2010 U.S. Fast Food Restaurants Industry Report by BarnesReports

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The Fast Food Restaurants Industry report, published annually by Barnes Reports, contains timely and accurate industry statistics, forecasts and demographics. The report features 2010 current and 2011 forecast estimates on the size of the industry (sales, establishments, employment) nationally and for all 50 U.S. States and over 900 metro areas. New to the report this year are: financial ratios, number of firms and payroll estimates. The report also includes industry definition, 5-year historical trends on industry sales, establishments and employment, a breakdown of establishments, sales and employment by employee size of establishment (9 categories), and estimates on up to 10 sub-industries, fast food chains, drive-in restaurants, carry-out only restaurants, delicatessens, and ice cream stands.

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ARNES
Fast Food Restaurants Industry (NAICS 72221)

n Market Reports n Industry Trends n Demographic Data

Edition

2010
© C. Barnes & Co.

Fast Food Restaurants Industry (NAICS 72221)
TABLE OF CONTENTS
Users' Guide Industry Definition and Related Industries Industry Establishments, Sales & Employment Trends Industry Ratios Establishments, Firms & Payroll Sub-Industries - 2009 Estimated Industry Sales ($Millions) Sub-Industries - 2009 Estimated Number of Establishments Sub-Industries - 2009 Estimated Number of Employees 5-Year Trend - Estimated Industry Sales ($Millions) 5-Year Trend - Estimated Number of Establishments 5-Year Trend - Estimated Number of Employees 2010 U.S. States - Estimated Number of Establishments 2010 U.S. States - Estimated Industry Sales ($Millions) 2010 U.S. States - Estimated Number of Employees 2011 U.S. States - Estimated Number of Establishments 2011 U.S. States - Estimated Industry Sales ($Millions) 2011 U.S. States - Estimated Number of Employees 2010 U.S. Metropolitan Areas - Estimated Number of Establishments 2010 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions) 2010 U.S. Metropolitan Areas - Estimated Number of Employees 2011 U.S. Metropolitan Areas - Estimated Number of Establishments 2011 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions) 2011 U.S. Metropolitan Areas - Estimated Number of Employees Definitions and Terms

© 2010 Barnes Reports: U.S. Fast Food Restaurants Industry

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Fast Food Restaurants Industry (NAICS 72221)
USERS' GUIDE
The Barnes Reports are the leading publications on U.S. industries and estimates and forecasts on sales and employment demographics. As a way of making the most of this information, we have included a few suggestions and tips to aid you in processing and using this information. Managers, planners, and market researchers use this information for a variety of activities: • Sizing markets and segments – You can estimate the size of the regional markets you sell in and your company’s market penetration into that market. You can do the same with the market segments in which you participate. • Sales territory potential – You can estimate your market penetration and also the market potential in any regional area or market segment. • Sales forecasting – With the estimates on the size of the industry, market researchers supporting a sales force can then estimate and forecast the future size of the industry. • Advertising strategies – You can use this information for forecasting and estimating sales potential and target advertising campaigns. • Competitive analysis – You will use the information to locate your possible competitors (if it is not already known), to estimate their size, growth and strengths and weaknesses and to see what market segments in which they participate. We recognize that many managers today are asked to provide detailed analysis of their markets, sales territories, distribution channels, and product placements. We have organized these reports in a logical format making your market analysis and research tasks easy to accomplish.

Copyright © 2009 By C. Barnes & Co. Printed in USA All rights reserved. This publication may not be reproduced, stored in any information or retrieval system or transmitted in whole or in part, in any form or by any means - electronic, mechanical, photocopying, recording or otherwise - without the express written permission of C. Barnes & Co. Note: Every effort has been made to verify and ensure the accuracy of the information within this publication. However, if any errors exist in this publication C. Barnes & Co. disclaims any liability for any loss or damage to any party as a result of the information or errors in this publication.

© 2010 Barnes Reports: U.S. Fast Food Restaurants Industry

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Fast Food Restaurants Industry (NAICS 72221)
Industry Definition and Related Industries NAICS 72221: Fast Food Restaurants. This industry comprises establishments primarily engaged in the retail sale of prepared food and drinks for on-premise or immediate consumption. Caterers and industrial and institutional food service establishments are also included in this business.

Related Industries Full-Service Restaurants Grocery Retailers Grocery Wholesalers Packaged Food Manufacturing U.S. Census Categories NAICS 72221 – Fast Food Restaurants is almost comparable to: 100% of SIC 5812 – Limited Service Restaurants Sub-Industries
Eating places Ice cream, soft drink and soda fountain stands Concessionaire Frozen yogurt stand Ice cream stands or dairy bars Snow cone stand Soda fountain Soft drink stand Fast food restaurants and stands Box lunch stand Carry-out only (except pizza) restaurant Chili stand Coffee shop Delicatessen (eating places) Drive-in restaurant Fast-food restaurant, chain Fast-food restaurant, independent Food bars Grills (eating places) Hamburger stand Hot dog stand Sandwiches and submarines shop Snack bar 3

© 2010 Barnes Reports: U.S. Fast Food Restaurants Industry

Fast Food Restaurants Industry (NAICS 72221)
Industry Establishments, Sales & Employment Trends
Year 2009
282,264 159,415

2007 Establishments Sales ($Millions) Employment
273,841 156,694

2008
283,053 160,909

2010
290,443 166,238

2011
298,021 174,611

Percent Chg. Year-to-Year 07-08 08-09 09-10 10-11
3.4% 2.7% 3.4% -0.3% -0.9% -0.3% 2.9% 4.3% 2.9% 2.6% 5.0% 2.6%

4,811,109 4,973,053 4,959,275 5,103,032 5,235,933

Industry Ratios
Year 2009
0.56 32,145 17.6

(Industry Averages) 2007 2008 Sales ($M)/Estab. 0.57 0.57 32,569 32,356 Sales ($)/Emp. 17.6 17.6 Emps. per Estab.

2010
0.57 32,576 17.6

2011
0.59 33,349 17.6

Percent Chg. Year-to-Year 07-08 08-09 09-10 10-11
-0.7% -0.7% 0.0% -0.7% -0.7% 0.0% 1.3% 1.3% 0.0% 2.4% 2.4% 0.0%

Establishments, Firms & Payroll
Employee Size of Firm or Establishment 2009 Firms Establishments Payroll ($000)
1-4 Emps.
69,454 12,527 2,489

5-9 Emps.
30,592 12,979 2,508

10-19 Emps.
27,966 31,407 4,349

20-99 100-499 500+ Emps. Emps. Emps.
25,144 83,448 11,137 4,042 15,850 9,247 792 1,780 18,453

Total
157,991 157,991 48,182

* Firms (total company) are represented by employee size of firm. Establishments (individual locations) are represented by employee size of establishments. "Total establishments" do not include "unknown employees" so will not match "total establishments" in other parts of the report.

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Fast Food Restaurants Industry (NAICS 72221)
Sub-Industries – 2009 Estimated Industry Sales ($Millions)
Total

Sub-Industries
Eating places Ice cream, soft drink and soda Fast food restaurants and s
								
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