A 3L “Fresh Cask” From FOLONARI

							A 3L “Fresh Cask” From FOLONARI
A Name You Recognize; an All-Time Favorite

January 28, 2010 11:31 AM Eastern Time  

NEW YORK--(EON: Enhanced Online News)--FOLONARI, the pioneering Italian brand that helped put Pinot Grigio on the (wi
every household table, does it again by entering one of the fastest growing segments of the wine business, the Premium 3L bag-in-th
and Folonari is the first nationally-recognized Italian brand to do that! As consumers inch into the new decade with an economy that
way we consume and buy, the everyday quaffing, value-driven Folonari wine, is like “a favorite pair of jeans”—you just never let go

“The demand for great-value wines will never go away,” commented Peter Sheehan, VP/National Sales Manager for Frederick Wil
“and Italy’s Folonari is that perfect staple to lead the 3L category for Italian wines,” continued Sheehan. “We found an opportunity f
could not be missed” added Christine Khawam, Brand Manager for Folonari, “and took it to the next level of the on-going hot wine

Folonari’s quality-focused new 3L “Fresh Cask” package reflects the temperament of the wine—friendly, relaxed and inviting at co
prices. The package is compact and portable—it keeps the wine fresh, crisp and delightful for weeks after opening. “Folonari”, expl
Cacciato, President of Frederick Wildman and Sons, national importers of Folonari, “is meant to be enjoyed not explained; wines t
friends and as part of everyday life; to enjoy when grilling, while camping, tailgating, or, wherever life takes you,” continued Cacciat
trusted friend’, always there for you.” 

The new Folonari Pinot Grigio and Pinot Noir 3L “Fresh Casks” will be available through Wildman’s network of US distributors. A
price of $19.99 for a 3L box—that’s quite a deal for wine-savvy bargain hunters. Look for Folonari 3L “Fresh Cask” wines at stor
spring.

ABOUT FREDERICK WILDMAN AND SONS:

Importers of fine wines and spirits since 1934, Frederick Wildman and Sons, Ltd., is committed to excellence, and is a major force
wine in the United States. The familiar Wildman oval found on every bottle sold is recognized around the world as a symbol of quali
company has become what Frederick Wildman's president and CEO Richard Cacciato calls "the biggest little wine company in Am

Frederick Wildman and Sons, ltd., portfolio of brands includes: ITALY: Abbona, Ca’ Bianca, Ca’ Donini, Castello Monaci, Conti
Folonari, Galtarossa, La Scolca, Lamberti, Le Ragose, Fattorie Melini, Melini, Nino Negri, Pellegrino, Tenuta Rapitala, Re Manfre
Palma, Santi; FRANCE: Champagne Pol Roger, Chartreuse, Chateau de Chamirey, Chateau Fuisse/Vincent Selections, Chateau L
Chateau St. Sulpice, Armand Rousseau, Christian Moreau Pere et Fils, Domaine des Perdrix, Jacques Prieur, Olivier Leflaive, Hug
Potel, Pascal Jolivet, Paul Jaboulet Aine, Stephane Aviron, Vertical Vodka; ARGENTINA: Astica, Broquel, Falling Star, Michel T
SPAIN: El Coto de Rioja, Baron de Ley, Museum, Maximo; GERMANY: Egon Muller/Chateau Bela, Wittmann; AUSTRIA: Gro
AUSTRALIA: Jinda-lee; NEW ZEALAND: Glazebrook; CHILE: Arboleda, Sena; PORTUGAL: Churchill’s and Churchill Estate,
AFRICA: Backsberg.

Note to Editors: samples upon request.

Attachments: Ads, Package

For more information on news about Folonari, visit www.Folonariwines.com or for all Frederick Wildman and Sons and Wildman
contact Odila Galer-Noel at 1-800-RED WINE x911 and visit www.frederickwildman.com.

Contacts
Frederick Wildman and Sons
Odila Galer-Noel, 1-800-RED WINE x911
www.frederickwildman.com.

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