The Graphic Designs Services Industry report, published annually by Barnes Reports, contains timely and accurate industry statistics, forecasts and demographics. The report features 2010 current and 2011 forecast estimates on the size of the industry (sales, establishments, employment) nationally and for all 50 U.S. States and over 900 metro areas. New to the report this year are: financial ratios, number of firms and payroll estimates. The report also includes industry definition, 5-year historical trends on industry sales, establishments and employment, a breakdown of establishments, sales and employment by employee size of establishment (9 categories), and estimates on up to 10 sub-industries, commercial art services, graphic art services, and illustration services.
BReports ARNES Graphic Design Services Industry (NAICS 54143) n Market Reports n Industry Trends n Demographic Data 2010 edition © C. Barnes & Co. Graphic Designs Services Industry (NAICS 54143) TABLE OF CONTENTS Users' Guide Industry Definition and Related Industries Sub-Industries - 2009 Estimated Industry Sales ($Millions) Sub-Industries - 2009 Estimated Number of Establishments Sub-Industries - 2009 Estimated Number of Employees 5-Year Trend - Estimated Industry Sales ($Millions) 5-Year Trend - Estimated Number of Establishments 5-Year Trend - Estimated Number of Employees 2010 U.S. States - Estimated Number of Establishments 2010 U.S. States - Estimated Industry Sales ($Millions) 2010 U.S. States - Estimated Number of Employees 2011 U.S. States - Estimated Number of Establishments 2011 U.S. States - Estimated Industry Sales ($Millions) 2011 U.S. States - Estimated Number of Employees 2010 U.S. Metropolitan Areas - Estimated Number of Establishments 2010 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions) 2010 U.S. Metropolitan Areas - Estimated Number of Employees 2011 U.S. Metropolitan Areas - Estimated Number of Establishments 2011 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions) 2011 U.S. Metropolitan Areas - Estimated Number of Employees Definitions and Terms © 2010 Barnes Reports: U.S. Graphic Designs Services Industry 1 Graphic Designs Services Industry (NAICS 54143) USERS' GUIDE The Barnes Reports are the leading publications on U.S. industries and estimates and forecasts on sales and employment demographics. As a way of making the most of this information, we have included a few suggestions and tips to aid you in processing and using this information. Managers, planners, and market researchers use this information for a variety of activities: • Sizing markets and segments – You can estimate the size of the regional markets you sell in and your company’s market penetration into that market. You can do the same with the market segments in which you participate. • Sales territory potential – You can estimate your market penetration and also the market potential in any regional area or market segment. • Sales forecasting – With the estimates on the size of the industry, market researchers supporting a sales force can then estimate and forecast the future size of the industry. • Advertising strategies – You can use this information for forecasting and estimating sales potential and target advertising campaigns. • Competitive analysis – You will use the information to locate your possible competitors (if it is not already known), to estimate their size, growth and strengths and weaknesses and to see what market segments in which they participate. We recognize that many managers today are asked to provide detailed analysis of their markets, sales territories, distribution channels, and product placements. We have organized these reports in a logical format making your market analysis and research tasks easy to accomplish. Copyright © 2009 By C. Barnes & Co. Printed in USA All rights reserved. This publication may not be reproduced, stored in any information or retrieval system or transmitted in whole or in part, in any form or by any means - electronic, mechanical, photocopying, recording or otherwise - without the express written permission of C. Barnes & Co. Note: Every effort has been made to verify and ensure the accuracy of the information within this publication. However, if any errors exist in this publication C. Barnes & Co. disclaims any liability for any loss or damage to any party as a result of the information or errors in this publication. © 2010 Barnes Reports: U.S. Graphic Designs Services Industry 2 Graphic Designs Services Industry (NAICS 54143) Industry Definition and Related Industries NAICS 54143: Graphic Design Services . This industry comprises establishments primarily engaged in planning, designing, and managing the production of visual communication in order to convey specific messages or concepts, clarify complex information, or project visual identities. These services can include the design of printed materials, packaging, advertising, signage systems, and corporate identification (logos). This industry also includes commercial artists engaged exclusively in generating drawings and illustrations requiring technical accuracy or interpretative skills. Related Industries Commercial Printing Advertising Agencies Prepress Services Copying Services U.S. Census Categories NAICS 54143 – Graphic Design Services is 100% comparable to SIC 7336 – Graphic Design Services Sub-Industries Commercial art and illustration services Graphic design services Commercial art and graphic design Art design services Chart and graph design Creative services to advertisers, except writers Graphic arts and related design Package design Silk screen design Film strip, slide, and still film production Film strip and slide producer Still film producer Commercial art and illustration © 2010 Barnes Reports: U.S. Graphic Designs Services Industry 3 Graphic Designs Services Industry (NAICS 54143) Industry Establishments, Sales & Employment Trends Year 2009 17,308 7,741 89,882 2007 Establishments Sales ($Millions) Employment 16,914 7,919 87,847 2008 17,311 8,181 89,896 2010 17,524 7,784 91,027 2011 17,721 7,885 92,011 Percent Chg. Year-to-Year 07-08 08-09 09-10 10-11 2.3% 3.3% 2.3% 0.0% -5.4% 0.0% 1.2% 0.5% 1.3% 1.1% 1.3% 1.1% Industry Ratios Year 2009 0.45 86,125 5.2 (Industry Averages) 2007 2008 Sales ($M)/Estab. 0.47 0.47 90,149 91,002 Sales ($)/Emp. 5.2 5.2 Emps. per Estab. 2010 0.44 85,508 5.2 2011 0.44 85,697 5.2 Percent Chg. Year-to-Year 07-08 08-09 09-10 10-11 0.9% 0.9% 0.0% -5.4% -5.4% 0.0% -0.7% -0.7% 0.0% 0.2% 0.2% 0.0% Establishments, Firms & Payroll Employee Size of Firm or Establishment 2009 Firms Establishments Payroll ($000) 1-4 Emps. 6,014 2,751 793 5-9 Emps. 919 1,199 594 10-19 Emps. 414 1,411 625 20-99 100-499 500+ Emps. Emps. Emps. 190 1,774 833 17 432 161 14
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