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The Publishing Business


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									Presented by Daniel Toriola
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The Publishing Business By Kadence Buchanan

Publishing is a fascinating business and the process that goes into the making of books and newspapers is an interesting one. These days, with the world of digital information and the internet upon us, the scope of publishing now also includes websites, blogs and the like. >From the business perspective, publishing isn't just printing literature or information but also the development, marketing, distribution and even promotion of the printed works. It is not as simple as it may seem. The publishing process begins with the written work or the copy. Many aspiring and unpublished writers often submit manuscripts to publishing houses in the hopes of seeing the light of print. These end up in a slush pile which editors sift through, and the great majority of these contributions are often rejected. Usually, book and magazine publishers commission copy from known and established writers, and unsolicited works have a slim chance of getting published. The prudent thing for a writer to do to get published is to first submit a query or a proposal. It also helps if you have a literary agent who has access to major publishers. Once a publisher accepts a work, then negotiations with the writer or his agent begin on how much to pay the writer for "intellectual property" rights and "royalty rate." Once commercial and legal issues are settled, the next step is the editorial stage where writers are asked to rewrite or improve their manuscripts before they get to publishing editors who do further editing on the work. The next stage is called prepress and that's where design and artwork (including photos) are decided. Other processes are typesetting, dust jacket composition, deciding on paper quality, binding method, casing as well as proofreading. Once done, the work can now proceed to printing. It is interesting to note that most major magazine and newspaper publishers have their own printing presses, but book publishers seldom do. The publisher's work doesn't end with the publication of the book. This is followed by advertising and other marketing tasks, including distribution. There are times when the publishing process up to the printing stage is handled by a separate company or individual before selling the same to the publishing
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Presented by Daniel Toriola
house. This is known as book packaging. Kadence Buchanan writes articles for http://4businesstalk.com/ - In addition, Kadence also writes articles for http://yourealestatesource.com/ and http://4investing.net/

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Presented by Daniel Toriola
Cut Down On Expenses, Learn Desktop Publishing By Luke Cameron

The onset of office and publishing software along with the invention of desktop printers paved the way for personal publishing. People are becoming more interested in creating and printing their own documents, templates, business cards, flyers and brochures. Everyone wants to learn how to use office suites, photo editing and desktop publishing software. Almost everyone wants to design their own party invitations by personalizing the fonts, colors, images and borders. Many companies are creating their own business cards and letterheads. Desktop publishing has helped individuals and companies cut down their expenses, as they don't need to hire publishing companies and printing presses to do the most menial layouting and printing jobs for them. If you would like to learn how to create documents and templates using sophisticated software, you may want to enlist on desktop publishing courses. These courses offer a comprehensive outline of topics that deal with every aspect of desktop publishing. The courses will teach you how to plan, design and layout documents such as memos, newsletters, resumes, calendars, flyers and brochures. Advanced courses will include how to design greeting cards, business cards, tickets, event programs and many others. These desktop publishing courses are designed to run on a particular number of sessions or hours that may last for a few weeks. If you are interested in earning a formal education or certification on desktop publishing, there are many online learning websites that offer desktop publishing courses. You may consider visiting http://www.elearners.com for more information. You may also inquire at state colleges that offer short courses on desktop publishing. If you are not exactly looking for certification, but rather just informal experience, you should check out your local community recreation center if they have a scheduled desktop publishing course available for the community or town residents. You may also want to try looking for books on desktop publishing, if you wish to learn the modules by yourself. Desktop publishing is very easy to learn. Not only is it great to be able to design your own documents and flyers, you will also be amazed at how much you can save by doing simple desktop publishing by yourself. Luke Cameron is owner of Online Biz Mag. - an online magazine offering news, tips and articles on business topics. His website can be found at: http://www.onlinebizmag.com and http://www.biznewscentral.com

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Presented by Daniel Toriola

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