2010 U.S. Full-Service Restaurants Industry Report by BarnesReports

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Full-Service Restaurants Industry (NAICS 72211)

n Market Reports n Industry Trends n Demographic Data

2010 edition
© C. Barnes & Co.

Full-Service Restaurants Industry (NAICS 72211)
TABLE OF CONTENTS
Users' Guide Industry Definition and Related Industries Industry Establishments, Sales & Employment Trends Industry Ratios Establishments, Firms & Payroll Sub-Industries - 2009 Estimated Industry Sales ($Millions) Sub-Industries - 2009 Estimated Number of Establishments Sub-Industries - 2009 Estimated Number of Employees 5-Year Trend - Estimated Industry Sales ($Millions) 5-Year Trend - Estimated Number of Establishments 5-Year Trend - Estimated Number of Employees 2010 U.S. States - Estimated Number of Establishments 2010 U.S. States - Estimated Industry Sales ($Millions) 2010 U.S. States - Estimated Number of Employees 2011 U.S. States - Estimated Number of Establishments 2011 U.S. States - Estimated Industry Sales ($Millions) 2011 U.S. States - Estimated Number of Employees 2010 U.S. Metropolitan Areas - Estimated Number of Establishments 2010 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions) 2010 U.S. Metropolitan Areas - Estimated Number of Employees 2011 U.S. Metropolitan Areas - Estimated Number of Establishments 2011 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions) 2011 U.S. Metropolitan Areas - Estimated Number of Employees Definitions and Terms

© 2010 Barnes Reports: U.S. Full-Service Restaurants Industry

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Full-Service Restaurants Industry (NAICS 72211)
USERS' GUIDE
The Barnes Reports are the leading publications on U.S. industries and estimates and forecasts on sales and employment demographics. As a way of making the most of this information, we have included a few suggestions and tips to aid you in processing and using this information. Managers, planners, and market researchers use this information for a variety of activities: • Sizing markets and segments – You can estimate the size of the regional markets you sell in and your company’s market penetration into that market. You can do the same with the market segments in which you participate. • Sales territory potential – You can estimate your market penetration and also the market potential in any regional area or market segment. • Sales forecasting – With the estimates on the size of the industry, market researchers supporting a sales force can then estimate and forecast the future size of the industry. • Advertising strategies – You can use this information for forecasting and estimating sales potential and target advertising campaigns. • Competitive analysis – You will use the information to locate your possible competitors (if it is not already known), to estimate their size, growth and strengths and weaknesses and to see what market segments in which they participate. We recognize that many managers today are asked to provide detailed analysis of their markets, sales territories, distribution channels, and product placements. We have organized these reports in a logical format making your market analysis and research tasks easy to accomplish.

Copyright © 2009 By C. Barnes & Co. Printed in USA All rights reserved. This publication may not be reproduced, stored in any information or retrieval system or transmitted in whole or in part, in any form or by any means - electronic, mechanical, photocopying, recording or otherwise - without the express written permission of C. Barnes & Co. Note: Every effort has been made to verify and ensure the accuracy of the information within this publication. However, if any errors exist in this publication C. Barnes & Co. disclaims any liability for any loss or damage to any party as a result of the information or errors in this publication.

© 2010 Barnes Reports: U.S. Full-Service Restaurants Industry

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Full-Service Restaurants Industry (NAICS 72211)
Industry Definition and Related Industries NAICS 72211: Full-Service Restaurants -- This industry comprises establishments primarily engaged in providing food services to patrons who order and are served while seated (i.e. waiter/waitress service) and pay after eating. These establishments may provide this type of food services to patrons in combination with selling alcoholic beverages, providing takeout services, or presenting live nontheatrical entertainment. Related Industries · Beverages (Non-Alcoholic) · Business Services · Casinos & Gaming · Food Processing U.S. Census Categories NAICS 72211 – Full-Service Restaurants is not comparable to SIC 5812 – Eating Places. NAICS 72211 is 12% of SIC 5812. Sub-Industries
Eating places Ethnic food restaurants American restaurant Cajun restaurant Chinese restaurant French restaurant German restaurant Greek restaurant Indian/Pakistan restaurant Italian restaurant Japanese restaurant Korean restaurant Lebanese restaurant Mexican restaurant Spanish restaurant Sushi bar Thai restaurant

© 2010 Barnes Reports: U.S. Full-Service Restaurants Industry

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Full-Service Restaurants Industry (NAICS 72211)
Industry Establishments, Sales & Employment Trends
Year 2009
227,628 183,755

2007 Establishments Sales ($Millions) Employment
223,472 176,285

2008
227,050 186,916

2010
230,220 190,948

2011
232,614 199,873

Percent Chg. Year-to-Year 07-08 08-09 09-10 10-11
1.6% 6.0% 1.6% 0.3% -1.7% 0.3% 1.1% 3.9% 1.1% 1.0% 4.7% 1.0%

4,804,433 4,881,289 4,893,564 4,949,392 5,000,998

Industry Ratios
Year 2009
0.81 37,550 21.5

(Industry Averages) 2007 2008 Sales ($M)/Estab. 0.79 0.82 36,692 38,292 Sales ($)/Emp. 21.5 21.5 Emps. per Estab.

2010
0.83 38,580 21.5

2011
0.86 39,967 21.5

Percent Chg. Year-to-Year 07-08 08-09 09-10 10-11
4.4% 4.4% 0.0% -1.9% -1.9% 0.0% 2.7% 2.7% 0.0% 3.6% 3.6% 0.0%

Establishments, Firms & Payroll
Employee Size of Firm or Establishment 2009 Firms Establishments Payroll ($000)
1-4 Emps.
65,355 9,250 3,054

5-9 Emps.
35,597 11,867 2,969

10-19 Emps.
35,967 21,372 6,228

20-99 100-499 500+ Emps. Emps. Emps.
42,316 86,445 23,001 3,042 49,902 7,161 645 4,086 22,410

Total
182,922 182,922 64,823

* Firms (total company) are represented by employee size of firm. Establishments (individual locations) are represented by employee size of establishments. "Total establishments" do not include "unknown employees" so will not match "total establishments" in other parts of the report.

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Full-Service Restaurants Industry (NAICS 72211)
Sub-Industries – 2009 Estimated Industry Sales ($Millions)
Total

Sub-Industries
Eating places Ethnic food restaurants Lunchrooms and cafeterias Family restaurants Pizza restaurant
								
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