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					FIDELITY ESOP CD-ROM: INTRODUCTION

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#: AUDIO 1: Voice-over Narration 01 [NO AUDIO YET] AUDIO 2: Music & SFX Fade in slow start to music. VISUALS: On-screen graphics & text [BLANK PATHWAY] [FLASH ANIMATION 1] ACTION: Animation Fade in blurry motion, which slows and then comes into focus as a gray-scaled, aerial view of a pathway. The pathway contains (and starts to become progressively more active with) abstract icons that hint of the stuff of everyday life, work and interaction: - people, work desks, coffee mugs, clocks - documents, messages, file folders - desk phones, cell phones, pagers, computers - cars, stoplights - buildings, homes - hubs, paths, routers Much activity (movement of icons with other visual effects). 02 [INTRO/SET-UP] Almost 15 million American workers own stock options that value more than 1 trillion dollars. 963ae3fe-4f9d-493e-baa7-49afc367c09f.doc By Clodine Mallinckrodt for Brodeur Interactive Music builds in [FLASH ANIMATION 1] intensity. As the pathway becomes progressively more populated, some elements appear on cue with the audio: - people-like icons on the words “15 million” and “workers” - document icons on “stock options” 1

FIDELITY ESOP CD-ROM: INTRODUCTION #: AUDIO 1: AUDIO 2: VISUALS: ACTION: - trails of more movement on “1 trillion” 03 Fortunately, in the stock option plan business, Fidelity is a committed leader with 10 years’ experience. At your fingertips is its trusted Fidelity Stock Option Plan Services. Upbeat but authoritative music (our regular theme tune) takes over as background music. SFX: As digital zoom device hovers. 04 [THE TOOL] This sophisticated technology turns management of the company stock plan into a collaborative effort. Background music continues. [FLASH ANIMATION #2] [MAIN SCREEN] [animated screen shots of web app] [SECOND SCREEN] [animated document processing] SFX: When slider of digital zoom device kicks out. [THIRD SCREEN] Easy internet access Educational tools Answers to questions Decision modeling software [STOCK PHOTOS: 2 963ae3fe-4f9d-493e-baa7-49afc367c09f.doc By Clodine Mallinckrodt for Brodeur Interactive [FLASH ANIMATION #3] The silhouette of a hand appears. It clicks a button next to the pathway on cue with audio “at your fingertips.” As a result, the Fidelity-branded digital zoom device appears at the top of the screen and moves to hover over the pathway. Everything the zoom device passes over becomes magnified and clear within the device’s viewer screen.

[FLASH ANIMATION #2]

The digital zoom device stops and zeroes in on a mysterious document. The document is a paper that is then unfolded or “opened.” The digital zoom device kicks out a slider that has a Second Screen in which we view symbolic document “processing.” There is also the Third Screen that displays text updates. For many of the following sections the digital zoom device remains fully open, with its three different sections: the Main Screen, the Second Screen and the Third Screen.

FIDELITY ESOP CD-ROM: INTRODUCTION #: AUDIO 1: AUDIO 2: VISUALS: Happy Administrators (working on computer, in a meeting, taking a break at work desk)] ACTION: Third Screen: Text animation cued to audio. Photos of people, framed in animated circles, appear from and then disappear back into the pathway traffic. 05 It provides the most caring Background and dedicated service - around music the clock, around the world. continues. [MAIN SCREEN] [animated screen shots of web app] [SECOND SCREEN] [animated document processing] [THIRD SCREEN] Automatic: - updates - alerts - reports Personal Fidelity Account [STOCK PHOTOS: Happy Employees (being productive at work desk, walking while talking on cell phone, working on a computer at home after work)] 06 [THE RESULTS] It quickly fosters administrative cost-savings Background music continues. [MAIN SCREEN] [animated screen shots of web app] [SECOND SCREEN] Main Screen: Text animation cued to audio. Second Screen: 3 963ae3fe-4f9d-493e-baa7-49afc367c09f.doc By Clodine Mallinckrodt for Brodeur Interactive Main Screen: Text animation cued to audio. Second Screen: Text animation cued to audio. Photos of people, framed in animated circles, appear from and then disappear back into the pathway traffic.

FIDELITY ESOP CD-ROM: INTRODUCTION #: AUDIO 1: and increased efficiency. AUDIO 2: VISUALS: [animated document processing] [THIRD SCREEN] Benefits - Cost-savings - Increased efficiency 07 And it’s only available through Fidelity. Why? Background music continues. [MAIN SCREEN] Unrivaled solution Only from Fidelity [SECOND SCREEN] [animated document processing] Fidelity Stock Option Plan Services [text over action] [THIRD SCREEN] [Fidelity logo] 08 Because Fidelity is more than Background just the world’s largest mutual music fund company: it boasts an continues. impeccable reputation in Benefits Administration. [MAIN SCREEN] Mutual Funds - Largest player Stock Option Plans - A committed leader - 10 years experience [reinforcing points made at the beginning] Benefits Administration - Highly respected provider 4 963ae3fe-4f9d-493e-baa7-49afc367c09f.doc By Clodine Mallinckrodt for Brodeur Interactive Main Screen: Fidelity logo continues. Second Screen: Text animation cued to audio (but squeeze in between the text for reinforcing points made at the beginning.) Main Screen: Fidelity logo appears. Second Screen: Text animation cued to audio. ACTION: Text animation cued to audio.

FIDELITY ESOP CD-ROM: INTRODUCTION #: AUDIO 1: AUDIO 2: VISUALS: - 401(k) market dominance [SECOND SCREEN] [animated document processing] Fidelity Stock Option Plan Services [text over action] [THIRD SCREEN] [Fidelity logo] 09 [CONCLUSION] Fidelity leverages this expertise with its commitment to innovative technology as a leading online broker. Background music continues. [FLASH ANIMATION #2 in reverse] Our original document moves from grayscale and in the Second Screen into color and in the Main Screen. Immediately following, the Second Screen kicks back into the digital zoom device (i.e. closes/disappears.) The paper (our document) neatly folds/closes. However, it is now labeled by a full-color Fidelity logo on its outside. The full-color Fidelity logo is released back down into the pathway (but stands out because of its clarity and color.) The digital zoom device immediately hovers away (off-screen.) 10 Fidelity Stock Option Plan Services. The solution that frees up resources at the administrator level, by putting Background music fades out. [FLASH ANIMATION #4] The pathway and all its activities and contents fade out (collapse away) – except for the full-color Fidelity logo-stamped, fixed document (the affected stock 5 963ae3fe-4f9d-493e-baa7-49afc367c09f.doc By Clodine Mallinckrodt for Brodeur Interactive ACTION:

FIDELITY ESOP CD-ROM: INTRODUCTION #: AUDIO 1: in employees’ hands the tools and information they need to help manage their own stock benefits. AUDIO 2: VISUALS: ACTION: option.) At the same time, a human silhouette enters the screen from the right. The person approaches the Fidelity logo. Cued to audio “putting in employees’ hands,” the person plucks the logo and places it into her/his pant/skirt pocket, then casually walks off screen. [N/A] [END OF INTRO. DISSOLVES INTO MAIN MENU OF CD] [FLASH DESIGN #5] [Fidelity logo] Fidelity Stock Option Plan Services Business solutions for you. Valued benefits for your employees. 1) Products & Services 2) Interactive Web Demo 3) Employee Education 4) Participant Web Experience 5) Link to related product area of Fidelity.com 6) Replay Intro 7) Exit 6 963ae3fe-4f9d-493e-baa7-49afc367c09f.doc By Clodine Mallinckrodt for Brodeur Interactive Fade out all visuals; dissolve to main menu of CD. Main menu of CD appears.

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[N/A]

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[WELCOME TO MENU] Get to know Fidelity Stock Option Plan Services – the “Best in class” experience for corporations seeking stock plan administration solutions. [NOTE TO PROGRAMMERS: This last segment of audio should only play when the user arrives at the Menu from the Intro, not every time the menu is accessed.]

[None.]

FIDELITY ESOP CD-ROM: INTRODUCTION #: AUDIO 1: AUDIO 2: VISUALS: ACTION:

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APPROXIMATE TOTAL RUN TIME = 1 minute (with Welcome To Menu blurb: 1 minute, 5 seconds)

7 963ae3fe-4f9d-493e-baa7-49afc367c09f.doc By Clodine Mallinckrodt for Brodeur Interactive


				
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