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2010 U.S. Snack Food Manufacturing Industry Report

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The Snack Food Manufacturing Industry report, published annually by Barnes Reports, contains timely and accurate industry statistics, forecasts and demographics. The report features 2010 current and 2011 forecast estimates on the size of the industry (sales, establishments, employment) nationally and for all 50 U.S. States and over 900 metro areas. New to the report this year are: financial ratios, number of firms and payroll estimates. The report also includes industry definition, 5-year historical trends on industry sales, establishments and employment, a breakdown of establishments, sales and employment by employee size of establishment (9 categories), and estimates on up to 10 sub-industries, including potato chips, tortilla chips, corn chips, and popcorn.

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									BReports
ARNES

Snack Food Manufacturing Industry (NAICS 31191)

n Market Reports n Industry Trends n Demographic Data

Edition

2010
© C. Barnes & Co.

Snack Food Manufacturing Industry (NAICS 31191)
TABLE OF CONTENTS
Users' Guide Industry Definition and Related Industries Sub-Industries - 2009 Estimated Industry Sales ($Millions) Sub-Industries - 2009 Estimated Number of Establishments Sub-Industries - 2009 Estimated Number of Employees 5-Year Trend - Estimated Industry Sales ($Millions) 5-Year Trend - Estimated Number of Establishments 5-Year Trend - Estimated Number of Employees 2010 U.S. States - Estimated Number of Establishments 2010 U.S. States - Estimated Industry Sales ($Millions) 2010 U.S. States - Estimated Number of Employees 2011 U.S. States - Estimated Number of Establishments 2011 U.S. States - Estimated Industry Sales ($Millions) 2011 U.S. States - Estimated Number of Employees 2010 U.S. Metropolitan Areas - Estimated Number of Establishments 2010 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions) 2010 U.S. Metropolitan Areas - Estimated Number of Employees 2011 U.S. Metropolitan Areas - Estimated Number of Establishments 2011 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions) 2011 U.S. Metropolitan Areas - Estimated Number of Employees Definitions and Terms

© 2010 Barnes Reports: U.S. Snack Food Manufacturing Industry

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Snack Food Manufacturing Industry (NAICS 31191)
USERS' GUIDE
The Barnes Reports are the leading publications on U.S. industries and estimates and forecasts on sales and employment demographics. As a way of making the most of this information, we have included a few suggestions and tips to aid you in processing and using this information. Managers, planners, and market researchers use this information for a variety of activities: • Sizing markets and segments – You can estimate the size of the regional markets you sell in and your company’s market penetration into that market. You can do the same with the market segments in which you participate. • Sales territory potential – You can estimate your market penetration and also the market potential in any regional area or market segment. • Sales forecasting – With the estimates on the size of the industry, market researchers supporting a sales force can then estimate and forecast the future size of the industry. • Advertising strategies – You can use this information for forecasting and estimating sales potential and target advertising campaigns. • Competitive analysis – You will use the information to locate your possible competitors (if it is not already known), to estimate their size, growth and strengths and weaknesses and to see what market segments in which they participate. We recognize that many managers today are asked to provide detailed analysis of their markets, sales territories, distribution channels, and product placements. We have organized these reports in a logical format making your market analysis and research tasks easy to accomplish.

Copyright © 2009 By C. Barnes & Co. Printed in USA All rights reserved. This publication may not be reproduced, stored in any information or retrieval system or transmitted in whole or in part, in any form or by any means - electronic, mechanical, photocopying, recording or otherwise - without the express written permission of C. Barnes & Co. Note: Every effort has been made to verify and ensure the accuracy of the information within this publication. However, if any errors exist in this publication C. Barnes & Co. disclaims any liability for any loss or damage to any party as a result of the information or errors in this publication.

© 2010 Barnes Reports: U.S. Snack Food Manufacturing Industry

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Snack Food Manufacturing Industry (NAICS 31191)
Industry Definition and Related Industries NAICS 31191: Snack Food Manufacturing. This industry comprises establishments primarily responsible for manufacturing potato chips, corn chips, and similar snacks. Pretzels and crackers are classified in 2052; candy covered popcorn is classified in 2064; salted, roasted, cooked or canned nuts and seeds are classified in 2068; and packaged unpopped popcorn is classified in 2099.

Related Industries Packaged Food Manufacutring Breakfast Cereal Manufacturing Frozen Food Manufacturing Breweries & Beer-Making Industry U.S. Census Categories NAICS 31191 – Snack Food Manufacturing is almost comparable to: 100% of SIC 2068 – Salted and Roasted Nuts and 100% of SIC 2096 - Potato Chips & Similar Snacks Sub-Industries Potato chips and similar snacks Potato chips and other potato-based snacks Potato sticks Corn chips and other corn-based snacks Popcorn, already popped (except candy covered) Tortilla chips

Cheese curls and puffs Onion fries Pork rinds

© 2010 Barnes Reports: U.S. Snack Food Manufacturing Industry

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Snack Food Manufacturing Industry (NAICS 31191)
Industry Establishments, Sales & Employment Trends
Year 2007 Establishments Sales ($Millions) Employment
599 17,045 43,304

Percent Chg. Year-to-Year 2010
623 18,921 44,986

2008
626 18,684 45,247

2009
614 18,079 44,393

2011
630 19,902 45,456

07-08 08-09 09-10 10-11
4.6% 9.6% 4.5% -2.0% -3.2% -1.9% 1.4% 4.7% 1.3% 1.1% 5.2% 1.0%

Industry Ratios
Year (Industry Averages) 2007 Sales ($M)/Estab. Sales ($)/Emp. Emps. per Estab.
28.46 393,620 72.3

Percent Chg. Year-to-Year 2010
30.39 420,590 72.2

2008
29.82 412,922 72.2

2009
29.45 407,254 72.3

2011
31.61 437,824 72.2

07-08 08-09 09-10 10-11
4.8% 4.9% -0.1% -1.3% -1.4% 0.1% 3.2% 3.3% -0.1% 4.0% 4.1% -0.1%

Establishments, Firms & Payroll
Employee Size of Firm or Establishment
1-4 Emps.
4,331 278 7

2009 Firms Establishments Payroll ($000)

5-9 Emps.
2,913 312 13

10-19 Emps.
1,955 581 17

20-99 100-499 500+ Emps. Emps. Emps.
4,522 2,132 149 1,878 4,099 309 1,380 9,577 1,108

Total
16,978 16,978 1,602

* Firms (total company) are represented by employee size of firm. Establishments (individual locations) are represented by employee size of establishments. "Total establishments" do not
								
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