"JOB DESCRIPTION Job Title Promotions Officer Leighton-Linslade"
JOB DESCRIPTION Job Title: Promotions Officer Leighton-Linslade Cycling Town The position is offered on a fixed term contract running to 31 March 2011 Reference: CT2 Salary: Scale 27-29 (salary between £22,122 - £23,749 per annum) – pay award pending Hours: 37 per week Base: Leighton-Linslade Town Council, The White House, Hockliffe Street, Leighton Buzzard, Bedfordshire, LU7 1HD Responsible to: Grants and Projects Officer Job Purpose To develop and implement a programme to promote cycling within Leighton Buzzard, Linslade and Health and Reach. Place in Organisational Structure The employing authority is Leighton-Linslade Town Council. Overall management responsibility for the Cycling Town Programme is with Bedfordshire County Council (and its successor Central Bedfordshire Council from April 2009). This authority’s Walking and Cycling Policy Officer will provide operational support to the post holder. The post holder will be a member of the Leighton-Linslade and Heath and Reach Cycling Town team. Key Relationships Internal: Walking and Cycling Policy Officer, Bedfordshire County Council Grants and Projects Officer, Leighton-Linslade Town Council Cycling Town Officer Cycling Town Schools Officer Town Council Staff Promotions Officer Page 1 of 5 External: Local authority staff including school travel, road safety, healthy schools Leighton-Linslade Cycling Forum Local bike retailers Local media Local businesses Greensand Trust staff Cycling organisations including Cycling England, British Cycling, and local cycling clubs Local School Sports Partnership Officer Members of local interest groups Key Responsibilities: 1. Assist in the development and implementation of policies, plans and initiatives to increase cycling levels in line with the following targets : children regularly cycling to school increasing from 1.2% to 3.5%, measured by school travel plan surveys commuters regularly cycling to the station increasing from 50 to 150, measured by surveys of the use of cycle parking number of people who cycle to the town centre doubling, measured using the ATC in the High Street number of cyclists using key routes doubling, measured using ATCs at specified locations 2. Plan, organise and support a programme of activities and events designed to raise awareness and to promote cycling among target groups with the assistance of local authority staff, promotions agencies, the Leighton-Linslade Cycling Forum, and others. 3. Design and run a campaign to increase the number of commuters regularly cycling to the Railway Station. 4. Co-ordinate the planning, production and distribution of a range of materials to publicise and promote cycling, such as a local cycling map, with the assistance of a promotions agency. 5. Use a range of media to raise awareness of Cycling Town initiatives such as cycle training, cycle rides, family events etc. 6. Ensure the Cycling Town programme is promoted effectively through local media and to liaise with PR agencies including Blue Rubicon, the Agency used by Cycling England. 7. Maintain and update the Leighton-Linslade Cycling Town website with the assistance of a web developer. Promotions Officer Page 2 of 5 8. Work with the local authority staff to promote sustainable travel to local schools and businesses. 9. Work with the local GPs, schools and other bodies to promote cycling as part of a Healthy Town Strategy for Leighton-Linslade. 10. Promote links between the Cycling Town programme and other sustainable travel projects planned for Leighton-Linslade including the exemplar sustainable travel scheme for Southern Leighton Buzzard. 11. Help share good practice with other Cycling Towns and local authorities through attending workshops and events, making presentations, writing articles etc. 12. Assist with the compilation of reports for presentation to the various stakeholders in the Cycling Town Project including Cycling England and the Department for Transport. 13. Attend meetings of the Cycling Town Steering Group. 14. To carry out such other duties as may from time to time be required, appropriate to the grading of the post. General Statement The above duties and responsibilities do not include or define all tasks that may be required by the post holder. The duties and responsibilities may vary without changing the general character of the duties or the level of responsibility entailed. These factors are reflected in the grading of the post. It is the practice of the Town Council to periodically examine employees’ job descriptions and to update them to ensure that they relate to the job as then being performed, or to incorporate whatever changes are being proposed. Management, in consultation with the employee, conducts this procedure. It is the Council’s aim to reach agreement to reasonable changes, but if agreement is not possible the Council reserves the right to insist on changes to your job description after consultation with the employee. This job description does not form part of the contract of employment, but indicates how that contract should be performed. Health and Safety at Work The Health and Safety at Work Act stipulates that it is the responsibility of every employee to observe all rules governing health and safety and such safety equipment as provided must be used. Equal Opportunities Promotions Officer Page 3 of 5 Leighton-Linslade Town Council is an equal opportunities employer and has equal opportunities policies with which you are expected to comply at all times. The Council condemns all forms of harassment and is actively seeking to promote a workplace where employees are treated with dignity, respect and without bias. Background Information Annual leave 23 days Annual leave after 5 years completed service 27 days. Annual leave after 10 years completed service 29 days Bank Holidays, plus 3 extra statutory days (currently added to annual leave entitlement). The Town Council operates a flexi-time scheme. Working times will vary to meet the demands of the post and occasional weekend and late working will be required. All hours worked will count towards the weekly contracted total of 37 hours, to be balanced over successive 4-week periods. The Town Council offices are open to the public on Monday–Thursday between 0900–1700 hours and 0900am–1630 hours on Fridays. It is expected that the Cycling Town office will be staffed between 1000-1200 and 1400-1600 hours Monday to Friday. All travel on business by car (casual user rate), or preferably by cycle, will be reimbursed at the Council’s approved mileage rates. Signatures I acknowledge that I have received a copy of this job description and accept that the responsibilities attached to the post are as indicated. Name of Post holder ________________________________________ Signature of Post holder ________________________________________ Signature of Line Manager ________________________________________ Signature of Town Clerk ________________________________________ Date ________________________________________ Promotions Officer Page 4 of 5 Promotions Officer Leighton-Linslade Cycling Town Person Specification Essential Commitment to the aims of the Cycling Town project Educated to A-level or equivalent or has a suitable professional qualification in marketing related discipline Significant experience of working in a marketing and promotions role and developing campaigns and promotions that target to specific audience groups Experience of event planning and delivery and in working with PR and promotions agencies Excellent writing, communication and presentation skills including proficiency in using Word, Excel, PowerPoint and in using the internet for research Ability to work as part of a small team Ability to prioritise effectively and meet deadlines Ability to think creatively Desirable Experience of promoting cycling / sustainable travel Knowledge of transport issues and developments, especially those relating to cycling policies Experience of partnership working within a local authority or community- based project Experience of working with local authorities and schools Experience of developing and maintaining a web site Undertaken (or willing to attend) national standard cycle instructor training course Prepared to cycle for the majority of daily work journeys Promotions Officer Page 5 of 5