – MKT358 – 3 students A promotion plan aimed at the expanding Hispanic community encouraging them to join the Business School at UW-Parkside. CLIX Portrait Studios Promotions Plan Mike Manion – MKT358 – 3 students Identify and develop an integrated marketing communication plan for Clix to increase awareness, customers and relationships in Lindenhurst and the surrounding community. Halo, Inc (Homeless Shelter) Promotions Plan Mike Manion – MKT358 – 3 students Creation of two separate brochures for HALO to distribute. One brochure is for donors and other for volunteers. The goal of these brochures is to increase awareness of HALO in the Racine area and increase donations and volunteers. PAMA student organization promotions plan Mike Manion – MKT358 – 4 students Create a promotions plan that will help PAMA understand their target market and how to tailor advertising campaigns to that market. Setrok Powder Finishers Promotions Plan Mike Manion – MKT358 – 3 students Create an advertising plan using the internet, newspaper and radio ads. Textora Promotions plan Mike Manion – MKT358 – 3 students Create a marketing plan to determine Texora‘s current target market, how to market to them and create an awareness for the company. Prince Concert Promotions plan Mike Manion – MKT358 – 3 students Through research, pricing, promotion and budgeting, promote a concert for the artist Prince. Create budgets, flyers, media ads and incentives to attract an audience. Racine Public Library Promotions plan Mike Manion – MKT358 – 3 students Create a promotional plan to help reach the library‘s target markets. Electrocardiogram Utilization for Aurora Kenosha Hospital 21
Abey Kuruvilla – MBA715 – 5 students Aurora Kenosha Hospital has several departments performing EKG‘s on patients. There is no consistent process of performing the EKGs. The goal is to analyze the current processes and find areas which could be improved. Nursing Medication Project for Aurora Health Center Abey Kuruvilla – MBA715 – 5 students The flow of medication orders was documented and analyzed in order to identify bottlenecks and other areas of concern. Aurora Inpatient Pharmacy Abey Kuruvilla – MBA715 – 5 students Provide suggestions on how Aurora Health Care can improve inventory tracking and help in reducing inventory costs. Space Utilization at Aurora Medical Clinic of Kenosha Abey Kuruvilla – MBA715 – 4 students With a current patient overlap and patient volumes predicted to rise, space utilization is a major focus at the Aurora Medical Center of Kenosha. This paper outlines the problem areas of the current operation and provides detailed recommendations for improving space utilization Aurora Medical Center Food Services Layout Abey Kuruvilla – MBA715 – 6 students This paper will provide suggestions on re-arranging the cafeteria to improve customer flow and improve existing space utilization.
Aurora Food Services Operation Utilization Abey Kuruvilla – MBA715 – 5 students Two areas of improvement in the Aurora food services operation were identified in this paper. Receiving, storage, distribution and handling must be improved. Forecasting methods must be used in menu preparation. Menards Communication Plan Abey Kuruvilla – QM319 – 4 students Analyze communication problems at Menards and the effect on lost sales. UW-Parkside Cafeteria Traffic Flow Improvement Abey Kuruvilla – QM319 – 5 students Suggest traffic flow improvements in the cafeteria to reduce customer waiting time. Improve Throughput of the Banquet Department at the Racine Marriot Abey Kuruvilla – QM319 – 4 students Improvements in employee utilization, training and scheduling were suggested.
Increase Efficiency in the Sorting System at UPS Abey Kuruvilla – QM319 – 4 students Suggest a restructuring of the UPS sorting system in such a way as to inexpensively increase efficiency and reduce dependency on overtime hours. Improve the Operations at Herbert’s Jewelry Store Abey Kuruvilla – QM319 – 5 students Offer suggestions to improve operations in inventory, sales environment and forecasting. Adam's Outdoor Advertising Peter Knight – MKT354 – 4 students Designed and conducted survey of 100 area households as to media habits and evaluation, awareness of billboards, driving habits and demographics. Presented findings to client in May at Kenosha Best Western. Setrok Powder Finshers-Racine Peter Knight – MKT354 – 6 students Conducted market feasibility study for new to market electrocoating process, focusing on businesses with 50 miles of client. Presented findings to client at SEG center in May.
SEG Projects Fall, 2007
21st Century Preparatory School Workshops Karen Crooker – HRM442 (Improving Employee Performance) – 9 students Nine students created and delivered three workshops for the students and/or parents of the 21st Century Preparatory School in Racine. Workshop topics included: Peer Mediation, Body Image (for 4th & 5th grade girls), and mother-daughter communication. Non-Profit Strategic Planning Sessions Cathleen Folker – MBA796 (Advanced Strategic Management) – 15 students Four student teams facilitated strategic planning sessions and created an oral and written report of the facilitation including vision, mission, goals, objectives, and SWOT analysis. Organizations included: WHY Gangs; Ophelia; AHA (Arts and Humanities Alliance of Kenosha); Kenosha Community Health Center REC Business Plan Cathleen Folker – ENTR350 (Entrepreneurial Leadership) – 6 students Six students worked on a rough draft of a business plan for the REC (Root River Environmental Education Community Center). Walkin’ in My Shoes – Online Store Stephen Hawk – MIS426 (System Development Project) – 1 student
A website was developed to sell merchandise with the Walkin‘ In My Shoes Logo, sell art work from homeless artists, and sell celebrity merchandise. Also the system would allow for online donations SEG Project Database Suresh Chalasani – CIS721 (Enterprise Computing) Complete the database system for keeping track of SEG projects Automated Design System for Modine Manufacturing Company Suresh Chalasani – CIS721 (Enterprise Computing) – 2 students The goal of the project is to design a web based system that will calculate heat performance. The system will be using regressed equations to find the best performing and most cost effective product. The system uses ASP.Net 2.0 as the front end and VB.Net as the back end. This semester's goal is to continue on previous two semester of work and deliver a functional proof of concept. St. Rita Parish Database Application Will Zheng – MIS328 (Database Management Systems) Jockey Person to Person Sales Forecasting Methods Abey Kuruvilla – QM319 (Operations Management Principles) – 5 students Jockey Person to Person is a new sales technique for Jockey International. Sales are made via independent consultants who sell products away from retail locations. Customer orders are handled by a third party vendor, UWP-Supply Chain. The inventory stored at this vendor is based on educated guesses. This project recommended a sales forecasting technique (weighted moving average) for reducing the amount of inventory while reducing out of stock situations. Texas Roadhouse Customer Wait Time Reduction Abey Kuruvilla – QM319 (Operations Management Principles) – 6 students Texas Roadhouse restaurant has a significant problem with customer wait time. This project developed a recommendation for reducing this wait time by suggesting improvements in: staffing, seating/space arrangement, reservations, order taking and carryout processing. Summit Tool Works Job Tracking System Abey Kuruvilla – QM319 (Operations Management Principles) – 6 students Create a standardized and integrated job tracking system in Excel. The system integrates quotations, cost estimates and machine and labor costs. Racine Commercial Airport Profit Improvement Abey Kuruvilla – QM319 (Operations Management Principles) – 3 students The Racine airport has lost considerable revenue as the economy in Racine has worsened. Several suggestions were made to cut costs and increase revenue. They were further development of the airport site, increase marketing, benchmark fuel prices, institute lean operations and improve the fuel inventory system. 24
Ace Hardware Forecasting Abey Kuruvilla – QM319 (Operations Management Principles) – 6 students Developed a weighted average forecasting model for top selling Christmas items at an Ace Hardware store in Manitowoc, Wisconsin. Improving Customer Service at Chipolte Mexican Grill Abey Kuruvilla – QM319 (Operations Management Principles) – 5 students Developed a recommendation to improve customer service at this Milwaukee restaurant by improving the kitchen layout, modifying staffing, expanding the menu and reducing prices with promotional offerings. Improvements to the Operations at Pantry 41 Gas Station Abey Kuruvilla – QM319 (Operations Management Principles) – 6 students This gas station can become more profitable by implementing a recommendation for a new inventory system, changing the store layout and increasing marketing efforts. Reducing Inventory at the Dollar Tree Abey Kuruvilla – QM319 (Operations Management Principles) – 6 students An improved inventory system was recommended based on the sales of popular items at this store in Burlington. Improving Inventory and In-stock Percentages for Store X Abey Kuruvilla – QM319 (Operations Management Principles) – 5 students Developed an Excel spreadsheet for calculating the average in-stock percentage for the top twenty sales departments with the percentage change from last period. Other recommendations include focusing on weekly inventory levels and utilizing the system currently used for inventory tracking. Improve Business Operations at Ghraa International Trading Group Abey Kuruvilla – QM319 (Operations Management Principles) – 4 students A series of recommendations were developed to improve communication within the company, implement a training program, add basic business machines and improve Internet access. Survey Customer Base at Beachler’s Service Center Abey Kuruvilla – QM319 (Operations Management Principles) – 6 students Surveyed existing customers as well as UW-Parkside students to help management understand their customer‘s needs and wants. Based on these surveys, a series of recommendations were made to improve customer service and attract additional customers. Improving Customer Service Time Management at US Cellular Abey Kuruvilla – QM319 (Operations Management Principles) – 4 students Several recommendations were made to reduce customer waiting time at a US Cellular store. 25
Business Plan for Mango Languages Abbey Kuruvilla – several classes – 5 students Mango Languages is a new venture offering online, Internet based language learning courses. A business plan was developed for Mango describing their possible market, analyzing their competitors and gathering basic financial information. This business plan will be used to attract venture capital. Safe Haven of Racine Database Application Will Zheng – MIS328 (Database Management Systems) Kenosha Visiting Nurse Database Application Will Zheng – MIS328 (Database Management Systems) – 1 student Kenosha VNA uses a database in the 2002 version of Lotus. The size and complexity of the database is growing beyond their current database. A new database application using Access will be developed for tracking the patient‘s diagnosis and insuring the MD‘s orders are correctly fulfilled.