Interview to Efi Karageorgou -Mr. Perkizas, how would you describe
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S. Perkizas: "The housing loan market on the rise" Though the housing loan market has been boosted by low interest rates and new housing programs, a gradual rise of the euro interest rates is expected as of the 4th quarter, depending on developments in the market. According to Mr. Stamatis Perkizas, Head of Emporiki Bank's Market Development and Marketing Unit, this year's housing loans will rise by 8%. In his interview to Capital.gr, he notes that today, due to the international crisis, consumers and bank customers are " more cautious and restrained if not scared at times" and conduct an in depth market research before selecting a bank to collaborate with, thus "aiming at security and protection within an unstable financial environment. In parallel, they're interested in products and services characterized by a favorable cost/ benefit ratio" Interview to Efi Karageorgou -Mr. Perkizas, how would you describe the housing loan market today? -The impacts of the financial crisis have reached Greece mostly affecting consumer attitude rather than the real economy. However during the past weeks we have observed that the housing loan market is on the rise again, due to both the reduction of interest rates and the creation of new housing products ensuring protection and flexibility for consumers. This particular market is expected to develop with an 8% annual rate. -Given the current market conditions, what type of debtor is favored in the field of housing loans? - There are three main categories of debtors, who seem to have been favored more by the current market conditions. those with a floating interest rate based on the ECB's base interest rate, those with a privileged fixed interest rate of about 4% for 1-2 years as those selecting a floating rate today. - What type of interest rates do consumers opt for today? -Many types of housing loans are offered in the market according to the needs of debtors. However, consumers seem to prefer housing loans of either simple floating interest rate, today at low levels, or floating interest rates, currently offering protection from the rise of interest rates as well as protection from the payment of installments in the case of unexpected or adverse events. - What is your estimation regarding interest rates? Do you expect yet another reduction or a rise? - We believe that they will be stable until the third quarter of 2009 at least, while following they may gradually rise again, naturally depending on market conditions. However the housing loan sector is one of Emporiki Bank's priorities for 2009, since it is a main pillar of the Greek economy's GDP. Recent research has shown that bank customers visit more banks in order to find a well-established bank of high credibility, which will be in a position to offer flexible products. This attitude can be both an opportunity or a threat for the banks, regarding the position they take. It is thus necessary to take into account the elements that trouble consumers, in order to understand and cover most of their needs. Within this framework, Emporiki Bank enriches its portfolio with housing loan products covering and foreseeing current needs timely, while meeting its customers' diversified needs. On this basis, Emporiki Bank created a new housing loan "HomeGuarantee" providing to all its customers the possibility to acquire a house of their own even within the adverse conditions created. The main advantage of "HomeGuarantee" is the protection offered from the rise of interest rates, which allows debtors to benefit from today's low floating interest rates, ensuring protection from a possible rise for the first three years of the loan. In addition, an extra advantage of this particular loan is the possibility of a particularly low installment, starting at €418 per €100,000 debt. Finally, it is the only loan combining a tax return of up to 12 months in the case of unemployment, a decrease of installment and omission of 2 annual installments in a high expense period.
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