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The Spectator Sports Industry report, published annually by Barnes Reports, contains timely and accurate industry statistics, forecasts and demographics. The report features 2010 current and 2011 forecast estimates on the size of the industry (sales, establishments, employment) nationally and for all 50 U.S. States and over 900 metro areas. New to the report this year are: financial ratios, number of firms and payroll estimates. The report also includes industry definition, 5-year historical trends on industry sales, establishments and employment, a breakdown of establishments, sales and employment by employee size of establishment (9 categories), and estimates on up to 10 sub-industries, including stadium event operator services, sports clubs managers and promoters, and manager of individual professional athletes.
BReports ARNES Spectator Sports Industry (NAICS 71121) n Market Reports n Industry Trends n Demographic Data Edition 2010 © C. Barnes & Co. Spectator Sports Industry (NAICS 71121) TABLE OF CONTENTS Users' Guide Industry Definition and Related Industries Industry Establishments, Sales & Employment Trends Industry Ratios Establishments, Firms & Payroll Sub-Industries - 2009 Estimated Industry Sales ($Millions) Sub-Industries - 2009 Estimated Number of Establishments Sub-Industries - 2009 Estimated Number of Employees 5-Year Trend - Estimated Industry Sales ($Millions) 5-Year Trend - Estimated Number of Establishments 5-Year Trend - Estimated Number of Employees 2010 U.S. States - Estimated Number of Establishments 2010 U.S. States - Estimated Industry Sales ($Millions) 2010 U.S. States - Estimated Number of Employees 2011 U.S. States - Estimated Number of Establishments 2011 U.S. States - Estimated Industry Sales ($Millions) 2011 U.S. States - Estimated Number of Employees 2010 U.S. Metropolitan Areas - Estimated Number of Establishments 2010 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions) 2010 U.S. Metropolitan Areas - Estimated Number of Employees 2011 U.S. Metropolitan Areas - Estimated Number of Establishments 2011 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions) 2011 U.S. Metropolitan Areas - Estimated Number of Employees Definitions and Terms © 2010 Barnes Reports: U.S. Spectator Sports Industry 1 Spectator Sports Industry (NAICS 71121) USERS' GUIDE The Barnes Reports are the leading publications on U.S. industries and estimates and forecasts on sales and employment demographics. As a way of making the most of this information, we have included a few suggestions and tips to aid you in processing and using this information. Managers, planners, and market researchers use this information for a variety of activities: • Sizing markets and segments – You can estimate the size of the regional markets you sell in and your company’s market penetration into that market. You can do the same with the market segments in which you participate. • Sales territory potential – You can estimate your market penetration and also the market potential in any regional area or market segment. • Sales forecasting – With the estimates on the size of the industry, market researchers supporting a sales force can then estimate and forecast the future size of the industry. • Advertising strategies – You can use this information for forecasting and estimating sales potential and target advertising campaigns. • Competitive analysis – You will use the information to locate your possible competitors (if it is not already known), to estimate their size, growth and strengths and weaknesses and to see what market segments in which they participate. We recognize that many managers today are asked to provide detailed analysis of their markets, sales territories, distribution channels, and product placements. We have organized these reports in a logical format making your market analysis and research tasks easy to accomplish. Copyright © 2009 By C. Barnes & Co. Printed in USA All rights reserved. This publication may not be reproduced, stored in any information or retrieval system or transmitted in whole or in part, in any form or by any means - electronic, mechanical, photocopying, recording or otherwise - without the express written permission of C. Barnes & Co. Note: Every effort has been made to verify and ensure the accuracy of the information within this publication. However, if any errors exist in this publication C. Barnes & Co. disclaims any liability for any loss or damage to any party as a result of the information or errors in this publication. © 2010 Barnes Reports: U.S. Spectator Sports Industry 2 Spectator Sports Industry (NAICS 71121) Industry Definition and Related Industries NAICS 71121: Spectator Sports . This industry comprises (1) sports teams or clubs primarily participating in live sporting events before a paying audience; (2) establishments primarily engaged in operating racetracks; (3) independent athletes engaged in participating in live sporting or racing events before a paying audience; (4) owners of racing participants, such as cars, dogs, and horses, primarily engaged in entering them in racing events or other spectator sports events; and (5) establishments, such as sports trainers, primarily engaged in providing specialized services to support participants in sports events or competitions. The sports teams and clubs included in this industry may or may not operate their own arena, stadium, or other facility for presenting their games or other spectator sports events. Related Industries Fitness Clubs Golf Courses and Country Clubs Weight Loss Centers Fitness Equipment Manufacturing U.S. Census Categories NAICS 71121 – Spectator Sports is: 87% comparable to SIC 7941 – Sports Teams & Clubs Sub-Industries Sports clubs, managers, and promoters Professional and semi-professional sports clubs Baseball club, professional and semi-professional Basketball club Football club Ice hockey club Soccer club Stadium event operator services Boxing and wrestling arena Sports field or stadium operator, promoting sports events Manager of individual professional athletes Sports promotion © 2010 Barnes Reports: U.S. Spectator Sports Industry 3 Spectator Sports Industry (NAICS 71121) Industry Establishments, Sales & Employment Trends Year 2009 4,636 14,757 118,319 2007 Establishments Sales ($Millions) Employment 4,696 13,848 119,855 2008 4,816 15,203 122,879 2010 4,755 15,936 121,309 2011 4,762 16,915 121,478 Percent Chg. Year-to-Year 07-08 08-09 09-10 10-11 2.6% 9.8% 2.5% -3.7% -2.9% -3.7% 2.6% 8.0% 2.5% 0.1% 6.1% 0.1% Industry Ratios Year 2009 3.18 124,724 25.5 (Industry Averages) 2007 2008 Sales ($M)/Estab. 2.95 3.16 115,541 123,721 Sales ($)/Emp. 25.5 25.5 Emps. per Estab. 2010 3.35 131,366 25.5 2011 3.55 139,243 25.5 Percent Chg. Year-to-Year 07-08 08-09 09-10 10-11 7.0% 7.1% 0.0% 0.8% 0.8% 0.0% 5.3% 5.3% 0.0% 6.0% 6.0% 0.0% Establishments, Firms & Payroll Employee Size of Firm
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