2010 U.S. Motion Pictures & Video Production Industry Report

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Motion Pictures & Video Production Industry (NAICS 51211)

n Market Reports n Industry Trends n Demographic Data

2010 edition
© C. Barnes & Co.

Motion Pictures & Video Production Industry (NAICS 51211)
TABLE OF CONTENTS
Users' Guide Industry Definition and Related Industries Sub-Industries - 2009 Estimated Industry Sales ($Millions) Sub-Industries - 2009 Estimated Number of Establishments Sub-Industries - 2009 Estimated Number of Employees 5-Year Trend - Estimated Industry Sales ($Millions) 5-Year Trend - Estimated Number of Establishments 5-Year Trend - Estimated Number of Employees 2010 U.S. States - Estimated Number of Establishments 2010 U.S. States - Estimated Industry Sales ($Millions) 2010 U.S. States - Estimated Number of Employees 2011 U.S. States - Estimated Number of Establishments 2011 U.S. States - Estimated Industry Sales ($Millions) 2011 U.S. States - Estimated Number of Employees 2010 U.S. Metropolitan Areas - Estimated Number of Establishments 2010 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions) 2010 U.S. Metropolitan Areas - Estimated Number of Employees 2011 U.S. Metropolitan Areas - Estimated Number of Establishments 2011 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions) 2011 U.S. Metropolitan Areas - Estimated Number of Employees Definitions and Terms

© 2010 Barnes Reports: U.S. Motion Pictures and Video Production Industry

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Motion Pictures & Video Production Industry (NAICS 51211)
USERS' GUIDE
The Barnes Reports are the leading publications on U.S. industries and estimates and forecasts on sales and employment demographics. As a way of making the most of this information, we have included a few suggestions and tips to aid you in processing and using this information. Managers, planners, and market researchers use this information for a variety of activities: • Sizing markets and segments – You can estimate the size of the regional markets you sell in and your company’s market penetration into that market. You can do the same with the market segments in which you participate. • Sales territory potential – You can estimate your market penetration and also the market potential in any regional area or market segment. • Sales forecasting – With the estimates on the size of the industry, market researchers supporting a sales force can then estimate and forecast the future size of the industry. • Advertising strategies – You can use this information for forecasting and estimating sales potential and target advertising campaigns. • Competitive analysis – You will use the information to locate your possible competitors (if it is not already known), to estimate their size, growth and strengths and weaknesses and to see what market segments in which they participate. We recognize that many managers today are asked to provide detailed analysis of their markets, sales territories, distribution channels, and product placements. We have organized these reports in a logical format making your market analysis and research tasks easy to accomplish.

Copyright © 2009 By C. Barnes & Co. Printed in USA All rights reserved. This publication may not be reproduced, stored in any information or retrieval system or transmitted in whole or in part, in any form or by any means - electronic, mechanical, photocopying, recording or otherwise - without the express written permission of C. Barnes & Co. Note: Every effort has been made to verify and ensure the accuracy of the information within this publication. However, if any errors exist in this publication C. Barnes & Co. disclaims any liability for any loss or damage to any party as a result of the information or errors in this publication.

© 2010 Barnes Reports: U.S. Motion Pictures and Video Production Industry

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Motion Pictures & Video Production Industry (NAICS 51211)
Industry Definition and Related Industries NAICS 51211: Motion Picture and Video Production Industry . This industry comprises establishments primarily engaged in producing, or producing and distributing motion pictures, videos, television programs, or television and video commercials. Related Industries Advertising Audio & Video Equipment Broadcasting & Cable TV Printing & Publishing U.S. Census Categories NAICS 51211 – Motion Picture and Video Production is 100% comparable to SIC 7812 – Motion Picture and Video Production Sub-Industries
Motion picture and video production Motion picture production Cartoon motion picture production Educational motion picture production Educational motion picture production, television Industrial motion picture production Motion picture production and distribution Motion picture production and distribution, television Non-theatrical motion picture production Non-theatrical motion picture production, television Religious motion picture production Television film production Training motion picture production Video production Music video production Video tape production Audio-visual program production Cartoon production, television Commercials, television: tape or film
© 2010 Barnes Reports: U.S. Motion Pictures and Video Production Industry 3

Motion Pictures & Video Production Industry (NAICS 51211)
Industry Establishments, Sales & Employment Trends
Year 2009
14,028 55,915 108,551

2007 Establishments Sales ($Millions) Employment
13,168 50,037 102,016

2008
13,648 54,758 105,620

2010
14,479 60,001 112,002

2011
14,901 64,683 115,243

Percent Chg. Year-to-Year 07-08 08-09 09-10 10-11
3.6% 9.4% 3.5% 2.8% 2.1% 2.8% 3.2% 7.3% 3.2% 2.9% 7.8% 2.9%

Industry Ratios
Year 2009
3.99 515,100 7.7

(Industry Averages) 2007 2008 3.80 4.01 Sales ($M)/Estab. 490,478 518,440 Sales ($)/Emp. 7.7 7.7 Emps. per Estab.

2010
4.14 535,716 7.7

2011
4.34 561,275 7.7

Percent Chg. Year-to-Year 07-08 08-09 09-10 10-11
5.6% 5.7% -0.1% -0.7% -0.6% 0.0% 4.0% 4.0% 0.0% 4.7% 4.8% 0.0%

Establishments, Firms & Payroll
Employee Size of Firm or Establishment 2009 Firms Establishments Payroll ($000)
1-4 Emps.
44,763 5,974 1,663

5-9 Emps.
4,713 2,468 375

10-19 Emps.
2,556 3,097 485

20-99 100-499 500+ Emps. Emps. Emps.
1,759 8,163 1,026 368 12,629 818 245 22,073 5,728

Total
54,403 54,403 10,094

* Firms (total company) are represented b
				
DOCUMENT INFO
Description: The Motion Pictures & Video Production Industry report, published annually by Barnes Reports, contains timely and accurate industry statistics, forecasts and demographics. The report features 2010 current and 2011 forecast estimates on the size of the industry (sales, establishments, employment) nationally and for all 50 U.S. States and over 900 metro areas. New to the report this year are: financial ratios, number of firms and payroll estimates. The report also includes industry definition, 5-year historical trends on industry sales, establishments and employment, a breakdown of establishments, sales and employment by employee size of establishment (9 categories), and estimates on up to 10 sub-industries, television film production and video production.
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Based in beautiful Bath Maine, the Barnes Reports division is dedicated to producing the highest quality research to describe the largest industries in the United States at an affordable price. Our staff of professional researchers and publishers has extensive experience in market research and analysis and publishing reports that are accurate and easy-to-use. Barnes Reports are based on our unique, proprietary economic models and provides cost-effective and timely studies on the largest manufacturing, retail, wholesale and services industries and consumer buying trends in the United States and the World. We are providing our methodology document for interested customers