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					PRESS RELEASE
Contact: Mary Beth Duehr Duehr and Associates, LLC 1902 Wright Place, Suite 200 Carlsbad, CA 92008-6583 Phone: 760.918.5622 Fax: 760.918.5505 marybeth@duehrandassociates.com

Absorbing Style
Introducing the StyleDrain™ from California Faucets—the First “Decorative” Shower Drain with fast-flow efficiency
(Huntington Beach, CA, February 6, 2008) Form and function fuse in the world’s first decorative, highly proficient shower drain. California Faucets’ groundbreaking StyleDrain™ boasts style previously unseen in a shower drain. Indeed, StyleDrain™ is the alternative to the run-of-the-mill, plain-Jane industrial drain.

Whether a complex shower system with multiple water spray applications or simple shower with a single head, StyleDrain™ delivers deluxe style in tune with the most luxurious bath decors. ―Consumers are frustrated with the limited selection of lackluster, industrial-style drains available,‖ explains Jeff Silverstein, president of California Faucets. ―A gorgeous, richly designed shower with an unattractive and clunky commercial
– more – 5231 Argosy Drive • Huntington Beach, CA 92649 Toll-Free: 800-822-8855 • 714-891-7797 • Fax 714-891-2478 www.CalFaucets.com

California Faucets Press Release (continued): Absorbing Style Page 2 of 3

drain didn’t sit well with us. Our patent-pending, groundbreaking StyleDrain™ couples a streamlined, stylish design with extraordinarily fast draining capability. We believe style should flow from beginning to end.‖

A Shower of Complements Available in a variety of 30 finishes, this new decorative drain offers an unadorned simplicity. Unlike today’s typical, industrial-style drains with their bulky, unsightly screws on display, StyleDrain™ boasts California Faucets’ patent-pending design with no visible screws and flush grill plate for smooth styling and ultimate foot comfort. StyleDrain™ perfectly complements California Faucets’ wide range of designs, from custom faucets to shower systems. The two debuting StyleDrain™ designs are square shaped and feature patterns that blend seamlessly with any bathroom motif, traditional to art deco to contemporary.

Fast-flow Efficiency But it’s not just a pretty drain that’s all show and no work—you won’t be left standing in a puddle. Whether you have a beautiful shower with one showerhead or a spa-inspired system customized with multiple fittings including body sprays, rain bars, multiple shower heads and more, StyleDrain™ handles water flow at the highest level of efficiency.

Adding to the sense of style is the unique square shape. In contrast to typical round shaped drains, StyleDrain™ is a dream for bathroom remodeling. It allows hassle-free installation simply because it’s much easier and cost effective to cut tile to accommodate a square drain than a round drain.
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California Faucets Press Release (continued): Absorbing Style Page 3 of 3

About California Faucets California Faucets has been providing its customers with the very best customer service and delivery of the finest selection of decorative fittings in the industry since 1988. With over 25 styles and more than 34 decorative finishes, California Faucets’ Custom Faucetry™ allows you to combine any spout with any handle in any finish to create a design uniquely yours. Design choices now exceed two million, and offerings range from traditional and transitional to contemporary and art deco.

As part of Custom Faucetry, California Faucets offers Thermostatic Shower Systems, Tub and Shower Sets, Trim, and Bathroom Accessories. California Faucets’ products are sold at prominent decorative hardware and plumbing showrooms and at select kitchen and bath dealers nationwide. For more information, call 1-800-822-8855 or log on to www.calfaucets.com ###


				
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posted:1/29/2010
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