AthletesNOW The newsletter of AthletesCAN April 2007 AthletesCAN brings messages of leadership to Canada Games athletes in Whitehorse The AthletesCAN staff and a team of nine athletes recently braved the cold of the Yukon to bring messages of leadership, advocacy and education to the over 2,600 competitors at the 2007 Canada Winter Games in Whitehorse. The AthletesCAN all-star team of athletes included Jessica Chase, Synchronized Swimming; Deidra Dionne, Freestyle Skiing; Alexa Loo, Snowboarding; Jason Parker, Speed Skating; Russ Howard, Curling; Lesley Hawker, Figure Skating; Adam Trupish, Boxing; Fiona Smith-Bell, Hockey; and Lisa Franks, Wheelchair Basketball. “The Canada Games provide AthletesCAN the opportunity to introduce the organization and its programs of advocacy, leadership and education to provincial/territorial athletes,” says AthletesCAN CEO Guy Tanguay. “As the association of Canada‟s high performance athletes, AthletesCAN wants developing athletes to know about the programs and services available to them throughout their sporting careers and to get them thinking about going beyond competition to make a difference as athlete leaders. Who better to help promote this message than experienced national team athlete leaders?” Each week of the Games, AthletesCAN hosted three events. The athlete forums provided provincial/territorial athletes the opportunity to meet and network with high performance athletes and learn from their success stories; the focus groups gave athletes the chance to give feedback on the overall Games experience and their experience as a provincial/territorial athlete; and the media conferences introduced AthletesCAN to the media and promoted the importance the Canada Games can have on an athlete‟s development. Outside of scheduled events, the AthletesCAN team spent time at the various sporting venues mingling with Games athletes and spectators, signing autographs, giving interviews and presenting medals. The athletes were also made available for meetings with individual teams to provide support and knowledge on certain issues or just to pump up the competitors for their events. “Being an athlete ambassador at the Canada Winter Games was an excellent opportunity to share insights about competitive sport with our youth and future national team hopefuls,” says Jessica. “Witnessing the competitions and talking with the athletes and coaches was a chance for me to relay my experiences as an athlete and at the same time listen to the voices of current athletes in an attempt to better understand their needs to achieve success.” Other activities the AthletesCAN team participated in included the Sport Canada photo booth, where Canada Games patrons could get their photos taken with the national team athletes, and visits to Whitehorse Elementary School, where the athletes talked to the kids about staying active and led them in a variety of physical activities. “What an incredible time in Whitehorse,” says Lesley. “I loved being part of the AthletesCAN team. Being able to take my experiences and share them with the younger athletes was very rewarding.” Rounding out its programming, AthletesCAN distributed a survey to every athlete participating in the Games. The responses to the survey will assist AthletesCAN in determining the athletes‟ overall Games experience, their level of training and competition and their knowledge of athlete representation and leadership. AthletesCAN looks forward to building on its successful array of programming at the 2009 Canada Summer Games in Prince Edward Island. Canada‟s athletes and musicians band together AthletesCAN and IndieCan partner to raise funds and awareness Amateur athletes and independent musicians have a lot more in common than one might think. That is why a partnership between AthletesCAN, the association representing Canada‟s national team athletes, and IndieCan, the association representing Canada‟s independent musicians, provided a great opportunity to learn from one another. “There are many similarities between AthletesCAN and IndieCan as both organizations represent a group of passionate individuals who play a vital role in developing Canadian pride,” says AthletesCAN Vice President, Trevino Betty. “Athletes and musicians often find themselves begging and scraping to make ends meet financially and in both cases it is for the sake of a dream shared by many but supported by few.” The partnership culminated on February 16, 2007, as three of Canada‟s rising musical talents—Tin Bangs, Anti-Hero and Tacoma Redd—took to the stage in celebration of IndieCan‟s first anniversary, with all proceeds from the event going to support AthletesCAN programs of leadership, advocacy and education. Along with the musical entertainment, the event included a screening of the documentary “What is INDIE?”, and a raffle featuring a great array of sponsor-provided door prizes. “It was certainly a fun night filled with incredible talent and energy,” says Canadian Cyclist and Water Skier Kristen Worley, who attended the event at Jeff Healey‟s Roadhouse in Toronto. “The event was a great way to raise awareness and money while at the same time sharing an entertaining night out.” "More than ever the secret to successful fundraising is to put the “fun” back in fundraising.,” says IndieCan‟s Joe Chisholm. “The best way to do this is to blend causes with art, sport, music and a little thinking outside of the box to create an event that people go away talking about for weeks. I think this event did just that" AthletesCAN and IndieCan are currently looking at future opportunities to partner in support of amateur athletes and independent musicians. IndieCan Music is the online community where Indie Fans, Indie Bands and Industry Insiders meet. They are also devoted to other Indie Artists such as film makers. Their mission is to be the first place on the net anyone Indie-minded comes to for Canadian Indie content and entertainment. Bringing you your favourite music that you haven’t heard yet, Indie Can aims to provide a wealth of quality Canadian Pop Rock, Alt Rock and Folk music. For more information, check out www.indiecan.com. AthletesCAN welcomes Sara-Lynne Knockwood Sara-Lynne Knockwood has joined the AthletesCAN Board of Directors as the new Aboriginal Sport Circle representative. Sara-Lynne competed nationally and internationally in Tae Kwon-do for four years, until she injured her knee. Upon injury, she took on the role of instructor and coach, helping to open a Tae Kwon-do club in her home community. Sara-Lynne has been actively involved with First Nations youth issues, sitting on the Assembly of First Nations National Youth Council, as well as holding the position of female co-chair for the Mi'kmaq Maliseet Atlantic Youth Council. She also sits on the Tri-Partite Sport and Recreation Committee representing Nova Scotia Native Women‟s Association. Sara-Lynne is currently in her third year of Kinesiology at St. Francis Xavier University. After her schooling is complete, she hopes to return to training for competition, as well as begin a career in the health field. Giving it another row Iain Brambell comes out of retirement with his sights set on Beijing During a five-hour Mind Over Mountain Adventure Race in Sechelt, B.C. in 2006, Iain Brambell realized he missed competitive sport. It had been a year and a half since the lightweight rower had retired from the national team and he was ready to get back in the boat. “I decided it was easier to row,” he laughs of his mid-race epiphany. “It felt really good to be active again at a vigorous pace.” Add to that Canada‟s hiring of world renowned Danish rowing coach Bent Jensen* and Iain knew coming out of retirement was an opportunity he couldn‟t pass up. Career Beginnings An accomplished long-distance runner, Iain began rowing in high school after his English teacher—who was also the rowing coach—urged him to give it a try. He continued to row while pursuing a Bachelor‟s Degree in Health Studies from Brock University and a teaching degree from The University of Western Ontario, which he completed in 1998. Iain spent the next couple of years moving back and forth from Victoria, his hometown, and London, Ont., where the lightweight men‟s training centre was. He relocated to Victoria permanently in 2000 when the training centre was moved there, and married fellow Olympic rower and Women‟s Lightweight National Coach Laryssa Biesenthal in 2002. Sydney, Athens and Beyond After placing sixth at the 1999 World Championships, Iain and his lightweight fours team headed into the Sydney Olympics with high hopes. Unfortunately, his boat was eliminated in the semifinals, something Iain had a hard time dealing with. “The Olympics are the pinnacle and we had high expectations so finishing seventh left almost an immediate feeling of „now what‟,” Iain says. “It was a real low.” Iain says the transition to real life after the Olympics was also quite a challenge. Despite having two degrees to fall back on, he admits that having spent so much time preparing for Sydney and than suddenly it being over, “I was a bit lost.” But Iain rebounded quickly and settled into training for the 2004 Olympics, while also doing some supply teaching. He headed into Athens having already made the decision to retire after 10 years on the national rowing team. “It was my second Games and I was at a point where I was sure it was time to move on outside of sport,” says Iain. “It was time to enter the real world.” With a fifth place finish, Iain left Athens much more confident than when he left Sydney and just eight after the Olympics, Iain was named Executive Director of the BC Athlete Voice. Back in business, but this time with baby Iain‟s resolve to return to competition came only a few months before another lifechanging event—the news that he was going to be a dad. Luckily for Iain, his coach‟s commitment to a sport/life balance allows him to juggle work, training and family. “Avery has provided a wonderful new dimension to our lives, which luckily coincides with Bent‟s philosophy which values life outside the boat as a requirement to being a well-rounded and successful athlete,” says Iain. “With Bent, we come to the boathouse with 110 per cent dedication and commitment, but we go leave the boathouse to focus on our individual lives.” The Future Finishing fourth at the 2006 World Championships, Iain has his sights set on a personal best in Beijing, but says this Olympics will definitely be his last. As for Baby Brambell, is rowing in her future? “She can do whatever she wants,” says Iain. “But we‟re hoping she‟ll do tennis or golf… something with more of a pay-off!” *Bent Jensen is acknowledged to be the foremost lightweight rowing coach in the world. He is best known for coaching the Danish lightweight men's four to World and Olympic medals including a gold in Atlanta in 1996, a bronze in Sydney in 2000 and a gold in Athens in 2004. He joined Rowing Canada in 2006 as the lightweight men‟s national coach. Athlete Representation Iain spent seven of his ten years on the National Rowing Team as Rowing Canada‟s Athlete Representative. In this role Iain developed a passion for exploring more effective pathways for advocacy within sport organizations and in his community. His involvement as an Athlete Representative grew over the years from working within his National Sport Organization to becoming a Board Member of PacificSport Canadian Sport Centre Victoria to his present roles as a Board Member of AthletesCAN and as a member of both the Canadian Olympic Committee‟s Executive and Athlete‟s Council. Steven Teal joins the Sport Solution AthletesCAN welcomes Steven Teal to the Sport Solution Steven is currently a first year law student at the University of Western Ontario and has a cross-disciplinary Bachelor of Arts degree in Kinesiology and Psychology, also from Western. Outside of school, Steven enjoys staying active in various intramural sports and has competed competitively in badminton, tennis and basketball. He also helps others achieve their physical goals as a personal trainer. Steven replaces outgoing Program Manager Amanda Kieswetter and joins Program Manager Shane Henry. Appropriation of personality Learn how to protech the use of your image By Shane Henry and Steven Teal Recently a case came into the Sport Solution office that was a first for us, but is something that many athletes have likely experienced. At issue was a web site that was using an athlete‟s picture to promote a product without permission. The athlete wanted the picture removed from the site, but was unsure of how to best go about it. The first thing to know if you encounter this situation is that you have the right to protect the use of your name or likeness. In Canada, this is known as appropriation of personality. Should you come across a situation such as this, the first question to ask is whether or not your NSO gave permission to use your image. If the answer is yes, then this issue should be addressed with your NSO. If the answer is no, there are two options that you can pursue—one easy, the other more complex. The easy option is simply to request that the web site remove the picture immediately. Without permission from an authorized source, the company posting your image may be breaking the law. If they refuse to remove the picture, it may be that they have grounds to maintain their web site as is. If a legal remedy becomes necessary it is important to know the elements that constitute appropriation of personality. When an issue such as this arises, Canadian courts will look to balance your privacy interests with the public interest in freedom of expression. An example of a public interest would be a magazine using your picture in a newsworthy fashion. One legal precedent that was not considered newsworthy was discussed in the case of Aubry v. Editions Vice Versa Inc. Here, a photographer took a picture of a woman and published it in a magazine. The photographer was held liable based on the fact that the woman was identifiable and could have been asked for her consent. So what is it that separates the two examples? To answer this question, there are three elements that the court will look at in making a ruling: 1. The picture displays your defining characteristics This means using an image where it is obvious that it is you, even if it is not necessarily your face. An example would be a lingerie company using Jennifer Lopez‟s body to promote their product, or a makeup producer using Angelina Jolie‟s lips. 2. You can be identified in the picture This is similar to the issue of defining characteristics, but is differentiated based on the image being identified as you by others. It is not good enough if you are the only person that can identify the image. 3. The image is used for commercial interests. If the company in question is not seeking to profit from the use of your image then they will have a complete defense. In order to challenge a company using your image you must be able to establish all three of the above elements—two out of three is not sufficient. As mentioned, if consent has been acquired, the company will be justified in the continuing use of your image. In summary; check with your NSO to see if permission has been granted. If permission has not been granted, ask to have the picture removed. If the request is denied, the legal option may be available provided that the above three elements can be established.