2010 U.S. Hotels & Motels Industry Report

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Hotels & Motels Industry (NAICS 72111)

n Market Reports n Industry Trends n Demographic Data

2010 edition
© C. Barnes & Co.

Hotels & Motels Industry (NAICS 72111)
TABLE OF CONTENTS
Users' Guide Industry Definition and Related Industries Industry Establishments, Sales & Employment Trends Industry Ratios Establishments, Firms & Payroll Sub-Industries - 2009 Estimated Industry Sales ($Millions) Sub-Industries - 2009 Estimated Number of Establishments Sub-Industries - 2009 Estimated Number of Employees 5-Year Trend - Estimated Industry Sales ($Millions) 5-Year Trend - Estimated Number of Establishments 5-Year Trend - Estimated Number of Employees 2010 U.S. States - Estimated Number of Establishments 2010 U.S. States - Estimated Industry Sales ($Millions) 2010 U.S. States - Estimated Number of Employees 2011 U.S. States - Estimated Number of Establishments 2011 U.S. States - Estimated Industry Sales ($Millions) 2011 U.S. States - Estimated Number of Employees 2010 U.S. Metropolitan Areas - Estimated Number of Establishments 2010 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions) 2010 U.S. Metropolitan Areas - Estimated Number of Employees 2011 U.S. Metropolitan Areas - Estimated Number of Establishments 2011 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions) 2011 U.S. Metropolitan Areas - Estimated Number of Employees Definitions and Terms

© 2010 Barnes Reports: U.S. Hotels and Motels Industry

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Hotels & Motels Industry (NAICS 72111)
USERS' GUIDE
The Barnes Reports are the leading publications on U.S. industries and estimates and forecasts on sales and employment demographics. As a way of making the most of this information, we have included a few suggestions and tips to aid you in processing and using this information. Managers, planners, and market researchers use this information for a variety of activities: • Sizing markets and segments – You can estimate the size of the regional markets you sell in and your company’s market penetration into that market. You can do the same with the market segments in which you participate. • Sales territory potential – You can estimate your market penetration and also the market potential in any regional area or market segment. • Sales forecasting – With the estimates on the size of the industry, market researchers supporting a sales force can then estimate and forecast the future size of the industry. • Advertising strategies – You can use this information for forecasting and estimating sales potential and target advertising campaigns. • Competitive analysis – You will use the information to locate your possible competitors (if it is not already known), to estimate their size, growth and strengths and weaknesses and to see what market segments in which they participate. We recognize that many managers today are asked to provide detailed analysis of their markets, sales territories, distribution channels, and product placements. We have organized these reports in a logical format making your market analysis and research tasks easy to accomplish.

Copyright © 2009 By C. Barnes & Co. Printed in USA All rights reserved. This publication may not be reproduced, stored in any information or retrieval system or transmitted in whole or in part, in any form or by any means - electronic, mechanical, photocopying, recording or otherwise - without the express written permission of C. Barnes & Co. Note: Every effort has been made to verify and ensure the accuracy of the information within this publication. However, if any errors exist in this publication C. Barnes & Co. disclaims any liability for any loss or damage to any party as a result of the information or errors in this publication.

© 2010 Barnes Reports: U.S. Hotels and Motels Industry

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Hotels & Motels Industry (NAICS 72111)
Industry Definition and Related Industries NAICS 72111: Hotels (except Casino Hotels) and Motels . This industry comprises establishments primarily engaged in providing short-term lodging in facilities known as hotels, motor hotels, resort hotels, and motels. The establishments in this industry may offer services, such as food and beverage services, recreational services, conference rooms and convention services, laundry services, parking, and other services. Related Industries Full-Service Restaurants Drinking Places Resorts and Casino Fast-Food Restaurants U.S. Census Categories NAICS 72111 – Hotels & Motels is: 77% comparable to SIC 7011 – Hotels & Motels 22% comparable to SIC 7041 – Organization Hotels Sub-Industries
Hotels and motels Motels Motel, franchised Vacation lodges Ski lodge Tourist camps, cabins, cottages, and courts Hotels Casino hotel Hotel, franchised Resort hotel Resort hotel, franchised Seasonal hotel YMCA/YMHA hotel YWCA/YWHA hotel Inns Bed and breakfast inn Motor inn Hostels

© 2010 Barnes Reports: U.S. Hotels and Motels Industry

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Hotels & Motels Industry (NAICS 72111)
Industry Establishments, Sales & Employment Trends
Year 2009
50,753 138,988

2007 Establishments Sales ($Millions) Employment
50,307 134,874

2008
51,030 142,649

2010
51,322 144,269

2011
51,739 150,547

Percent Chg. Year-to-Year 07-08 08-09 09-10 10-11
1.4% 5.8% 1.4% -0.5% -2.6% -0.5% 1.1% 3.8% 1.1% 0.8% 4.4% 0.8%

1,517,797 1,539,713 1,531,383 1,548,415 1,561,104

Industry Ratios
Year 2009
2.74 90,760 30.2

(Industry Averages) 2007 2008 Sales ($M)/Estab. 2.68 2.80 88,862 92,647 Sales ($)/Emp. 30.2 30.2 Emps. per Estab.

2010
2.81 93,172 30.2

2011
2.91 96,436 30.2

Percent Chg. Year-to-Year 07-08 08-09 09-10 10-11
4.3% 4.3% 0.0% -2.0% -2.0% 0.0% 2.6% 2.7% 0.0% 3.5% 3.5% 0.0%

Establishments, Firms & Payroll
Employee Size of Firm or Establishment 2009 Firms Establishments Payroll ($000)
1-4 Emps.
54,276 2,870 840

5-9 Emps.
20,966 4,058 591

10-19 Emps.
27,439 13,874 1,494

20-99 100-499 500+ Emps. Emps. Emps.
28,056 37,259 4,563 4,935 45,504 5,123 1,460 33,568 18,834

Total
137,133 137,133 31,445

* Firms (total company) are represented by employee size of firm. Establishments (individual locations) are represented by employee size of establishments. "Total establishments" do not include "unknown employees" so will not match "total establishments" in other parts of the report.

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Hotels & Motels Industry (NAICS 72111)
Sub-Industries – 2
				
DOCUMENT INFO
Description: The Hotels & Motels Industry report, published annually by Barnes Reports, contains timely and accurate industry statistics, forecasts and demographics. The report features 2010 current and 2011 forecast estimates on the size of the industry (sales, establishments, employment) nationally and for all 50 U.S. States and over 900 metro areas. New to the report this year are: financial ratios, number of firms and payroll estimates. The report also includes industry definition, 5-year historical trends on industry sales, establishments and employment, a breakdown of establishments, sales and employment by employee size of establishment (9 categories), and estimates on up to 10 sub-industries, including resorts, inns, lodges, camps, and bed and breakfast inns.
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PARTNER BarnesReports
Based in beautiful Bath Maine, the Barnes Reports division is dedicated to producing the highest quality research to describe the largest industries in the United States at an affordable price. Our staff of professional researchers and publishers has extensive experience in market research and analysis and publishing reports that are accurate and easy-to-use. Barnes Reports are based on our unique, proprietary economic models and provides cost-effective and timely studies on the largest manufacturing, retail, wholesale and services industries and consumer buying trends in the United States and the World. We are providing our methodology document for interested customers