2010 U.S. Newspaper Publishing Industry Report by BarnesReports

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Newspaper Publishing Industry (NAICS 51111)

n Market Reports n Industry Trends n Demographic Data

2010 edition
© C. Barnes & Co.

Newspaper Publishing Industry (NAICS 51111)
TABLE OF CONTENTS
Users' Guide Industry Definition and Related Industries Sub-Industries - 2009 Estimated Industry Sales ($Millions) Sub-Industries - 2009 Estimated Number of Establishments Sub-Industries - 2009 Estimated Number of Employees 5-Year Trend - Estimated Industry Sales ($Millions) 5-Year Trend - Estimated Number of Establishments 5-Year Trend - Estimated Number of Employees 2010 U.S. States - Estimated Number of Establishments 2010 U.S. States - Estimated Industry Sales ($Millions) 2010 U.S. States - Estimated Number of Employees 2011 U.S. States - Estimated Number of Establishments 2011 U.S. States - Estimated Industry Sales ($Millions) 2011 U.S. States - Estimated Number of Employees 2010 U.S. Metropolitan Areas - Estimated Number of Establishments 2010 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions) 2010 U.S. Metropolitan Areas - Estimated Number of Employees 2011 U.S. Metropolitan Areas - Estimated Number of Establishments 2011 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions) 2011 U.S. Metropolitan Areas - Estimated Number of Employees Definitions and Terms

© 2010 Barnes Reports: U.S. Newspaper Publishing Industry

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Newspaper Publishing Industry (NAICS 51111)
USERS' GUIDE
The Barnes Reports are the leading publications on U.S. industries and estimates and forecasts on sales and employment demographics. As a way of making the most of this information, we have included a few suggestions and tips to aid you in processing and using this information. Managers, planners, and market researchers use this information for a variety of activities: • Sizing markets and segments – You can estimate the size of the regional markets you sell in and your company’s market penetration into that market. You can do the same with the market segments in which you participate. • Sales territory potential – You can estimate your market penetration and also the market potential in any regional area or market segment. • Sales forecasting – With the estimates on the size of the industry, market researchers supporting a sales force can then estimate and forecast the future size of the industry. • Advertising strategies – You can use this information for forecasting and estimating sales potential and target advertising campaigns. • Competitive analysis – You will use the information to locate your possible competitors (if it is not already known), to estimate their size, growth and strengths and weaknesses and to see what market segments in which they participate. We recognize that many managers today are asked to provide detailed analysis of their markets, sales territories, distribution channels, and product placements. We have organized these reports in a logical format making your market analysis and research tasks easy to accomplish.

Copyright © 2009 By C. Barnes & Co. Printed in USA All rights reserved. This publication may not be reproduced, stored in any information or retrieval system or transmitted in whole or in part, in any form or by any means - electronic, mechanical, photocopying, recording or otherwise - without the express written permission of C. Barnes & Co. Note: Every effort has been made to verify and ensure the accuracy of the information within this publication. However, if any errors exist in this publication C. Barnes & Co. disclaims any liability for any loss or damage to any party as a result of the information or errors in this publication.

© 2010 Barnes Reports: U.S. Newspaper Publishing Industry

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Newspaper Publishing Industry (NAICS 51111)
Industry Definition and Related Industries NAICS 51111: Newspaper Publishers . Establishments primarily engaged in publishing newspapers, or in publishing and printing newspapers. These establishments carry on the various operations necessary for issuing newspapers, including the gathering of news and the preparation of editorials and advertisements, but may or may not perform their own printing. Related Industries Book Printing Magazine Publishers Miscellaneous Publishers Commercial Printing U.S. Census Categories NAICS 51111 – Newspaper Publishers is 100% comparable to SIC 2711 – Newspaper Publishing Sub-Industries Newspapers Newspapers, publishing and printing Commercial printing and newspaper publishing combined Job printing and newspaper publishing combined Newspapers: publishing only, not printed on site

© 2010 Barnes Reports: U.S. Newspaper Publishing Industry

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Newspaper Publishing Industry (NAICS 51111)
Industry Establishments, Sales & Employment Trends
Year 2009
8,933 56,214 354,544

2007 Establishments Sales ($Millions) Employment
8,846 56,188 367,505

2008
8,961 54,351 355,656

2010
8,905 54,610 353,432

2011
8,931 55,946 354,466

Percent Chg. Year-to-Year 07-08 08-09 09-10 10-11
1.3% -3.3% -3.2% -0.3% 3.4% -0.3% -0.3% -2.9% -0.3% 0.3% 2.4% 0.3%

Industry Ratios
Year 2009
6.29 158,554 39.7

(Industry Averages) 2007 2008 6.35 6.07 Sales ($M)/Estab. 152,890 152,820 Sales ($)/Emp. 41.5 39.7 Emps. per Estab.

2010
6.13 154,514 39.7

2011
6.26 157,833 39.7

Percent Chg. Year-to-Year 07-08 08-09 09-10 10-11
-4.5% 0.0% -4.5% 3.8% 3.8% 0.0% -2.5% -2.5% 0.0% 2.2% 2.1% 0.0%

Establishments, Firms & Payroll
Employee Size of Firm or Establishment 2009 Firms Establishments Payroll ($000)
1-4 Emps.
22,006 780 136

5-9 Emps.
11,055 847 163

10-19 Emps.
8,209 2,465 278

20-99 100-499 500+ Emps. Emps. Emps.
7,791 11,341 878 2,059 19,073 1,261 1,215 17,830 11,132

Total
52,335 52,335 13,847

* Firms (total company) are represented by employee size of firm. Establishments (individual locations) are represented by employee size of establishments. "Total establishments" do not include "unknown employees" so will not match "total establishments" in other parts of the report.

© 2010 Barnes Reports: U.S. Newspaper Publishing Industry

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Newspaper Publishing Industry (NAICS 51111)
Sub-Industries – 2009 Estimated Industry Sales ($Millions)
Total

Sub-Industries
Newspapers Newspapers, publishing and printing Commercial printing and 
								
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