This is a press release that outlines the joining of the Thompson Local business directory with the Nectar for Business, which is a type of customer loyalty reward system for small businesses in the UK. First the article talks about the new partnership between the two companies, how it came about and what it means for the businesses that utilize each of these enterprises. There is an explanation of the Nectar for Business process that clarifies how Nectar for Business points work and what they can be used for. There is then a brief history describing the inception of Thompson Local business directory as well as an overview of Nectar for Business defining its origins, practices, and its components. This document is useful for anyone who is interested in finding information on Thompson Local, one of the UK’s largest business directories, and its relationship the Nectar for Business reward system.
NEWS RELEASE Find Nectar points in Thomson Local Directories • • • • Nectar for Business extends its reach across the small business spectrum Thomson Local becomes first directory service to reward its customers with loyalty points Thomson advertisers to gain up to 5,000 points through advertising per year Nectar points available to all Nectar collectors using Thomson Local directories 7 September 2006: Nectar for Business, the loyalty programme for small businesses, announces today that Thomson Directories has joined the Nectar programme, giving both advertisers and consumers the opportunity to earn Nectar points from a directory service for the first time. This is a new and innovative solution for small businesses to leverage an alignment with the UK’s biggest loyalty programme. Thomson Local advertisers will not only earn points on the advert they place (2 points per £1 spent), but any customer calling to use their services will also be able to earn 50 Nectar points, just for making their enquiry (up to 1,000 points per year). The programme will be rolled out in 2007 editions of Thomson Local, for which Thomson Directories will begin accepting adverts from September 2006. For Nectar collectors this means that they can now earn Nectar points on an even greater proportion of their household expenditure, with a wide range of Thomson Local advertisers expected to take up the opportunity. The Nectar for Business programme enables small businesses to collect points on everyday business purchases. Thomson Directories joins other Nectar for Business partners that issue points (sponsors) who include: Viking Direct, EDF Energy, Hertz, HSS Hire, ICI Dulux Decorator Centres, Magnet Trade, Brakes and The Nectar for Business Credit Card from American Express. Nectar for Business collectors can also collect points from the wider Nectar programme including Sainsbury’s, BP, Beefeater, TalkTalk and the AA. Points collected with Nectar for Business can be redeemed for a wide range of rewards for the business or staff including computers, office equipment, cases of wine, flights, or even a day out at the races. Jan-Pieter Lips, Director of Business Development for Nectar for Business said: “We are delighted to announce the launch of Thomson Directories into Nectar for Business. This is a great strategic fit for both organisations and is a very exciting opportunity for small businesses and for consumer collectors alike. Small businesses can benefit by seeing an increased volume of inbound customer enquiries and will also be able to collect Nectar points on their own advertising spend. Consumer collectors will be able to earn even more Nectar points, thanks to the wide range of advertisers that we expect to take up this offer. Nectar for Business now has over 350,000 business collectors and nine sponsors and is going from strength to strength.” Max Alexander, Chief Executive Officer of Thomson Directories, said: “Being the number 2 in our marketplace means that we have to try harder. Awarding Nectar points gives our users and advertisers that bit more than the other guys can offer. We’ll become the Nectar collectors’ directory of choice” Notes to Editors: Signing up to Nectar for Business couldn’t be easier for existing and new Nectar collectors simply log on to www.nectarforbusiness.com and follow the clear instructions. Thomson Directories www.thomsondirectories.com Thomson Directories began operating in 1980 and quickly established itself as the leading local directory publisher in the UK. Today, the directory is available both in print and online with the launch of ThomsonLocal.com in 2003. Thomson Directories produce 173 editions of the Thomson Local, distributing 22 million copies throughout the UK. Each week Thomson Local directories are used by 5 million people and generate 15 million business referrals. ThomsonLocal.com is powered by the most comprehensive database of its kind in the UK with over 2 million businesses listed and additional content provided. SEAT PG is the shareholder of Thomson Directories Thomson Directories also produces a variety of other online and new media products and services for businesses. Nectar About Nectar: • • The average household using Nectar can earn £30 or more in rewards each quarter 17 retailers and companies are involved in Nectar nationwide: Sainsbury’s, Debenhams, BP, adams kids, Ford, EDF Energy, Winemark, Hertz, Magnet, Brewers Fayre, ebookers, Beefeater, American Express, TalkTalk, Dollond & Aitchison, Thomson and the AA. • In January 2005 LMUK launched the Nectar for Business programme to enable small to medium enterprises (SMEs) to collect points on their business spending. The programme has grown to become the UK’s largest SME loyalty programme with more than 1 in 10 SMEs now collecting Nectar points. • The Nectar Credit Card from American Express offers two Nectar points at participating Nectar sponsors and 1 point per £1 spent everywhere else. This means customers will be able to ‘double dip’ at Nectar retailers by paying with the credit card and presenting their Nectar card to earn 4 points for every £1 spent (2 points for every £1 spent on the Nectar Credit Card from American Express plus 2 points for every £1 spent on their Nectar card) • In October 2005, LMUK launched Nectar eStores, a shopping portal offering Nectar points for purchases from over 70 online retailers including Amazon, eBay, Dell and CD WOW. To earn Nectar Points through Nectar eStores log on to www.nectar.com. • Loyalty Management Group (LMG) owns Loyalty Management UK (LMUK), the operators of the Nectar Loyalty Programme in the United Kingdom. • LMG also owns Loyalty Management International, who provide loyalty expertise and management, internationally, and Loyalty Management Services, who provide specialist data management services. • LMG’s management has a total of over 100 years of direct experience in the creation and management of loyalty programmes throughout the world. • For more information on LMG log on to www.loyalty.co.uk. Media Contact: Andrew Robinson, College Hill, 0207 207 2020 E: email@example.com
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