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The Cookie, Cracker and Pasta Manufacturing Industry report, published annually by Barnes Reports, contains timely and accurate industry statistics, forecasts and demographics. The report features 2010 current and 2011 forecast estimates on the size of the industry (sales, establishments, employment) nationally and for all 50 U.S. States and over 900 metro areas. New to the report this year are: financial ratios, number of firms and payroll estimates. The report also includes industry definition, 5-year historical trends on industry sales, establishments and employment, a breakdown of establishments, sales and employment by employee size of establishment (9 categories), and estimates on up to 10 sub-industries, including biscuits, wafers, cones and pretzels.
BReports ARNES Cookie Cracker & Pasta Mfg. Industry (NAICS 31182) n Market Reports n Industry Trends n Demographic Data Edition 2010 © C. Barnes & Co. Cookie Cracker & Pasta Mfg. Industry (NAICS 31182) TABLE OF CONTENTS Users' Guide Industry Definition and Related Industries Sub-Industries - 2009 Estimated Industry Sales ($Millions) Sub-Industries - 2009 Estimated Number of Establishments Sub-Industries - 2009 Estimated Number of Employees 5-Year Trend - Estimated Industry Sales ($Millions) 5-Year Trend - Estimated Number of Establishments 5-Year Trend - Estimated Number of Employees 2010 U.S. States - Estimated Number of Establishments 2010 U.S. States - Estimated Industry Sales ($Millions) 2010 U.S. States - Estimated Number of Employees 2011 U.S. States - Estimated Number of Establishments 2011 U.S. States - Estimated Industry Sales ($Millions) 2011 U.S. States - Estimated Number of Employees 2010 U.S. Metropolitan Areas - Estimated Number of Establishments 2010 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions) 2010 U.S. Metropolitan Areas - Estimated Number of Employees 2011 U.S. Metropolitan Areas - Estimated Number of Establishments 2011 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions) 2011 U.S. Metropolitan Areas - Estimated Number of Employees Definitions and Terms © 2010 Barnes Reports: U.S. Cookie Cracker Pasta Mfg. Industry 1 Cookie Cracker & Pasta Mfg. Industry (NAICS 31182) USERS' GUIDE The Barnes Reports are the leading publications on U.S. industries and estimates and forecasts on sales and employment demographics. As a way of making the most of this information, we have included a few suggestions and tips to aid you in processing and using this information. Managers, planners, and market researchers use this information for a variety of activities: • Sizing markets and segments – You can estimate the size of the regional markets you sell in and your company’s market penetration into that market. You can do the same with the market segments in which you participate. • Sales territory potential – You can estimate your market penetration and also the market potential in any regional area or market segment. • Sales forecasting – With the estimates on the size of the industry, market researchers supporting a sales force can then estimate and forecast the future size of the industry. • Advertising strategies – You can use this information for forecasting and estimating sales potential and target advertising campaigns. • Competitive analysis – You will use the information to locate your possible competitors (if it is not already known), to estimate their size, growth and strengths and weaknesses and to see what market segments in which they participate. We recognize that many managers today are asked to provide detailed analysis of their markets, sales territories, distribution channels, and product placements. We have organized these reports in a logical format making your market analysis and research tasks easy to accomplish. Copyright © 2009 By C. Barnes & Co. Printed in USA All rights reserved. This publication may not be reproduced, stored in any information or retrieval system or transmitted in whole or in part, in any form or by any means - electronic, mechanical, photocopying, recording or otherwise - without the express written permission of C. Barnes & Co. Note: Every effort has been made to verify and ensure the accuracy of the information within this publication. However, if any errors exist in this publication C. Barnes & Co. disclaims any liability for any loss or damage to any party as a result of the information or errors in this publication. © 2010 Barnes Reports: U.S. Cookie Cracker Pasta Mfg. Industry 2 Cookie Cracker & Pasta Mfg. Industry (NAICS 31182) Industry Definition and Related Industries NAICS 31182: Cookie Cracker & Pasta Mfg. This industry comprises establishments primarily manufacturing fresh cookies, crackers, pretzels, and similar `dry' bakery products. Establishments primarily engaged in producing other fresh bakery products are classified in 2051. Related Industries Frozen Food Manufacturing Breakfast Cereal Manufacturing Beverage Manufacturing Snack Food Manufacturing U.S. Census Categories NAICS 31182 – Cookie Cracker & Pasta Mfg is almost comparable to: 94% of SIC 2052 – Cookies and Crackers and 100% of SIC 2098 - Pasta Manufacturing Sub-Industries Cookies and crackers Bakery products, dry Biscuits, dry Communion wafers Cones, ice cream Cookies Cracker meal and crumbs Crackers, dry, nec Matzoths Oyster crackers Pretzels Rice cakes Rusk, machine made Soda crackers Sugar wafers © 2010 Barnes Reports: U.S. Cookie Cracker Pasta Mfg. Industry 3 Cookie Cracker & Pasta Mfg. Industry (NAICS 31182) Industry Establishments, Sales & Employment Trends Year 2009 824 10,793 50,561 2007 Establishments Sales ($Millions) Employment 837 11,472 51,265 2008 861 11,893 52,624 2010 836 10,858 51,207 2011 844 10,982 51,673 Percent Chg. Year-to-Year 07-08 08-09 09-10 10-11 2.8% 3.7% 2.7% -4.2% -9.3% -3.9% 1.4% 0.6% 1.3% 1.0% 1.1% 0.9% Industry Ratios Year 2009 13.10 213,470 61.3 (Industry Averages) 2007 2008 13.71 13.82 Sales ($M)/Estab. 223,784 226,007 Sales ($)/Emp. 61.2 61.1 Emps. per Estab. 2010 12.99 212,052 61.3 2011 13.01 212,529 61.2 Percent Chg. Year-to-Year 07-08 08-09 09-10 10-11 0.8% 1.0% -0.2% -5.2% -5.5% 0.3% -0.8% -0.7% -0.1% 0.1% 0.2% -0.1% Establishments, Firms & Payroll Employee Size of Firm or Establishment 2009 Firms Establishments Payroll ($000) 1-4 Emps. 2,654 120 2 5-9 Emps. 1,408 94 5 10-19 Emps. 1,408 201 9 20-99 100-499 500+ Emps. Emps. Emps. 2,654 1,739 68 921 3,638 72 1,192 4,447 369 Total 10,239 10,239 526 * Firms (total company) are represented by employee size of firm. Establishments (individual locations) are represented by employee size of establishments. "Total establishments" do not include "unknown employees" so will not match "total establishments" in other parts of the report. © 2010 Barnes Reports: U.S. Cookie Cracker Pasta Mfg. Industry
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