2010 Jobs Ad Rates by vaj19048

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									                                                                                                           2010 Jobs Ad Rates
                                                                                                                                                                  Effective January 1, 2010


Washington Post Media Publications
Washington Post Media covers 78% of the Washington metro market in an average week, with a net* 7-day reach of nearly 3.1 million readers in the
Washington DMA.
                                The Washington Post has the                                       Express is a free, full-color newspaper read by
                                highest weekly reach of any medium                                active and upwardly mobile Washingtonians.
                                in Washington: 41% of Washington                                  Published in a convenient tabloid format to provide
                                                                                                  a fast read of the day’s news, Express is distributed
                                metro market adults read The Post
                                                                                                  from courtesy racks and by hawkers to over 290,000
                                daily; 53% read it on Sunday. What’s                              adults at key urban locations and Metro stations
                                more, when you feature your message                               every business day.
                                in The Washington Post, your ad will                              Source: Scarborough 2009, Release 1
                                appear in one of the world’s most
                                respected newspapers. The Post has                                washingtonpost.com reaches more of its
                                been awarded journalism’s highest                                 local online adult population than any other
                                honors for its local, national and                                local newspaper Web site in the top 10 DMAs
                                international news coverage.                                      — 1.5 million adults in the Washington DMA
                                                                                                                                each month. Local, national and international
                                                                                                                                readers rely on washingtonpost.com for award-
                                                                                                                                winning, up-to-the minute news with unmatched
TOTAL CIRCULATION                                                                                                               insight. In addition, washingtonpost.com provides
Daily: 647,647          Sunday: 878,110                                                                                         live online discussions, archived content from
                                                                                                                                The Washington Post, and original video content.
Source: ABC Audit, 2008
                                                                                                                                Source: Scarborough 2009, Release 1

AVERAGE ISSUE READERSHIP, WASHINGTON DMA
                                                                                                                                El Tiempo Latino is published on Fridays and
Daily: 1,543,000          Sunday: 2,059,000                                                                                     reaches more than 100,000 readers each week.
DMA — Designated Market Area                                                                                                    Experience, credibility and community involvement
                                                                                                                                make El Tiempo Latino Washington’s premier
                                                                                                                                Spanish-language newspaper. El Tiempo Latino
AVERAGE ISSUE READERSHIP, WASHINGTON METRO MARKET
                                                                                                                                reports on local, national and world news, and
Daily: 1,420,600          Sunday: 1,846,200                                                                                     distributes more than 53,000 copies free from boxes
Source: Scarborough 2009, Release 1                                                                                             in key locations throughout Washington’s Hispanic
                                                                                                                                neighborhoods, and at Metro stations. It has been
                                                                                                                                honored numerous times, including as the Best
                                                                                                                                Hispanic Weekly in the United States by the National
*Net includes The Washington Post, washingtonpost.com, Express and El Tiempo Latino.                                            Association of Hispanic Publications.
 Source: Scarborough 2009, Release 1
                                                                                                                                Sources: Scarborough 2009, Rel. 1; ABC Audit, Dec. 31, 2008

   washingtonpostads.com is your online connection to the Washington Post Media portfolio of products. Here you’ll find the latest information, including advertising rates,
                              deadlines, sales contacts, new advertising opportunities and details about sending ad materials electronically.



Jobs Rate Qualifications                                                                    General Information
All Jobs advertising must have complete job opening information,                            Print Customer Service:                                                  Tel: 202-334-4830
qualifications, etc. This information must be the dominant purpose of
the ad and there must actually be a job opening.                                            Online Customer Care:                                                    Tel: 703-469-2585

Please refer to separate rate schedules for:                                                Submit Your Print or Online Ad
               •    Automotive Industry                                                     E-mail:                                               employmentads@washpost.com

               •    Education                                                               Web:                                                www.washingtonpost.com/recruit

               •    Financial                                                               Phone:                                                                        202-334-4100

               •    General                                                                 Toll-Free Phone:                                                    800-765-EMPL (3675)
               •    Local Automotive Dealer                                                 Fax:                                                                          800-219-7476
               •    Local Real Estate                                                       The Washington Post Sunday Deadlines
               •    Movie Distributor
                                                                                            Classified Display*
               •    Residential Rentals (Property Management)
                                                                                             Reservations/Changes                                                      Thursday 12 noon
               •    Retail                                                                   Electronic/Camera-Ready Ads Due                                          Thursday 6:30 p.m.
               •    Special Industry (Including Travel/Resort & Co-op
                                                                                            Classified Lightface**
               •    The Washington Post Magazine
                                                                                             Phoned – No Proof Copy Due                                                  Friday 5:00 p.m.
                                                                                             Faxed/E-mailed – No Proof Copy Due                                          Friday 3:00 p.m.
                                                                                             * Color reservations are due five business days before publication. Double truck, composite
                                                                                               and color ad materials are due one business day before deadlines shown above.
                                                                                            ** For proofs of lightface ads, add two days to above.
                                                                                            Late Kill Fee: There will be a penalty charged for all ads cancelled or killed after the applicable
                                                                                            deadline specified above. The charge will be 10% of the cancelled ad, had it run.
                                                                                            Please visit www.washingtonpostads.com or contact your Jobs Account Representative
                                                                                            for other deadline dates.
    2010 Jobs Ad Rates
    All print rates are net.                                                                                                                          Effective January 1, 2010


    The Washington Post Print Rates
    The following rates are based on contract year spending across Washington Post Media products and all premiums (position and color included). An
    annual agreement must be signed in advance.

    Classified Lightface Rates                                                               Classified Display Rates
    Billed in lines. The minimum ad size for lightface advertising is three                  Billed in inches. Advertiser agrees to an annual frequency rate, from
    lines for single column ads. Multi-column lightface ads are billed in                    which they may choose any combination of specified ad sizes.
    lines. Non-commissionable.
                                                                                             Rates apply to all display advertising in the Jobs Classifieds section. All
                                                                                             display spending will apply towards annual contract agreement spending.
    Annual Agreement Rates (per line)                                                        Ad sizes are approximate and may vary depending on section. Additional
      Contract Level                     Daily        Sunday*                                display ad sizes are available. Please ask your representative.
      $500,000                           $9.70          $17.60
      $350,000                           $9.90          $18.10                               Sunday Display Rates (per column inch)
      $250,000                          $10.00          $18.40                                                  Annual Agreement Rates (Based on # of insertions)
      $175,000                          $10.50          $18.80                                Ad Size     Inches    1x      3x     6x       12x        24x        48x
      $100,000                          $10.80          $19.40                                               7     $375    $302   $269     $235       $202        $168
       $75,000                          $11.00          $19.70                                              14     $330    $293   $260     $228       $195        $163
       $50,000                          $11.10          $19.80                                           26.25/28 $319     $260   $231     $203       $173        $145
       $25,000                          $11.20          $20.00                                1/4 pg.     42/52.5 $283     $236   $210     $184       $158        $131
       $10,000                          $11.40          $20.30                                1/2 pg.       105    $258    $213   $189     $166       $142        $119
                                                                                              Full pg.      210    $232    $189   $168     $152       $131        $105
    Open Rates
                                         Daily        Sunday*
                                                                                             Daily Display Rates (per column inch)
      Per Line                          $15.20           $31.50                                                  Annual Agreement Rates (Based on # of insertions)
                                                                                              Ad Size      Inches    1x       3x     6x      12x        24x          48x
    * All Sunday classified lightface rates include a 7-day listing on washingtonpost.com.
                                                                                                              7     $225     $182   $162     $141       $121         $101
                                                                                                             14     $198     $175   $156     $137       $118          $98
    Non-Classified Display Rates                                                                          26.25/28 $192      $156   $139     $122       $104          $87
                                                                                              1/4 pg.      42/52.5 $170      $142   $126     $110        $95          $79
    Billed in inches. Advertiser agrees to an annual frequency rate, from                     1/2 pg.        105    $155     $128   $113     $100        $85          $71
    which they may choose any combination of specified ad sizes.
                                                                                              Full pg.       210    $139     $113   $101      $91        $79          $63
    Rates apply to all Jobs Non-Classifieds section advertising (including
    Professional Opportunities). All non-classified position premiums apply;                 Color Premium (per column inch)
    please see Retail Rate Card for specific rates. All display spending will
    apply towards annual contract agreement spending.                                         Applies to all Jobs classified and non-classified advertising          $64.00
                                                                                             Regular color agreement discounts apply.
    Sunday Display Rates (per column inch)
                           Annual Agreement Rates (based on # of insertions)                 Local Jobs Classified Repeat Discounts
     Ad Size         Inches    1x      3x     6x      12x         24x        48x
                                                                                             Sunday/Sunday: 50% off the advertiser’s regular rate for the second
                       3.5    $469    $378   $336     $294       $252        $210
                                                                                             insertion of an ad repeated on the following Sunday. Both ads must be
                         7    $412    $366   $326     $285       $245        $204
                                                                                             on the same order without changes. Does not apply to class codes 903 and
                        14    $400    $324   $289     $253       $216        $181            921. This discount does not apply to ads running on Mega Sundays.
     1/4 pg.          31.5    $354    $295   $263     $230       $197        $164
     1/2 pg.            63    $322    $266   $236     $207       $177        $148            Sunday/Wednesday: 30% off a full-run Wednesday Jobs classified ad
                                                                                             on any schedule that includes a Sunday insertion. Ads must be on the
     Full pg.          126    $289    $236   $210     $190       $164        $131
                                                                                             same order without changes and the Sunday ad must run first. Both ads
                                                                                             must run within seven days.
    Daily Display Rates (per column inch)
                                                                                             Classified/Non-Classified Display: A similarly-sized Non-Classified
                            Annual Agreement Rates (based on # of insertions)                Display ad that is a repeat of a Sunday Jobs classified ad will receive a
     Ad Size          Inches   1x      3x     6x       12x       24x          48x            30% discount. Both ads must be ordered together and appear within
                        3.5   $281    $227   $202     $176       $151         $126           seven days without changes.
                          7   $247    $219   $195     $171       $147         $122
                         14   $240    $195   $173     $151       $130         $108
     1/4 pg.           31.5   $212    $177   $158     $138       $119         $99
     1/2 pg.             63   $194    $160   $142     $124       $106         $88
     Full pg.           126   $174    $142   $126     $114        $99         $79




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                                                                                                            2010 Jobs Ad Rates
                                                                                                                                                                Effective January 1, 2010


Express Jobs Rates                                                                             El Tiempo Latino Jobs Rates
Express Jobs Display Rates*                                                                    El Tiempo Latino Jobs Display Rates*
    Annual
    Frequency                                                                                                     Annual Frequency Level (based on # of insertions)
    Level              Open            10x            20x            35x            50x                         Open        4x        8x          12x            24x
    Insertions                                                                                  Per Col. Inch    $26.60    $25.30     $24.50      $23.50         $22.20
    within 7 days      Open             2x             3x             4x             5x
                                                                                                Quarter Pg.     $837.90   $796.95    $771.75     $740.25        $699.30
    Per Col. Inch       $72.00    $68.00    $64.00                   $60.00    $56.00           Half Page     $1,675.80 $1,593.90 $1,543.50 $1,480.50 $1,398.60
    Quarter Pg.1     $1,080.00 $1,020.00  $960.00                  $900.00    $840.00           Full Page     $3,351.60 $3,187.80 $3,087.00 $2,961.00 $2,797.20
    Half Page2       $2,160.00 $2,040.00 $1,920.00                $1,800.00 $1,680.00
    Full Page3       $4,320.00 $4,080.00 $3,840.00                $3,600.00 $3,360.00          * Rates shown are gross and subject to 15% commission to recognized agencies.

1
  Only Quarter Page ads of 2 columns x 7.5” or 3 columns x 5” qualify for the                  El Tiempo Latino Jobs Lightface Rates (per 1/4 col. inch)*
  display rates above.
2
  Only Half Page ads of 5 columns x 6” qualify for the display rates above.                                                                             Open
3
  Only Full Page ads of 5 columns x 10.5” qualify for the display rates above.
                                                                                                Rate Per 1/4 Column Inch                                $8.50
* Rates shown are net.
                                                                                               * One column inch in El Tiempo Latino is approximately
                                                                                                 equivalent to 15 lightface lines in The Washington Post.
Express Jobs Lightface Rates (per 1/4 column inch)*
Applies to advertising appearing in the daily classified section of Express.                   Color Premium
Color ads may be purchased for 1/2 col. inch ads or larger                                      80 inches or more                                   $500.00
                                                            1x                         5x       Less than 80 inches                   $6.25 per column inch
    Rate Per 1/4 Column Inch                             $18.00                     $14.00
                                                                                               Position Premium
* One column inch in Express is approximately equivalent to 20 lightface lines in
                                                                                                Any specified page                    $2.35 per column inch
  The Washington Post. Contact your Washington Post Sales Representative
  for exact pricing and lineage.
                                                                                               Translation Fee
Color Premium (per column inch)                                  $13.00                         Display                 $75 per half-hour (minimum)
                                                                                                Lightface (1-35 words)                          $10
                                                                                                Lightface (36-70 words)                         $20
Front Page Tile
    With ad     $850 with ad*                   Front tile only         $1,200                 Deadlines*
* The minimum size for the ad (with Tile) in Express is a quarter page, or 15 column inches.    Space Reservations                      Friday 5:00 p.m., 1 week prior to publication
                                                                                                Materials for Translation                     Monday, 5:00 p.m. prior to publication
Combination Discount                                                                            Materials                                     Tuesday, 5:00 p.m. prior to publication
                                                                                                Cancellation                                 Monday 10:00 a.m. prior to publication
Jobs ads that appear in The Washington Post and are repeated in Express                        * A 100% cancellation fee will be administered for all ads cancelled after the
within seven days receive the 50x frequency rate of $56.00 per column                            cancellation deadline.
inch for the Express portion of the advertising schedule.

Reservation Deadlines/Specifications                                                           Special Events and Opportunities
Express                                                                                        MEGA Jobs
 For Monday and Tuesday publication                                                Friday
                                                                                               Published in January and September during the two heaviest recruiting
 For Wednesday and Thursday publication                                          Monday
                                                                                               periods of the year, MEGA Jobs is the power behind two of The Post’s
 For Friday publication                                                          Tuesday
                                                                                               biggest-selling Sundays of the year. A heavy schedule of TV, radio,
                                                                                               online and point of purchase promotion ensures mega-readership
Specifications                                                                                 among active and passive job seekers alike. For mega impact, mega
    Width: 1 column (1.82”), 2 col. (3.74”), 3 col. (5.66”),                                   value and mega results, you’ll want to be in The Washington Post’s
           4 col. (7.58”), 5 col. (9.5”)                                                       MEGA Jobs section.
    Depth: 3” or 4” or 6” to 8.5” or 10.5”
                                                                                                2010 MEGA Dates                          Sunday, January 10
                                                                                                                                      Sunday, September 12

                                                                                               The Washington Post Career Fairs
                                                                                               The Washington Post Career Fairs are the perfect complement to our
                                                                                               jobs listings and online recruitment solutions. They bring The Post’s
                                                                                               Jobs section to life, giving candidates and companies the chance to
                                                                                               meet and learn more about each other. For information on upcoming
                                                                                               events, visit www.washingtonpost.com/careerfairs or contact
                                                                                               your Washington Post Account Representative today.




                                                                                                                                                                                            3
    2010 Jobs Ad Rates
                                                                                                                                                              Effective January 1, 2010


    washingtonpost.com Online Rates
    All online Jobs advertising rates are presented as gross rates, subject to a 15% commission to recognized advertising agencies.

    Job Packs                                                                                   Job Subscriptions (per month)
      Number of Listings           Price/Posting        Discount                                Job Subscription packages include Listings, Resume Database access
      1                                $395                                                     and a Featured Employer microtile logo. "Listings Only" subscriptions
                                                                                                are available for 15% off the monthly price.
      2-3                              $365              8%
      4-5                              $335             15%                                                                 Resume
      6-9                              $305             23%                                                                Database          1              3             12
      10-15                            $295             25%                                     Number of Listings           Users         month          months         months
      16-24                            $260             34%                                     Platinum (500-999)              3         $11,129         $10,919        $10,499
      25-39                            $230             42%                                     Gold (300-499)                  3          $9,499          $9,299        $8,889
      40-49                            $205             48%
                                                                                                White Gold (100-299)            3          $8,599          $8,399        $7,999
      50-59                            $175             56%
                                                                                                Silver (50-99)                  2          $6,229          $6,099        $5,599
      60-79                            $150             62%
                                                                                                Copper (30-49)                  2          $3,799          $3,599        $3,099
      80-99                            $135             66%
      100-199                          $125             68%                                     Bronze (10-29)                  2          $2,799          $2,699        $2,099
      200-299                          $110             72%                                     Basic (1-9)                     1          $2,099          $1,999        $1,499
      300-399                          $100             75%
      400-500                           $95             76%                                     Online Display Opportunities
      500+                        Contact your Jobs Account Representative                          Local Events Package                         1 week                    1 month
                                                                                                    Single Event                                 $1,750                     $5,000
    Resume Database
                                                                                                    Multiple Events                              $3,250                    $10,000
    All monthly rates are shown as price per month.
                           2        1         3                    6            12                  Online Front Page Display                    1 week
                        weeks month         months               months        months
                                                                                                    Single Display Slot                          $1,750
    Single User            $549         $999         $899          $799         $499
    Additional User         N/A          N/A         $499          $399         $299            The Online Front Page Display product offers one of three rotating
                                                                                                display ad slots (Big Box1 or Half Page2) on the front page of the online
    Listing Enhancements                                                                        Jobs section. Each receives approximately 50,000 impressions.
    All monthly rates are shown as price per month.
                                                                                                    Targeted Search Display                     2 weeks
     Top Jobs                        1 week                                                         Two Keywords and Leaderboard3 Ad                $600
     Single Posting                    $350
                                                                                                    Two Keywords and Skyscraper Ad    4
                                                                                                                                                    $800
    Top Job Packs are also available.                                                               Two Keywords and Roadblock Ad*                  $999
    Contact your Jobs Account Representative for more information.
                                                                                                With the Targeted Keyword Search, advertisers are given exclusive
    Prescreening Questions, Automatic E-mail Response and Company                               ownership of two keywords (one of which can be a top 50 keyword)
    Profile listing enhancements are now free products for advertisers.                         and all derivations. The advertiser's ads will run on all listings results
                                                                                                pages for these words.
                                                                                                *Roadblock includes the Skyscraper and Leaderboard ads.
                                                                                                1
                                                                                                  Big Box dimensions: 300 x 250 pixels or 336 x 280 pixels (advertiser option)
                                                                                                2
                                                                                                  Half Page dimensions: 300 x 600 pixels; 336 x 600 pixels; or 336 x 850 pixels
                                                                                                (advertiser option)
                                                                                                3
                                                                                                  Leaderboard dimensions: 728 x 90 pixels
                                                                                                4
                                                                                                  Skyscraper dimensions: 120 x 600 pixels; 120 x 800 pixels; or 160 x 600 pixels
                                                                                                (advertiser option)




                                                                                                A variety of other online products and
                                                                                                opportunities exist. Please contact your
                                                                                                Jobs Account Representative for
                                                                                                more information.

         All advertising is accepted subject to the terms, conditions and specifications of The Washington Post, which
         are listed in The Washington Post Media Ad Book or on washingtonpostads.com. Ads cancelled or killed
         after the applicable deadline specified in The Washington Post Media Ad Book are subject to a penalty fee of
         10% of the price of the cancelled ad (had it run). The rates contained in this document are subject to change.
                                                                                                                                                                                      09-302 Jobs




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