Bringing Virgin Mobile Postpaid to Walmart by xiaoshuogu

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									Ocean 2 Applications

February 2009

Agenda
Applications Featured
– – – – – – – – – – – – – – – – Google Maps Buddy Beacon Browser Search Where Ultimate Inbox Mail for Microsoft Exchange Helio File Viewer Helio Video Service Helio UP/Album and SNAP Social Networking Music On Demand Connected Media Player Helio Player Desktop Solution Helio Games Garmin Mobile

Confidential and Proprietary Information of Virgin Mobile USA, LLP

Confidential and Proprietary Information of Virgin Mobile USA, L.P.

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Google Maps Mobile
The best GPS experience patented “Sequential GPS method” which allows fast and most accurate location fix

Features
Interactive Maps – Integrated search results – Real-time traffic – Detailed Directions – Satellite imagery (Google Earth) – Address Book Integration
–

Enhancements
Better Performance
– Speed of loading maps – Improved speed to load search results

Illustrative Purposes Only

Updated User Interface
– White on black background provides a more User-Friendly customer experience – Upgraded List View provides improved Search results and directions

Address Book Integration
– Ability to now map an address from a Contact in the Address Book
Illustrative Purposes Only

Confidential and Proprietary Information of Virgin Mobile USA, LLP

Confidential and Proprietary Information of Virgin Mobile USA, L.P.

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Buddy Beacon
Helio continues to expand its initial friend finder application, Buddy Beacon

Features
– Members can share current and favorite locations with her friends. – Improved User Interface makes it easier than ever to see Buddies status – Cross-carrier capabilities allow finding/sharing buddies across other carriers such as Sprint, and Alltel possible. – New Facebook widget integration provides even greater ‘connectivity’ letting user micro blogging,

instant message, and engage in their current social networking

Enhancements
Improved User Interface & Performance
– Radical improvements in BB 2.0 interface and rendering

Broader Access & Social Networking
– Facebook widget integration – Users can now share location with any/all friends on any carrier with popular Social Networking/Web support even if the application is not available on their phone – Cross-carrier support now with Sprint and some Nextel & Boost users
Illustrative Purposes Only

Address Book Integration
– ‘Locate’ integration with Address Book, letting member try to find a buddy

Confidential and Proprietary Information of Virgin Mobile USA, LLP

Confidential and Proprietary Information of Virgin Mobile USA, L.P.

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Browser
Helio’s browsing experience provides a PC-like web browsing experience with full HTML capabilities

Features
– ‘URL’ give one click capability to quickly enter web URLs – Bookmarks and Site History – Image Save and Zoom allow members to save any images or screenshot to the device album – Virtual Mouse Pointer lets the member navigate and click on links via a mouse tip pointer – Location sharing with Search results and ‘Where’ browser widgets – Auto-Complete Text Entry

Enhancements
Seamless connections with other key Services
– – – – Integrated Media Player ‘Send to a Friend’ capability to send URLs via Email or Text Message Photo/Video Upload from device to a website Insert Contact Information from Address Book into any field

Increased stability and site handling
– Richer set of Java/AJAX handling, letting user access and interact more effectively with internet

Secure Site Handling
– User will be able to interact and log into with secured internet sites, including financial and community sites

Illustrative Purposes Only

Multi-Tabbed Browsing
– Allows user to browse up to five (5) website sessions simultaneously, and then scroll back and forth between them

‘Send URL to Friend’
– Allows user to send the current URL to a contact via Text Messaging or Email

Insert Contact Info.
– Enhanced use of H.IMS Contact information to choose when inserting phone numbers and other Address Book info.

Confidential and Proprietary Information of Virgin Mobile USA, LLP

Confidential and Proprietary Information of Virgin Mobile USA, L.P.

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Search
Helio has built the most comprehensive, simplest solution for our members to find what they’re looking for

Features
– TellMe Voice Search capabilities – Great search partners like Yahoo!, Google, Wikipedia, Amazon, Yelp – Integrating location information for richer local search results – One-Click search accessing the Web directly from the device home screen – Integrated search box on the tope of all screens within Helio’s Surf experience

Enhancements
Consistent Search Experience across entry points
– Dialpad – Helio WAP Portal (‘Surf’) – Additional Search Result Depth – Yahoo! – Google – Wikipedia – Amazon – Yelp!
Illustrative Purposes Only

LBS Integration
– Location information passed to Search partners and other trusted sites providing an even richer set of results

Confidential and Proprietary Information of Virgin Mobile USA, LLP

Confidential and Proprietary Information of Virgin Mobile USA, L.P.

6

Where
Where enables our members to find relevant local information

Features
Where is a suite of location aware “widgets” Helio has integration with on the Browser. Over 50 widget partners available for the device:
– GasBuddy, Yahoo Weather, Eventful, Yelp, Topix, Zipcar, Geo-Wikipedia, PubWalk, NearBio, Burger King, Topix, Ski Report, Twitter and StubHub etc.
Illustrative Purposes Only

Enhancements
More available Widgets and content WEB integration First LBS service to run from the browser
– Fast access to information and definite cool factor

Free usage No application to download required Simple tabbed browsing experience in the Widget pages (AJAX) provides simple navigation
Illustrative Purposes Only

Confidential and Proprietary Information of Virgin Mobile USA, LLP

Confidential and Proprietary Information of Virgin Mobile USA, L.P.

7

Ultimate Inbox
All your Text & Pic messages, Email, and Instant Messaging (IM) in one place

Features
–Helio’s “Ultimate Inbox” gives you all your Text & Pic messages, Email, and Instant Messaging (IM) in one place right out of the box. – Email Access for Microsoft Exchange, Yahoo!, AOL, Gmail, Microsoft Windows Live, POP3/IMAP, EarthLink, and Helio Mail – IM: Yahoo!, AOL, Windows Live, and GoogleTalk –Address Book integration – Contact Backup with Outlook, Yahoo!, AOL, and Helio Mail. – Integrated Google Maps for one click mapping/directions – IM presence detection in Address Book –Smart-Dialer integrated with instant One-Click Search capability –Alert Manager shows real-time updates for new messages

Enhancements
Security
– Lost/Stolen device protection for critical Contacts and Email – Device Pin-Code locks

Instant Messaging
– GoogleTalk added to the available service

Illustrative Purposes Only

Email
– Automatic notifications for new Emails from Gmail and other POP3/IMAP s

Address Book
– Google Maps integration for instant Address mapping – Mail for Microsoft Exchange contracts integrated into Smart-Dialer use and Caller ID recognition.

Text & Picture Messaging

Confidential and Proprietary Information of Virgin Mobile USA, LLP

Confidential and Proprietary Information of Virgin Mobile USA, L.P.

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Mail for Microsoft Exchange
Our members have the ability to wirelessly synchronize their Microsoft Office Outlook Email, Calendar, and Contacts from a Microsoft Exchange Server Free!

Features
– FREE! FREE! FREE! We have removed the $9.99/month subscription requirement. – Fully integrated with the Ultimate Inbox and Alerts Manager for new email notifications. – Able to view Microsoft Word, Excel, PowerPoint, Adobe PDF, and Image email attachments with built-in Samsung File V Viewer. – Able to search for contacts from your Exchange Global Address Book. – Security features including ‘Remote Wipe’, capable of allowing IT Admins to remotely delete user’s MME data if lost or stolen. – User configurable sync frequency options to optimize battery life during off-peak hours.

Enhancements
FREE!
– Eliminating the additional monthly subscription charge

Tighter Contact Integration
– Integrated contact availability with Smart-Dialer and caller ID recognition

Illustrative Purposes Only

Confidential and Proprietary Information of Virgin Mobile USA, LLP

Confidential and Proprietary Information of Virgin Mobile USA, L.P.

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Helio File Viewer
Our improved file viewer allows members to take their important business files on the go

Features
– Helio File Viewer (HFV) lets members view important business and personal documents (including Microsoft® Office Word, Excel, PowerPoint, Adobe PDF and Image files) – Integrated with the Ultimate Inbox’s Email accounts and our Mail for Microsoft Exchange solution – New file editing capabilities for Microsoft Word, Excel, and PowerPoint documents – New easy file transfer capabilities from the PC…easily letting members transfer files to their device. view documents from email or transferred from a PC using the included data cable. – Free!

Enhancements
Preloaded
–

Preloaded and available at device launch

Editing Capabilities
– Editing available for Microsoft Word, Excel, and PowerPoint with HFV downloadable upgrade

File Transfer Improvements
– USB file transfer capabilities from the PC to Device now for ‘business’ files such as MS Word, Excel, PowerPoint, Adobe Acrobat .pdf files

Ultimate Inbox Integration
–

Out-of-box integration to view files directly from all email accounts with Ultimate Inbox

Illustrative Purposes Only

Confidential and Proprietary Information of Virgin Mobile USA, LLP

Confidential and Proprietary Information of Virgin Mobile USA, L.P.

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Helio Video Service
Thousands of music downloads as well as newly available movie clips

Features
– H.264/MPEG-4 at QVGA resolution – Portrait and landscape viewing – Streaming, MRC and pay per download products all available – Pause and resume functionality allows users to come back to the spot where they left off in a video clip – Free streaming content from over 30+ partners – Two premium content bundles The TV Set and Music Mix with content from partners like MTV, Comedy Central, Vh1 and more

Enhancements
Likely service enhancements:
– New video sharing capabilities will allow users to forward content directly to other Helio members – All Video product pages will have “channel links” making it easier for users to navigate back to the main channel they were browsing before selecting a clip – Inclusion of Yahoo! Search directly within a clip’s product detail page will let users quickly and easily find similar content

Maximum bit rate of 384kpbs + a higher frame rate of 15fps = better quality video Majority of the Helio Video content offering is FREE to All-In data users! Daily content posted from high brow partners like MTV, Comedy Central, ESPN, iFilm, ABC, Fox, Sundance Channel and others
Illustrative Purposes Only

Confidential and Proprietary Information of Virgin Mobile USA, LLP

Confidential and Proprietary Information of Virgin Mobile USA, L.P.

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YouTube
Helio has delivered the best and most complete mobile YouTube experience

Features
– Custom application with a slick user interface – Browse and search the complete YouTube catalog – tens of millions of videos! – Integrated video capture and upload lets you record and post videos to YouTube quickly and easily – GPS tagging of all uploads from the application – Personalized experience with access to My Videos, Subscriptions, Favorites, Playlists, and Received Videos – Full suite of community features lets you subscribe to channels, rate videos, leave text comments, and post video responses – Share videos with your YouTube contacts or with contacts in your device’s address book – FREE!

Illustrative Purposes Only

Enhancements
Improve buffering time and video quality; resolve buffering/playback flickering

Feedback…

"Post video responses to YouTube, only with Helio.” "The most complete mobile YouTube experience.” "Only Helio allows you to geo-tag video uploads directly from your device to YouTube.”
Illustrative Purposes Only

Confidential and Proprietary Information of Virgin Mobile USA, LLP

Confidential and Proprietary Information of Virgin Mobile USA, L.P.

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HelioUP/Album and SNAP
A publishing platform for user generated content captured on a Helio device

Features
–1-click upload of photos and videos to sites such as Facebook, YouTube, Flickr, and more – Videos and Pics can be UP’d either immediately post capture or selected from content stored in the device SNAP album – RSS support allows your friends to subscribe to your public media with any standard RSS reader – Manage and edit your photos and videos on the go with Helio Album – Add location information (GPS tags) to your photos & videos; Location data can be automatically added to photos at time of capture

Enhancements
Location information (GPS tags)
– Location data can be automatically added to photos at time of capture

Data entry memory where users can choose to have data from the previous upload stored without needing to re-enter info like titles/descriptions Support for additional destinations including Facebook, .Mac, Photobucket and custom email addresses Improved User-Interface and streamlined destination set-up
Illustrative Purposes Only

Confidential and Proprietary Information of Virgin Mobile USA, LLP

Confidential and Proprietary Information of Virgin Mobile USA, L.P.

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Social Networking
Keep track of all your friends’ activities across multiple popular social networking and media sharing sites through a single interface

Features
Helio Connect (Not Yet Confirmed for Launch) – Connect will be accessible with 1-click from the idle screen – Activities viewed in connect can be acted upon, with links to the respective applications (e.g. MySpace, YouTube, Facebook) – Destination account settings already created by members using Album can be leveraged for Connect MySpace and Facebook – Helio’s custom MySpace Application - exclusively available on Helio Devices with integrated Photo and Video Messaging, Profile Viewing, Messaging, Blogs, Bulletins and more – Mobile Facebook optimized for Helio devices

Enhancements
Helio Connect (Free Service) – One-click access to the activities taking place across the multiple social network and media sharing sites; Users no longer need to log into each individual site to keep up to date MySpace (Free Service) – Helio’s client remains an exclusive mobile MySpace experience. – MySpace on Helio is the fastest way to interact with your friends on MySpace on the go Facebook (Free Service) – Facebook’s WAP site with 1-click photo and video upload via Helio Album/UP
Illustrative Purposes Only

Confidential and Proprietary Information of Virgin Mobile USA, LLP

Confidential and Proprietary Information of Virgin Mobile USA, L.P.

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Product Overview – Connect Feature Comparison
Helio Connect

Yahoo! oneConnect J2ME, Sym, BB, Win, iPhone
YES NO NO NO NO NO NO NO YES NO YES NO NO NO NO NO NO NO YES NO YES YES

8hands Symbian
NO YES YES YES NO NO YES NO NO NO YES YES NO YES YES YES NO YES YES YES YES YES

Plaxo Pulse iPhone, Windows Mobile
NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO YES YES YES

Partners Status Updates Friend Requests Profile Comments Inbox Messages

WAP

YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES

MySpace

Event Invitations Photo Comments Blog Comments Bulletins Mood Updates Pokes Status Updates Friend Requests Accepted Friend Req’s

Facebook

Wall Comments Inbox Messages Event Invitations Photos Tags Photo Comments

YouTube Flickr Twitter

Received Videos Subscription Videos

Confidential and Proprietary Information of Virgin Mobile USA, LLP

Confidential and Proprietary Information Virgin Mobile USA, L.P. Confidential and Proprietary Information ofof Virgin MobileUSA, L.P.

P15 15

Music-on-Demand
Helio delivers the richest mobile music discovery and download experience in the market

Features
– Easy-to-navigate music store with song previews – Buy Songs or Gift/Beg music to/from friends directly from your device – Pervasive search and genre pages that make finding the music you want a snap – View your Download History at any time on the device – Sign up for Artist Alerts and be notified whenever songs from your favorite artist are added – Easily access other related mobile content like Ringtones, AnswerRings VideoRings, Screens & Music Videos

Enhancements
Helio Music is continually being updated with great new features and content, including:
– In-browser song preview playback – stream a song clip without leaving the song page – Improved and more accurate search results – Constant updating of catalog with the best new music – Weekly updates of Featured Music, Top Songs, and New Releases in all genres – Bi-weekly updates of Artist Bios, and Album Reviews

Illustrative Purposes Only

Illustrative Purposes Only

Confidential and Proprietary Information of Virgin Mobile USA, LLP

Confidential and Proprietary Information of Virgin Mobile USA, L.P.

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Connected Media Player
The Helio Media Player offers flexible music/video playback and management

Features
– Support for an array of audio formats including MP3, AAC and Windows Media audio and video formats including MPEG4 and H.264 video – Support for playback of individually purchased and subscription music tracks transferred from services including Napster, eMusic, and Beatport on the PC – High speed transfer of media between your PC and device – Play music in the background while using other device functions. For example – listen to your favorite songs while sending text messages, reading e-mail, or browsing the Web

Enhancements
Background Playback Related Music Recommendations to songs stored on your Helio Visually browse through your mobile music collection by scrolling through album covers Increased continuous audio playback time – up to 18 hours Faster media player loading and start-up time plus sasy single sync mode Enhanced sound equalizer with custom settings and more genre presets Improved video playback, support for up to 16fps and 384kbps downloads Single storage location for media; no need to copy/move files Refined interface design

Illustrative Purposes Only

Illustrative Purposes Only

Confidential and Proprietary Information of Virgin Mobile USA, LLP

Confidential and Proprietary Information of Virgin Mobile USA, L.P.

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Helio Player Desktop Solution
Manager your favorite songs, videos and pics from your PC and transfer to your device

Features
Transfer media to your Helio device
– Connect your device to transfer music, music playlists, videos and pics – Automatically converts music and videos into a format that will play on your device – Easily transfer pics and video camera videos that you’ve taken on your device back to your PC

Helio Music Store and dual-download
– Purchase songs over-the-air to your device and download a copy to your PC via Helio Player at no additional charge – Purchase songs or full albums from the Helio Music Store within Helio Player, and sideload them to your device

Media manager and player
– Import and manage your personal library of music, videos and pics – Play music with full equalizer customization, organize music and videos into custom playlists

Enhancements
– All media on the device is accessed by MTP, the standard Windows transfer protocol. The device connects to the PC and Helio Player with no need for driver installation and no sync mode switching. – Transfer metadata from ID3 tags to your device, including album art embedded in the song file (as used by Amazon.com and other music services

Illustrative Purposes Only

Confidential and Proprietary Information of Virgin Mobile USA, LLP

Confidential and Proprietary Information of Virgin Mobile USA, L.P.

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Helio Games
Helio continues to deliver on the richest mobile gaming experiences in the industry

Features
Advanced 3D/Multiplayer games Landscape game support featuring GAME BOY® like controls Animated previews and integrated IGN.com game reviews/rating Download locker for free of charge re-downloads* Gift a game to a friend or better yet - beg for one Jump codes to enable easy direct access to game pages Comes with 6 game demos preloaded:
– – – – – – Midnight Pool 3D – Landscape Brain Challenge – Landscape Big Trouble on Little Earth – Landscape Fortune Golf 3D Guitar Rock Tour Age of Empires 3
Illustrative Purposes Only

Enhancements
New preloaded Game demos Upgrade a previously rented game to the full version
– Retain progress in previously rented game

Confidential and Proprietary Information of Virgin Mobile USA, LLP

Confidential and Proprietary Information of Virgin Mobile USA, L.P.

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Garmin Mobile
Helio provides this great premium Garmin Mobile subscription application for best-in-class navigation solution

Features
Real-time, turn-by-turn directions – Uses both visual and audio cues Indicates real-time traffic information Gas price comparison – Points you to the nearest and cheapest gas station Hotel rates – Offers the hotels available based on location. Weather reports

Enhancements
Improved sound quality for voice directions Improved traffic information sources for optimal routing Integrated Google Maps Search into product Preloaded ‘stud’ application, making discovery even easier for members
Illustrative Purposes Only

Confidential and Proprietary Information of Virgin Mobile USA, LLP

Confidential and Proprietary Information of Virgin Mobile USA, L.P.

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