Corporate success and failure the role of incompetence and by lhh12385


									   Corporate success and failure: the role of incompetence and how to avoid it

                 Professor John Saunders (Aston Business School)

Short Bio
Professor John Saunders is Head of Aston Business School and Pro Vice Chancellor
of Aston University. He is also a member of the Senate of the Chartered Institute of
Marketing (CIM). His research is centred on strategy and product management and
includes, branding, marketing communications, market models and business
incompetence. He has been editor of the International Journal of Research in
Marketing and President of the European Marketing Academy. He is also a Fellow of
the Chartered Institute of Marketing (FCIM), the Royal Society of Arts (FRSA), the
British Academy of Management (FBAM), and the European Marketing Academy
(FEMAC). He is on the Steering Committee of the European Foundation for
Management Development (EFMD).

He also has industrial experience in sales, marketing and corporate planning in the
aerospace industry (Hawker Siddeley and British Aerospace) and consulting
experience with many major organisations including Nestle, Unilever, Rolls-Royce,
Ford, the Asian Development Bank, the Cabinet Office and the Singapore
Government. Besides being a panel member for the QAA, EQUIS and AACSB, he
has served on the national research evaluation exercise of the United Kingdom, the
Netherlands and New Zealand. Along with marketing gurus Philip Kotler, Gary
Armstrong and Veronica Wong, Professor Saunders has authored Europe’s best-
selling marketing text, Principles of Marketing. The European edition now appears in
seven languages.

He has published in many leading academic journals. He has been a member of the
senate of the Chartered Institute of Marketing, the fellowship committee of the British
Academy of Management and the Deans’ Steering Committee of the European
Foundation for Management Development, and one of the twelve assessors of
Business and Management in the British Universities Research Assessment Exercise

                         Date: 13th February 3-5pm
                      Venue: MEAD (Hamilton Centre)
                   For further information please contact:
 Dr M Bourlakis; Tel: 01895265427: Email: &
 Professor T C Melewar; Tel: 01895265859; Email:


15.00 – 15.30                        Tea, Coffee, Biscuits
15.30 – 16.30                        Talk
16.30 – 16.45                        Question and answer
16.45                                End
Overall objectives:

   1. To foster and expand the understanding of marketing as an academic and

       research discipline within BBS and the University

   2. To appreciate the latest thinking in marketing research from top scholars and

       research active academics in the UK and abroad

   3. To stimulate intellectual discourse between Brunel’s marketing, business and

       management academics with the University at large

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